Hartland Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Vermont, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Hartland in 2025? Explore comprehensive Airbnb analytics for Hartland, Vermont, United States to uncover income potential. This 2025 STR market report for Hartland, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 43 active listings.

Whether you're considering an Airbnb investment in Hartland, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hartland Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Hartland Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$310
The average rental revenue earned for an occupied room per day in Hartland.
Occupancy Rate(?)
48.1%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$39,684
Typical annual income for an Airbnb listing in Hartland. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
3.9%
Positive growth (3.9%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Hartland.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Hartland.
STR Regulation Level(?)
Moderate
Regulation details vary. Check local government sources.
Active Airbnb Listings(?)
43
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Hartland (2025)

Understanding the monthly revenue variations for Airbnb listings in Hartland is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hartland is typically June, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hartland across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $9,176+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $4,495 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,867 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,706, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Hartland

Hartland Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Hartland STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hartland:

  • Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 45%.
  • Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Hartland

Average Daily Rate (ADR) Airbnb Trends in Hartland (2025)

Effective short term rental pricing strategy in Hartland involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hartland typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $678+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $333 or more.
  • Typical properties (Median) charge around $182 per night.
  • Entry-level properties (Bottom 25%) earn around $130 per night.

Average Daily Rate (ADR) Trend by Month in Hartland

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Airbnb Seasonality Analysis & Trends in Hartland (2025)

Peak Season (June, December, July)
  • Revenue averages $4,652 per month
  • Occupancy rates average 49.6%
  • Daily rates average $317
Shoulder Season
  • Revenue averages $4,049 per month
  • Occupancy maintains around 48.5%
  • Daily rates hold near $313
Low Season (March, April, September)
  • Revenue drops to average $3,338 per month
  • Occupancy decreases to average 39.0%
  • Daily rates adjust to average $306

Seasonality Insights for Hartland

  • The Airbnb seasonality in Hartland shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Hartland's highest earning potential, with monthly revenues capable of climbing to $5,208, occupancy reaching a high of 60.6%, and ADRs peaking at $323.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,007, occupancy could drop to 27.0%, and ADRs may adjust down to $295.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hartland.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Hartland seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Hartland (2025)

Exploring the top neighborhoods for short-term rentals in Hartland? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Hartland Four Corners
The historical heart of Hartland, featuring charming local businesses and easy access to the White River. It’s ideal for guests looking for a quaint New England experience with close proximity to outdoor activities.
White River, Hartland Public Library, Hartland Town Forest, Local eateries and bakeries, Annual community events
Hartland Dam
A scenic area along the Connecticut River, popular for fishing and hiking. This spot attracts nature lovers and those looking for a tranquil getaway surrounded by beauty.
Connecticut River, Hartland Dam, Fishing access, Walking trails, Picnic areas
Killington
Just a short drive from Hartland, known for skiing and snowboarding in the winter, and hiking and biking in the summer. It draws sports enthusiasts year-round.
Killington Resort, Mountain biking trails, Pico Mountain, Golf courses, Killington Adventure Center
Woodstock
Nearby Woodstock is a picturesque village known for its vibrant arts scene, historic architecture, and access to outdoor activities. Great for guests seeking culture and nature together.
Billings Farm & Museum, Marsh-Billings-Rockefeller National Historical Park, Woodstock Village, Local shops and galleries, Covered bridges
Quechee
A small community famous for the Quechee Gorge, it offers stunning views and outdoor adventures. Perfect for families and nature enthusiasts.
Quechee Gorge, Quechee Lake, Vermont Institute of Natural Science, Hiking trails, Local artisan shops
Vermont State Parks
Various parks around Hartland, such as Froman, are perfect for outdoor enthusiasts looking for camping, hiking, and exploring Vermont's natural beauty.
Camping grounds, Hiking trails, Nature walks, Lakes, Wildlife viewing
Upper Valley
The Upper Valley area, which includes towns like Hanover and Lebanon, is ideal for guests looking for a lively university town atmosphere with plenty of dining and cultural options.
Dartmouth College, Shattuck Observatory, Local theaters, Art galleries, Restaurants
River Valley
This area offers beautiful views and outdoor activities along the Connecticut and White Rivers, making it appealing for nature lovers and adventurers.
Fishing spots, Kayaking opportunities, Scenic viewpoints, Nature trails, Biking paths

Understanding Airbnb License Requirements & STR Laws in Hartland (2025)

With 14% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Hartland. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hartland to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 14% licensed listings)

Top Performing Airbnb Properties in Hartland (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Hartlandbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

5 Star Accommodation meets Farm Life

5 Star Accommodation meets Farm Life

Entire Place • 5 bedrooms

$162,090
Revenue
17.5%
Occupancy
$2516.02
Daily Rate
Woodsy Retreat Minutes from Woodstock Village

Woodsy Retreat Minutes from Woodstock Village

Entire Place • 1 bedroom

$121,130
Revenue
91.8%
Occupancy
$340.79
Daily Rate
Chic Cabin for Co-working & Relaxing by Killington

Chic Cabin for Co-working & Relaxing by Killington

Entire Place • 5 bedrooms

$115,322
Revenue
43.8%
Occupancy
$715.99
Daily Rate
3 Building Farm Stay at Wise Pines (16 guests)

3 Building Farm Stay at Wise Pines (16 guests)

Private Room • 5 bedrooms

$90,647
Revenue
51.2%
Occupancy
$777.40
Daily Rate
Charming Farmhouse & Gardens, 5 Minutes to Town

Charming Farmhouse & Gardens, 5 Minutes to Town

Entire Place • 3 bedrooms

$84,427
Revenue
56.0%
Occupancy
$371.70
Daily Rate
4BR acreage with game tables & hot tub

4BR acreage with game tables & hot tub

Entire Place • 4 bedrooms

$70,402
Revenue
19.9%
Occupancy
$534.52
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Hartland (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Hartland based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Chelsey6$207,0152814.09/5.0
Hugh1$162,090105.00/5.0
Christen1$121,130284.96/5.0
Alexa1$115,322724.88/5.0
Denise3$111,5957333.32/5.0
Suzy And Todd5$104,5773644.98/5.0
Kyle1$84,427544.98/5.0
Carl3$75,2291654.88/5.0
Vacasa Southern Vermont1$70,402234.83/5.0
Heidi1$67,269814.99/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hartland.

Dive Deeper: Advanced Hartland STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hartland. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Hartland Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Hartland

  • The Hartland Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 79.1% of the 43 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Hartland, Outdoor/Unique properties are the most common (34.9%), reflecting the local real estate landscape.
  • Houses represent a significant 32.6% portion, catering likely to families or larger groups.
  • The presence of 14% Hotel/Boutique listings indicates integration with traditional hospitality.

Hartland Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Hartland

  • The dominant room capacity in Hartland is 1 bedroom listings, making up 46.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 65.1% of the active Airbnb listings in Hartland, indicating a high concentration in these sizes.
  • A significant 21.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hartland.

Hartland Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Hartland

  • The most common guest capacity trend in Hartland vacation rentals is listings accommodating 2 guests (27.9%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Hartland STR market, accounting for 51.2% of listings.
  • 27.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hartland.
  • On average, properties in Hartland are equipped to host 3.9 guests.

Hartland Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Hartland

  • The most common availability pattern in Hartland falls within the 91-180 days range, representing 37.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 60.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in Hartland (39.5%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 41.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Hartland Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (36.6%)

1 Night

15 listings

36.6% of total

2 Nights (34.1%)

2 Nights

14 listings

34.1% of total

3 Nights (9.8%)

3 Nights

4 listings

9.8% of total

4-6 Nights (2.4%)

4-6 Nights

1 listings

2.4% of total

30+ Nights (17.1%)

30+ Nights

7 listings

17.1% of total

Key Insights

  • The most prevalent minimum stay requirement in Hartland is 1 Night, adopted by 36.6% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (70.7%) of the Hartland Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (17.1%) caters to monthly stays (30+ nights) in Hartland, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 36.6% of Hartland hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 17.1% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hartland.

Hartland Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days (14.6%)

Super Strict 30 Days

6 listings

14.6% of total

Flexible (14.6%)

Flexible

6 listings

14.6% of total

Moderate (31.7%)

Moderate

13 listings

31.7% of total

Firm (29.3%)

Firm

12 listings

29.3% of total

Strict (9.8%)

Strict

4 listings

9.8% of total

Cancellation Policy Insights for Hartland

  • The prevailing Airbnb cancellation policy trend in Hartland is Moderate, used by 31.7% of listings.
  • There's a relatively balanced mix between guest-friendly (46.3%) and stricter (39.1%) policies, offering choices for different guest needs.
  • Strict cancellation policies are quite rare (9.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 31.7% market standard in Hartland.
  • Using a Strict policy might deter some guests, as only 9.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Hartland.

Hartland STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Hartland

  • The overall average booking lead time for vacation rentals in Hartland is 64 days.
  • Guests book furthest in advance for stays during June (average 96 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 50 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (85 days avg.) sees the longest lead times, while Fall (59 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in Hartland.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 96 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 85 days) to capture early planners.
  • Monitor your own booking lead times against these Hartland averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Hartland (2025)

Amenity Prevalence

Amenity Insights for Hartland

  • Essential amenities in Hartland that guests expect include: Smoke alarm, Free parking on premises, Carbon monoxide alarm, Wifi, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hot water, Essentials, Kitchen are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Hartland: Smoke alarm, Free parking on premises, Carbon monoxide alarm, Wifi, Heating.
  • Prioritize adding missing essentials: Carbon monoxide alarm, Wifi, Heating.
  • Consider adding popular differentiators like Hot water or Essentials to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Hartland to stay competitive.

Hartland Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Hartland

  • The typical guest profile for Airbnb in Hartland consists of primarily domestic travelers (93%), often arriving from nearby Boston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 93.0% of guests.
  • Key international markets include United States (93%) and Canada (1.6%).
  • Top languages spoken are English (65.5%) followed by Spanish (11.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Boston and New York.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Hartland Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Middletown Springs11$8,614$550.2436%
Town of Stuyvesant10$6,757$533.7441%
Milford11$6,343$500.1059%
Pomfret13$6,142$449.7949%
Jefferson28$5,920$432.8350%
Fort Ann27$5,803$761.4438%
Stony Creek11$5,749$484.5143%
Hanover28$5,449$863.4939%
Town of Stillwater54$5,325$536.4846%
Craryville21$5,255$522.5338%

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