Rockingham Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Vermont, United States
Is Airbnb profitable in Rockingham in 2025? Explore comprehensive Airbnb analytics for Rockingham, Vermont, United States to uncover income potential. This 2025 STR market report for Rockingham, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 36 active listings.
Whether you're considering an Airbnb investment in Rockingham, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rockingham Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rockingham Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rockingham (2025)
Understanding the monthly revenue variations for Airbnb listings in Rockingham is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rockingham is typically June, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rockingham across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,865+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,645 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,651 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $874, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rockingham
Rockingham Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rockingham STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rockingham:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rockingham
Average Daily Rate (ADR) Airbnb Trends in Rockingham (2025)
Effective short term rental pricing strategy in Rockingham involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rockingham typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $275+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $195 or more.
- Typical properties (Median) charge around $123 per night.
- Entry-level properties (Bottom 25%) earn around $93 per night.
Average Daily Rate (ADR) Trend by Month in Rockingham
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Airbnb Seasonality Analysis & Trends in Rockingham (2025)
Peak Season (June, July, August)
- Revenue averages $2,441 per month
- Occupancy rates average 51.7%
- Daily rates average $159
Shoulder Season
- Revenue averages $2,116 per month
- Occupancy maintains around 42.2%
- Daily rates hold near $151
Low Season (March, April, November)
- Revenue drops to average $1,588 per month
- Occupancy decreases to average 37.5%
- Daily rates adjust to average $144
Seasonality Insights for Rockingham
- The Airbnb seasonality in Rockingham shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rockingham's highest earning potential, with monthly revenues capable of climbing to $2,542, occupancy reaching a high of 53.7%, and ADRs peaking at $161.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,474, occupancy could drop to 34.7%, and ADRs may adjust down to $140.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rockingham.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rockingham seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rockingham (2025)
Exploring the top neighborhoods for short-term rentals in Rockingham? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Raponda | A beautiful lake area popular for its recreational activities such as kayaking, fishing, and hiking. Ideal for those looking to enjoy Vermont's natural beauty and tranquility. | Lake Raponda, Hiking trails, Summer festivals, Muddy Brook, Nature walks |
| Brattleboro | A vibrant town known for its artistic community and historic sites. Attracts visitors for its festivals, art galleries, and scenic views along the Connecticut River. | Brattleboro Museum & Art Center, Connecticut River Walk, Harris Hill Ski Jump, Local festivals, Shopping galleries |
| Stratton Mountain | A renowned ski destination offering year-round outdoor activities. A prime location for winter sports enthusiasts and summer hikers alike. | Stratton Mountain Resort, Skiing and snowboarding, Hiking trails, Mountain biking, Golf courses |
| West Dover | A charming town close to ski resorts and outdoor adventures. Popular with families and outdoor enthusiasts seeking an escape to nature. | Mount Snow, Ski and snowboard areas, Hiking and biking trails, Local dining options, Scenic views |
| Newfane | A quaint New England town with beautiful landscapes, ideal for those seeking a peaceful retreat. Great for visitors interested in local history and nature. | Newfane Village, West River Trail, Vermont's covered bridges, Historic sites, Local arts and crafts |
| Westminster | Known for its picturesque scenery and proximity to outdoor activities. Appeals to nature lovers and those looking for a tranquil setting. | Westminster Town Hall, Walks along the Connecticut River, Local hiking trails, Scenic drives, Nature watching |
| Dover | A small town known for its close-knit community and access to outdoor fun. Popular for winter sports and summer activities in the mountains. | Mount Snow Resort, Local dining, Hiking and biking, Community events, Scenic views |
| Stamford | A peaceful rural area offering a getaway from city life. Attracts those looking for a unique retreat in the woods with access to nature. | Hoosac River, Outdoor recreational activities, Local wildlife, Nature trails, Tranquil surroundings |
Understanding Airbnb License Requirements & STR Laws in Rockingham (2025)
With 28% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Rockingham. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rockingham to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 28% licensed listings)
Top Performing Airbnb Properties in Rockingham (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rockinghambased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Quaint stone house!
Entire Place • 3 bedrooms
Beautiful Home in the Mountains - The Fox & Owl
Entire Place • 3 bedrooms
Serenity - Fantastic Spacious House In Quaint VT
Entire Place • 5 bedrooms
Simple 2+ bed, no frills, all necessities covered!
Entire Place • 3 bedrooms
Peaceful Mountain Cottage Above Private Meadow
Entire Place • 1 bedroom
Secluded Farmhouse Near Okemo, Bromley, Sunapee
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rockingham (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rockingham based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Barbara | 4 | $51,152 | 244 | 4.94/5.0 |
| Felicitie | 1 | $42,953 | 81 | 4.90/5.0 |
| Herb | 1 | $41,528 | 118 | 4.88/5.0 |
| Chris | 1 | $40,789 | 65 | 4.86/5.0 |
| Jeffrey | 1 | $36,049 | 40 | 4.75/5.0 |
| David | 5 | $35,459 | 347 | 4.89/5.0 |
| Peggy | 1 | $33,230 | 274 | 4.95/5.0 |
| Wilburn | 1 | $32,171 | 21 | 4.90/5.0 |
| Kim | 1 | $31,861 | 220 | 4.94/5.0 |
| Rebecca | 2 | $31,677 | 130 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rockingham.
Dive Deeper: Advanced Rockingham STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rockingham. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRockingham Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rockingham
- The Rockingham Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 61.1% of the 36 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 38.9% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Rockingham, House properties are the most common (41.7%), reflecting the local real estate landscape.
- Houses represent a significant 41.7% portion, catering likely to families or larger groups.
- The presence of 16.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays (combined 5.6%) offer potential for unique stay experiences.
Rockingham Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rockingham
- The dominant room capacity in Rockingham is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 52.7% of the active Airbnb listings in Rockingham, indicating a high concentration in these sizes.
- A significant 25.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rockingham.
Rockingham Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rockingham
- The most common guest capacity trend in Rockingham vacation rentals is listings accommodating 2 guests (25%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Rockingham STR market, accounting for 41.7% of listings.
- 19.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rockingham.
- On average, properties in Rockingham are equipped to host 3.0 guests.
Rockingham Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rockingham
- The most common availability pattern in Rockingham falls within the 181-270 days range, representing 36.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Rockingham (36.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rockingham Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
19 listings
57.6% of total
2 Nights
10 listings
30.3% of total
3 Nights
2 listings
6.1% of total
4-6 Nights
1 listings
3% of total
30+ Nights
1 listings
3% of total
Key Insights
- The most prevalent minimum stay requirement in Rockingham is 1 Night, adopted by 57.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (87.9%) of the Rockingham Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 57.6% of Rockingham hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rockingham.
Rockingham Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
13 listings
36.1% of total
Moderate
10 listings
27.8% of total
Firm
7 listings
19.4% of total
Strict
6 listings
16.7% of total
Cancellation Policy Insights for Rockingham
- The prevailing Airbnb cancellation policy trend in Rockingham is Flexible, used by 36.1% of listings.
- There's a relatively balanced mix between guest-friendly (63.9%) and stricter (36.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 36.1% market standard in Rockingham.
- Regularly review your cancellation policy against competitors and market demand shifts in Rockingham.
Rockingham STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rockingham
- The overall average booking lead time for vacation rentals in Rockingham is 46 days.
- Guests book furthest in advance for stays during December (average 67 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (57 days avg.) sees the longest lead times, while Spring (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Rockingham.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 67 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these Rockingham averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rockingham (2025)
Amenity Prevalence
Amenity Insights for Rockingham
- Essential amenities in Rockingham that guests expect include: Wifi, Free parking on premises, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Essentials, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rockingham: Wifi, Free parking on premises, Smoke alarm, Heating.
- Consider adding popular differentiators like Hot water or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rockingham to stay competitive.
Rockingham Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rockingham
- The typical guest profile for Airbnb in Rockingham consists of primarily domestic travelers (95%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.0% of guests.
- Key international markets include United States (95%) and Canada (2.1%).
- Top languages spoken are English (73.3%) followed by Spanish (10.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rockingham Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Middletown Springs | 11 | $8,614 | $550.24 | 36% |
| Town of Stuyvesant | 10 | $6,757 | $533.74 | 41% |
| Milford | 11 | $6,343 | $500.10 | 59% |
| Pomfret | 13 | $6,142 | $449.79 | 49% |
| Jefferson | 28 | $5,920 | $432.83 | 50% |
| Fort Ann | 27 | $5,803 | $761.44 | 38% |
| Stony Creek | 11 | $5,749 | $484.51 | 43% |
| Hanover | 28 | $5,449 | $863.49 | 39% |
| Town of Stillwater | 54 | $5,325 | $536.48 | 46% |
| Craryville | 21 | $5,255 | $522.53 | 38% |