Leicester Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Vermont, United States
Is Airbnb profitable in Leicester in 2025? Explore comprehensive Airbnb analytics for Leicester, Vermont, United States to uncover income potential. This 2025 STR market report for Leicester, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Leicester, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Leicester Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Leicester Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Leicester (2025)
Understanding the monthly revenue variations for Airbnb listings in Leicester is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Leicester is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Leicester across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,468+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,434 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,683 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,654, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Leicester
Leicester Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Leicester STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Leicester:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Leicester
Average Daily Rate (ADR) Airbnb Trends in Leicester (2025)
Effective short term rental pricing strategy in Leicester involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Leicester typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $494+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $397 or more.
- Typical properties (Median) charge around $231 per night.
- Entry-level properties (Bottom 25%) earn around $159 per night.
Average Daily Rate (ADR) Trend by Month in Leicester
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Airbnb Seasonality Analysis & Trends in Leicester (2025)
Peak Season (July, August, June)
- Revenue averages $4,967 per month
- Occupancy rates average 51.7%
- Daily rates average $295
Shoulder Season
- Revenue averages $3,518 per month
- Occupancy maintains around 42.2%
- Daily rates hold near $273
Low Season (January, February, November)
- Revenue drops to average $2,680 per month
- Occupancy decreases to average 36.5%
- Daily rates adjust to average $256
Seasonality Insights for Leicester
- The Airbnb seasonality in Leicester shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Leicester's highest earning potential, with monthly revenues capable of climbing to $5,415, occupancy reaching a high of 65.9%, and ADRs peaking at $314.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,351, occupancy could drop to 30.5%, and ADRs may adjust down to $253.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Leicester.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Leicester seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Leicester (2025)
Exploring the top neighborhoods for short-term rentals in Leicester? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Leicester | The vibrant center of Leicester, offering a variety of shops, restaurants, and entertainment options. Attractive to both tourists and business travelers looking for urban conveniences. | Leicester City Hall, King Richard III Visitor Centre, Highcross Shopping Centre, New Walk Museum and Art Gallery |
| Leicester University Area | Home to the University of Leicester, this area attracts students, academic visitors, and parents, making it a popular rental zone for short-term stays. | University of Leicester, Botanic Garden, Victoria Park, Leicester Cultural Quarter |
| Stoneygate | A leafy suburban area with a mix of period homes and modern amenities, appealing to families and professionals. Its close proximity to amenities makes it desirable for longer stays. | Stoneygate Road shopping, Queens Road boutiques, Cossington Park, local cafes and pubs |
| Aylestone | A peaceful residential area with parks and recreational facilities, appealing to families looking for longer Airbnb stays with a neighborhood feel. | Aylestone Meadows, Aylestone Park, local shops and restaurants |
| Belgrave | Known for its diverse community and vibrant culture, Belgrave is famous for its markets and festivals, making it appealing to tourists looking for cultural experiences. | Golden Mile, Belgrave Road shops, local restaurants, Cultural festivals |
| Oadby | A suburban area with good schools and parks, popular for families and longer rentals. Offers a quiet retreat while being close to the city. | Oadby Mall, Brooksby Hall, local parks, Oadby Cemetery and crematorium |
| Knighton | A desirable residential area known for its spacious parks and family-friendly environment, attracting families and longer-term vacationers. | Knighton Park, local playgrounds, horse riding facilities, cafes and boutiques |
| Leicester's West End | An up-and-coming area with a mix of traditional and modern attractions, popular with young professionals and those seeking a more eclectic Airbnb experience. | Cultural venues, local art galleries, restaurants and bars, community events |
Understanding Airbnb License Requirements & STR Laws in Leicester (2025)
While Leicester, Vermont, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Leicester to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Leicester (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Leicesterbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lakefront home with stunning views
Entire Place • 3 bedrooms
Beautiful Lake Dunmore 4-Season Cottage
Entire Place • 3 bedrooms
Log Cabin Getaway near Middlebury and Green Mtns
Entire Place • 2 bedrooms
Fern Lake Getaway
Entire Place • 3 bedrooms
Vermont farmhouse close to Middlebury College
Entire Place • 4 bedrooms
Quaint 1-bedroom cottage on Blue Ledge Farm
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Leicester (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Leicester based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ashley | 1 | $140,444 | 106 | 4.97/5.0 |
| Lisa | 1 | $53,534 | 88 | 4.97/5.0 |
| Mark | 1 | $43,105 | 803 | 4.98/5.0 |
| Todd | 1 | $42,300 | 19 | 4.89/5.0 |
| Sally | 1 | $41,066 | 12 | 5.00/5.0 |
| Hannah | 1 | $30,979 | 367 | 4.95/5.0 |
| Darren | 1 | $28,497 | 37 | 4.97/5.0 |
| Tammie | 1 | $27,467 | 24 | 4.92/5.0 |
| David | 1 | $26,950 | 177 | 4.95/5.0 |
| Kate | 1 | $26,581 | 25 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Leicester.
Dive Deeper: Advanced Leicester STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Leicester. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLeicester Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Leicester
- The Leicester Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.2% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Leicester, House properties are the most common (57.1%), reflecting the local real estate landscape.
- Houses represent a significant 57.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, apartment/condo (combined 14.4%) offer potential for unique stay experiences.
Leicester Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Leicester
- The dominant room capacity in Leicester is 3 bedrooms listings, making up 38.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 61.9% of the active Airbnb listings in Leicester, indicating a high concentration in these sizes.
- A significant 52.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Leicester.
Leicester Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Leicester
- The most common guest capacity trend in Leicester vacation rentals is listings accommodating 6 guests (28.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Leicester STR market, accounting for 47.6% of listings.
- 57.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Leicester.
- On average, properties in Leicester are equipped to host 5.3 guests.
Leicester Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Leicester
- The most common availability pattern in Leicester falls within the 271-366 days range, representing 52.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Leicester (38.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Leicester Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
15% of total
2 Nights
7 listings
35% of total
3 Nights
1 listings
5% of total
4-6 Nights
1 listings
5% of total
30+ Nights
8 listings
40% of total
Key Insights
- The most prevalent minimum stay requirement in Leicester is 30+ Nights, adopted by 40% of listings. This highlights the market's preference for longer commitments.
- A significant segment (40%) caters to monthly stays (30+ nights) in Leicester, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 40% of Leicester hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15% currently do.
- A 2-night minimum appears standard (35%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 40% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Leicester.
Leicester Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
4.8% of total
Flexible
4 listings
19% of total
Moderate
3 listings
14.3% of total
Firm
6 listings
28.6% of total
Strict
7 listings
33.3% of total
Cancellation Policy Insights for Leicester
- The prevailing Airbnb cancellation policy trend in Leicester is Strict, used by 33.3% of listings.
- A majority (61.9%) of hosts in Leicester utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 33.3% market standard in Leicester.
- With 33.3% using Strict terms, this is a viable option in Leicester, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Leicester.
Leicester STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Leicester
- The overall average booking lead time for vacation rentals in Leicester is 68 days.
- Guests book furthest in advance for stays during May (average 165 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (84 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (68 days) as a baseline for your pricing and availability strategy in Leicester.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 165 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 84 days) to capture early planners.
- Monitor your own booking lead times against these Leicester averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Leicester (2025)
Amenity Prevalence
Amenity Insights for Leicester
- Essential amenities in Leicester that guests expect include: Wifi, Smoke alarm, Coffee maker, Carbon monoxide alarm, Heating, Microwave, Kitchen, Dishes and silverware, Fire extinguisher, Refrigerator. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Leicester: Wifi, Smoke alarm, Coffee maker, Carbon monoxide alarm, Heating, Microwave, Kitchen, Dishes and silverware, Fire extinguisher, Refrigerator.
- Prioritize adding missing essentials: Kitchen, Dishes and silverware, Fire extinguisher, Refrigerator.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Leicester to stay competitive.
Leicester Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Leicester
- The typical guest profile for Airbnb in Leicester consists of primarily domestic travelers (96%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.1% of guests.
- Key international markets include United States (96.1%) and Canada (1.6%).
- Top languages spoken are English (64.9%) followed by Spanish (12.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Philadelphia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Leicester Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Middletown Springs | 12 | $7,168 | $526.49 | 29% |
| Pomfret | 14 | $6,044 | $493.43 | 46% |
| Town of Ancram | 22 | $5,449 | $511.06 | 41% |
| Fort Ann | 29 | $5,331 | $720.67 | 36% |
| Topsham | 11 | $4,929 | $346.66 | 50% |
| Craryville | 21 | $4,852 | $561.76 | 35% |
| Hanover | 33 | $4,774 | $962.85 | 40% |
| Stowe | 870 | $4,594 | $509.93 | 41% |
| Town of Stillwater | 56 | $4,549 | $524.70 | 41% |
| Monterey | 40 | $4,422 | $447.01 | 41% |