West Valley City Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Utah, United States

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in West Valley City in 2025? Explore comprehensive Airbnb analytics for West Valley City, Utah, United States to uncover income potential. This 2025 STR market report for West Valley City, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 154 active listings.

Whether you're considering an Airbnb investment in West Valley City, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the West Valley City Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key West Valley City Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$113
The average rental revenue earned for an occupied room per day in West Valley City.
Occupancy Rate(?)
43.7%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$13,691
Typical annual income for an Airbnb listing in West Valley City. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
4.6%
Positive growth (4.6%) vs. last year.
Peak Revenue Month(?)
March
The month with the highest average earnings, indicating peak season in West Valley City.
Lowest Revenue Month(?)
November
The month with the lowest average earnings, indicating the low season in West Valley City.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
154
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in West Valley City (2025)

Understanding the monthly revenue variations for Airbnb listings in West Valley City is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in West Valley City is typically March, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in West Valley City across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,383+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,316 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,336 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $584, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in West Valley City

West Valley City Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the West Valley City STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in West Valley City:

  • Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 48%.
  • Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in West Valley City

Average Daily Rate (ADR) Airbnb Trends in West Valley City (2025)

Effective short term rental pricing strategy in West Valley City involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in West Valley City typically peaks in January and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $205+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $144 or more.
  • Typical properties (Median) charge around $92 per night.
  • Entry-level properties (Bottom 25%) earn around $47 per night.

Average Daily Rate (ADR) Trend by Month in West Valley City

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Airbnb Seasonality Analysis & Trends in West Valley City (2025)

Peak Season (March, February, December)
  • Revenue averages $2,053 per month
  • Occupancy rates average 52.7%
  • Daily rates average $126
Shoulder Season
  • Revenue averages $1,630 per month
  • Occupancy maintains around 48.5%
  • Daily rates hold near $125
Low Season (April, October, November)
  • Revenue drops to average $1,339 per month
  • Occupancy decreases to average 41.7%
  • Daily rates adjust to average $121

Seasonality Insights for West Valley City

  • The Airbnb seasonality in West Valley City shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases West Valley City's highest earning potential, with monthly revenues capable of climbing to $2,229, occupancy reaching a high of 57.9%, and ADRs peaking at $133.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,180, occupancy could drop to 38.0%, and ADRs may adjust down to $121.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in West Valley City.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these West Valley City seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in West Valley City (2025)

Exploring the top neighborhoods for short-term rentals in West Valley City? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
West Valley Center
A bustling commercial area with shopping, dining, and entertainment options. Attractive for both families and young professionals, making it ideal for short-term rentals.
Maverik Center, The Ridge Golf Club, Valley Fair Mall, Nickel Mania, The Colony Theater
Lake Park
A beautiful area surrounding the lake, offering outdoor activities and scenic views. Great for nature lovers and those seeking recreation.
Lake Park, West Valley City Parks, Fishing and boating activities, Walking and biking trails, Picnic areas
Granger
A diverse neighborhood known for its community vibe and proximity to major roads, making it accessible for travelers. Popular among families.
Granger Park, Granger Elementary School, Various local eateries, Community events, Nearby shopping
Harmons Grocery Area
Close to the Harmons grocery store, this area is convenient for guests who appreciate accessibility to good food and groceries; ideal for extended stays.
Harmons Grocery, Local cafes, Fresh markets, Quick access to the freeway
West Valley Cultural Center
Home to various cultural events and performances, appealing to travelers interested in arts and community activities.
Cultural Center events, Art installations, Community performances, Workshops and classes
Cedar Hills Park
A family-friendly area with parks and schools, draws in families looking for short-term housing during relocations or travels.
Cedar Hills Park, Playgrounds, Sports fields, Walking trails, Nearby schools
Westridge
A suburban area with a mix of residential and commercial spaces, ideal for guests looking for a quieter stay while still near activities.
Local shops, Parks, Easy freeway access, Nearby restaurants
West Valley City Town Center
Central hub of the city with a variety of amenities, attractions, and activities; popular with both tourists and locals.
City Hall, Public library, Nearby dining options, Annual city events, Parks and recreational activities

Understanding Airbnb License Requirements & STR Laws in West Valley City (2025)

While West Valley City, Utah, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for West Valley City to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 5% licensed listings)

Top Performing Airbnb Properties in West Valley City (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in West Valley Citybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

*Private Pool & Hot Tub * King Beds * Bar * Gym*

*Private Pool & Hot Tub * King Beds * Bar * Gym*

Entire Place • 5 bedrooms

$98,300
Revenue
57.3%
Occupancy
$458.57
Daily Rate
Hot Tub Gameroom Great Location Sparkling Clean

Hot Tub Gameroom Great Location Sparkling Clean

Entire Place • 5 bedrooms

$57,511
Revenue
48.6%
Occupancy
$320.44
Daily Rate
Cozy, Entire Ski home!

Cozy, Entire Ski home!

Entire Place • 3 bedrooms

$47,944
Revenue
58.4%
Occupancy
$257.15
Daily Rate
Cozy home centrally located

Cozy home centrally located

Entire Place • 4 bedrooms

$45,344
Revenue
65.3%
Occupancy
$199.73
Daily Rate
Luxury Dream Home with HOT TUB

Luxury Dream Home with HOT TUB

Entire Place • 3 bedrooms

$43,237
Revenue
58.3%
Occupancy
$214.86
Daily Rate
Mid-Century Modern Retreat - Main House

Mid-Century Modern Retreat - Main House

Entire Place • 5 bedrooms

$39,487
Revenue
41.1%
Occupancy
$300.31
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in West Valley City (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in West Valley City based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Jack5$151,4652634.94/5.0
Jessica1$98,300534.91/5.0
Nghia5$78,998484.89/5.0
Patricia8$75,0601594.45/5.0
Zach1$57,5111394.83/5.0
Michele9$55,0021354.63/5.0
Jd2$54,3533744.72/5.0
Ebelina1$47,944104.90/5.0
Elise1$45,344514.96/5.0
Cindy & Cris1$43,237354.94/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in West Valley City.

Dive Deeper: Advanced West Valley City STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for West Valley City. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

West Valley City Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for West Valley City

  • The West Valley City Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.1% of the 154 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in West Valley City, House properties are the most common (70.1%), reflecting the local real estate landscape.
  • Houses represent a significant 70.1% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique (combined 4.5%) offer potential for unique stay experiences.

West Valley City Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for West Valley City

  • The dominant room capacity in West Valley City is 3 bedrooms listings, making up 24.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 2 bedrooms properties represent 44.2% of the active Airbnb listings in West Valley City, indicating a high concentration in these sizes.
  • A significant 40.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in West Valley City.

West Valley City Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for West Valley City

  • The most common guest capacity trend in West Valley City vacation rentals is listings accommodating 8+ guests (25.3%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the West Valley City STR market, accounting for 38.3% of listings.
  • 42.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in West Valley City.
  • On average, properties in West Valley City are equipped to host 4.3 guests.

West Valley City Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for West Valley City

  • The most common availability pattern in West Valley City falls within the 271-366 days range, representing 39% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 71.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in West Valley City (33.8%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 29.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

West Valley City Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (36.5%)

1 Night

54 listings

36.5% of total

2 Nights (27.7%)

2 Nights

41 listings

27.7% of total

3 Nights (4.1%)

3 Nights

6 listings

4.1% of total

4-6 Nights (4.7%)

4-6 Nights

7 listings

4.7% of total

7-29 Nights (11.5%)

7-29 Nights

17 listings

11.5% of total

30+ Nights (15.5%)

30+ Nights

23 listings

15.5% of total

Key Insights

  • The most prevalent minimum stay requirement in West Valley City is 1 Night, adopted by 36.5% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (64.2%) of the West Valley City Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (15.5%) caters to monthly stays (30+ nights) in West Valley City, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 36.5% of West Valley City hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 15.5% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in West Valley City.

West Valley City Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (30.5%)

Flexible

43 listings

30.5% of total

Moderate (31.2%)

Moderate

44 listings

31.2% of total

Firm (19.9%)

Firm

28 listings

19.9% of total

Strict (18.4%)

Strict

26 listings

18.4% of total

Cancellation Policy Insights for West Valley City

  • The prevailing Airbnb cancellation policy trend in West Valley City is Moderate, used by 31.2% of listings.
  • There's a relatively balanced mix between guest-friendly (61.7%) and stricter (38.3%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 31.2% market standard in West Valley City.
  • Regularly review your cancellation policy against competitors and market demand shifts in West Valley City.

West Valley City STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for West Valley City

  • The overall average booking lead time for vacation rentals in West Valley City is 28 days.
  • Guests book furthest in advance for stays during June (average 42 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in October (average 23 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (32 days avg.) sees the longest lead times, while Fall (25 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in West Valley City.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 42 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 32 days) to capture early planners.
  • Monitor your own booking lead times against these West Valley City averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in West Valley City (2025)

Amenity Prevalence

Amenity Insights for West Valley City

  • Essential amenities in West Valley City that guests expect include: Wifi, Air conditioning, Smoke alarm, Carbon monoxide alarm, Heating, Hot water. Lacking these (any) could significantly impact bookings.
  • Popular amenities like TV, Free parking on premises, Kitchen are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for West Valley City: Wifi, Air conditioning, Smoke alarm, Carbon monoxide alarm, Heating, Hot water.
  • Prioritize adding missing essentials: Smoke alarm, Carbon monoxide alarm, Heating, Hot water.
  • Consider adding popular differentiators like TV or Free parking on premises to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in West Valley City to stay competitive.

West Valley City Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for West Valley City

  • The typical guest profile for Airbnb in West Valley City consists of primarily domestic travelers (91%), often arriving from nearby Salt Lake City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 91.0% of guests.
  • Key international markets include United States (91%) and Canada (2.4%).
  • Top languages spoken are English (65.5%) followed by Spanish (15.9%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Salt Lake City and Kanosh.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the West Valley City Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Alta39$7,360$1063.0439%
Sundance73$6,017$819.0634%
Alpine10$5,607$360.8248%
Brighton142$4,753$515.4340%
Park City3,864$4,378$631.4736%
Daniel20$3,897$655.5331%
Hideout93$3,561$440.7037%
Francis12$3,439$401.4139%
Coalville45$3,434$485.6035%
Huntsville81$3,218$407.4935%

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