Essex Junction Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Vermont, United States
Is Airbnb profitable in Essex Junction in 2025? Explore comprehensive Airbnb analytics for Essex Junction, Vermont, United States to uncover income potential. This 2025 STR market report for Essex Junction, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Essex Junction, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Essex Junction Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Essex Junction Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Essex Junction (2025)
Understanding the monthly revenue variations for Airbnb listings in Essex Junction is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Essex Junction is typically August, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Essex Junction across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,049+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,747 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,265 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,403, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Essex Junction
Essex Junction Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Essex Junction STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Essex Junction:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Essex Junction
Average Daily Rate (ADR) Airbnb Trends in Essex Junction (2025)
Effective short term rental pricing strategy in Essex Junction involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Essex Junction typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $264+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $209 or more.
- Typical properties (Median) charge around $147 per night.
- Entry-level properties (Bottom 25%) earn around $123 per night.
Average Daily Rate (ADR) Trend by Month in Essex Junction
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Airbnb Seasonality Analysis & Trends in Essex Junction (2025)
Peak Season (August, October, September)
- Revenue averages $3,634 per month
- Occupancy rates average 65.1%
- Daily rates average $163
Shoulder Season
- Revenue averages $2,640 per month
- Occupancy maintains around 44.3%
- Daily rates hold near $177
Low Season (March, April, November)
- Revenue drops to average $1,933 per month
- Occupancy decreases to average 35.4%
- Daily rates adjust to average $174
Seasonality Insights for Essex Junction
- The Airbnb seasonality in Essex Junction shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Essex Junction's highest earning potential, with monthly revenues capable of climbing to $3,969, occupancy reaching a high of 66.9%, and ADRs peaking at $203.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,654, occupancy could drop to 24.7%, and ADRs may adjust down to $155.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Essex Junction.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Essex Junction seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Essex Junction (2025)
Exploring the top neighborhoods for short-term rentals in Essex Junction? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Essex Center | The heart of Essex Junction with a small-town charm and easy access to local restaurants and shops. Perfect for families and those looking for a peaceful getaway. | Essex Cinemas, Essex Town Park, The Links at Lang Farm, Local breweries and restaurants, Essex Outlets |
| Indian Brook State Park | A beautiful natural area with hiking trails and outdoor activities. Ideal for nature lovers and those looking for a quiet retreat. | Hiking Trails, Fishing and Boating, Picnic Areas, Wildlife Viewing |
| Browns River State Park | Another great outdoor location featuring lush landscapes. Attracts visitors for camping, hiking, and enjoying nature. | Campgrounds, River Access, Nature Trails, Scenic Views |
| Milton | Nearby town that offers a combination of rural charm and access to Lake Champlain. Attracts visitors for its lakeside activities. | Lake Champlain Access, Milton Town Forest, Local farms, Farmers Market |
| Winooski | A dynamic and culturally diverse city just a short drive away. Offers vibrant dining options and a lively community atmosphere. | Winooski Falls, Local restaurants and bars, Winooski River Walk, Culinary Scene |
| South Burlington | A growing suburb of Burlington with shopping and dining options. Great for visitors looking to explore both Essex and Burlington. | University Mall, Red Rocks Park, Local breweries, Burlington's waterfront |
| Burlington | The largest city nearby, known for its vibrant arts scene, waterfront, and outdoor activities. Major attraction for tourists. | Burlington Waterfront Park, Church Street Marketplace, Local Art Galleries, University of Vermont |
| Stowe | Famous for its ski resorts and outdoor recreation. Ideal for Airbnb investments targeting seasonal tourists. | Stowe Mountain Resort, Biking Trails, Stowe Village, Green Mountain National Forest |
Understanding Airbnb License Requirements & STR Laws in Essex Junction (2025)
With 15% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Essex Junction. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Essex Junction to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 15% licensed listings)
Top Performing Airbnb Properties in Essex Junction (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Essex Junctionbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stunning 3bedroom modern home closed to everything
Entire Place • 3 bedrooms
5 Bedrooms 5.5 Bath house
Entire Place • 5 bedrooms
Cheerful 3-Bedroom Home (Newly Renovated!)
Entire Place • 3 bedrooms
Cozy Haven-5 Corners Condo-Perfect Location!
Entire Place • 3 bedrooms
Enjoy our spacious home with a sunroom and patio.
Entire Place • 2 bedrooms
Convenient Essex 2BR apartment
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Essex Junction (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Essex Junction based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jing Bi | 1 | $53,954 | 161 | 4.91/5.0 |
| Wei | 1 | $53,304 | 86 | 4.97/5.0 |
| Ashley | 1 | $52,228 | 108 | 4.86/5.0 |
| Keith | 1 | $43,601 | 30 | 5.00/5.0 |
| Jackie | 1 | $39,205 | 201 | 4.99/5.0 |
| Jie | 1 | $29,486 | 54 | 4.76/5.0 |
| Arunima | 1 | $25,589 | 418 | 4.88/5.0 |
| Madeline | 1 | $24,440 | 18 | 4.72/5.0 |
| Kevin | 1 | $22,628 | 47 | 4.94/5.0 |
| Ginger | 1 | $20,025 | 133 | 4.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Essex Junction.
Dive Deeper: Advanced Essex Junction STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Essex Junction. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEssex Junction Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Essex Junction
- The Essex Junction Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Essex Junction, House properties are the most common (40%), reflecting the local real estate landscape.
- Houses represent a significant 40% portion, catering likely to families or larger groups.
Essex Junction Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Essex Junction
- The dominant room capacity in Essex Junction is 1 bedroom listings, making up 30% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 55.0% of the active Airbnb listings in Essex Junction, indicating a high concentration in these sizes.
- A significant 35.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Essex Junction.
Essex Junction Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Essex Junction
- The most common guest capacity trend in Essex Junction vacation rentals is listings accommodating 6 guests (25%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Essex Junction STR market, accounting for 50.0% of listings.
- 40.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Essex Junction.
- On average, properties in Essex Junction are equipped to host 4.4 guests.
Essex Junction Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Essex Junction
- The most common availability pattern in Essex Junction falls within the 91-180 days range, representing 35% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Essex Junction (35%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 35.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Essex Junction Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
47.4% of total
2 Nights
6 listings
31.6% of total
7-29 Nights
1 listings
5.3% of total
30+ Nights
3 listings
15.8% of total
Key Insights
- The most prevalent minimum stay requirement in Essex Junction is 1 Night, adopted by 47.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (79.0%) of the Essex Junction Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15.8%) caters to monthly stays (30+ nights) in Essex Junction, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 47.4% of Essex Junction hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Essex Junction.
Essex Junction Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
10% of total
Flexible
4 listings
20% of total
Moderate
6 listings
30% of total
Firm
3 listings
15% of total
Strict
5 listings
25% of total
Cancellation Policy Insights for Essex Junction
- The prevailing Airbnb cancellation policy trend in Essex Junction is Moderate, used by 30% of listings.
- There's a relatively balanced mix between guest-friendly (50.0%) and stricter (40.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 30% market standard in Essex Junction.
- Regularly review your cancellation policy against competitors and market demand shifts in Essex Junction.
Essex Junction STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Essex Junction
- The overall average booking lead time for vacation rentals in Essex Junction is 41 days.
- Guests book furthest in advance for stays during May (average 70 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (56 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Essex Junction.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 70 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 56 days) to capture early planners.
- Monitor your own booking lead times against these Essex Junction averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Essex Junction (2025)
Amenity Prevalence
Amenity Insights for Essex Junction
- Essential amenities in Essex Junction that guests expect include: Free parking on premises, Wifi, Smoke alarm, Hot water, Microwave, Dishes and silverware, Heating, Essentials, Shampoo, TV. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Essex Junction: Free parking on premises, Wifi, Smoke alarm, Hot water, Microwave, Dishes and silverware, Heating, Essentials, Shampoo, TV.
- Prioritize adding missing essentials: Microwave, Dishes and silverware, Heating, Essentials, Shampoo, TV.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Essex Junction to stay competitive.
Essex Junction Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Essex Junction
- The typical guest profile for Airbnb in Essex Junction consists of primarily domestic travelers (90%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 89.7% of guests.
- Key international markets include United States (89.7%) and Canada (4.8%).
- Top languages spoken are English (69.7%) followed by Spanish (9.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Manchester.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Essex Junction Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Middletown Springs | 11 | $8,107 | $545.86 | 35% |
| Fort Ann | 31 | $5,146 | $823.12 | 35% |
| Pomfret | 15 | $5,068 | $501.23 | 44% |
| Topsham | 10 | $5,031 | $341.74 | 53% |
| Stowe | 842 | $4,624 | $528.68 | 41% |
| Mille-Isles | 91 | $4,618 | $434.73 | 39% |
| Stratton | 125 | $4,397 | $638.92 | 36% |
| Malletts Bay | 48 | $4,251 | $409.81 | 45% |
| Winhall | 191 | $4,162 | $654.75 | 33% |
| Rutland Town | 14 | $4,099 | $393.73 | 35% |