Buena Vista Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Virginia, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Buena Vista in 2025? Explore comprehensive Airbnb analytics for Buena Vista, Virginia, United States to uncover income potential. This 2025 STR market report for Buena Vista, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 38 active listings.

Whether you're considering an Airbnb investment in Buena Vista, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Buena Vista Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Buena Vista Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$143
The average rental revenue earned for an occupied room per day in Buena Vista.
Occupancy Rate(?)
45.1%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$24,396
Typical annual income for an Airbnb listing in Buena Vista. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-3.9%
Slight decrease (-3.9%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Buena Vista.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Buena Vista.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
38
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Buena Vista (2025)

Understanding the monthly revenue variations for Airbnb listings in Buena Vista is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Buena Vista is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Buena Vista across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,368+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,102 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,941 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,080, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Buena Vista

Buena Vista Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Buena Vista STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Buena Vista:

  • Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 44%.
  • Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Buena Vista

Average Daily Rate (ADR) Airbnb Trends in Buena Vista (2025)

Effective short term rental pricing strategy in Buena Vista involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Buena Vista typically peaks in May and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $229+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $176 or more.
  • Typical properties (Median) charge around $132 per night.
  • Entry-level properties (Bottom 25%) earn around $84 per night.

Average Daily Rate (ADR) Trend by Month in Buena Vista

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Airbnb Seasonality Analysis & Trends in Buena Vista (2025)

Peak Season (May, June, April)
  • Revenue averages $3,159 per month
  • Occupancy rates average 54.4%
  • Daily rates average $143
Shoulder Season
  • Revenue averages $2,206 per month
  • Occupancy maintains around 46.4%
  • Daily rates hold near $140
Low Season (January, February, December)
  • Revenue drops to average $1,558 per month
  • Occupancy decreases to average 33.1%
  • Daily rates adjust to average $137

Seasonality Insights for Buena Vista

  • The Airbnb seasonality in Buena Vista shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Buena Vista's highest earning potential, with monthly revenues capable of climbing to $3,577, occupancy reaching a high of 60.5%, and ADRs peaking at $145.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,280, occupancy could drop to 30.3%, and ADRs may adjust down to $134.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Buena Vista.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Buena Vista seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Buena Vista (2025)

Exploring the top neighborhoods for short-term rentals in Buena Vista? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Downtown Buena Vista
A vibrant area that serves as the hub of the city, filled with local restaurants, shops, and community events. Great for those wanting to explore the town's culture and history.
The Buena Vista River Park, Glen Maury Park, Annual Rockbridge Farmer's Market, Local dining options, Historic walking tours
Ottobine
A small, close-knit community ideal for those looking for a peaceful retreat surrounded by nature. Popular for its outdoor recreational activities.
The Maury River, Appalachian Trail access, Biking and hiking trails, Beautiful scenic views, Fishing opportunities
Natural Bridge
Home to the iconic Natural Bridge rock formation, attracting tourists for its natural beauty and historical significance. Great for nature lovers and history buffs alike.
Natural Bridge State Park, Natural Bridge Caverns, The Safari Park, Historic Monacan Indian Village, Scott's Mountain
Lexington
Nearby city with a rich history and charming downtown area. Attracts visitors interested in Civil War history and cultural events.
Virginia Military Institute, Washington and Lee University, Lee Chapel and Museum, Historic downtown shops, Local eateries
Rockbridge Baths
A secluded area perfect for weekend getaways, known for its tranquil environment along the river. Ideal for those looking for a nature escape.
The Maury River, Hiking trails, Picnic spots, Local fishing spots, Quiet natural surroundings
Buena Vista Park
A family-friendly neighborhood with access to parks and recreational activities. Ideal for attracting families looking for outdoor time together.
Parks and playgrounds, Community events, Sports facilities, Walking paths, Family-friendly dining options
Long Mountain
A mountainous area known for breathtaking views and excellent hiking trails. Appeals to adventurers and those looking to reconnect with nature.
Long Mountain Wayside, Hiking and outdoor activities, Views overlooking the valley, Peaceful and serene environment, Nature photography
Agricultural District
An area showcasing local farms and agricultural activities. Great for those interested in agritourism and local produce.
Local farms, Farmers' markets, Agricultural tours, Scenic landscapes, Community-supported agriculture

Understanding Airbnb License Requirements & STR Laws in Buena Vista (2025)

While Buena Vista, Virginia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Buena Vista to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Buena Vista (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Buena Vistabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

The General Store Inn - all 5 bedrooms

The General Store Inn - all 5 bedrooms

Entire Place • 5 bedrooms

$60,854
Revenue
25.4%
Occupancy
$406.79
Daily Rate
Water Trough Hill - Views of Lexington

Water Trough Hill - Views of Lexington

Entire Place • 5 bedrooms

$60,370
Revenue
67.1%
Occupancy
$236.47
Daily Rate
Spacious Home in Buena Vista

Spacious Home in Buena Vista

Entire Place • 4 bedrooms

$56,558
Revenue
56.2%
Occupancy
$229.75
Daily Rate
Cozy farmhouse w/ mountain views, near W&L, VMI

Cozy farmhouse w/ mountain views, near W&L, VMI

Entire Place • 4 bedrooms

$47,958
Revenue
43.1%
Occupancy
$280.29
Daily Rate
Secluded cabin close to VMI, W&L, and Lexington.

Secluded cabin close to VMI, W&L, and Lexington.

Entire Place • 1 bedroom

$45,424
Revenue
65.5%
Occupancy
$180.22
Daily Rate
Modern, inviting & cozy home just blocks from SVU

Modern, inviting & cozy home just blocks from SVU

Entire Place • 3 bedrooms

$41,590
Revenue
61.3%
Occupancy
$178.85
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Buena Vista (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Buena Vista based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
April6$108,5191494.84/5.0
Ashley And Ryan2$87,8321814.92/5.0
Sarah2$77,5552064.95/5.0
Blaine And Raquel3$68,5872064.92/5.0
Stephanie1$60,370514.98/5.0
Celeste2$50,3186114.84/5.0
Curated Getaways Team1$47,958444.82/5.0
Margaret1$41,5902174.98/5.0
Macon1$40,2851194.70/5.0
Bryson1$33,7611774.97/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Buena Vista.

Dive Deeper: Advanced Buena Vista STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Buena Vista. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Buena Vista Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Buena Vista

  • The Buena Vista Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.3% of the 38 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Buena Vista, House properties are the most common (50%), reflecting the local real estate landscape.
  • Houses represent a significant 50% portion, catering likely to families or larger groups.
  • Smaller segments like unique stays (combined 2.6%) offer potential for unique stay experiences.

Buena Vista Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Buena Vista

  • The dominant room capacity in Buena Vista is 2 bedrooms listings, making up 28.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 57.8% of the active Airbnb listings in Buena Vista, indicating a high concentration in these sizes.
  • A significant 23.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Buena Vista.

Buena Vista Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Buena Vista

  • The most common guest capacity trend in Buena Vista vacation rentals is listings accommodating 4 guests (31.6%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 8+ guests dominate the Buena Vista STR market, accounting for 50.0% of listings.
  • 34.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Buena Vista.
  • On average, properties in Buena Vista are equipped to host 4.0 guests.

Buena Vista Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Buena Vista

  • The most common availability pattern in Buena Vista falls within the 181-270 days range, representing 52.6% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 63.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Buena Vista (52.6%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 36.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Buena Vista Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (71.1%)

1 Night

27 listings

71.1% of total

2 Nights (23.7%)

2 Nights

9 listings

23.7% of total

30+ Nights (5.3%)

30+ Nights

2 listings

5.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Buena Vista is 1 Night, adopted by 71.1% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (94.8%) of the Buena Vista Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 71.1% of Buena Vista hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 5.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Buena Vista.

Buena Vista Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (42.1%)

Flexible

16 listings

42.1% of total

Moderate (21.1%)

Moderate

8 listings

21.1% of total

Firm (23.7%)

Firm

9 listings

23.7% of total

Strict (13.2%)

Strict

5 listings

13.2% of total

Cancellation Policy Insights for Buena Vista

  • The prevailing Airbnb cancellation policy trend in Buena Vista is Flexible, used by 42.1% of listings.
  • There's a relatively balanced mix between guest-friendly (63.2%) and stricter (36.9%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 42.1% market standard in Buena Vista.
  • Using a Strict policy might deter some guests, as only 13.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Buena Vista.

Buena Vista STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Buena Vista

  • The overall average booking lead time for vacation rentals in Buena Vista is 42 days.
  • Guests book furthest in advance for stays during June (average 84 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 25 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (64 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Buena Vista.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 84 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 64 days) to capture early planners.
  • Monitor your own booking lead times against these Buena Vista averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Buena Vista (2025)

Amenity Prevalence

Amenity Insights for Buena Vista

  • Essential amenities in Buena Vista that guests expect include: Free parking on premises, Air conditioning, Smoke alarm, Microwave, Heating, Refrigerator, Wifi, Hot water. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Kitchen, Essentials are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Buena Vista: Free parking on premises, Air conditioning, Smoke alarm, Microwave, Heating, Refrigerator, Wifi, Hot water.
  • Prioritize adding missing essentials: Microwave, Heating, Refrigerator, Wifi, Hot water.
  • Consider adding popular differentiators like Kitchen or Essentials to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Buena Vista to stay competitive.

Buena Vista Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Buena Vista

  • The typical guest profile for Airbnb in Buena Vista consists of primarily domestic travelers (94%), often arriving from nearby Richmond, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 93.9% of guests.
  • Key international markets include United States (93.9%) and DC (2.6%).
  • Top languages spoken are English (72.4%) followed by Spanish (14.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Richmond and Washington.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Buena Vista Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Castleton10$6,255$523.5539%
Penhook19$5,435$545.4637%
Bentonville22$5,235$405.4651%
Skyland Estates13$5,151$253.9963%
Nellysford63$4,632$377.7038%
Shenandoah Shores15$4,548$391.9244%
Afton134$4,491$330.7241%
Goodview24$4,485$367.0251%
Washington11$4,465$387.0045%
Macon39$4,459$470.5437%

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