Vernal Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Utah, United States
Is Airbnb profitable in Vernal in 2025? Explore comprehensive Airbnb analytics for Vernal, Utah, United States to uncover income potential. This 2025 STR market report for Vernal, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 55 active listings.
Whether you're considering an Airbnb investment in Vernal, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Vernal Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Vernal Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Vernal (2025)
Understanding the monthly revenue variations for Airbnb listings in Vernal is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Vernal is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Vernal across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,151+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,123 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,337 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,409, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Vernal
Vernal Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Vernal STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Vernal:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 52%.
- Entry-level properties (Bottom 25%) average 36% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Vernal
Average Daily Rate (ADR) Airbnb Trends in Vernal (2025)
Effective short term rental pricing strategy in Vernal involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Vernal typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $200+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $151 or more.
- Typical properties (Median) charge around $125 per night.
- Entry-level properties (Bottom 25%) earn around $97 per night.
Average Daily Rate (ADR) Trend by Month in Vernal
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Airbnb Seasonality Analysis & Trends in Vernal (2025)
Peak Season (June, July, May)
- Revenue averages $3,568 per month
- Occupancy rates average 64.4%
- Daily rates average $139
Shoulder Season
- Revenue averages $2,408 per month
- Occupancy maintains around 52.3%
- Daily rates hold near $144
Low Season (January, February, March)
- Revenue drops to average $1,561 per month
- Occupancy decreases to average 38.0%
- Daily rates adjust to average $151
Seasonality Insights for Vernal
- The Airbnb seasonality in Vernal shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Vernal's highest earning potential, with monthly revenues capable of climbing to $3,884, occupancy reaching a high of 71.9%, and ADRs peaking at $159.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,258, occupancy could drop to 33.3%, and ADRs may adjust down to $136.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Vernal.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Vernal seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Vernal (2025)
Exploring the top neighborhoods for short-term rentals in Vernal? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Dinosaur National Monument | A significant natural area's attraction with stunning landscapes and unique opportunities for outdoor adventures such as hiking, rafting, and fossil exploration. Ideal for families and nature enthusiasts. | Fossil Discovery Center, Green River Rafting, Echo Park, Harper's Corner, Hiking Trails |
| Vernal Main Street | The heart of Vernal with local shops, restaurants, and cultural attractions. This area appeals to visitors looking to experience the local community and commerce. | Duchesne County Historical Museum, Vernal Theatre, local dining options, yearly festivals |
| Red Fleet State Park | Popular for water sports and hiking adventures, this park is known for its beautiful scenery and recreational opportunities. It attracts outdoor lovers year-round. | Boating, Fishing, Swimming, Hiking Trails, Scenic Views |
| Jensen | A small town close to the Dinosaur National Monument, great for guests wanting a quieter experience while still having easy access to the park. | Dinosaur National Monument, Local convenience stores, Idyllic landscapes |
| Dry Fork Canyon | A picturesque canyon area, ideal for guests seeking hiking, photography, and scenic views. Great for those venturing into nature. | Hiking Trails, Scenic Overlooks, Wildlife Observation |
| Vernal Regional Airport Area | Convenient for travelers flying into Vernal, this area offers accessibility and quick access to other parts of the Uinta Basin. | Transportation to local attractions, Visitor services |
| Uinta Mountains | Just a short drive from Vernal, the Uinta Mountains offer a stunning backdrop for year-round recreational activities, appealing to adventure seekers. | Camping, Hiking, Fishing, Skiing in winter, Natural Hot Springs |
| Vernal Sports Complex | Attracts visitors for sporting events and tournaments, making it a prime spot for families and sports enthusiasts. | Sports fields, Community Events, Local Leagues |
Understanding Airbnb License Requirements & STR Laws in Vernal (2025)
While Vernal, Utah, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Vernal to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Vernal (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Vernalbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Secluded gorgeous home! Sleeps 20+. Hot tub.
Entire Place • 7 bedrooms
Log House 5 acres Vernal Dinosaur Flaming Gorge UT
Entire Place • 4 bedrooms
SUPER Unique 3BR Nature Home Getaway
Entire Place • 3 bedrooms
Sleeps 10 - 2 KING Beds - Split Mtn Villa
Entire Place • 3 bedrooms
Cozy Cottage Downtown
Entire Place • 3 bedrooms
Are We There Yet? Home Away From Home
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Vernal (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Vernal based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Shana | 1 | $78,557 | 25 | 5.00/5.0 |
| Adam | 3 | $72,870 | 433 | 4.95/5.0 |
| Kevin | 2 | $59,279 | 250 | 4.91/5.0 |
| Sandy | 5 | $54,866 | 149 | 4.90/5.0 |
| Sherrie | 2 | $54,286 | 183 | 4.87/5.0 |
| Evolve | 2 | $54,083 | 32 | 4.41/5.0 |
| Aaron Patrick | 1 | $48,329 | 17 | 5.00/5.0 |
| Nick | 1 | $48,128 | 39 | 4.97/5.0 |
| Desiree' | 1 | $46,589 | 140 | 5.00/5.0 |
| Desiree | 1 | $44,772 | 116 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Vernal.
Dive Deeper: Advanced Vernal STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Vernal. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVernal Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Vernal
- The Vernal Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.3% of the 55 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Vernal, House properties are the most common (72.7%), reflecting the local real estate landscape.
- Houses represent a significant 72.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 1.8%) offer potential for unique stay experiences.
Vernal Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Vernal
- The dominant room capacity in Vernal is 3 bedrooms listings, making up 38.2% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 60.0% of the active Airbnb listings in Vernal, indicating a high concentration in these sizes.
- A significant 58.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Vernal.
Vernal Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Vernal
- The most common guest capacity trend in Vernal vacation rentals is listings accommodating 8+ guests (38.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 5 guests dominate the Vernal STR market, accounting for 52.7% of listings.
- 60.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Vernal.
- On average, properties in Vernal are equipped to host 5.7 guests.
Vernal Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Vernal
- The most common availability pattern in Vernal falls within the 91-180 days range, representing 47.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 47.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Vernal (49.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 54.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Vernal Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
28 listings
54.9% of total
2 Nights
18 listings
35.3% of total
3 Nights
1 listings
2% of total
4-6 Nights
1 listings
2% of total
7-29 Nights
1 listings
2% of total
30+ Nights
2 listings
3.9% of total
Key Insights
- The most prevalent minimum stay requirement in Vernal is 1 Night, adopted by 54.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (90.2%) of the Vernal Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 54.9% of Vernal hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Vernal.
Vernal Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
14 listings
27.5% of total
Moderate
16 listings
31.4% of total
Firm
13 listings
25.5% of total
Strict
8 listings
15.7% of total
Cancellation Policy Insights for Vernal
- The prevailing Airbnb cancellation policy trend in Vernal is Moderate, used by 31.4% of listings.
- There's a relatively balanced mix between guest-friendly (58.9%) and stricter (41.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 31.4% market standard in Vernal.
- Regularly review your cancellation policy against competitors and market demand shifts in Vernal.
Vernal STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Vernal
- The overall average booking lead time for vacation rentals in Vernal is 38 days.
- Guests book furthest in advance for stays during June (average 75 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (72 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Vernal.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 75 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 72 days) to capture early planners.
- Monitor your own booking lead times against these Vernal averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Vernal (2025)
Amenity Prevalence
Amenity Insights for Vernal
- Essential amenities in Vernal that guests expect include: Wifi, Free parking on premises, TV, Heating, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Essentials, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Vernal: Wifi, Free parking on premises, TV, Heating, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Free parking on premises, TV, Heating, Smoke alarm.
- Consider adding popular differentiators like Hot water or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Vernal to stay competitive.
Vernal Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Vernal
- The typical guest profile for Airbnb in Vernal consists of primarily domestic travelers (94%), often arriving from nearby Salt Lake City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.3% of guests.
- Key international markets include United States (94.3%) and Canada (0.9%).
- Top languages spoken are English (77.3%) followed by Spanish (10.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Salt Lake City and Sandy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Vernal Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Mesa | 28 | $3,086 | $290.23 | 38% |
| Palisade | 104 | $2,789 | $244.32 | 44% |
| Clifton | 23 | $2,725 | $193.76 | 47% |
| Loma | 13 | $2,301 | $147.36 | 51% |
| Grand Junction | 416 | $2,135 | $149.24 | 51% |
| Manila | 31 | $2,032 | $171.86 | 45% |
| Price | 24 | $1,926 | $137.09 | 50% |
| Fruita | 143 | $1,921 | $164.57 | 44% |
| Green River | 12 | $1,813 | $158.97 | 41% |
| Evanston | 11 | $1,558 | $158.50 | 42% |