Airbnb Market Analytics, Statistics and Data in Morristown, Vermont, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Morristown? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Morristown:
How much do Airbnb hosts make on average per month in Morristown?
The short-term rental market in Morristown shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,459 per month
- Strong performing properties (top 25%) make $5,795 or more
- Best-in-class properties (top 10%) achieve $10,046+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,875
Revenue Variations by Month
Occupancy Rates Throughout the Year in Morristown
The market in Morristown shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 46% occupancy rates
- Strong performing properties (top 25%) achieve 65% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 25%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Morristown
Daily rates in Morristown vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $239 per night
- Strong performing properties (top 25%) secure $353 or more
- Best-in-class properties (top 10%) pull in $570+ per night
- Entry-level properties (bottom 25%) earn around $164
Daily Rate Variations by Month
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Seasonality patterns in Morristown
Peak Season (February, October, August)
- Revenue peaks at $5968.54 per month
- Occupancy rates reach 57.27%
- Daily rates average $349.12
Shoulder Season
- Revenue averages $4963.23 per month
- Occupancy maintains 46.30%
- Daily rates hold at $305.65
Low Season (May, November, April)
- Revenue drops to $3803.57 per month
- Occupancy decreases to 32.59%
- Daily rates adjust to $281.13
Is it still profitable to do Airbnb in Morristown in 2025?
Yes! Morristown demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 46% and strong monthly revenue averaging $4963 and The market's 119 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (spring breakers, nature enthusiasts, conference attendees, couples)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Morristown
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Morristown | The heart of Morristown featuring restaurants, shops, and local events. Ideal for travelers looking for convenience and access to the local community. | Parks and Green Mountains, Local Restaurants, Morristown Arts Center, Historical Society, Shopping District |
| Stowe | Just a short drive from Morristown, Stowe is famous for its ski resorts and outdoor activities. Great for year-round visitors seeking adventure and natural beauty. | Stowe Mountain Resort, Ben & Jerry's Factory, Vermont Ski Museum, Smugglers Notch State Park, Stowe Recreation Path |
| Waterbury | A quaint New England town known for its craft breweries and vibrant small-town atmosphere. Attracts visitors looking for a true Vermonter experience. | The Alchemist Brewery, Ben & Jerry's Factory, Waterbury Reservoir, Local Shops and Eateries, Train Station |
| Cambridge | Home to picturesque landscapes and outdoor adventure options, Cambridge is perfect for visitors looking to hike and explore the Green Mountains. | Smugglers' Notch, Cambridge Village, Local Farms, Hiking Trails, Cultural Events |
| Morrisville | The nearby town of Morrisville offers a charming small-town feel with access to nature and local events. Active travelers will find plenty to do here. | Cady Falls, Local Breweries, Morrisville Historical Society, Lamoille Valley Rail Trail, Community Events |
| Morristown Historic District | Known for its rich history and beautiful architecture, this area attracts visitors interested in culture, history, and the arts. | Historic Buildings, Local Museums, Cultural Festivals, Art Galleries, Walking Tours |
| Elmore | A tranquil area known for its beautiful lake and state park. Ideal for travelers looking for relaxation and outdoor recreation. | Elmore State Park, Elmore Lake, Hiking Trails, Camping Sites, Nature Photography |
| Hardwick | A quaint rural community with a focus on local farms and artisanal products. Perfect for visitors interested in Vermont's agricultural heritage. | Hardwick Farmers Market, Local Craft Breweries, Wineries, Artisanal Cheese Shops, Outdoor Markets |
Do you need a license for Airbnb in Morristown?
We recommend checking directly with Morristown's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (7% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Morristown
Ski Chalet w/Game Room, Pool, 2 Hot Tubs, Theater
Entire Place • 10 bedrooms
Stunning Barn & Silo retreat, on 300 private acres
Entire Place • 5 bedrooms
Modern Private Retreat w/ Indoor Court-Hot Tub-Spa
Entire Place • 4 bedrooms
Lux Stowe Retreat: Hot Tub/Views/Family Friendly
Entire Place • 3 bedrooms
Mountain Majesty: Timber Lodge with Stunning Views
Entire Place • 4 bedrooms
5 acre Stowe home; views, hot tub, fireplace &pond
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Morristown
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sean | 1 | $541,497 | 34 | 4.97/5.0 |
| Rebecca And Blake | 9 | $451,007 | 274 | 4.35/5.0 |
| Liz | 2 | $323,042 | 163 | 4.96/5.0 |
| Kali | 1 | $277,341 | 92 | 4.98/5.0 |
| Evolve | 6 | $268,352 | 332 | 4.87/5.0 |
| Ky & Anna | 1 | $146,766 | 124 | 4.92/5.0 |
| John Michael | 3 | $142,647 | 307 | 3.23/5.0 |
| Ben | 1 | $139,089 | 136 | 4.97/5.0 |
| Kate | 2 | $120,198 | 158 | 4.96/5.0 |
| Claudia | 2 | $113,657 | 304 | 4.92/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Morristown
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (95.8%), with house and outdoor & mobile properties comprising 74.8% of inventory
- Strong specialty sector (19.3%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in boutique & hotels, unique stays segments (6.7% combined)
Room Capacity Distribution
Analysis of 119 properties in Morristown shows that 2 bedrooms properties are most prevalent, making up 31.1% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 53.8% of all listings.
Key Insights
- Most common: 2 bedrooms (31.1%)
- Least common: 5+ bedrooms (5%)
- Market concentration: 53.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 119 properties in Morristown reveals that 8+ guests properties dominate the market, representing 26.9% of all listings. The average property accommodates 5.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 50.4% of the market.
Key Insights
- Most common capacity: 8+ guests (26.9% of market)
- Least common capacity: 7 guests (3.4% of market)
- Average guest capacity: 5.2 guests per property
- Market concentration: 50.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 119 properties in Morristown, the most common availability pattern is 181-270 days (31.1% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (31.9% of properties).
Key Insights
- Most common availability window: 181-270 days (31.1%)
- Most common booking duration: 181-270 days (31.9%)
- Properties with high availability (180+ days): 61.3%
- Properties with long-term bookings (180+ days): 41.2%
Minimum Stay Distributions
1 Night
18 listings
17.1% of total
2 Nights
47 listings
44.8% of total
3 Nights
17 listings
16.2% of total
4-6 Nights
5 listings
4.8% of total
30+ Nights
18 listings
17.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 61.9%
- Mid-length stays (4-6 nights) represent 4.8% of listings
- Monthly+ stays (17.1%) suggest a stable extended-stay market
- High market flexibility with 78.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
2 listings
1.8% of total
Flexible
9 listings
8.3% of total
Moderate
30 listings
27.5% of total
Firm
40 listings
36.7% of total
Strict
28 listings
25.7% of total
Key Insights
- Firm is the preferred policy at 36.7% of listings
- Stricter policies (Firm & Strict) dominate at 62.4% of the market
- Strong market consensus around Firm policies
- Super Strict 60 Days policies are least common at 1.8% of listings
Recommendations
- The market supports stricter policies, with 62.4% using Firm or Strict terms
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, Jul, Oct, averaging 86 days
- Shortest booking windows are in Mar, Nov, May, averaging 46 days
- Summer shows the longest average booking window at 69 days, while Fall has the shortest at 55 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 69 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Mar-May when lead times are shortest
Popular Airbnb Amenities in Morristown
Every property in Morristown comes standard with Free parking on premises. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 89.8% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (5.9%) and DC (1.2%)
- English is the top language at 78%, followed by French (9.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.8%
Recommendations
- Target marketing campaigns for New York and Boston markets
- Develop localized content for Canada and DC
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Morristown. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Middletown Springs | 11 | $8,930 | $561.90 | 38% |
| Jefferson | 28 | $6,385 | $434.06 | 50% |
| Fort Ann | 26 | $6,226 | $760.85 | 39% |
| Stony Creek | 11 | $5,934 | $497.96 | 43% |
| Pomfret | 15 | $5,871 | $468.18 | 51% |
| Hanover | 25 | $5,431 | $761.11 | 37% |
| Malletts Bay | 49 | $5,294 | $426.36 | 47% |
| Cornwall | 20 | $5,089 | $359.92 | 51% |
| Barnstead | 31 | $5,044 | $433.36 | 44% |
| Saint-Denis-de-Brompton | 29 | $4,883 | $390.45 | 35% |
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