Brattleboro Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Vermont, United States
Is Airbnb profitable in Brattleboro in 2025? Explore comprehensive Airbnb analytics for Brattleboro, Vermont, United States to uncover income potential. This 2025 STR market report for Brattleboro, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 67 active listings.
Whether you're considering an Airbnb investment in Brattleboro, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Brattleboro Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Brattleboro Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Brattleboro (2025)
Understanding the monthly revenue variations for Airbnb listings in Brattleboro is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Brattleboro is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Brattleboro across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,387+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,227 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,138 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,251, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Brattleboro
Brattleboro Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Brattleboro STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Brattleboro:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 52%.
- Entry-level properties (Bottom 25%) average 32% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Brattleboro
Average Daily Rate (ADR) Airbnb Trends in Brattleboro (2025)
Effective short term rental pricing strategy in Brattleboro involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Brattleboro typically peaks in October and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $246+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $170 or more.
- Typical properties (Median) charge around $128 per night.
- Entry-level properties (Bottom 25%) earn around $96 per night.
Average Daily Rate (ADR) Trend by Month in Brattleboro
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Airbnb Seasonality Analysis & Trends in Brattleboro (2025)
Peak Season (July, October, June)
- Revenue averages $2,961 per month
- Occupancy rates average 62.7%
- Daily rates average $160
Shoulder Season
- Revenue averages $2,423 per month
- Occupancy maintains around 50.3%
- Daily rates hold near $155
Low Season (January, February, March)
- Revenue drops to average $1,776 per month
- Occupancy decreases to average 40.5%
- Daily rates adjust to average $145
Seasonality Insights for Brattleboro
- The Airbnb seasonality in Brattleboro shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Brattleboro's highest earning potential, with monthly revenues capable of climbing to $2,984, occupancy reaching a high of 64.7%, and ADRs peaking at $161.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,717, occupancy could drop to 39.6%, and ADRs may adjust down to $141.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Brattleboro.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Brattleboro seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Brattleboro (2025)
Exploring the top neighborhoods for short-term rentals in Brattleboro? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Brattleboro | The vibrant heart of Brattleboro, offering a mix of culture, shopping, and dining. Popular with visitors looking to explore local shops, cafes, and art galleries, as well as easy access to events and festivals. | Brattleboro Museum & Art Center, The Latchis Theatre, Whetstone Brook, Brattleboro Farmers Market, Maguire's Restaurant |
| West Brattleboro | A tranquil and scenic area that provides easy access to the outdoors and stunning views. Ideal for nature lovers and those seeking a peaceful getaway. | Brattleboro Retreat, Mount Wantastiquet, Molly Stark State Park, West River Trail, Scenic views of the Connecticut River |
| Putney Road | A bustling road with numerous shops, restaurants, and easy access to the I-91 for travelers. Attractive to visitors looking for convenience and variety in dining and shopping options. | Harrison's Restaurant, Brattleboro Outing Club, Green Mountain Yoga, Shopping plazas, Nearby convenience stores |
| Moore's Pond | A quaint area near Moore's Pond offering nature trails and opportunities for kayaking and fishing. Great for those seeking a serene escape with outdoor activities close at hand. | Moore's Pond, Nature trails, Fishing opportunities, Scenic picnic spots, Wildlife viewing |
| Newfane Road | Offers a quieter, residential feel while still being close to downtown Brattleboro. Attractive for families or longer-term stays where visitors can enjoy a community atmosphere. | Local parks, Community centers, Family-friendly eateries, Proximity to hiking trails, Scenic neighborhoods |
| High Street | A historical and picturesque area with charming architecture and proximity to downtown attractions. Perfect for tourists who appreciate history and culture. | Historical homes, Local artisan shops, High Street Cemetery, Gorgeous views of the Connecticut River, Brattleboro Common |
| Chesterfield Road | Offers a mix of rural charm and accessibility to town. Ideal for guests looking for a peaceful retreat while still being close to amenities and happenings in Brattleboro. | Nature trails, Open farmland, Local farms, Scenic views, Quiet neighborhood ambiance |
| Brattleboro East | A rising area with newer developments and proximity to local attractions. Suitable for modern travelers seeking comfort and convenience. | Retail centers, Dining options, Parks, Access to public transportation, Community events |
Understanding Airbnb License Requirements & STR Laws in Brattleboro (2025)
With 18% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Brattleboro. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Brattleboro to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 18% licensed listings)
Top Performing Airbnb Properties in Brattleboro (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Brattleborobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spacious Brattleboro home on river, walk to town
Entire Place • 4 bedrooms
Cozy Cabin Retreat on a Brooke
Entire Place • 3 bedrooms
Sunny Garden House
Entire Place • 2 bedrooms
Frosted Willows
Entire Place • 3 bedrooms
Cozy home in Brattleboro
Entire Place • 3 bedrooms
Brattleboro Tiny House
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Brattleboro (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Brattleboro based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lissa | 2 | $82,643 | 141 | 4.90/5.0 |
| Denis | 1 | $75,507 | 118 | 4.95/5.0 |
| Jaki | 2 | $65,123 | 660 | 4.92/5.0 |
| Jeremy | 1 | $64,771 | 195 | 4.87/5.0 |
| Chelsea | 1 | $55,511 | 181 | 4.94/5.0 |
| Sean | 5 | $52,587 | 653 | 4.93/5.0 |
| Julia | 2 | $49,703 | 113 | 4.82/5.0 |
| Bettina | 1 | $49,368 | 11 | 4.73/5.0 |
| Jason | 1 | $48,662 | 27 | 4.96/5.0 |
| Ross | 1 | $46,680 | 130 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Brattleboro.
Dive Deeper: Advanced Brattleboro STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Brattleboro. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBrattleboro Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Brattleboro
- The Brattleboro Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 74.6% of the 67 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Brattleboro, House properties are the most common (49.3%), reflecting the local real estate landscape.
- Houses represent a significant 49.3% portion, catering likely to families or larger groups.
- The presence of 9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 6.0%) offer potential for unique stay experiences.
Brattleboro Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Brattleboro
- The dominant room capacity in Brattleboro is 1 bedroom listings, making up 40.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.2% of the active Airbnb listings in Brattleboro, indicating a high concentration in these sizes.
Brattleboro Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Brattleboro
- The most common guest capacity trend in Brattleboro vacation rentals is listings accommodating 2 guests (29.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Brattleboro STR market, accounting for 53.8% of listings.
- 15.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Brattleboro.
- On average, properties in Brattleboro are equipped to host 2.8 guests.
Brattleboro Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Brattleboro
- The most common availability pattern in Brattleboro falls within the 91-180 days range, representing 35.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 52.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Brattleboro (35.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 47.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Brattleboro Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
27 listings
40.9% of total
2 Nights
20 listings
30.3% of total
3 Nights
3 listings
4.5% of total
4-6 Nights
4 listings
6.1% of total
7-29 Nights
1 listings
1.5% of total
30+ Nights
11 listings
16.7% of total
Key Insights
- The most prevalent minimum stay requirement in Brattleboro is 1 Night, adopted by 40.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (71.2%) of the Brattleboro Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.7%) caters to monthly stays (30+ nights) in Brattleboro, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 40.9% of Brattleboro hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 16.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Brattleboro.
Brattleboro Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
12 listings
18.2% of total
Moderate
29 listings
43.9% of total
Firm
15 listings
22.7% of total
Strict
10 listings
15.2% of total
Cancellation Policy Insights for Brattleboro
- The prevailing Airbnb cancellation policy trend in Brattleboro is Moderate, used by 43.9% of listings.
- There's a relatively balanced mix between guest-friendly (62.1%) and stricter (37.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 43.9% market standard in Brattleboro.
- Regularly review your cancellation policy against competitors and market demand shifts in Brattleboro.
Brattleboro STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Brattleboro
- The overall average booking lead time for vacation rentals in Brattleboro is 45 days.
- Guests book furthest in advance for stays during July (average 83 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (74 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Brattleboro.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 83 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 74 days) to capture early planners.
- Monitor your own booking lead times against these Brattleboro averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Brattleboro (2025)
Amenity Prevalence
Amenity Insights for Brattleboro
- Essential amenities in Brattleboro that guests expect include: Smoke alarm, Wifi, Carbon monoxide alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, Free parking on premises, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Brattleboro: Smoke alarm, Wifi, Carbon monoxide alarm, Heating.
- Prioritize adding missing essentials: Wifi, Carbon monoxide alarm, Heating.
- Consider adding popular differentiators like Refrigerator or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Brattleboro to stay competitive.
Brattleboro Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Brattleboro
- The typical guest profile for Airbnb in Brattleboro consists of primarily domestic travelers (95%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.7% of guests.
- Key international markets include United States (94.7%) and Canada (1.5%).
- Top languages spoken are English (68.3%) followed by Spanish (11.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Brattleboro Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Middletown Springs | 11 | $8,614 | $550.24 | 36% |
| Town of Stuyvesant | 10 | $6,757 | $533.74 | 41% |
| Milford | 11 | $6,343 | $500.10 | 59% |
| Pomfret | 13 | $6,142 | $449.79 | 49% |
| Town of East Hampton | 1,420 | $6,008 | $940.02 | 38% |
| Town of Pawling | 16 | $5,956 | $392.41 | 56% |
| Brookfield | 13 | $5,891 | $486.63 | 51% |
| Fort Ann | 27 | $5,803 | $761.44 | 38% |
| Town/Village of Harrison | 10 | $5,764 | $590.20 | 48% |
| Stony Creek | 11 | $5,749 | $484.51 | 43% |