Airbnb Market Analytics, Statistics and Data in Virgin, Utah, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Virgin? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Virgin:
How much do Airbnb hosts make on average per month in Virgin?
The short-term rental market in Virgin shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,630 per month
- Strong performing properties (top 25%) make $3,993 or more
- Best-in-class properties (top 10%) achieve $6,586+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,378
Revenue Variations by Month
Occupancy Rates Throughout the Year in Virgin
The market in Virgin shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 40% occupancy rates
- Strong performing properties (top 25%) achieve 60% or higher
- Best-in-class properties (top 10%) reach 74%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Virgin
Daily rates in Virgin vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $197 per night
- Strong performing properties (top 25%) secure $293 or more
- Best-in-class properties (top 10%) pull in $464+ per night
- Entry-level properties (bottom 25%) earn around $133
Daily Rate Variations by Month
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Seasonality patterns in Virgin
Peak Season (October, May, June)
- Revenue peaks at $4450.78 per month
- Occupancy rates reach 53.97%
- Daily rates average $265.95
Shoulder Season
- Revenue averages $3240.84 per month
- Occupancy maintains 41.31%
- Daily rates hold at $243.38
Low Season (December, February, January)
- Revenue drops to $1877.46 per month
- Occupancy decreases to 25.14%
- Daily rates adjust to $214.35
Is it still profitable to do Airbnb in Virgin in 2025?
Yes! Virgin demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 41% and strong monthly revenue averaging $3241 and The market's 104 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Virgin
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Zion National Park | A stunning natural park known for its cliffs, canyons, and outdoor adventures. Attracts nature lovers, hikers, and photographers looking for breathtaking scenery and recreational activities. | Angels Landing, The Narrows, Zion Canyon Scenic Drive, Zion-Mount Carmel Highway, Emerald Pools |
| Springdale | The gateway town to Zion National Park, offering a variety of restaurants, shops, and accommodations. Perfect for visitors who want to be close to the park while enjoying local culture and conveniences. | Zion National Park Visitor Center, Springdale Canyon, Altar of Sacrifice, David J. West Gallery, Canyon Junction Bridge |
| Bryce Canyon National Park | Famous for its unique hoodoo formations and stunning sunrises/sunsets. A top destination for hikers and those seeking an awe-inspiring landscape. | Bryce Amphitheater, Sunset Point, Rainbow Point, Easy Hike to Mossy Cave, Queen's Garden Trail |
| St. George | A growing city with golf courses, art galleries, and a vibrant community. Offers amenities and is a convenient base for exploring nearby national parks. | St. George Historic District, Tuacahn Amphitheatre, Snow Canyon State Park, St. George Dinosaur Discovery Site, Thunder Junction All Abilities Park |
| Hurricane | A charming city located near Zion National Park, appealing to families and outdoor enthusiasts. Provides a quieter experience while being close to major attractions. | Sand Hollow State Park, Hurricane Valley Heritage Park, Quail Creek State Park, Hurricane Museum, Dinosaur Tracks Site |
| Lake Powell | An iconic destination featuring stunning lake views, boating, and outdoor activities. Attracts water sports enthusiasts and vacationers looking for relaxation and adventure. | Rainbow Bridge National Monument, Horseshoe Bend, Antelope Canyon, Glen Canyon Dam, Lake Powell Boat Tours |
| Moab | Known for its proximity to Arches and Canyonlands National Parks, Moab is a hub for adventure seekers and outdoor activities. Popular for mountain biking, hiking, and rock climbing. | Arches National Park, Canyonlands National Park, Dead Horse Point State Park, Moab Museum, Mountain Biking Trails |
| Kanab | A picturesque town often referred to as 'Little Hollywood' due to its film history. A base for exploring nearby national parks and outdoor adventures, with a friendly community atmosphere. | Coral Pink Sand Dunes State Park, Zion National Park, Grand Staircase-Escalante National Monument, Little Hollywood Movie Museum, Best Friends Animal Sanctuary |
Do you need a license for Airbnb in Virgin?
We recommend checking directly with Virgin's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Virgin
Zion Luxe, Entire home
Entire Place • 4 bedrooms
Zion Villa True North: Actually Located in Zion NP
Entire Place • 5 bedrooms
Extraordinary Home Near Zion with Pool & Hot Tub
Entire Place • 5 bedrooms
Mill Street Station Bungalow -Zion W/ Hot Tub
Entire Place • 4 bedrooms
Star Seeker Luxury Camp #112
Entire Place • 1 bedroom
The Guest Suites at Lazalu - Zion National Park
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Virgin
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Zion White Bison | 28 | $590,842 | 343 | 4.75/5.0 |
| Robert | 4 | $227,981 | 242 | 4.99/5.0 |
| Bygnal | 4 | $221,634 | 156 | 4.98/5.0 |
| Angelea | 6 | $200,611 | 862 | 4.85/5.0 |
| Zion | 4 | $190,442 | 623 | 4.93/5.0 |
| Cameron | 4 | $153,154 | 1431 | 4.93/5.0 |
| Danyale | 2 | $149,346 | 124 | 4.98/5.0 |
| Joe And Zoe | 7 | $141,104 | 1482 | 4.85/5.0 |
| Hank | 1 | $136,525 | 178 | 4.99/5.0 |
| Jennifer | 4 | $126,247 | 242 | 4.99/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Virgin
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (95.2%), with house and outdoor & mobile properties comprising 55.8% of inventory
- Strong specialty sector (28.9%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays, boutique & hotels segments (5.8% combined)
Room Capacity Distribution
Analysis of 104 properties in Virgin shows that 1 bedroom properties are most prevalent, making up 72.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 84.6% of all listings.
Key Insights
- Most common: 1 bedroom (72.1%)
- Least common: 4 bedrooms (1.9%)
- Market concentration: 84.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 104 properties in Virgin reveals that 4 guests properties dominate the market, representing 35.6% of all listings. The average property accommodates 4.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 63.5% of the market.
Key Insights
- Most common capacity: 4 guests (35.6% of market)
- Least common capacity: 7 guests (1% of market)
- Average guest capacity: 4.1 guests per property
- Market concentration: 63.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 104 properties in Virgin, the most common availability pattern is 271-366 days (36.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (34.6% of properties).
Key Insights
- Most common availability window: 271-366 days (36.5%)
- Most common booking duration: 91-180 days (34.6%)
- Properties with high availability (180+ days): 71.2%
- Properties with long-term bookings (180+ days): 30.8%
Minimum Stay Distributions
1 Night
73 listings
73.7% of total
2 Nights
19 listings
19.2% of total
3 Nights
5 listings
5.1% of total
7-29 Nights
1 listings
1% of total
30+ Nights
1 listings
1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 92.9%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (1%) suggest a stable extended-stay market
- High market flexibility with 98.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
28 listings
28% of total
Flexible
12 listings
12% of total
Moderate
31 listings
31% of total
Firm
11 listings
11% of total
Strict
18 listings
18% of total
Key Insights
- Moderate is the preferred policy at 31.0% of listings
- The market shows a balanced distribution between guest-friendly (43.0%) and strict (29.0%) policies
- Strong market consensus around Moderate policies
- Firm policies are least common at 11.0% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Oct, Sep, averaging 84 days
- Shortest booking windows are in Dec, Feb, Jan, averaging 46 days
- Spring shows the longest average booking window at 71 days, while Winter has the shortest at 46 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 71 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Virgin
Below is the distribution of amenities across listings in Virgin:
Traveler Demographics
Key Insights
- Domestic travelers make up 88.8% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (3.4%) and United Kingdom (1.6%)
- English is the top language at 75.4%, followed by Spanish (13.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.0%
Recommendations
- Target marketing campaigns for Los Angeles and Salt Lake City markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Virgin. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Springdale | 134 | $5,103 | $415.41 | 51% |
| Hurricane | 656 | $3,867 | $294.47 | 47% |
| Ivins | 97 | $3,467 | $325.05 | 45% |
| Santa Clara | 264 | $3,301 | $368.77 | 36% |
| Orderville | 245 | $3,271 | $293.14 | 41% |
| Duck Creek Village | 234 | $3,096 | $257.35 | 41% |
| Rockville | 22 | $3,031 | $318.27 | 42% |
| Mesquite | 115 | $3,020 | $205.95 | 48% |
| Alton | 55 | $2,891 | $246.41 | 45% |
| Washington | 710 | $2,860 | $242.43 | 40% |
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