Sundance Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Utah, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Sundance in 2025? Explore comprehensive Airbnb analytics for Sundance, Utah, United States to uncover income potential. This 2025 STR market report for Sundance, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 70 active listings.

Whether you're considering an Airbnb investment in Sundance, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sundance Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Sundance Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$793
The average rental revenue earned for an occupied room per day in Sundance.
Occupancy Rate(?)
34.2%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$73,420
Typical annual income for an Airbnb listing in Sundance. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-14.8%
Significant decrease (-14.8%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Sundance.
Lowest Revenue Month(?)
May
The month with the lowest average earnings, indicating the low season in Sundance.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
70
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Sundance (2025)

Understanding the monthly revenue variations for Airbnb listings in Sundance is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sundance is typically July, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sundance across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $15,377+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $9,929 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $5,969 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $3,386, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Sundance

Sundance Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Sundance STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sundance:

  • Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 30%.
  • Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Sundance

Average Daily Rate (ADR) Airbnb Trends in Sundance (2025)

Effective short term rental pricing strategy in Sundance involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sundance typically peaks in December and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $1,439+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $893 or more.
  • Typical properties (Median) charge around $629 per night.
  • Entry-level properties (Bottom 25%) earn around $467 per night.

Average Daily Rate (ADR) Trend by Month in Sundance

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Airbnb Seasonality Analysis & Trends in Sundance (2025)

Peak Season (July, December, February)
  • Revenue averages $9,746 per month
  • Occupancy rates average 41.1%
  • Daily rates average $842
Shoulder Season
  • Revenue averages $7,912 per month
  • Occupancy maintains around 35.7%
  • Daily rates hold near $784
Low Season (March, April, May)
  • Revenue drops to average $6,440 per month
  • Occupancy decreases to average 26.3%
  • Daily rates adjust to average $774

Seasonality Insights for Sundance

  • The Airbnb seasonality in Sundance shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Sundance's highest earning potential, with monthly revenues capable of climbing to $10,362, occupancy reaching a high of 48.0%, and ADRs peaking at $913.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $6,251, occupancy could drop to 25.3%, and ADRs may adjust down to $749.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sundance.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Sundance seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Sundance (2025)

Exploring the top neighborhoods for short-term rentals in Sundance? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Downtown Sundance
The heart of Sundance, featuring the Festival headquarters and close to all events. Ideal for guests who want to immerse themselves in the festival scene.
Sundance Film Festival, Sundance Mountain Resort, viewing events, art galleries, local shops
Sundance Mountain Resort
World-famous resort offering skiing, hiking, and stunning mountain views. Perfect for those looking for an outdoor adventure or a romantic getaway.
Skiing and snowboarding, Hiking trails, Outdoor concerts, Scenic lifts, Spa services
Provo Canyon
Scenic canyon with beautiful landscapes, perfect for nature lovers and those looking to escape into nature, while still being relatively close to Sundance.
Provo River, Hiking trails, Fishing spots, Scenic drives, Natural hot springs
Heber City
A charming mountain town with access to outdoor recreation and close proximity to Sundance, ideal for families and larger groups.
Heritage Park, Wasatch Mountain State Park, Fishing and boating on Deer Creek Reservoir, Heber Valley Railroad, Farmers Market
Park City
A nearby resort town known for its skiing and festivals, draws a diverse crowd and is a great alternative to Sundance itself.
Park City Mountain Resort, Main Street historic district, Sundance Film Festival events, Parks and recreation areas, Shopping and dining
Orem
Located further west but a growing area for travelers looking for more budget-friendly accommodation while still being close to Sundance.
Orem Owlz baseball games, Several shopping centers, University Mall, Mount Timpanogos, Nature parks
Salt Lake City
The nearest major city with diverse attractions, cultural sites, and various dining and entertainment options, it serves as a hub for attendees of Sundance.
Salt Lake Temple, Natural History Museum of Utah, Liberty Park, Red Butte Garden, City Creek Center
Alpine
A lovely suburb with beautiful homes and a quiet atmosphere that attracts families and those looking for peaceful surroundings while still near the festival.
American Fork Canyon, Hiking trails, Scenic mountain views, Parks, Community events

Understanding Airbnb License Requirements & STR Laws in Sundance (2025)

While Sundance, Utah, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sundance to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Sundance (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Sundancebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Massive Sundance Cabin, Huge hot tub, Sleeps 40+

Massive Sundance Cabin, Huge hot tub, Sleeps 40+

Entire Place • 12 bedrooms

$541,502
Revenue
40.3%
Occupancy
$3673.77
Daily Rate
Stone Table Lodge -HOT TUB!-8 min walk to ski lift

Stone Table Lodge -HOT TUB!-8 min walk to ski lift

Entire Place • 6 bedrooms

$146,945
Revenue
47.1%
Occupancy
$975.43
Daily Rate
Boulder Ridge- Spacious Open Plan, Hot Tub, Theatre Room, Sauna, Pool Table

Boulder Ridge- Spacious Open Plan, Hot Tub, Theatre Room, Sauna, Pool Table

Entire Place • 7 bedrooms

$145,502
Revenue
31.5%
Occupancy
$1295.52
Daily Rate
5 Bedroom, Mountain Views, Sounds of Stream, Large Deck, Hot Tub, Classic Sundance Cabin

5 Bedroom, Mountain Views, Sounds of Stream, Large Deck, Hot Tub, Classic Sundance Cabin

Entire Place • 5 bedrooms

$142,544
Revenue
40.9%
Occupancy
$1038.68
Daily Rate
Beautiful Sundance Home w/SPA!DM for Best Rates!

Beautiful Sundance Home w/SPA!DM for Best Rates!

Entire Place • 5 bedrooms

$140,878
Revenue
51.7%
Occupancy
$904.07
Daily Rate
4BR Mountain Home w/SPA Sundance!Fall sale is on!

4BR Mountain Home w/SPA Sundance!Fall sale is on!

Entire Place • 4 bedrooms

$127,614
Revenue
53.1%
Occupancy
$541.52
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Sundance (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Sundance based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Stewart Mountain Lodging33$1,979,3496734.05/5.0
Mountain Cabins Utah14$914,00310593.85/5.0
Adam1$541,502294.97/5.0
Amelia3$315,76241.58/5.0
Danika3$313,829414.96/5.0
Cameron1$125,564654.98/5.0
Nicole1$118,940984.99/5.0
Trieste1$114,37455.00/5.0
Host #2034875381$111,46845.00/5.0
Julianna3$107,7391454.79/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sundance.

Dive Deeper: Advanced Sundance STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sundance. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Sundance Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Sundance

  • The Sundance Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.6% of the 70 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Sundance, Outdoor/Unique properties are the most common (72.9%), reflecting the local real estate landscape.
  • Houses represent a significant 17.1% portion, catering likely to families or larger groups.
  • Smaller segments like others, hotel/boutique (combined 4.3%) offer potential for unique stay experiences.

Sundance Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Sundance

  • The dominant room capacity in Sundance is 5+ bedrooms listings, making up 30% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 5+ bedrooms and 4 bedrooms properties represent 60.0% of the active Airbnb listings in Sundance, indicating a high concentration in these sizes.
  • A significant 71.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sundance.

Sundance Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Sundance

  • The most common guest capacity trend in Sundance vacation rentals is listings accommodating 8+ guests (72.9%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 4 guests dominate the Sundance STR market, accounting for 87.2% of listings.
  • 78.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sundance.
  • On average, properties in Sundance are equipped to host 6.9 guests.

Sundance Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Sundance

  • The most common availability pattern in Sundance falls within the 271-366 days range, representing 55.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 84.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Sundance (44.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 15.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Sundance Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (6.1%)

1 Night

4 listings

6.1% of total

2 Nights (48.5%)

2 Nights

32 listings

48.5% of total

3 Nights (3%)

3 Nights

2 listings

3% of total

4-6 Nights (3%)

4-6 Nights

2 listings

3% of total

30+ Nights (39.4%)

30+ Nights

26 listings

39.4% of total

Key Insights

  • The most prevalent minimum stay requirement in Sundance is 2 Nights, adopted by 48.5% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (39.4%) caters to monthly stays (30+ nights) in Sundance, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 48.5% of Sundance hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.1% currently do.
  • A 2-night minimum appears standard (48.5%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 39.4% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sundance.

Sundance Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

1 listings

1.8% of total

Moderate (7%)

Moderate

4 listings

7% of total

Firm (26.3%)

Firm

15 listings

26.3% of total

Strict (64.9%)

Strict

37 listings

64.9% of total

Cancellation Policy Insights for Sundance

  • The prevailing Airbnb cancellation policy trend in Sundance is Strict, used by 64.9% of listings.
  • A majority (91.2%) of hosts in Sundance utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 64.9% market standard in Sundance.
  • With 64.9% using Strict terms, this is a viable option in Sundance, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Sundance.

Sundance STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Sundance

  • The overall average booking lead time for vacation rentals in Sundance is 60 days.
  • Guests book furthest in advance for stays during June (average 88 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in April (average 53 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (77 days avg.) sees the longest lead times, while Spring (63 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Sundance.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 88 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 77 days) to capture early planners.
  • Monitor your own booking lead times against these Sundance averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Sundance (2025)

Amenity Prevalence

Amenity Insights for Sundance

  • Essential amenities in Sundance that guests expect include: Heating, Wifi, Kitchen, TV, Hair dryer, Free parking on premises. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Essentials, Microwave, Coffee maker are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Sundance: Heating, Wifi, Kitchen, TV, Hair dryer, Free parking on premises.
  • Prioritize adding missing essentials: Kitchen, TV, Hair dryer, Free parking on premises.
  • Consider adding popular differentiators like Essentials or Microwave to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Sundance to stay competitive.

Sundance Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Sundance

  • The typical guest profile for Airbnb in Sundance consists of primarily domestic travelers (98%), often arriving from nearby Salt Lake City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 98.3% of guests.
  • Key international markets include United States (98.3%) and Canada (0.3%).
  • Top languages spoken are English (70.3%) followed by Spanish (12.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Salt Lake City and South Jordan.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Sundance Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Alta38$5,973$961.5635%
Daniel13$5,206$631.6635%
Brighton142$4,041$474.9137%
Park City3,652$4,023$590.6734%
Coalville35$3,818$453.1338%
Hideout74$3,758$387.9939%
Huntsville78$3,509$387.4636%
Francis12$3,439$399.0437%
Heber City194$3,399$413.0836%
Bluffdale31$3,044$241.2948%

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