South Salt Lake Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Utah, United States
Is Airbnb profitable in South Salt Lake in 2025? Explore comprehensive Airbnb analytics for South Salt Lake, Utah, United States to uncover income potential. This 2025 STR market report for South Salt Lake, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 137 active listings.
Whether you're considering an Airbnb investment in South Salt Lake, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the South Salt Lake Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key South Salt Lake Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in South Salt Lake (2025)
Understanding the monthly revenue variations for Airbnb listings in South Salt Lake is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in South Salt Lake is typically February, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in South Salt Lake across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,305+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,316 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,323 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,294, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in South Salt Lake
South Salt Lake Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the South Salt Lake STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in South Salt Lake:
- Best-in-class properties (Top 10%) achieve 90%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 81% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 64%.
- Entry-level properties (Bottom 25%) average 41% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in South Salt Lake
Average Daily Rate (ADR) Airbnb Trends in South Salt Lake (2025)
Effective short term rental pricing strategy in South Salt Lake involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in South Salt Lake typically peaks in February and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $186+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $144 or more.
- Typical properties (Median) charge around $107 per night.
- Entry-level properties (Bottom 25%) earn around $77 per night.
Average Daily Rate (ADR) Trend by Month in South Salt Lake
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Airbnb Seasonality Analysis & Trends in South Salt Lake (2025)
Peak Season (February, January, March)
- Revenue averages $2,786 per month
- Occupancy rates average 64.6%
- Daily rates average $132
Shoulder Season
- Revenue averages $2,496 per month
- Occupancy maintains around 57.3%
- Daily rates hold near $116
Low Season (September, October, November)
- Revenue drops to average $2,058 per month
- Occupancy decreases to average 58.1%
- Daily rates adjust to average $112
Seasonality Insights for South Salt Lake
- The Airbnb seasonality in South Salt Lake shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases South Salt Lake's highest earning potential, with monthly revenues capable of climbing to $2,928, occupancy reaching a high of 67.8%, and ADRs peaking at $135.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,854, occupancy could drop to 50.9%, and ADRs may adjust down to $109.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in South Salt Lake.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these South Salt Lake seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in South Salt Lake (2025)
Exploring the top neighborhoods for short-term rentals in South Salt Lake? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Cottonwood Heights | A beautiful suburb with stunning mountain views, great for outdoor enthusiasts and families. Close to hiking trails and ski resorts, it's ideal for Airbnb guests looking for both adventure and comfort. | Big Cottonwood Canyon, Little Cottonwood Canyon, Snowbird Ski Resort, Brighton Ski Resort, Cottonwood Heights City Park |
| Millcreek | A growing area with a mix of suburban charm and urban amenities. Perfect for travelers wanting a quiet stay while being close to Salt Lake City’s attractions and outdoor activities. | Millcreek Canyon, Millcreek Nature Trail, Cottonwood Mall, Local dining spots, Close proximity to downtown Salt Lake City |
| Sugar House | One of the oldest neighborhoods in Salt Lake City, known for its unique shops, eateries, and vibrant community. Attracts young people and families looking for culture and entertainment. | Sugar House Park, Sugar House Shopping District, Historic buildings, Local pubs and restaurants, Art galleries |
| South Salt Lake | An up-and-coming area with affordable housing and a diverse community. It's becoming a popular spot for visitors wishing to explore Salt Lake City on a budget. | South Salt Lake City Park, Local dining options, Community events, Cultural festivals, Proximity to downtown |
| University of Utah Area | Home to many students and university visitors, this area has a steady influx of guests year-round. Ideal for short-term rentals catering to academic and medical personnel. | Natural History Museum of Utah, Hogle Zoo, Red Butte Garden, University of Utah, Rice-Eccles Stadium |
| Taylorsville | A family-friendly suburb with various parks and recreation options. Suitable for guests looking for a family-oriented stay with easy access to attractions in Salt Lake City. | Taylorsville Park, Jordan River Parkway, Shopping areas, Movie theaters, Local restaurants |
| West Valley City | The second-largest city in Utah, known for its entertainment options and diverse population. It's appealing for guests looking for urban experiences without the Salt Lake City price tag. | The Maverik Center, Utah Cultural Celebration Center, Local shopping centers, Public parks, Recreational opportunities |
| Sandy | A suburban area that offers a great balance of outdoor and urban experiences, close to ski resorts and hiking trails but also with access to shopping and dining. | Snowbird Ski Resort, The Living Planet Aquarium, Sandy Amphitheater, Local parks, Mountain trails |
Understanding Airbnb License Requirements & STR Laws in South Salt Lake (2025)
While South Salt Lake, Utah, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for South Salt Lake to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in South Salt Lake (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in South Salt Lakebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stunning SLC House w/ Hot Tub and Fire Pit!
Entire Place • 3 bedrooms
Historic 1907 SLC Victorian - Hot Tub - Firepits -
Entire Place • 5 bedrooms
Charm in the City
Entire Place • 5 bedrooms
Urban Loft Style Retreat for Big Groups w/ Hot Tub
Entire Place • 3 bedrooms
Full House + Private Hot Tub
Entire Place • 4 bedrooms
Modern Cottage w/ Hot Tub Between City & Mountains
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in South Salt Lake (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in South Salt Lake based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Airdream | 15 | $489,321 | 1729 | 4.90/5.0 |
| Jeremy | 4 | $168,529 | 284 | 4.97/5.0 |
| Liz | 3 | $120,808 | 479 | 4.90/5.0 |
| Michael | 2 | $88,915 | 110 | 4.82/5.0 |
| Lisa | 3 | $79,541 | 326 | 4.80/5.0 |
| Danny | 1 | $73,317 | 69 | 4.99/5.0 |
| Kyler | 2 | $65,222 | 214 | 4.80/5.0 |
| Airdream | 2 | $62,590 | 167 | 4.87/5.0 |
| D | 1 | $60,215 | 165 | 4.93/5.0 |
| Tyler | 3 | $58,172 | 37 | 4.73/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in South Salt Lake.
Dive Deeper: Advanced South Salt Lake STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for South Salt Lake. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSouth Salt Lake Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for South Salt Lake
- The South Salt Lake Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.1% of the 137 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in South Salt Lake, House properties are the most common (73.7%), reflecting the local real estate landscape.
- Houses represent a significant 73.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 1.5%) offer potential for unique stay experiences.
South Salt Lake Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for South Salt Lake
- The dominant room capacity in South Salt Lake is 2 bedrooms listings, making up 32.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 55.4% of the active Airbnb listings in South Salt Lake, indicating a high concentration in these sizes.
- A significant 38.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in South Salt Lake.
South Salt Lake Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for South Salt Lake
- The most common guest capacity trend in South Salt Lake vacation rentals is listings accommodating 8+ guests (24.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the South Salt Lake STR market, accounting for 46.0% of listings.
- 47.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in South Salt Lake.
- On average, properties in South Salt Lake are equipped to host 5.0 guests.
South Salt Lake Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for South Salt Lake
- The most common availability pattern in South Salt Lake falls within the 91-180 days range, representing 35.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 45.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in South Salt Lake (36.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 56.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
South Salt Lake Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
36 listings
27.9% of total
2 Nights
40 listings
31% of total
3 Nights
9 listings
7% of total
4-6 Nights
3 listings
2.3% of total
7-29 Nights
11 listings
8.5% of total
30+ Nights
30 listings
23.3% of total
Key Insights
- The most prevalent minimum stay requirement in South Salt Lake is 2 Nights, adopted by 31% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (23.3%) caters to monthly stays (30+ nights) in South Salt Lake, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 31% of South Salt Lake hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 23.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in South Salt Lake.
South Salt Lake Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.8% of total
Flexible
24 listings
19.5% of total
Moderate
37 listings
30.1% of total
Firm
20 listings
16.3% of total
Strict
41 listings
33.3% of total
Cancellation Policy Insights for South Salt Lake
- The prevailing Airbnb cancellation policy trend in South Salt Lake is Strict, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (49.6%) and stricter (49.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 33.3% market standard in South Salt Lake.
- With 33.3% using Strict terms, this is a viable option in South Salt Lake, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in South Salt Lake.
South Salt Lake STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for South Salt Lake
- The overall average booking lead time for vacation rentals in South Salt Lake is 37 days.
- Guests book furthest in advance for stays during May (average 57 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (49 days avg.) sees the longest lead times, while Fall (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in South Salt Lake.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 57 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 49 days) to capture early planners.
- Monitor your own booking lead times against these South Salt Lake averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in South Salt Lake (2025)
Amenity Prevalence
Amenity Insights for South Salt Lake
- Essential amenities in South Salt Lake that guests expect include: Wifi, Smoke alarm, Kitchen, TV, Heating, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Washer, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for South Salt Lake: Wifi, Smoke alarm, Kitchen, TV, Heating, Air conditioning.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Kitchen, TV, Heating, Air conditioning.
- Consider adding popular differentiators like Hot water or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in South Salt Lake to stay competitive.
South Salt Lake Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for South Salt Lake
- The typical guest profile for Airbnb in South Salt Lake consists of primarily domestic travelers (93%), often arriving from nearby Salt Lake City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 93.4% of guests.
- Key international markets include United States (93.4%) and Canada (1.5%).
- Top languages spoken are English (67.1%) followed by Spanish (14.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Salt Lake City and Boise.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the South Salt Lake Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sundance | 70 | $6,118 | $792.91 | 34% |
| Alta | 38 | $5,973 | $961.56 | 35% |
| Daniel | 13 | $5,206 | $631.66 | 35% |
| Brighton | 142 | $4,041 | $474.91 | 37% |
| Park City | 3,652 | $4,023 | $590.67 | 34% |
| Coalville | 35 | $3,818 | $453.13 | 38% |
| Hideout | 74 | $3,758 | $387.99 | 39% |
| Huntsville | 78 | $3,509 | $387.46 | 36% |
| Francis | 12 | $3,439 | $399.04 | 37% |
| Heber City | 194 | $3,399 | $413.08 | 36% |