Ashland Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Virginia, United States
Is Airbnb profitable in Ashland in 2025? Explore comprehensive Airbnb analytics for Ashland, Virginia, United States to uncover income potential. This 2025 STR market report for Ashland, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Ashland, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ashland Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ashland Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ashland (2025)
Understanding the monthly revenue variations for Airbnb listings in Ashland is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ashland is typically April, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ashland across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,090+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,829 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,520 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,336, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ashland
Ashland Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ashland STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ashland:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ashland
Average Daily Rate (ADR) Airbnb Trends in Ashland (2025)
Effective short term rental pricing strategy in Ashland involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ashland typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $234+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $203 or more.
- Typical properties (Median) charge around $140 per night.
- Entry-level properties (Bottom 25%) earn around $91 per night.
Average Daily Rate (ADR) Trend by Month in Ashland
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Airbnb Seasonality Analysis & Trends in Ashland (2025)
Peak Season (April, June, May)
- Revenue averages $3,503 per month
- Occupancy rates average 52.5%
- Daily rates average $152
Shoulder Season
- Revenue averages $2,568 per month
- Occupancy maintains around 48.0%
- Daily rates hold near $154
Low Season (February, March, September)
- Revenue drops to average $2,192 per month
- Occupancy decreases to average 42.4%
- Daily rates adjust to average $154
Seasonality Insights for Ashland
- The Airbnb seasonality in Ashland shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ashland's highest earning potential, with monthly revenues capable of climbing to $3,676, occupancy reaching a high of 60.3%, and ADRs peaking at $158.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,072, occupancy could drop to 38.7%, and ADRs may adjust down to $151.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ashland.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ashland seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ashland (2025)
Exploring the top neighborhoods for short-term rentals in Ashland? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Ashland | The heart of Ashland with close proximity to shops, restaurants, and cultural attractions. Ideal for visitors wanting to experience the local town vibe. | Ashland Theatre, Ashland Museum, Duck Pond Park, Local boutiques, Restaurants and cafes |
| Lakeview | A peaceful area surrounding Lake Ashland, great for nature lovers and families looking for outdoor experiences and tranquility. | Lake Ashland, Walking trails, Picnic spots, Fishing opportunities |
| Randolph-Macon College Area | Near the prestigious Randolph-Macon College, attracting college visitors and families during college events and graduations. | Randolph-Macon College, College events, Historic buildings, Local eateries |
| Chickahominy River | Offers a scenic riverside experience, popular with visitors who enjoy water activities like kayaking and fishing. | Chickahominy River, Kayaking spots, Fishing locations, Nature trails |
| Historic District | Rich in history with charming architecture and cultural significance, appealing to tourists interested in history and heritage. | Old Stone Jail, Historic homes, Civil War heritage, Local festivals |
| Theatre District | Home to various theaters and performing arts, attracting visitors for shows and cultural events. | Ashland Theatre, Performing arts events, Local music scene |
| Ashland Shopping Center | Convenient for visitors looking for shopping and dining options without venturing far from their accommodations. | Shopping outlets, Restaurants, Grocery stores, Entertainment options |
| Patchin Park | A family-friendly area with parks and recreational facilities, great for families visiting the area or local events. | Patchin Park, Playgrounds, Picnic areas, Community events |
Understanding Airbnb License Requirements & STR Laws in Ashland (2025)
While Ashland, Virginia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ashland to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ashland (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ashlandbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Refined Rural Retreat on Tucked Away Acreage
Entire Place • 2 bedrooms
For Art Sake - Colorful Cape
Entire Place • 2 bedrooms
Refined Rural Retreat on Tucked Away Acreage
Entire Place • 1 bedroom
Henrico Sports/Events Ctr/I95 & Ashland
Entire Place • 3 bedrooms
Cozy house in heart of Ashland
Entire Place • 2 bedrooms
Cozy Ashland Home close to RMC & Kings Dominion
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ashland (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ashland based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mercy And Ethan | 2 | $103,186 | 85 | 4.96/5.0 |
| Garry | 1 | $50,201 | 48 | 4.96/5.0 |
| Teddy Properties | 1 | $41,140 | 86 | 4.90/5.0 |
| Bailey | 1 | $38,908 | 5 | 5.00/5.0 |
| Heather | 1 | $38,903 | 128 | 4.94/5.0 |
| Ray | 1 | $38,257 | 527 | 4.95/5.0 |
| Katherine | 1 | $29,440 | 19 | 4.79/5.0 |
| Greg | 1 | $29,423 | 62 | 4.97/5.0 |
| Martha Ellen | 1 | $27,864 | 269 | 4.94/5.0 |
| Melissa | 1 | $18,581 | 88 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ashland.
Dive Deeper: Advanced Ashland STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ashland. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAshland Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ashland
- The Ashland Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ashland, House properties are the most common (55%), reflecting the local real estate landscape.
- Houses represent a significant 55% portion, catering likely to families or larger groups.
- The presence of 10% Hotel/Boutique listings indicates integration with traditional hospitality.
Ashland Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ashland
- The dominant room capacity in Ashland is 2 bedrooms listings, making up 40% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 70.0% of the active Airbnb listings in Ashland, indicating a high concentration in these sizes.
Ashland Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ashland
- The most common guest capacity trend in Ashland vacation rentals is listings accommodating 4 guests (35%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Ashland STR market, accounting for 60.0% of listings.
- 30.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ashland.
- On average, properties in Ashland are equipped to host 4.0 guests.
Ashland Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ashland
- The most common availability pattern in Ashland falls within the 91-180 days range, representing 40% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 55.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Ashland (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 45.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ashland Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
47.1% of total
2 Nights
3 listings
17.6% of total
3 Nights
1 listings
5.9% of total
4-6 Nights
2 listings
11.8% of total
30+ Nights
3 listings
17.6% of total
Key Insights
- The most prevalent minimum stay requirement in Ashland is 1 Night, adopted by 47.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (64.7%) of the Ashland Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17.6%) caters to monthly stays (30+ nights) in Ashland, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 47.1% of Ashland hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 17.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ashland.
Ashland Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
16.7% of total
Moderate
8 listings
44.4% of total
Firm
3 listings
16.7% of total
Strict
4 listings
22.2% of total
Cancellation Policy Insights for Ashland
- The prevailing Airbnb cancellation policy trend in Ashland is Moderate, used by 44.4% of listings.
- There's a relatively balanced mix between guest-friendly (61.1%) and stricter (38.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 44.4% market standard in Ashland.
- Regularly review your cancellation policy against competitors and market demand shifts in Ashland.
Ashland STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ashland
- The overall average booking lead time for vacation rentals in Ashland is 34 days.
- Guests book furthest in advance for stays during May (average 62 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (50 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Ashland.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 62 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 50 days) to capture early planners.
- Monitor your own booking lead times against these Ashland averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ashland (2025)
Amenity Prevalence
Amenity Insights for Ashland
- Essential amenities in Ashland that guests expect include: Air conditioning, Heating, Hot water, Wifi, Hangers, Bed linens, Smoke alarm, Free parking on premises, Fire extinguisher. Lacking these (any) could significantly impact bookings.
- Popular amenities like Backyard are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ashland: Air conditioning, Heating, Hot water, Wifi, Hangers, Bed linens, Smoke alarm, Free parking on premises, Fire extinguisher.
- Prioritize adding missing essentials: Wifi, Hangers, Bed linens, Smoke alarm, Free parking on premises, Fire extinguisher.
- Consider adding popular differentiators like Backyard to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ashland to stay competitive.
Ashland Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ashland
- The typical guest profile for Airbnb in Ashland consists of primarily domestic travelers (96%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.5% of guests.
- Key international markets include United States (95.5%) and DC (2.5%).
- Top languages spoken are English (77.5%) followed by Spanish (8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Virginia Beach.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ashland Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Castleton | 10 | $6,255 | $523.55 | 39% |
| Mayo | 13 | $5,786 | $439.15 | 52% |
| Stevensville | 70 | $5,476 | $499.46 | 43% |
| Chester | 17 | $5,299 | $437.72 | 43% |
| Arundel on the Bay | 25 | $5,285 | $509.37 | 39% |
| Bentonville | 22 | $5,235 | $405.46 | 51% |
| Skyland Estates | 13 | $5,151 | $253.99 | 63% |
| Middleburg | 40 | $4,976 | $454.58 | 41% |
| Haymarket | 10 | $4,965 | $335.50 | 42% |
| Easton | 46 | $4,818 | $650.75 | 37% |