Vineyard Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Utah, United States
Is Airbnb profitable in Vineyard in 2025? Explore comprehensive Airbnb analytics for Vineyard, Utah, United States to uncover income potential. This 2025 STR market report for Vineyard, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 38 active listings.
Whether you're considering an Airbnb investment in Vineyard, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Vineyard Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Vineyard Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Vineyard (2025)
Understanding the monthly revenue variations for Airbnb listings in Vineyard is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Vineyard is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Vineyard across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,328+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,170 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,361 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,098, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Vineyard
Vineyard Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Vineyard STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Vineyard:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Vineyard
Average Daily Rate (ADR) Airbnb Trends in Vineyard (2025)
Effective short term rental pricing strategy in Vineyard involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Vineyard typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $306+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $222 or more.
- Typical properties (Median) charge around $130 per night.
- Entry-level properties (Bottom 25%) earn around $83 per night.
Average Daily Rate (ADR) Trend by Month in Vineyard
Get Live Vineyard Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Vineyard (2025)
Peak Season (June, July, May)
- Revenue averages $3,717 per month
- Occupancy rates average 55.8%
- Daily rates average $151
Shoulder Season
- Revenue averages $3,026 per month
- Occupancy maintains around 49.0%
- Daily rates hold near $169
Low Season (January, February, September)
- Revenue drops to average $2,218 per month
- Occupancy decreases to average 44.8%
- Daily rates adjust to average $175
Seasonality Insights for Vineyard
- The Airbnb seasonality in Vineyard shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Vineyard's highest earning potential, with monthly revenues capable of climbing to $3,851, occupancy reaching a high of 61.8%, and ADRs peaking at $199.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,968, occupancy could drop to 37.2%, and ADRs may adjust down to $147.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Vineyard.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Vineyard seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Vineyard (2025)
Exploring the top neighborhoods for short-term rentals in Vineyard? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Vineyard Lake | Scenic waterfront location offering recreational activities like fishing, kayaking, and paddleboarding. Attracts families and outdoor enthusiasts looking for a relaxing getaway. | Vineyard Beach, Utah Lake State Park, Scenic Boat Tours, Fishing Spots, Paddleboarding, Sunset Views |
| Timpanogos Park | Surrounded by stunning mountain views, this area is perfect for nature lovers and hikers. Offers access to trails and picnic areas, appealing to those wanting a peaceful retreat. | Mount Timpanogos, Timpanogos Hiking Trails, Picnic Areas, Nature Photography Spots, Wildlife Viewing |
| Orem Town Center | A bustling commercial area with shopping and dining options, ideal for travelers who enjoy urban amenities. Close to public transport and major attractions. | University Place Mall, Cinemark Theaters, Restaurants and Cafes, Playgrounds and Parks, Cultural Events |
| Provo River Trail | Popular trail for biking and walking, with beautiful views of the Provo River. A hit among fitness enthusiasts and those who appreciate scenic outdoor activities. | Provo River Trail, Fishing on the Provo River, Biking, Wildlife Sightings, Stunning River Views |
| Lakeside Park | Family-friendly park with play areas, picnic spots and access to water activities. Great for families looking for local attractions and outdoor fun. | Playgrounds, Picnic Areas, Vineyard Pond, Nature Trails, Community Events |
| Close to BYU | Proximity to Brigham Young University makes it attractive for students and university visitors, with a lively environment and various community events throughout the year. | BYU Campus, Museum of Paleontology, Brigham Young University Events, Student Housing Area |
| Cedar Hills | A nearby suburb with beautiful views and easy access to hiking trails and community amenities, appealing to those who enjoy suburban tranquility with the option for outdoor adventures. | Cedar Hills Golf Club, Alpine Loop Scenic Byway, Hiking Trails, Community Parks, Wildlife Watching |
| Mason Park | Peaceful local park that offers recreational opportunities and is close to residential areas, making it suitable for families and outdoor enthusiasts seeking convenience and relaxation. | Sports Fields, Play Areas, Picnic Facilities, Walking Trails, Community Gatherings |
Understanding Airbnb License Requirements & STR Laws in Vineyard (2025)
While Vineyard, Utah, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Vineyard to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Vineyard (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Vineyardbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
BIG Home! Fenced Yard! 30+ Day Discount! Garage!
Entire Place • 6 bedrooms
🔥Clean Golf Home w/ Scenic Views | Up to 8bd/4.5ba
Entire Place • 8 bedrooms
Minutes from BYU, Temples, Skiing, Sleeps 18
Entire Place • 5 bedrooms
Family Getaway - 13 bds - Pool - Hot Tub - Theater
Entire Place • 5 bedrooms
Pool, pickle ball, Pet Friendly! 30+ day welcome!
Entire Place • 3 bedrooms
Fun gathering place near skiing, BYU and UVU!
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Vineyard (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Vineyard based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Erick | 2 | $171,250 | 26 | 5.00/5.0 |
| Evolve | 4 | $101,589 | 28 | 4.96/5.0 |
| Brock | 1 | $79,868 | 179 | 4.95/5.0 |
| David Samuel | 1 | $68,024 | 196 | 4.96/5.0 |
| Host #63535427 | 1 | $60,152 | 6 | 5.00/5.0 |
| Becky | 1 | $54,000 | 60 | 4.93/5.0 |
| Dave & Kim | 1 | $51,945 | 14 | 4.86/5.0 |
| Shayli And Jacob | 2 | $45,823 | 172 | 4.87/5.0 |
| Marshall | 1 | $44,773 | 7 | 5.00/5.0 |
| Ammie | 1 | $39,131 | 21 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Vineyard.
Dive Deeper: Advanced Vineyard STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Vineyard. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVineyard Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Vineyard
- The Vineyard Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.8% of the 38 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Vineyard, House properties are the most common (71.1%), reflecting the local real estate landscape.
- Houses represent a significant 71.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 2.6%) offer potential for unique stay experiences.
Vineyard Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Vineyard
- The dominant room capacity in Vineyard is 3 bedrooms listings, making up 28.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 5+ bedrooms properties represent 50.0% of the active Airbnb listings in Vineyard, indicating a high concentration in these sizes.
- A significant 63.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Vineyard.
Vineyard Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Vineyard
- The most common guest capacity trend in Vineyard vacation rentals is listings accommodating 8+ guests (52.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Vineyard STR market, accounting for 68.4% of listings.
- 68.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Vineyard.
- On average, properties in Vineyard are equipped to host 6.0 guests.
Vineyard Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Vineyard
- The most common availability pattern in Vineyard falls within the 271-366 days range, representing 34.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 60.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Vineyard (31.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 39.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Vineyard Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
30.3% of total
2 Nights
11 listings
33.3% of total
3 Nights
4 listings
12.1% of total
4-6 Nights
2 listings
6.1% of total
7-29 Nights
4 listings
12.1% of total
30+ Nights
2 listings
6.1% of total
Key Insights
- The most prevalent minimum stay requirement in Vineyard is 2 Nights, adopted by 33.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (63.6%) of the Vineyard Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 33.3% of Vineyard hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Vineyard.
Vineyard Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
10% of total
Moderate
7 listings
23.3% of total
Firm
9 listings
30% of total
Strict
11 listings
36.7% of total
Cancellation Policy Insights for Vineyard
- The prevailing Airbnb cancellation policy trend in Vineyard is Strict, used by 36.7% of listings.
- A majority (66.7%) of hosts in Vineyard utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 36.7% market standard in Vineyard.
- With 36.7% using Strict terms, this is a viable option in Vineyard, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Vineyard.
Vineyard STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Vineyard
- The overall average booking lead time for vacation rentals in Vineyard is 35 days.
- Guests book furthest in advance for stays during June (average 62 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (48 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Vineyard.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 62 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 48 days) to capture early planners.
- Monitor your own booking lead times against these Vineyard averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Vineyard (2025)
Amenity Prevalence
Amenity Insights for Vineyard
- Essential amenities in Vineyard that guests expect include: TV, Smoke alarm, Free parking on premises, Wifi, Air conditioning, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Essentials, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Vineyard: TV, Smoke alarm, Free parking on premises, Wifi, Air conditioning, Kitchen.
- Prioritize adding missing essentials: Air conditioning, Kitchen.
- Consider adding popular differentiators like Washer or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Vineyard to stay competitive.
Vineyard Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Vineyard
- The typical guest profile for Airbnb in Vineyard consists of primarily domestic travelers (95%), often arriving from nearby Orem, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.0% of guests.
- Key international markets include United States (95%) and Canada (1.9%).
- Top languages spoken are English (70.1%) followed by Spanish (15.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Orem and Salt Lake City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Vineyard Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sundance | 70 | $6,118 | $792.91 | 34% |
| Alta | 38 | $5,973 | $961.56 | 35% |
| Daniel | 13 | $5,206 | $631.66 | 35% |
| Brighton | 142 | $4,041 | $474.91 | 37% |
| Park City | 3,652 | $4,023 | $590.67 | 34% |
| Coalville | 35 | $3,818 | $453.13 | 38% |
| Hideout | 74 | $3,758 | $387.99 | 39% |
| Huntsville | 78 | $3,509 | $387.46 | 36% |
| Francis | 12 | $3,439 | $399.04 | 37% |
| Heber City | 194 | $3,399 | $413.08 | 36% |