West Jordan Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Utah, United States
Is Airbnb profitable in West Jordan in 2025? Explore comprehensive Airbnb analytics for West Jordan, Utah, United States to uncover income potential. This 2025 STR market report for West Jordan, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 102 active listings.
Whether you're considering an Airbnb investment in West Jordan, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the West Jordan Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key West Jordan Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in West Jordan (2025)
Understanding the monthly revenue variations for Airbnb listings in West Jordan is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in West Jordan is typically February, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in West Jordan across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,984+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,987 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,772 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $797, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in West Jordan
West Jordan Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the West Jordan STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in West Jordan:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 55%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in West Jordan
Average Daily Rate (ADR) Airbnb Trends in West Jordan (2025)
Effective short term rental pricing strategy in West Jordan involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in West Jordan typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $231+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $153 or more.
- Typical properties (Median) charge around $92 per night.
- Entry-level properties (Bottom 25%) earn around $50 per night.
Average Daily Rate (ADR) Trend by Month in West Jordan
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Airbnb Seasonality Analysis & Trends in West Jordan (2025)
Peak Season (February, December, May)
- Revenue averages $2,739 per month
- Occupancy rates average 54.7%
- Daily rates average $123
Shoulder Season
- Revenue averages $2,373 per month
- Occupancy maintains around 54.1%
- Daily rates hold near $116
Low Season (September, October, November)
- Revenue drops to average $1,693 per month
- Occupancy decreases to average 46.0%
- Daily rates adjust to average $112
Seasonality Insights for West Jordan
- The Airbnb seasonality in West Jordan shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases West Jordan's highest earning potential, with monthly revenues capable of climbing to $2,959, occupancy reaching a high of 63.4%, and ADRs peaking at $129.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,610, occupancy could drop to 40.4%, and ADRs may adjust down to $110.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in West Jordan.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these West Jordan seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in West Jordan (2025)
Exploring the top neighborhoods for short-term rentals in West Jordan? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Jordan Landing | A popular shopping and entertainment district featuring a variety of restaurants, shops, and movie theaters. It's a go-to spot for both locals and visitors, making it attractive for short-term rentals. | Jordan Landing Shopping Center, Megaplex Theatres, Buffalo Wild Wings, Walmart Supercenter, Denny's |
| Bingham Canyon | Known for its stunning canyon views and outdoor activities, this area attracts nature lovers and hikers seeking adventure. Its proximity to natural attractions makes it perfect for Airbnb hosting. | Bingham Canyon Mine, Oquirrh Mountains, Bingham Canyon Trail, Great Western Trail, Copperton |
| West Jordan City Center | The city center is a hub of community activity with easy access to parks and public transport. Families and business travelers find this area convenient and appealing. | West Jordan City Park, Jordan River Parkway, West Jordan Library, The District Park, West Jordan Historical Museum |
| South Valley Regional Airport | Very close to the airport, this area is appealing for travelers looking for convenient lodging options. Great for those needing short-term stay for business or family visits. | South Valley Regional Airport, Parks nearby, Restaurants along 7800 S, Convenient highways |
| Fry's Electronics Area | This retail hub is popular with tech enthusiasts and shoppers. It's an ideal investment for those looking to attract guests visiting for shopping and technology events. | Fry's Electronics, Restaurants and cafes, 7350 S Shopping Plaza, Nearby hotels, Office parks |
| Oquirrh Mountain Ski Resort | A great spot for winter sports enthusiasts. The proximity to skiing and snowboarding resorts makes it attractive for seasonal rentals. | Skiing and Snowboarding, Oquirrh Mountains, Snowshoeing, Sledding hills, Hiking trails |
| Copper Hills Park | A family-friendly area with ample parks and recreational activities. It's perfect for families and groups looking for space and outdoor fun. | Copper Hills Park, Playgrounds, Walking trails, Community events, Sports facilities |
| Jordan River Parkway | This scenic parkway attracts outdoor enthusiasts and provides lovely trails for biking and walking. Its beauty and recreational opportunities make it an attractive area for Airbnb. | Jordan River, Walking and biking trails, Parks along the river, Wildlife viewing, Picnic areas |
Understanding Airbnb License Requirements & STR Laws in West Jordan (2025)
While West Jordan, Utah, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for West Jordan to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in West Jordan (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in West Jordanbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
SLC Luxury House Hot Tub Arcade
Entire Place • 5 bedrooms
Clean 7 Bedroom, Gym, Sauna, Hot Tub, Game Room
Entire Place • 7 bedrooms
Charming house! Indoor pool! Swim today! 80°!
Entire Place • 4 bedrooms
4bd rm | king | lux | fast WiFi
Entire Place • 4 bedrooms
Lux 5bd King w/Theater+Office
Entire Place • 5 bedrooms
BIG, very clean and everything you need.
Entire Place • 7 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in West Jordan (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in West Jordan based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Gentry | 2 | $147,650 | 57 | 4.64/5.0 |
| Brad | 3 | $114,710 | 517 | 4.84/5.0 |
| Brian | 1 | $110,344 | 17 | 4.94/5.0 |
| Zach | 1 | $108,496 | 52 | 5.00/5.0 |
| Miguel | 1 | $79,159 | 43 | 4.91/5.0 |
| Heather | 2 | $79,106 | 137 | 2.46/5.0 |
| Abigail | 1 | $64,588 | 68 | 4.94/5.0 |
| Becky | 2 | $58,905 | 169 | 4.88/5.0 |
| Mandy | 2 | $56,429 | 129 | 4.92/5.0 |
| Host #131243854 | 1 | $51,908 | 1 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in West Jordan.
Dive Deeper: Advanced West Jordan STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for West Jordan. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWest Jordan Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for West Jordan
- The West Jordan Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 66.7% of the 102 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 33.3% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in West Jordan, House properties are the most common (76.5%), reflecting the local real estate landscape.
- Houses represent a significant 76.5% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, apartment/condo (combined 8.8%) offer potential for unique stay experiences.
West Jordan Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for West Jordan
- The dominant room capacity in West Jordan is 2 bedrooms listings, making up 20.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 38.2% of the active Airbnb listings in West Jordan, indicating a high concentration in these sizes.
- A significant 38.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in West Jordan.
West Jordan Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for West Jordan
- The most common guest capacity trend in West Jordan vacation rentals is listings accommodating 8+ guests (28.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the West Jordan STR market, accounting for 43.1% of listings.
- 46.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in West Jordan.
- On average, properties in West Jordan are equipped to host 4.4 guests.
West Jordan Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for West Jordan
- The most common availability pattern in West Jordan falls within the 181-270 days range, representing 36.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 62.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in West Jordan (37.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 38.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
West Jordan Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
34 listings
35.8% of total
2 Nights
29 listings
30.5% of total
3 Nights
15 listings
15.8% of total
4-6 Nights
8 listings
8.4% of total
7-29 Nights
2 listings
2.1% of total
30+ Nights
7 listings
7.4% of total
Key Insights
- The most prevalent minimum stay requirement in West Jordan is 1 Night, adopted by 35.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.3%) of the West Jordan Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 35.8% of West Jordan hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in West Jordan.
West Jordan Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
28 listings
31.8% of total
Moderate
20 listings
22.7% of total
Firm
18 listings
20.5% of total
Strict
22 listings
25% of total
Cancellation Policy Insights for West Jordan
- The prevailing Airbnb cancellation policy trend in West Jordan is Flexible, used by 31.8% of listings.
- There's a relatively balanced mix between guest-friendly (54.5%) and stricter (45.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 31.8% market standard in West Jordan.
- Regularly review your cancellation policy against competitors and market demand shifts in West Jordan.
West Jordan STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for West Jordan
- The overall average booking lead time for vacation rentals in West Jordan is 40 days.
- Guests book furthest in advance for stays during February (average 55 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (50 days avg.) sees the longest lead times, while Fall (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in West Jordan.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 55 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 50 days) to capture early planners.
- Monitor your own booking lead times against these West Jordan averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in West Jordan (2025)
Amenity Prevalence
Amenity Insights for West Jordan
- Essential amenities in West Jordan that guests expect include: Air conditioning, Heating, Smoke alarm, Wifi, TV, Hot water, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hangers, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for West Jordan: Air conditioning, Heating, Smoke alarm, Wifi, TV, Hot water, Free parking on premises.
- Prioritize adding missing essentials: Wifi, TV, Hot water, Free parking on premises.
- Consider adding popular differentiators like Essentials or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in West Jordan to stay competitive.
West Jordan Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for West Jordan
- The typical guest profile for Airbnb in West Jordan consists of primarily domestic travelers (95%), often arriving from nearby Salt Lake City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.1% of guests.
- Key international markets include United States (95.1%) and Canada (1.6%).
- Top languages spoken are English (67.7%) followed by Spanish (16.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Salt Lake City and Las Vegas.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the West Jordan Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sundance | 70 | $6,118 | $792.91 | 34% |
| Alta | 38 | $5,973 | $961.56 | 35% |
| Daniel | 13 | $5,206 | $631.66 | 35% |
| Brighton | 142 | $4,041 | $474.91 | 37% |
| Park City | 3,652 | $4,023 | $590.67 | 34% |
| Coalville | 35 | $3,818 | $453.13 | 38% |
| Hideout | 74 | $3,758 | $387.99 | 39% |
| Huntsville | 78 | $3,509 | $387.46 | 36% |
| Francis | 12 | $3,439 | $399.04 | 37% |
| Heber City | 194 | $3,399 | $413.08 | 36% |