Ashburn Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Virginia, United States
Is Airbnb profitable in Ashburn in 2025? Explore comprehensive Airbnb analytics for Ashburn, Virginia, United States to uncover income potential. This 2025 STR market report for Ashburn, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Ashburn, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ashburn Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ashburn Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ashburn (2025)
Understanding the monthly revenue variations for Airbnb listings in Ashburn is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ashburn is typically December, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ashburn across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,776+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,657 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,735 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $653, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ashburn
Ashburn Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ashburn STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ashburn:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ashburn
Average Daily Rate (ADR) Airbnb Trends in Ashburn (2025)
Effective short term rental pricing strategy in Ashburn involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ashburn typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $331+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $223 or more.
- Typical properties (Median) charge around $79 per night.
- Entry-level properties (Bottom 25%) earn around $60 per night.
Average Daily Rate (ADR) Trend by Month in Ashburn
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Airbnb Seasonality Analysis & Trends in Ashburn (2025)
Peak Season (December, April, May)
- Revenue averages $4,698 per month
- Occupancy rates average 49.4%
- Daily rates average $154
Shoulder Season
- Revenue averages $3,269 per month
- Occupancy maintains around 38.9%
- Daily rates hold near $161
Low Season (February, September, October)
- Revenue drops to average $2,388 per month
- Occupancy decreases to average 30.9%
- Daily rates adjust to average $154
Seasonality Insights for Ashburn
- The Airbnb seasonality in Ashburn shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ashburn's highest earning potential, with monthly revenues capable of climbing to $5,325, occupancy reaching a high of 58.4%, and ADRs peaking at $191.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,218, occupancy could drop to 29.0%, and ADRs may adjust down to $137.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ashburn.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ashburn seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ashburn (2025)
Exploring the top neighborhoods for short-term rentals in Ashburn? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ashburn Farm | A suburban community known for its family-friendly atmosphere and proximity to schools and parks. Ideal for families visiting the area or professionals commuting to nearby D.C. | Ashburn Park, Pavilion at Broadlands, Brambleton Regional Park, One Loudoun, The Ashburn Library, Old Ashburn |
| Broadlands | A planned community with a mix of residential and recreational spaces, making it attractive for both short-term visitors and local events. | Broadlands Community Park, The Nature Center, Brambleton Town Center, The Broadlands Marketplace |
| One Loudoun | A modern urban development featuring restaurants, shops, and entertainment, popular with visitors looking for dining and nightlife options. | The Alamo Drafthouse Cinema, The Urban Mermaid, Virginia Beer Company, One Loudoun Plaza |
| Ashburn Village | Known for its recreational amenities and community events, this area appeals to families and groups looking for a relaxed stay with nearby activities. | Ashburn Village Sports Pavilion, Brambleton Golf Course, W&OD Trail Access, Lake Ashburn |
| Loudoun County | The region boasts scenic vineyards and historical sites, perfect for visitors who appreciate nature and local culture, making it ideal for Airbnb hosting. | Loudoun County Wine Trail, Woodgrove High School, Historic Leesburg, Morven Park, Philip Carter Winery |
| Dulles Town Center | Close to shopping centers and business hubs, this area attracts business travelers and families alike, convenient for short-term stays. | Dulles Town Center Mall, Cinemark Dulles Town Center, Parks at the town center, Nearby restaurants |
| Stone Ridge | A master-planned community with walking trails and amenities, appealing to guests looking for an active lifestyle and family-oriented environment. | Stone Ridge Community Center, Stone Ridge Park, Nearby schools and libraries |
| Moorefield Station | A growing community with new developments and access to transportation, making it attractive for visitors coming for short or long stays. | Moorefield Station Park, Future Metro stop, Access to major roadways |
Understanding Airbnb License Requirements & STR Laws in Ashburn (2025)
While Ashburn, Virginia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ashburn to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ashburn (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ashburnbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
LUX HOME 5 BD, GIFT CARD, GAME ROOM, and more!
Entire Place • 5 bedrooms
Spacious Luxury at One Loudoun
Entire Place • 3 bedrooms
Ashburn Manor: 1920’s Farmhouse
Entire Place • 3 bedrooms
Great, comfortable, cozy home !
Entire Place • 5 bedrooms
Ashburn:Work Friendly,Near DC
Entire Place • 4 bedrooms
Beautiful, Big, Luxurious Home w/the Best Location
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ashburn (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ashburn based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jittima | 1 | $99,830 | 52 | 4.96/5.0 |
| Maria | 1 | $86,172 | 16 | 4.81/5.0 |
| Tim | 1 | $65,293 | 64 | 4.98/5.0 |
| Guy | 1 | $30,123 | 11 | 4.64/5.0 |
| Newman Hospitality | 1 | $23,612 | 19 | 4.79/5.0 |
| Lisa | 1 | $11,432 | 10 | 4.10/5.0 |
| Host #297602357 | 1 | $11,309 | 0 | 0.00/5.0 |
| Debra-Lyn | 2 | $7,232 | 92 | 4.96/5.0 |
| Thomasina | 1 | $6,528 | 47 | 4.94/5.0 |
| Thomas | 1 | $5,628 | 10 | 3.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ashburn.
Dive Deeper: Advanced Ashburn STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ashburn. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAshburn Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ashburn
- The Ashburn Airbnb market composition is heavily skewed towards Private Room listings, which make up 60% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ashburn, House properties are the most common (95%), reflecting the local real estate landscape.
- Houses represent a significant 95% portion, catering likely to families or larger groups.
Ashburn Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ashburn
- The dominant room capacity in Ashburn is 1 bedroom listings, making up 20% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 5+ bedrooms properties represent 35.0% of the active Airbnb listings in Ashburn, indicating a high concentration in these sizes.
- A significant 35.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ashburn.
Ashburn Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ashburn
- The most common guest capacity trend in Ashburn vacation rentals is listings accommodating 8+ guests (25%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 1 guest dominate the Ashburn STR market, accounting for 40.0% of listings.
- 35.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ashburn.
- On average, properties in Ashburn are equipped to host 3.3 guests.
Ashburn Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ashburn
- The most common availability pattern in Ashburn falls within the 271-366 days range, representing 75% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Ashburn (45%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ashburn Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
18.8% of total
2 Nights
6 listings
37.5% of total
3 Nights
3 listings
18.8% of total
7-29 Nights
2 listings
12.5% of total
30+ Nights
2 listings
12.5% of total
Key Insights
- The most prevalent minimum stay requirement in Ashburn is 2 Nights, adopted by 37.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (12.5%) caters to monthly stays (30+ nights) in Ashburn, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 37.5% of Ashburn hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.8% currently do.
- A 2-night minimum appears standard (37.5%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 12.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ashburn.
Ashburn Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
18.8% of total
Moderate
6 listings
37.5% of total
Firm
3 listings
18.8% of total
Strict
4 listings
25% of total
Cancellation Policy Insights for Ashburn
- The prevailing Airbnb cancellation policy trend in Ashburn is Moderate, used by 37.5% of listings.
- There's a relatively balanced mix between guest-friendly (56.3%) and stricter (43.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 37.5% market standard in Ashburn.
- Regularly review your cancellation policy against competitors and market demand shifts in Ashburn.
Ashburn STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ashburn
- The overall average booking lead time for vacation rentals in Ashburn is 29 days.
- Guests book furthest in advance for stays during September (average 47 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (39 days avg.) sees the longest lead times, while Winter (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Ashburn.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 47 days out to capitalize on advance planning.
- During October, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 39 days) to capture early planners.
- Monitor your own booking lead times against these Ashburn averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ashburn (2025)
Amenity Prevalence
Amenity Insights for Ashburn
- Essential amenities in Ashburn that guests expect include: Air conditioning, Wifi, Free parking on premises, Smoke alarm, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Essentials, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ashburn: Air conditioning, Wifi, Free parking on premises, Smoke alarm, TV.
- Prioritize adding missing essentials: Smoke alarm, TV.
- Consider adding popular differentiators like Hot water or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ashburn to stay competitive.
Ashburn Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ashburn
- The typical guest profile for Airbnb in Ashburn consists of primarily domestic travelers (91%), often arriving from nearby Ashburn, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 91.3% of guests.
- Key international markets include United States (91.3%) and DC (3.8%).
- Top languages spoken are English (56.1%) followed by Spanish (10.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Ashburn and Washington.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ashburn Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lemont | 22 | $8,558 | $812.80 | 42% |
| State College | 158 | $7,525 | $751.34 | 44% |
| Castleton | 10 | $6,255 | $523.55 | 39% |
| Centreville | 15 | $6,205 | $510.77 | 47% |
| Ferguson Township | 120 | $5,810 | $785.97 | 40% |
| Mayo | 13 | $5,786 | $439.15 | 52% |
| College Township | 65 | $5,752 | $809.46 | 40% |
| Stevensville | 70 | $5,476 | $499.46 | 43% |
| West Donegal Township | 13 | $5,399 | $450.85 | 39% |
| Chester | 17 | $5,299 | $437.72 | 43% |