Torrey Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Utah, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Torrey in 2025? Explore comprehensive Airbnb analytics for Torrey, Utah, United States to uncover income potential. This 2025 STR market report for Torrey, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 86 active listings.

Whether you're considering an Airbnb investment in Torrey, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Torrey Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Torrey Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$219
The average rental revenue earned for an occupied room per day in Torrey.
Occupancy Rate(?)
52.6%
High demand. Good booking frequency.
Median Annual Revenue(?)
$36,754
Typical annual income for an Airbnb listing in Torrey. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-15.5%
Significant decrease (-15.5%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Torrey.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Torrey.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
86
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Torrey (2025)

Understanding the monthly revenue variations for Airbnb listings in Torrey is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Torrey is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Torrey across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,682+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $4,553 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $3,014 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,865, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Torrey

Torrey Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Torrey STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Torrey:

  • Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 54%.
  • Entry-level properties (Bottom 25%) average 39% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Torrey

Average Daily Rate (ADR) Airbnb Trends in Torrey (2025)

Effective short term rental pricing strategy in Torrey involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Torrey typically peaks in October and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $303+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $228 or more.
  • Typical properties (Median) charge around $170 per night.
  • Entry-level properties (Bottom 25%) earn around $125 per night.

Average Daily Rate (ADR) Trend by Month in Torrey

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Airbnb Seasonality Analysis & Trends in Torrey (2025)

Peak Season (May, April, June)
  • Revenue averages $4,909 per month
  • Occupancy rates average 67.6%
  • Daily rates average $223
Shoulder Season
  • Revenue averages $3,572 per month
  • Occupancy maintains around 55.0%
  • Daily rates hold near $222
Low Season (January, February, December)
  • Revenue drops to average $2,057 per month
  • Occupancy decreases to average 34.4%
  • Daily rates adjust to average $209

Seasonality Insights for Torrey

  • The Airbnb seasonality in Torrey shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Torrey's highest earning potential, with monthly revenues capable of climbing to $5,105, occupancy reaching a high of 71.6%, and ADRs peaking at $226.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,919, occupancy could drop to 32.3%, and ADRs may adjust down to $208.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Torrey.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Torrey seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Torrey (2025)

Exploring the top neighborhoods for short-term rentals in Torrey? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Capitol Reef National Park
One of Utah's most stunning natural wonders, Capitol Reef attracts outdoor enthusiasts and nature lovers, offering breathtaking landscapes and hiking opportunities.
Capitol Reef National Park, Hickman Bridge, Fruita Historic District, Chimney Rock, Navajo Dome
Torrey Town Center
The small town of Torrey serves as a gateway to Capitol Reef National Park, making it a convenient spot for visitors looking for accommodation close to the park.
Local restaurants, Torrey's Art Gallery, Nearby shops, Torrey Historical Museum
Fish Springs Flat
A remote area perfect for those wanting to escape the crowds and enjoy peace in the desert. Great for adventurers and those seeking solitude.
Hot Springs, Desert Landscapes, Star Gazing, Wildlife Viewing
Baker Lane
This area provides scenic views and access to local trails, attracting tourists who love hiking and exploring the red rock landscapes.
Scenic viewpoints, Hiking trails, Wildflower viewing, Quiet nature walks
Sandy Ranch
Surrounded by open fields and mountains, Sandy Ranch offers a rural stay with magnificent sunset views, ideal for visitors wanting a serene atmosphere.
Open fields, Mountain views, Wildlife encounters, Riding trails
Red Cliffs Lodge
Set along the river, this area combines luxury accommodations with natural beauty, appealing to tourists looking for comfort in a scenic setting.
River activities, Scenic drives, Photography spots, Nearby vineyards
Grindstone Hollow
A hidden gem offering a mix of nature and tranquility, attracting those who prefer quieter stays away from the bustling tourist spots.
Nature trails, Quiet retreats, Wildlife viewing, Outdoor activities
Nebraska Knolls
This area is known for its panoramic vistas and recreational activities like cycling and hiking, making it attractive to active travelers.
Cycling routes, Hiking trails, Scenic overlooks, Nature experiences

Understanding Airbnb License Requirements & STR Laws in Torrey (2025)

While Torrey, Utah, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Torrey to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Torrey (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Torreybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

The Sage House: Sleeps 16 with incredible views!

The Sage House: Sleeps 16 with incredible views!

Entire Place • 5 bedrooms

$119,917
Revenue
68.4%
Occupancy
$476.02
Daily Rate
360 Views-Modern House

360 Views-Modern House

Entire Place • 3 bedrooms

$108,600
Revenue
69.9%
Occupancy
$413.91
Daily Rate
The Juniper House at Capitol Reef (new HOT TUB!)

The Juniper House at Capitol Reef (new HOT TUB!)

Entire Place • 3 bedrooms

$107,677
Revenue
73.8%
Occupancy
$396.40
Daily Rate
The Grand Lodge at Cougar Ridge

The Grand Lodge at Cougar Ridge

Entire Place • 5 bedrooms

$94,438
Revenue
20.3%
Occupancy
$3206.42
Daily Rate
The Pinyon House at Capitol Reef (new HOT TUB!)

The Pinyon House at Capitol Reef (new HOT TUB!)

Entire Place • 3 bedrooms

$93,879
Revenue
68.9%
Occupancy
$359.46
Daily Rate
Tiny Creek Retreat

Tiny Creek Retreat

Entire Place • 3 bedrooms

$80,427
Revenue
47.1%
Occupancy
$397.88
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Torrey (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Torrey based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Kathryn12$410,5391784.90/5.0
Nicholas5$294,6313114.99/5.0
Katherine2$213,7962674.98/5.0
Host #7400214011$200,212532.66/5.0
Cindy5$189,2854154.93/5.0
Lee2$137,4693814.91/5.0
Susan2$127,1581404.99/5.0
Linda & Martin2$110,1894055.00/5.0
Nick And Callen1$107,6771684.98/5.0
Danielle5$107,53811614.91/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Torrey.

Dive Deeper: Advanced Torrey STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Torrey. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Torrey Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Torrey

  • The Torrey Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 68.6% of the 86 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Torrey, House properties are the most common (36%), reflecting the local real estate landscape.
  • Houses represent a significant 36% portion, catering likely to families or larger groups.
  • The presence of 32.6% Hotel/Boutique listings indicates integration with traditional hospitality.

Torrey Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Torrey

  • The dominant room capacity in Torrey is 1 bedroom listings, making up 53.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 73.3% of the active Airbnb listings in Torrey, indicating a high concentration in these sizes.
  • With over half the market (53.5%) consisting of studios or 1-bedroom units, Torrey is particularly well-suited for individuals or couples.

Torrey Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Torrey

  • The most common guest capacity trend in Torrey vacation rentals is listings accommodating 4 guests (39.5%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Torrey STR market, accounting for 69.7% of listings.
  • 25.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Torrey.
  • On average, properties in Torrey are equipped to host 4.2 guests.

Torrey Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Torrey

  • The most common availability pattern in Torrey falls within the 91-180 days range, representing 41.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 51.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in Torrey (45.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 52.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Torrey Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (65.1%)

1 Night

56 listings

65.1% of total

2 Nights (25.6%)

2 Nights

22 listings

25.6% of total

3 Nights (3.5%)

3 Nights

3 listings

3.5% of total

4-6 Nights (1.2%)

4-6 Nights

1 listings

1.2% of total

30+ Nights (4.7%)

30+ Nights

4 listings

4.7% of total

Key Insights

  • The most prevalent minimum stay requirement in Torrey is 1 Night, adopted by 65.1% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (90.7%) of the Torrey Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 65.1% of Torrey hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Torrey.

Torrey Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (20%)

Flexible

13 listings

20% of total

Moderate (44.6%)

Moderate

29 listings

44.6% of total

Firm (23.1%)

Firm

15 listings

23.1% of total

Strict (12.3%)

Strict

8 listings

12.3% of total

Cancellation Policy Insights for Torrey

  • The prevailing Airbnb cancellation policy trend in Torrey is Moderate, used by 44.6% of listings.
  • There's a relatively balanced mix between guest-friendly (64.6%) and stricter (35.4%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 44.6% market standard in Torrey.
  • Using a Strict policy might deter some guests, as only 12.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Torrey.

Torrey STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Torrey

  • The overall average booking lead time for vacation rentals in Torrey is 67 days.
  • Guests book furthest in advance for stays during June (average 121 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 52 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (97 days avg.) sees the longest lead times, while Winter (68 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (67 days) as a baseline for your pricing and availability strategy in Torrey.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 121 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 97 days) to capture early planners.
  • Monitor your own booking lead times against these Torrey averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Torrey (2025)

Amenity Prevalence

Amenity Insights for Torrey

  • Essential amenities in Torrey that guests expect include: Heating, Wifi, Smoke alarm, Hot water. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Essentials, Air conditioning, Coffee maker are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Torrey: Heating, Wifi, Smoke alarm, Hot water.
  • Prioritize adding missing essentials: Wifi, Smoke alarm, Hot water.
  • Consider adding popular differentiators like Essentials or Air conditioning to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Torrey to stay competitive.

Torrey Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Torrey

  • The typical guest profile for Airbnb in Torrey consists of primarily domestic travelers (91%), often arriving from nearby Salt Lake City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 91.2% of guests.
  • Key international markets include United States (91.2%) and Canada (2%).
  • Top languages spoken are English (70.7%) followed by Spanish (9.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Salt Lake City and Denver.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Torrey Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Springdale132$5,232$429.4349%
Orderville242$3,192$293.0140%
Duck Creek Village228$3,045$258.5741%
Teasdale30$3,012$228.7750%
Hanksville15$2,759$179.7152%
Alton53$2,757$253.4144%
Bryce Canyon City10$2,715$276.8143%
Glendale54$2,492$176.1346%
Big Water35$2,442$166.4250%
Kanab423$2,426$172.2747%

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