Essex Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Vermont, United States
Is Airbnb profitable in Essex in 2025? Explore comprehensive Airbnb analytics for Essex, Vermont, United States to uncover income potential. This 2025 STR market report for Essex, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 35 active listings.
Whether you're considering an Airbnb investment in Essex, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Essex Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Essex Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Essex (2025)
Understanding the monthly revenue variations for Airbnb listings in Essex is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Essex is typically October, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Essex across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,565+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,886 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,426 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,430, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Essex
Essex Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Essex STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Essex:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Essex
Average Daily Rate (ADR) Airbnb Trends in Essex (2025)
Effective short term rental pricing strategy in Essex involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Essex typically peaks in October and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $546+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $274 or more.
- Typical properties (Median) charge around $157 per night.
- Entry-level properties (Bottom 25%) earn around $103 per night.
Average Daily Rate (ADR) Trend by Month in Essex
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Airbnb Seasonality Analysis & Trends in Essex (2025)
Peak Season (October, June, August)
- Revenue averages $4,710 per month
- Occupancy rates average 55.5%
- Daily rates average $247
Shoulder Season
- Revenue averages $3,883 per month
- Occupancy maintains around 45.6%
- Daily rates hold near $242
Low Season (March, November, December)
- Revenue drops to average $2,825 per month
- Occupancy decreases to average 33.3%
- Daily rates adjust to average $237
Seasonality Insights for Essex
- The Airbnb seasonality in Essex shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Essex's highest earning potential, with monthly revenues capable of climbing to $4,839, occupancy reaching a high of 64.3%, and ADRs peaking at $249.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,267, occupancy could drop to 23.8%, and ADRs may adjust down to $236.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Essex.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Essex seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Essex (2025)
Exploring the top neighborhoods for short-term rentals in Essex? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Burlington | A vibrant college town located on the shores of Lake Champlain, known for its beautiful waterfront and thriving local economy. It's a popular destination for tourists and outdoor enthusiasts, offering numerous activities year-round. | Church Street Marketplace, Waterfront Park, ECHO Leahy Center, University of Vermont, Shelburne Farms |
| Stowe | Renowned for its ski resort, Stowe is a favorite among winter sports enthusiasts and summer hikers. The charming village atmosphere and scenic landscapes make it an attractive year-round destination. | Stowe Mountain Resort, Mount Mansfield, Stowe Village, Smugglers' Notch, Trapp Family Lodge |
| Essex Junction | A quaint community with a blend of suburban and rural charm, Essex Junction offers family-friendly amenities and proximity to Burlington, making it a great spot for those visiting the area. | Burlington Bike Path, Essex Experience, Champlain Valley Expo, Essex Cinemas, Centennial Woods |
| Middlebury | Home to Middlebury College, this picturesque town is filled with history, culture, and stunning landscapes. It attracts visitors year-round for its college events and beautiful natural surroundings. | Middlebury College, Otter Creek Brewing, National Museum of the Morgan Horse, Middlebury Falls, Miller Hill |
| Montpelier | As the capital of Vermont, Montpelier offers visitors a mix of political history and modern culture. Its unique shops, farm-to-table restaurants, and vibrant arts scene draw tourists from all over. | Vermont State House, T.W. Wood Gallery, Hubbard Park, Montpelier Recreation Path, Lost Nation Theater |
| Winooski | An up-and-coming area known for its diverse community and revitalized downtown, Winooski attracts locals and visitors alike and offers a variety of dining and shopping options. | O'Brien Community Center, Winooski Falls, Winooski River Walk, Ethan Allen Homestead, Pizza Joint |
| Woodstock | A quintessential New England town known for its charming village, historic sites, and outdoor activities. It attracts visitors with its scenic beauty and cultural heritage. | Billings Farm & Museum, Marsh-Billings-Rockefeller National Historical Park, Woodstock Village, Queen Anne's Church, Woodstock Farmers Market |
| Shelburne | This suburban town is known for its beautiful parks and waterfront views. It's close to Burlington and features attractions that appeal to families and nature lovers. | Shelburne Museum, Shelburne Farms, LaPlatte Nature Park, Bison Brewing, Shelburne Vineyard |
Understanding Airbnb License Requirements & STR Laws in Essex (2025)
While Essex, Vermont, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Essex to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in Essex (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Essexbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
100 Acre Woods - Gathering Place
Entire Place • 6 bedrooms
REAL Vt experience in a rare find log cabin.
Entire Place • 5 bedrooms
Designer country home on beaver pond
Entire Place • 4 bedrooms
Mansfield Manor at Essex
Entire Place • 4 bedrooms
Quintessential VT escape, ski, St. Mike’s, UVM
Entire Place • 3 bedrooms
Game Room, Fireplace, Garage in Quiet Neighborhood
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Essex (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Essex based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jena | 2 | $224,606 | 31 | 4.89/5.0 |
| Dino | 1 | $115,124 | 113 | 4.96/5.0 |
| Nancy | 5 | $114,962 | 236 | 5.00/5.0 |
| Megan | 2 | $110,418 | 115 | 4.81/5.0 |
| Micah | 1 | $78,920 | 71 | 4.92/5.0 |
| Matthew | 1 | $70,251 | 10 | 5.00/5.0 |
| Steven | 1 | $64,555 | 17 | 5.00/5.0 |
| Beth | 1 | $61,403 | 53 | 4.98/5.0 |
| Host #113073775 | 2 | $58,644 | 244 | 4.97/5.0 |
| Alyssa | 1 | $43,970 | 51 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Essex.
Dive Deeper: Advanced Essex STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Essex. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEssex Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Essex
- The Essex Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.1% of the 35 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Essex, House properties are the most common (57.1%), reflecting the local real estate landscape.
- Houses represent a significant 57.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique (combined 5.8%) offer potential for unique stay experiences.
Essex Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Essex
- The dominant room capacity in Essex is 1 bedroom listings, making up 37.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 51.4% of the active Airbnb listings in Essex, indicating a high concentration in these sizes.
- A significant 34.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Essex.
Essex Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Essex
- The most common guest capacity trend in Essex vacation rentals is listings accommodating 8+ guests (17.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Essex STR market, accounting for 34.2% of listings.
- 34.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Essex.
- On average, properties in Essex are equipped to host 3.8 guests.
Essex Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Essex
- The most common availability pattern in Essex falls within the 181-270 days range, representing 51.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 74.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Essex (57.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Essex Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
12.5% of total
2 Nights
12 listings
37.5% of total
3 Nights
4 listings
12.5% of total
4-6 Nights
2 listings
6.3% of total
7-29 Nights
2 listings
6.3% of total
30+ Nights
8 listings
25% of total
Key Insights
- The most prevalent minimum stay requirement in Essex is 2 Nights, adopted by 37.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (25%) caters to monthly stays (30+ nights) in Essex, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 37.5% of Essex hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.5% currently do.
- A 2-night minimum appears standard (37.5%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 25% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Essex.
Essex Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
3% of total
Flexible
6 listings
18.2% of total
Moderate
5 listings
15.2% of total
Firm
12 listings
36.4% of total
Strict
9 listings
27.3% of total
Cancellation Policy Insights for Essex
- The prevailing Airbnb cancellation policy trend in Essex is Firm, used by 36.4% of listings.
- A majority (63.7%) of hosts in Essex utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 36.4% market standard in Essex.
- Regularly review your cancellation policy against competitors and market demand shifts in Essex.
Essex STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Essex
- The overall average booking lead time for vacation rentals in Essex is 66 days.
- Guests book furthest in advance for stays during May (average 113 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 50 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (94 days avg.) sees the longest lead times, while Fall (74 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (66 days) as a baseline for your pricing and availability strategy in Essex.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 113 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 94 days) to capture early planners.
- Monitor your own booking lead times against these Essex averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Essex (2025)
Amenity Prevalence
Amenity Insights for Essex
- Essential amenities in Essex that guests expect include: Smoke alarm, Fire extinguisher, Hot water, Heating, Carbon monoxide alarm, Free parking on premises, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Bed linens, TV, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Essex: Smoke alarm, Fire extinguisher, Hot water, Heating, Carbon monoxide alarm, Free parking on premises, Wifi.
- Prioritize adding missing essentials: Hot water, Heating, Carbon monoxide alarm, Free parking on premises, Wifi.
- Consider adding popular differentiators like Bed linens or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Essex to stay competitive.
Essex Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Essex
- The typical guest profile for Airbnb in Essex consists of primarily domestic travelers (91%), often arriving from nearby Boston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 90.5% of guests.
- Key international markets include United States (90.5%) and Canada (4.9%).
- Top languages spoken are English (67.9%) followed by Spanish (10.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Boston and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Essex Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Middletown Springs | 11 | $8,614 | $550.24 | 36% |
| Pomfret | 13 | $6,142 | $449.79 | 49% |
| Fort Ann | 27 | $5,803 | $761.44 | 38% |
| Stony Creek | 11 | $5,749 | $484.51 | 43% |
| Hanover | 28 | $5,449 | $863.49 | 39% |
| Mille-Isles | 93 | $5,049 | $415.08 | 41% |
| Malletts Bay | 49 | $4,960 | $414.58 | 48% |
| Cornwall | 20 | $4,774 | $358.42 | 50% |
| Stowe | 842 | $4,757 | $474.92 | 41% |
| Town of Wilton | 138 | $4,743 | $881.72 | 40% |