Rochester Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Vermont, United States
Is Airbnb profitable in Rochester in 2025? Explore comprehensive Airbnb analytics for Rochester, Vermont, United States to uncover income potential. This 2025 STR market report for Rochester, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 39 active listings.
Whether you're considering an Airbnb investment in Rochester, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rochester Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rochester Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rochester (2025)
Understanding the monthly revenue variations for Airbnb listings in Rochester is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rochester is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rochester across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,633+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,996 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,084 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,738, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rochester
Rochester Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rochester STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rochester:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rochester
Average Daily Rate (ADR) Airbnb Trends in Rochester (2025)
Effective short term rental pricing strategy in Rochester involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rochester typically peaks in February and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $537+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $273 or more.
- Typical properties (Median) charge around $191 per night.
- Entry-level properties (Bottom 25%) earn around $147 per night.
Average Daily Rate (ADR) Trend by Month in Rochester
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Airbnb Seasonality Analysis & Trends in Rochester (2025)
Peak Season (January, February, December)
- Revenue averages $5,795 per month
- Occupancy rates average 54.5%
- Daily rates average $293
Shoulder Season
- Revenue averages $4,690 per month
- Occupancy maintains around 47.7%
- Daily rates hold near $258
Low Season (April, May, September)
- Revenue drops to average $3,507 per month
- Occupancy decreases to average 38.0%
- Daily rates adjust to average $244
Seasonality Insights for Rochester
- The Airbnb seasonality in Rochester shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rochester's highest earning potential, with monthly revenues capable of climbing to $5,853, occupancy reaching a high of 61.3%, and ADRs peaking at $295.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,102, occupancy could drop to 36.1%, and ADRs may adjust down to $241.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rochester.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rochester seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rochester (2025)
Exploring the top neighborhoods for short-term rentals in Rochester? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Rochester | The heart of Rochester, featuring vibrant nightlife, restaurants, and easy access to local attractions. Ideal for travelers looking for convenience and urban experiences. | Rochester Museum & Science Center, High Falls Park, Eastman School of Music, Blue Cross Arena, The Strong National Museum of Play |
| Pine Hill Park | A beautiful area with outdoor recreational opportunities, attracting nature lovers and adventure seekers looking for hiking and biking trails. | Pine Hill Park trails, Rochester City Park, Waterfalls, Lake region, Picnic areas |
| Mount Tom | A scenic neighborhood perfect for those who want to enjoy stunning views and tranquility, attracting families and couples. | Mount Tom hiking trails, Birdwatching areas, Scenic overlooks, Local wineries |
| Rochester Historic District | Rich in history and architecture, this area appeals to travelers interested in the cultural and historical aspects of Rochester. | Historic buildings, Guided city tours, Local shops and eateries, Cultural festivals |
| Chapin Mansion | Known for its stunning architecture and nearby parks, it's great for travelers looking for tranquil walks and outdoor activities. | Chapin Mansion, Nearby parks, Local gardens, Art installations |
| East Rochester | A suburban area with a small-town feel, suitable for families and long-term stays, with easy access to urban conveniences. | Local shops, Family-friendly parks, Community events, Cultural activities |
| Culver-Winton | A residential area known for its family-friendly environment and proximity to urban amenities, ideal for longer stays. | Parks, Quiet neighborhoods, Shopping centers, Dining options |
| Rochester Lakes | A scenic area around local lakes that attracts leisure travelers looking for relaxation and nature activities such as fishing and boating. | Lakes for fishing and boating, Picnic spots, Wildlife viewing, Scenic drives |
Understanding Airbnb License Requirements & STR Laws in Rochester (2025)
With 10% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Rochester. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rochester to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 10% licensed listings)
Top Performing Airbnb Properties in Rochester (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rochesterbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Charming farmhouse ~ Near Sugarbush and Killington
Entire Place • 9 bedrooms
Modern Farmhouse on 25 Acres - Superb Views
Entire Place • 3 bedrooms
Secluded Oasis: Sugarbush, Killington, Mtn Biking
Entire Place • 4 bedrooms
Upscale Luxury Mountain Escape-Magic Happens
Entire Place • 5 bedrooms
The McKinley House
Entire Place • 4 bedrooms
The Langhorne
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rochester (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rochester based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Fayth | 2 | $453,166 | 130 | 4.99/5.0 |
| Jay | 1 | $145,936 | 138 | 4.97/5.0 |
| Albert | 1 | $138,263 | 56 | 5.00/5.0 |
| Nicki | 3 | $106,193 | 37 | 4.98/5.0 |
| Nicole | 3 | $93,675 | 92 | 4.88/5.0 |
| Jess | 4 | $89,726 | 351 | 4.95/5.0 |
| Dori, Russ, And Will | 1 | $75,281 | 79 | 4.99/5.0 |
| Dan And Peggy | 1 | $64,471 | 188 | 4.95/5.0 |
| Zachary | 1 | $63,864 | 32 | 4.94/5.0 |
| Bronwyn | 1 | $50,057 | 63 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rochester.
Dive Deeper: Advanced Rochester STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rochester. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRochester Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rochester
- The Rochester Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.9% of the 39 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rochester, House properties are the most common (53.8%), reflecting the local real estate landscape.
- Houses represent a significant 53.8% portion, catering likely to families or larger groups.
- The presence of 5.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 2.6%) offer potential for unique stay experiences.
Rochester Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rochester
- The dominant room capacity in Rochester is 1 bedroom listings, making up 30.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 61.6% of the active Airbnb listings in Rochester, indicating a high concentration in these sizes.
- A significant 53.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rochester.
Rochester Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rochester
- The most common guest capacity trend in Rochester vacation rentals is listings accommodating 8+ guests (25.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Rochester STR market, accounting for 51.2% of listings.
- 53.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rochester.
- On average, properties in Rochester are equipped to host 5.2 guests.
Rochester Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rochester
- The most common availability pattern in Rochester falls within the 181-270 days range, representing 30.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 61.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Rochester (30.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 38.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rochester Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
11.8% of total
2 Nights
19 listings
55.9% of total
3 Nights
5 listings
14.7% of total
30+ Nights
6 listings
17.6% of total
Key Insights
- The most prevalent minimum stay requirement in Rochester is 2 Nights, adopted by 55.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (67.7%) of the Rochester Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17.6%) caters to monthly stays (30+ nights) in Rochester, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 55.9% of Rochester hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.8% currently do.
- A 2-night minimum appears standard (55.9%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 17.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rochester.
Rochester Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
13.9% of total
Moderate
10 listings
27.8% of total
Firm
9 listings
25% of total
Strict
12 listings
33.3% of total
Cancellation Policy Insights for Rochester
- The prevailing Airbnb cancellation policy trend in Rochester is Strict, used by 33.3% of listings.
- A majority (58.3%) of hosts in Rochester utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 33.3% market standard in Rochester.
- With 33.3% using Strict terms, this is a viable option in Rochester, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Rochester.
Rochester STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rochester
- The overall average booking lead time for vacation rentals in Rochester is 70 days.
- Guests book furthest in advance for stays during April (average 99 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 42 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (83 days avg.) sees the longest lead times, while Fall (64 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (70 days) as a baseline for your pricing and availability strategy in Rochester.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 99 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 83 days) to capture early planners.
- Monitor your own booking lead times against these Rochester averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rochester (2025)
Amenity Prevalence
Amenity Insights for Rochester
- Essential amenities in Rochester that guests expect include: Smoke alarm, Wifi, Free parking on premises, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Kitchen, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rochester: Smoke alarm, Wifi, Free parking on premises, Carbon monoxide alarm.
- Prioritize adding missing essentials: Free parking on premises, Carbon monoxide alarm.
- Consider adding popular differentiators like Hot water or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rochester to stay competitive.
Rochester Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rochester
- The typical guest profile for Airbnb in Rochester consists of primarily domestic travelers (91%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 90.7% of guests.
- Key international markets include United States (90.7%) and Canada (4%).
- Top languages spoken are English (66.1%) followed by French (11.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rochester Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Middletown Springs | 11 | $8,614 | $550.24 | 36% |
| Town of Stuyvesant | 10 | $6,757 | $533.74 | 41% |
| Milford | 11 | $6,343 | $500.10 | 59% |
| Pomfret | 13 | $6,142 | $449.79 | 49% |
| Jefferson | 28 | $5,920 | $432.83 | 50% |
| Fort Ann | 27 | $5,803 | $761.44 | 38% |
| Stony Creek | 11 | $5,749 | $484.51 | 43% |
| Hanover | 28 | $5,449 | $863.49 | 39% |
| Town of Stillwater | 54 | $5,325 | $536.48 | 46% |
| Craryville | 21 | $5,255 | $522.53 | 38% |