Berryville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Virginia, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Berryville in 2025? Explore comprehensive Airbnb analytics for Berryville, Virginia, United States to uncover income potential. This 2025 STR market report for Berryville, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 23 active listings.

Whether you're considering an Airbnb investment in Berryville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Berryville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Berryville Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$277
The average rental revenue earned for an occupied room per day in Berryville.
Occupancy Rate(?)
44.5%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$36,496
Typical annual income for an Airbnb listing in Berryville. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
31.0%
Strong growth (31.0%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Berryville.
Lowest Revenue Month(?)
September
The month with the lowest average earnings, indicating the low season in Berryville.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
23
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Berryville (2025)

Understanding the monthly revenue variations for Airbnb listings in Berryville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Berryville is typically August, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Berryville across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $8,165+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $5,182 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,512 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,226, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Berryville

Berryville Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Berryville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Berryville:

  • Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 37%.
  • Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Berryville

Average Daily Rate (ADR) Airbnb Trends in Berryville (2025)

Effective short term rental pricing strategy in Berryville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Berryville typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $523+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $220 or more.
  • Typical properties (Median) charge around $180 per night.
  • Entry-level properties (Bottom 25%) earn around $149 per night.

Average Daily Rate (ADR) Trend by Month in Berryville

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Airbnb Seasonality Analysis & Trends in Berryville (2025)

Peak Season (August, October, January)
  • Revenue averages $4,614 per month
  • Occupancy rates average 44.7%
  • Daily rates average $253
Shoulder Season
  • Revenue averages $3,914 per month
  • Occupancy maintains around 41.6%
  • Daily rates hold near $257
Low Season (March, April, September)
  • Revenue drops to average $3,347 per month
  • Occupancy decreases to average 38.7%
  • Daily rates adjust to average $250

Seasonality Insights for Berryville

  • The Airbnb seasonality in Berryville shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Berryville's highest earning potential, with monthly revenues capable of climbing to $4,818, occupancy reaching a high of 48.7%, and ADRs peaking at $281.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,048, occupancy could drop to 35.0%, and ADRs may adjust down to $236.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Berryville.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Berryville seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Berryville (2025)

Exploring the top neighborhoods for short-term rentals in Berryville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Berryville Historic District
Charming area with historical architecture and a quaint, small-town vibe. Attracts visitors interested in history and local culture.
Berryville Historic District, Burwell-Morgan Mill, Skyline Caverns, Nolde Forest, Museum of the Shenandoah Valley
Waterfront Areas
Beautiful views and access to water activities. Perfect for guests seeking relaxation and outdoor recreation.
Shenandoah River, Lake Bude, Berryville's public parks, local fishing spots, hiking trails
Parks and Nature Reserves
Proximity to nature and outdoor activities appeals to families and nature lovers. Ideal for those wanting a peaceful retreat.
Bentonville Battlefield, George Washington National Forest, Appalachian Trail, Catoctin Mountain Park, local hiking trails
Local Vineyards
Berryville is close to several vineyards, making it popular with wine enthusiasts looking for tastings and tours.
Veramar Vineyard, Naked Mountain Winery, Bluestone Vineyard, Loudoun Valley Vineyards, local farm-to-table restaurants
Cultural Arts Spaces
Promotes local culture and the arts. Attracts visitors interested in craft fairs, music events, and community gatherings.
Barns of Rose Hill, local art galleries, theater performances, craft fairs, music festivals
Culinary Scene
Growing reputation for local food experiences and farm-to-table dining, appealing to foodies and culinary tourists.
Berryville Farmers Market, local cafes, farm-to-table dining experiences, Winchester's culinary events, nearby restaurants
Community Events Venues
Various venues host seasonal events and festivals, attracting visitors year-round for unique experiences.
Berryville Carnival, local seasonal festivals, holiday events, art walks, concerts
Proximity to Shenandoah National Park
Ideal for outdoor enthusiasts and hikers, with easy access to park trails and scenic viewpoints.
Shenandoah National Park, Skyline Drive, hiking trails, camping options, wildlife viewing

Understanding Airbnb License Requirements & STR Laws in Berryville (2025)

While Berryville, Virginia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Berryville to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Berryville (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Berryvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Stunning Former Winery w/ Pool & Mtn Views!

Stunning Former Winery w/ Pool & Mtn Views!

Entire Place • 8 bedrooms

$193,492
Revenue
40.9%
Occupancy
$1267.77
Daily Rate
Family Retreat w/ Deck Near Appalachian Trail!

Family Retreat w/ Deck Near Appalachian Trail!

Entire Place • 4 bedrooms

$103,601
Revenue
66.0%
Occupancy
$422.16
Daily Rate
Deer Chase

Deer Chase

Entire Place • 3 bedrooms

$66,459
Revenue
72.7%
Occupancy
$224.58
Daily Rate
Cozy Berryville Country Cottage

Cozy Berryville Country Cottage

Entire Place • 4 bedrooms

$53,238
Revenue
53.6%
Occupancy
$264.93
Daily Rate
Riverfront Getaway w/ Breathtaking Views!

Riverfront Getaway w/ Breathtaking Views!

Entire Place • 2 bedrooms

$46,322
Revenue
62.0%
Occupancy
$343.52
Daily Rate
Vidalia House in Berryville, The Whole Onion

Vidalia House in Berryville, The Whole Onion

Entire Place • 4 bedrooms

$44,476
Revenue
53.0%
Occupancy
$192.06
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Berryville (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Berryville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Evolve3$329,9311134.92/5.0
Renee3$72,0141044.73/5.0
Jeanne1$66,459644.98/5.0
Abby2$61,8681934.81/5.0
Julie3$57,915823.22/5.0
Crystal1$53,238484.90/5.0
Host #1486978721$46,3222074.95/5.0
Donna1$32,914304.90/5.0
Joseph1$28,009465.00/5.0
Sarah1$25,1791314.98/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Berryville.

Dive Deeper: Advanced Berryville STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Berryville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Berryville Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Berryville

  • The Berryville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.3% of the 23 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Berryville, House properties are the most common (73.9%), reflecting the local real estate landscape.
  • Houses represent a significant 73.9% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, apartment/condo, unique stays, others (combined 17.2%) offer potential for unique stay experiences.

Berryville Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Berryville

  • The dominant room capacity in Berryville is 2 bedrooms listings, making up 26.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 52.2% of the active Airbnb listings in Berryville, indicating a high concentration in these sizes.
  • A significant 47.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Berryville.

Berryville Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Berryville

  • The most common guest capacity trend in Berryville vacation rentals is listings accommodating 4 guests (26.1%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Berryville STR market, accounting for 47.8% of listings.
  • 47.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Berryville.
  • On average, properties in Berryville are equipped to host 4.7 guests.

Berryville Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Berryville

  • The most common availability pattern in Berryville falls within the 181-270 days range, representing 47.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 78.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Berryville (52.2%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 21.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Berryville Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (20%)

1 Night

4 listings

20% of total

2 Nights (50%)

2 Nights

10 listings

50% of total

3 Nights (20%)

3 Nights

4 listings

20% of total

7-29 Nights (5%)

7-29 Nights

1 listings

5% of total

30+ Nights (5%)

30+ Nights

1 listings

5% of total

Key Insights

  • The most prevalent minimum stay requirement in Berryville is 2 Nights, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (70.0%) of the Berryville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 50% of Berryville hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20% currently do.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Berryville.

Berryville Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (10.5%)

Flexible

2 listings

10.5% of total

Moderate (31.6%)

Moderate

6 listings

31.6% of total

Firm (21.1%)

Firm

4 listings

21.1% of total

Strict (36.8%)

Strict

7 listings

36.8% of total

Cancellation Policy Insights for Berryville

  • The prevailing Airbnb cancellation policy trend in Berryville is Strict, used by 36.8% of listings.
  • A majority (57.9%) of hosts in Berryville utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 36.8% market standard in Berryville.
  • With 36.8% using Strict terms, this is a viable option in Berryville, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Berryville.

Berryville STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Berryville

  • The overall average booking lead time for vacation rentals in Berryville is 47 days.
  • Guests book furthest in advance for stays during July (average 89 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 25 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (65 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Berryville.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 89 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 65 days) to capture early planners.
  • Monitor your own booking lead times against these Berryville averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Berryville (2025)

Amenity Prevalence

Amenity Insights for Berryville

  • Essential amenities in Berryville that guests expect include: Wifi, Smoke alarm, Hot water, Free parking on premises, Essentials, Air conditioning, Heating, First aid kit, Fire extinguisher. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Kitchen are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Berryville: Wifi, Smoke alarm, Hot water, Free parking on premises, Essentials, Air conditioning, Heating, First aid kit, Fire extinguisher.
  • Prioritize adding missing essentials: Air conditioning, Heating, First aid kit, Fire extinguisher.
  • Consider adding popular differentiators like Kitchen to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Berryville to stay competitive.

Berryville Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Berryville

  • The typical guest profile for Airbnb in Berryville consists of primarily domestic travelers (90%), often arriving from nearby Washington, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 90.4% of guests.
  • Key international markets include United States (90.4%) and DC (4.8%).
  • Top languages spoken are English (78%) followed by Spanish (8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Washington and Berryville.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Berryville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Lemont22$8,558$812.8042%
State College158$7,525$751.3444%
Castleton10$6,255$523.5539%
Centreville15$6,205$510.7747%
Ferguson Township120$5,810$785.9740%
Mayo13$5,786$439.1552%
College Township65$5,752$809.4640%
Stevensville70$5,476$499.4643%
West Donegal Township13$5,399$450.8539%
Chester17$5,299$437.7243%

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