Airbnb Market Analytics, Statistics and Data in West Jordan, Utah, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in West Jordan? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in West Jordan:
How much do Airbnb hosts make on average per month in West Jordan?
The short-term rental market in West Jordan shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,726 per month
- Strong performing properties (top 25%) make $2,785 or more
- Best-in-class properties (top 10%) achieve $4,653+ monthly
- Entry-level properties (bottom 25%) typically earn around $833
Revenue Variations by Month
Occupancy Rates Throughout the Year in West Jordan
The market in West Jordan shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 55% occupancy rates
- Strong performing properties (top 25%) achieve 75% or higher
- Best-in-class properties (top 10%) reach 86%+occupancy
- Entry-level properties (bottom 25%) average around 31%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in West Jordan
Daily rates in West Jordan vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $89 per night
- Strong performing properties (top 25%) secure $147 or more
- Best-in-class properties (top 10%) pull in $216+ per night
- Entry-level properties (bottom 25%) earn around $48
Daily Rate Variations by Month
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Seasonality patterns in West Jordan
Peak Season (March, June, May)
- Revenue peaks at $2582.38 per month
- Occupancy rates reach 63.19%
- Daily rates average $120.18
Shoulder Season
- Revenue averages $2250.72 per month
- Occupancy maintains 52.54%
- Daily rates hold at $113.10
Low Season (October, January, November)
- Revenue drops to $1830.23 per month
- Occupancy decreases to 40.50%
- Daily rates adjust to $108.06
Is it still profitable to do Airbnb in West Jordan in 2025?
Yes! West Jordan demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 53% and solid monthly revenue averaging $2251 and With 99 active listings, this emerging market offers significant first-mover advantages. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in West Jordan
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Sugar House | Historic neighborhood with a mix of charming boutiques and dining options. Popular for its vibrant atmosphere and proximity to parks and outdoor activities. | Sugar House Park, Red Butte Garden, The Leonardo Museum, Salt Lake City Public Library, Shopping at Highland Drive |
| Downtown Salt Lake City | The urban heart of Utah. Captivating for visitors with its diverse range of restaurants, shops, and cultural attractions. Ideal for business travelers and tourists alike. | Temple Square, City Creek Center, The Natural History Museum of Utah, Vivint Arena, Salt Palace Convention Center |
| Cottonwood Heights | Proximity to ski resorts and beautiful mountain views. Perfect for outdoor enthusiasts and vacationers looking to explore Utah’s natural beauty. | Big Cottonwood Canyon, Little Cottonwood Canyon, Snowbird ski resort, Brighton ski resort |
| Kearns | Residential area with affordability and diverse dining options. Attractive for visitors who want a local experience and to explore the greater Salt Lake region. | Kearns Oquirrh Park Fitness Center, The Ute Indian Museum |
| West Valley City | Diverse and vibrant community with an array of entertainment options. Great for budget-conscious travelers and central for exploring the region. | Scera Park, The Maverik Center, Salt Lake County Equestrian Park |
| Millcreek | Residential charm and access to outdoor activities such as hiking and biking. Ideal for families seeking a getaway who appreciate nature. | Millcreek Canyon, Millcreek Park, Biking and hiking trails |
| South Jordan | Family-friendly atmosphere with modern amenities and access to entertainment. Close to shopping and outdoor activities, suitable for longer stays. | The District shopping center, Splash Summit Waterpark, Trax light rail access |
| Daybreak | Planned community with picturesque lakes and parks. Attracts families looking for leisure activities and community events. | Daybreak Lake, The Soda Row, Community parks and trails |
Do you need a license for Airbnb in West Jordan?
We recommend checking directly with West Jordan's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in West Jordan
Clean 7 Bedroom, Gym, Sauna, Hot Tub, Game Room
Entire Place • 7 bedrooms
SLC Luxury House Hot Tub Arcade
Entire Place • 5 bedrooms
Charming house! Indoor pool! Swim today! 80°!
Entire Place • 4 bedrooms
4bd rm | king | lux | fast WiFi
Entire Place • 4 bedrooms
Lux 5bd King w/Theater+Office
Entire Place • 5 bedrooms
BIG, very clean and everything you need.
Entire Place • 7 bedrooms
Top Performing Professional Hosts in West Jordan
Additional analytics on vacation rental, real estate, short term rental data in West Jordan
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (65.7%), with house and others properties comprising 89.9% of inventory
Room Capacity Distribution
Analysis of 99 properties in West Jordan shows that 2 bedrooms properties are most prevalent, making up 21.2% of the market. The market tends to favor larger properties, with 2 bedrooms and 3 bedrooms together representing 39.4% of all listings.
Key Insights
- Most common: 2 bedrooms (21.2%)
- Least common: 5+ bedrooms (8.1%)
- Market concentration: 39.4% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 99 properties in West Jordan reveals that 8+ guests properties dominate the market, representing 28.3% of all listings. The average property accommodates 4.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 43.4% of the market.
Key Insights
- Most common capacity: 8+ guests (28.3% of market)
- Least common capacity: 1 guest (2% of market)
- Average guest capacity: 4.4 guests per property
- Market concentration: 43.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 99 properties in West Jordan, the most common availability pattern is 91-180 days (34.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (37.4% of properties).
Key Insights
- Most common availability window: 91-180 days (34.3%)
- Most common booking duration: 91-180 days (37.4%)
- Properties with high availability (180+ days): 53.5%
- Properties with long-term bookings (180+ days): 46.5%
Minimum Stay Distributions
1 Night
35 listings
39.8% of total
2 Nights
28 listings
31.8% of total
3 Nights
14 listings
15.9% of total
4-6 Nights
7 listings
8% of total
7-29 Nights
1 listings
1.1% of total
30+ Nights
3 listings
3.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 71.6%
- Mid-length stays (4-6 nights) represent 8% of listings
- Monthly+ stays (3.4%) suggest a stable extended-stay market
- High market flexibility with 87.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
25 listings
29.4% of total
Moderate
21 listings
24.7% of total
Firm
18 listings
21.2% of total
Strict
21 listings
24.7% of total
Key Insights
- Flexible is the preferred policy at 29.4% of listings
- The market shows a balanced distribution between guest-friendly (54.1%) and strict (45.9%) policies
- Policy distribution is relatively even, suggesting no strong market preference
- Firm policies are least common at 21.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Jul, Feb, averaging 52 days
- Shortest booking windows are in May, Aug, Oct, averaging 36 days
- Winter shows the longest average booking window at 51 days, while Spring has the shortest at 41 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 51 days in advance
- Consider early bird discounts during Spring to encourage longer lead times
- Focus on last-minute booking promotions during May-Oct when lead times are shortest
Popular Airbnb Amenities in West Jordan
Every property in West Jordan comes standard with Air conditioning, Smoke alarm, TV, and Heating. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 95.3% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (1.5%) and Germany (0.6%)
- English is the top language at 75.3%, followed by Spanish (17.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.4%
Recommendations
- Target marketing campaigns for Salt Lake City and Las Vegas markets
- Develop localized content for Canada and Germany
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding West Jordan. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Sundance | 68 | $5,977 | $768.70 | 35% |
| Daniel | 13 | $5,861 | $706.38 | 33% |
| Alta | 39 | $5,699 | $946.13 | 36% |
| Alpine | 10 | $5,248 | $315.53 | 53% |
| Francis | 11 | $4,122 | $418.14 | 41% |
| Brighton | 147 | $3,987 | $458.64 | 37% |
| Coalville | 35 | $3,776 | $436.64 | 38% |
| Park City | 3,833 | $3,710 | $573.70 | 35% |
| Bluffdale | 28 | $3,650 | $253.89 | 48% |
| Hideout | 70 | $3,520 | $390.99 | 36% |
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