Airbnb Market Analytics, Statistics and Data in Washington, Utah, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Washington? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Washington:
How much do Airbnb hosts make on average per month in Washington?
The short-term rental market in Washington shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,788 per month
- Strong performing properties (top 25%) make $4,111 or more
- Best-in-class properties (top 10%) achieve $5,886+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,711
Revenue Variations by Month
Occupancy Rates Throughout the Year in Washington
The market in Washington shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 39% occupancy rates
- Strong performing properties (top 25%) achieve 57% or higher
- Best-in-class properties (top 10%) reach 73%+occupancy
- Entry-level properties (bottom 25%) average around 24%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Washington
Daily rates in Washington vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $207 per night
- Strong performing properties (top 25%) secure $274 or more
- Best-in-class properties (top 10%) pull in $386+ per night
- Entry-level properties (bottom 25%) earn around $161
Daily Rate Variations by Month
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Seasonality patterns in Washington
Peak Season (October, March, June)
- Revenue peaks at $4614.04 per month
- Occupancy rates reach 52.03%
- Daily rates average $291.41
Shoulder Season
- Revenue averages $3348.67 per month
- Occupancy maintains 41.60%
- Daily rates hold at $253.83
Low Season (December, August, January)
- Revenue drops to $2038.57 per month
- Occupancy decreases to 28.81%
- Daily rates adjust to $235.22
Is it still profitable to do Airbnb in Washington in 2025?
Yes! Washington demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 42% and strong monthly revenue averaging $3349 and As a mature market with 710 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Washington
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Zion National Park | Located adjacent to this iconic national park, Washington is a prime location for vacation rentals catering to tourists looking to explore breathtaking natural beauty and outdoor adventures. | Zion Canyon, Angels Landing, The Narrows, Zion Lodge, Zion Scenic Drive |
| Sand Hollow State Park | This area offers stunning sand dunes and a large reservoir for water sports, attracting families and outdoor enthusiasts year-round. | Sand Hollow Reservoir, Sand Dunes, Off-roading trails, Fishing and boating opportunities, Hiking trails |
| Snow Canyon State Park | Known for its stunning red rock formations and unique geography, it attracts hikers, photographers, and nature lovers. | Snow Canyon trails, St. George Red Cliffs Desert Reserve, Petroglyphs, Scenic drives |
| St. George | A nearby city with a rich history and a growing arts scene that attracts visitors, making it a lucrative spot for Airbnb investments. | Brigham Young Winter Home, St. George Temple, Tuacahn Amphitheatre, Pioneer Park |
| Downtown Washington | A vibrant area with shops, restaurants, and local attractions that appeal to those seeking a more urban experience in Southern Utah. | Local restaurants, Art galleries, Community events, Nearby parks |
| Quail Creek State Park | Popular among water sports enthusiasts, this park offers great recreational activities in a scenic setting, appealing to families and groups. | Quail Creek Reservoir, Fishing, Boating, Camping |
| Kolob Canyons | Part of Zion National Park, this remote and less crowded area offers stunning scenery and attracts nature lovers and those seeking tranquility. | Kolob Canyons scenic drive, Hiking trails, Wildlife viewing, Peaceful landscapes |
| Hurricane | Adjacent to National Parks and adventure spots, Hurricane is a growing area with affordable housing and a local feel, appealing to vacationers and longer-term renters. | Hurricane Canal Road, Mountain biking, Local shops, Proximity to Zion and St. George |
Do you need a license for Airbnb in Washington?
We recommend checking directly with Washington's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Washington
New | Family Reunions | Corp Retreats | Priv Pool
Entire Place • 8 bedrooms
Golf Course Views, Private Pool, Hot Tub, Fire Pit
Entire Place • 8 bedrooms
Ace On The 8Th - 2 Private Pools
Entire Place • 14 bedrooms
New Modern Home | Private Pool & Rooftop
Entire Place • 7 bedrooms
Birdie On The 8th | Private Pool/Hot Tub
Entire Place • 7 bedrooms
Relax at Red Rock | Private Pool & Hot Tub
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Washington
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Red Rock | 127 | $4,847,174 | 2022 | 4.74/5.0 |
| Gary | 33 | $2,341,782 | 1399 | 4.83/5.0 |
| Red Sands | 57 | $2,018,691 | 1367 | 4.70/5.0 |
| Kelly & Brandy | 55 | $1,704,476 | 3451 | 4.85/5.0 |
| Desert Sky | 18 | $913,551 | 781 | 4.85/5.0 |
| SoHo Stays | 22 | $902,150 | 1797 | 4.93/5.0 |
| Southern Utah Luxury | 23 | $687,885 | 1947 | 4.67/5.0 |
| St George Rentals | 17 | $560,061 | 602 | 4.86/5.0 |
| Evolve | 20 | $518,297 | 926 | 4.62/5.0 |
| Shelby | 10 | $452,674 | 2048 | 4.91/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Washington
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (98.3%), with house and apartment & condo properties comprising 98.6% of inventory
- Untapped potential in apartment & condo, boutique & hotels, others, outdoor & mobile, unique stays segments (6.3% combined)
Room Capacity Distribution
Analysis of 710 properties in Washington shows that 3 bedrooms properties are most prevalent, making up 41.7% of the market. The market tends to favor larger properties, with 3 bedrooms and 5+ bedrooms together representing 67.2% of all listings.
Key Insights
- Most common: 3 bedrooms (41.7%)
- Least common: 1 bedroom (3.5%)
- Market concentration: 67.2% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 710 properties in Washington reveals that 8+ guests properties dominate the market, representing 89.9% of all listings. The average property accommodates 7.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 94.1% of the market.
Key Insights
- Most common capacity: 8+ guests (89.9% of market)
- Least common capacity: 7 guests (0.3% of market)
- Average guest capacity: 7.6 guests per property
- Market concentration: 94.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 710 properties in Washington, the most common availability pattern is 181-270 days (44.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (44.2% of properties).
Key Insights
- Most common availability window: 181-270 days (44.4%)
- Most common booking duration: 91-180 days (44.2%)
- Properties with high availability (180+ days): 71.0%
- Properties with long-term bookings (180+ days): 31.3%
Minimum Stay Distributions
1 Night
90 listings
13.6% of total
2 Nights
382 listings
57.7% of total
3 Nights
54 listings
8.2% of total
7-29 Nights
6 listings
0.9% of total
30+ Nights
130 listings
19.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 71.3%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (19.6%) suggest a stable extended-stay market
- High market flexibility with 79.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
40 listings
6% of total
Super Strict 60 Days
4 listings
0.6% of total
Flexible
109 listings
16.2% of total
Moderate
104 listings
15.5% of total
Firm
106 listings
15.8% of total
Strict
309 listings
46% of total
Key Insights
- Strict is the preferred policy at 46.0% of listings
- Stricter policies (Firm & Strict) dominate at 61.8% of the market
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.6% of listings
Recommendations
- The market supports stricter policies, with 61.8% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Oct, Jun, Nov, averaging 70 days
- Shortest booking windows are in Sep, Aug, Jan, averaging 45 days
- Fall shows the longest average booking window at 64 days, while Winter has the shortest at 52 days
Recommendations
- Implement dynamic pricing strategies for Fall bookings at least 64 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Jan when lead times are shortest
Popular Airbnb Amenities in Washington
Every property in Washington comes standard with Air conditioning. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 96.5% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (1.7%) and Germany (0.1%)
- English is the top language at 76.7%, followed by Spanish (18.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.3%
Recommendations
- Target marketing campaigns for Salt Lake City and Las Vegas markets
- Develop localized content for Canada and Germany
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Washington. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Springdale | 134 | $5,103 | $415.41 | 51% |
| Hurricane | 656 | $3,867 | $294.47 | 47% |
| Ivins | 97 | $3,467 | $325.05 | 45% |
| Santa Clara | 264 | $3,301 | $368.77 | 36% |
| Orderville | 245 | $3,271 | $293.14 | 41% |
| Duck Creek Village | 234 | $3,096 | $257.35 | 41% |
| Rockville | 22 | $3,031 | $318.27 | 42% |
| Mesquite | 115 | $3,020 | $205.95 | 48% |
| Alton | 55 | $2,891 | $246.41 | 45% |
| Bryce Canyon City | 10 | $2,805 | $298.92 | 47% |
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