South Hero Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Vermont, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in South Hero in 2025? Explore comprehensive Airbnb analytics for South Hero, Vermont, United States to uncover income potential. This 2025 STR market report for South Hero, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 47 active listings.

Whether you're considering an Airbnb investment in South Hero, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the South Hero Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key South Hero Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$269
The average rental revenue earned for an occupied room per day in South Hero.
Occupancy Rate(?)
50.9%
High demand. Good booking frequency.
Median Annual Revenue(?)
$35,100
Typical annual income for an Airbnb listing in South Hero. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-9.0%
Slight decrease (-9.0%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in South Hero.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in South Hero.
STR Regulation Level(?)
Moderate
Regulation details vary. Check local government sources.
Active Airbnb Listings(?)
47
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in South Hero (2025)

Understanding the monthly revenue variations for Airbnb listings in South Hero is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in South Hero is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in South Hero across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $8,208+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $5,396 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $3,265 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,429, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in South Hero

South Hero Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the South Hero STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in South Hero:

  • Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 45%.
  • Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in South Hero

Average Daily Rate (ADR) Airbnb Trends in South Hero (2025)

Effective short term rental pricing strategy in South Hero involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in South Hero typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $514+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $311 or more.
  • Typical properties (Median) charge around $225 per night.
  • Entry-level properties (Bottom 25%) earn around $143 per night.

Average Daily Rate (ADR) Trend by Month in South Hero

Get Live South Hero Market Intelligence 👇

Discover South Hero Airbnb Analytics
🏠
🏠
🏠

Explore Real-time Analytics

Airbnb Seasonality Analysis & Trends in South Hero (2025)

Peak Season (August, July, June)
  • Revenue averages $5,622 per month
  • Occupancy rates average 60.2%
  • Daily rates average $283
Shoulder Season
  • Revenue averages $3,989 per month
  • Occupancy maintains around 45.1%
  • Daily rates hold near $275
Low Season (January, February, March)
  • Revenue drops to average $2,141 per month
  • Occupancy decreases to average 33.5%
  • Daily rates adjust to average $251

Seasonality Insights for South Hero

  • The Airbnb seasonality in South Hero shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases South Hero's highest earning potential, with monthly revenues capable of climbing to $6,224, occupancy reaching a high of 70.9%, and ADRs peaking at $285.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,844, occupancy could drop to 30.4%, and ADRs may adjust down to $250.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in South Hero.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these South Hero seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in South Hero (2025)

Exploring the top neighborhoods for short-term rentals in South Hero? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
North Hero
A picturesque town located on an island in Lake Champlain, North Hero offers beautiful lake views and outdoor activities that attract nature lovers and tourists looking for a peaceful getaway.
Hero's Welcome, North Hero State Park, Culver Hill, Lake Champlain, Outdoor activities such as kayaking and fishing
South Hero Village
This charming village provides a quaint atmosphere with local shops, restaurants, and direct access to the lake, making it a great spot for families and vacationers.
South Hero State Park, Local farms and markets, Lake access, Community events, Scenic views of the lake
Grand Isle
Located just south of South Hero, Grand Isle features the beautiful Grand Isle State Park and ample recreational opportunities, appealing to those who love the outdoors.
Grand Isle State Park, Fishing and boating, Nature trails, Beach access, Campgrounds
Colchester
A neighboring town that provides proximity to Burlington while offering a quieter suburban vibe. It's great for travelers looking to explore the nearby area.
Niquette Bay State Park, Lake access, Local dining options, Colchester Causeway, Biking trails
Burlington
Vibrant city with a lively arts scene, great food, and a strong cultural heritage, Burlington attracts visitors year-round and is just a short drive from South Hero.
Church Street Marketplace, Waterfront Park, University of Vermont, ECHO, Leahy Center for Lake Champlain, Local breweries and restaurants
Stowe
Known for its ski resorts and outdoor activities, Stowe is a popular year-round destination for tourists, making it an excellent location for Airbnb hosting.
Stowe Mountain Resort, Stowe Recreation Path, Ben & Jerry's Factory, Moss Glen Falls, Local art galleries
Shelburne
A small town with rich history and access to Lake Champlain, Shelburne is appealing for those looking for cozy accommodations near attractions like Shelburne Farms.
Shelburne Museum, Shelburne Farms, Lake access, Local wineries, Historic sites
Essex Junction
With its proximity to Burlington and a charming downtown area, Essex Junction provides a suburban feel with easy access to urban amenities, great for families and business travelers alike.
Essex Shoppes & Cinema, Local parks, Farmers markets, recreational paths, Historic downtown

Understanding Airbnb License Requirements & STR Laws in South Hero (2025)

With 21% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in South Hero. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for South Hero to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 21% licensed listings)

Top Performing Airbnb Properties in South Hero (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in South Herobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Beautiful post & beam lakefront getaway

Beautiful post & beam lakefront getaway

Entire Place • 4 bedrooms

$141,907
Revenue
36.1%
Occupancy
$1027.61
Daily Rate
Lake Champlain lakefront house

Lake Champlain lakefront house

Entire Place • 5 bedrooms

$109,223
Revenue
44.5%
Occupancy
$591.14
Daily Rate
Keeler Bay Hideaway

Keeler Bay Hideaway

Entire Place • 4 bedrooms

$98,184
Revenue
52.8%
Occupancy
$374.90
Daily Rate
Mott House, South Hero Vermont

Mott House, South Hero Vermont

Entire Place • 4 bedrooms

$97,075
Revenue
67.1%
Occupancy
$444.53
Daily Rate
Lakefront Home, Large yard, w/Dock, sleeps 10+

Lakefront Home, Large yard, w/Dock, sleeps 10+

Entire Place • 4 bedrooms

$74,948
Revenue
50.0%
Occupancy
$473.42
Daily Rate
Secluded Lake Home, 1200' frontage

Secluded Lake Home, 1200' frontage

Entire Place • 6 bedrooms

$70,755
Revenue
49.9%
Occupancy
$579.61
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in South Hero (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in South Hero based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Islands Only Vacation Rentals3$163,938744.87/5.0
Richard1$141,907284.86/5.0
Charles1$109,2231244.78/5.0
Chris And Makenna3$105,8711654.91/5.0
Catherine2$101,5413004.93/5.0
Apple Island Resort1$97,075324.97/5.0
Carrie2$81,669834.89/5.0
Paul1$74,948374.76/5.0
Meg1$70,755224.77/5.0
Ellen1$53,158795.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in South Hero.

Dive Deeper: Advanced South Hero STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for South Hero. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

South Hero Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for South Hero

  • The South Hero Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 70.2% of the 47 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in South Hero, House properties are the most common (57.4%), reflecting the local real estate landscape.
  • Houses represent a significant 57.4% portion, catering likely to families or larger groups.
  • The presence of 17% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like unique stays (combined 2.1%) offer potential for unique stay experiences.

South Hero Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for South Hero

  • The dominant room capacity in South Hero is 1 bedroom listings, making up 21.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 3 bedrooms properties represent 40.4% of the active Airbnb listings in South Hero, indicating a high concentration in these sizes.
  • A significant 36.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in South Hero.

South Hero Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for South Hero

  • The most common guest capacity trend in South Hero vacation rentals is listings accommodating 8+ guests (29.8%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 4 guests dominate the South Hero STR market, accounting for 42.6% of listings.
  • 42.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in South Hero.
  • On average, properties in South Hero are equipped to host 4.2 guests.

South Hero Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for South Hero

  • The most common availability pattern in South Hero falls within the 181-270 days range, representing 55.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 85.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in South Hero (55.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 17.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

South Hero Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (27.7%)

1 Night

13 listings

27.7% of total

2 Nights (25.5%)

2 Nights

12 listings

25.5% of total

3 Nights (25.5%)

3 Nights

12 listings

25.5% of total

4-6 Nights (4.3%)

4-6 Nights

2 listings

4.3% of total

30+ Nights (17%)

30+ Nights

8 listings

17% of total

Key Insights

  • The most prevalent minimum stay requirement in South Hero is 1 Night, adopted by 27.7% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (17%) caters to monthly stays (30+ nights) in South Hero, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 27.7% of South Hero hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.7% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 17% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in South Hero.

South Hero Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

2 listings

4.3% of total

Flexible (6.5%)

Flexible

3 listings

6.5% of total

Moderate (26.1%)

Moderate

12 listings

26.1% of total

Firm (13%)

Firm

6 listings

13% of total

Strict (50%)

Strict

23 listings

50% of total

Cancellation Policy Insights for South Hero

  • The prevailing Airbnb cancellation policy trend in South Hero is Strict, used by 50% of listings.
  • A majority (63.0%) of hosts in South Hero utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 50% market standard in South Hero.
  • With 50% using Strict terms, this is a viable option in South Hero, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in South Hero.

South Hero STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for South Hero

  • The overall average booking lead time for vacation rentals in South Hero is 89 days.
  • Guests book furthest in advance for stays during July (average 129 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 31 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (107 days avg.) sees the longest lead times, while Winter (43 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (89 days) as a baseline for your pricing and availability strategy in South Hero.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 129 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 107 days) to capture early planners.
  • Monitor your own booking lead times against these South Hero averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in South Hero (2025)

Amenity Prevalence

Amenity Insights for South Hero

  • Essential amenities in South Hero that guests expect include: Wifi, Free parking on premises, Smoke alarm. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hot water, Carbon monoxide alarm, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for South Hero: Wifi, Free parking on premises, Smoke alarm.
  • Prioritize adding missing essentials: Smoke alarm.
  • Consider adding popular differentiators like Hot water or Carbon monoxide alarm to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in South Hero to stay competitive.

South Hero Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for South Hero

  • The typical guest profile for Airbnb in South Hero consists of primarily domestic travelers (87%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 87.4% of guests.
  • Key international markets include United States (87.4%) and Canada (6.6%).
  • Top languages spoken are English (65%) followed by French (10.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from New York and Montreal.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the South Hero Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Middletown Springs11$8,614$550.2436%
Pomfret13$6,142$449.7949%
Fort Ann27$5,803$761.4438%
Stony Creek11$5,749$484.5143%
Hanover28$5,449$863.4939%
Mille-Isles93$5,049$415.0841%
Malletts Bay49$4,960$414.5848%
Cornwall20$4,774$358.4250%
Stowe842$4,757$474.9241%
Town of Wilton138$4,743$881.7240%

Maximize Your Airbnb Income in South Hero

Access granular Airbnb data and short term rental analytics. Understand Airbnb occupancy rates, ADR trends, and revenue potential. Optimize your pricing strategy!

Discover Market Insights