Airbnb Market Analytics, Statistics and Data in South Salt Lake, Utah, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in South Salt Lake? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in South Salt Lake:
How much do Airbnb hosts make on average per month in South Salt Lake?
The short-term rental market in South Salt Lake shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,303 per month
- Strong performing properties (top 25%) make $3,280 or more
- Best-in-class properties (top 10%) achieve $4,267+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,383
Revenue Variations by Month
Occupancy Rates Throughout the Year in South Salt Lake
The market in South Salt Lake shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 63% occupancy rates
- Strong performing properties (top 25%) achieve 81% or higher
- Best-in-class properties (top 10%) reach 90%+occupancy
- Entry-level properties (bottom 25%) average around 39%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in South Salt Lake
Daily rates in South Salt Lake vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $103 per night
- Strong performing properties (top 25%) secure $143 or more
- Best-in-class properties (top 10%) pull in $189+ per night
- Entry-level properties (bottom 25%) earn around $76
Daily Rate Variations by Month
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Seasonality patterns in South Salt Lake
Peak Season (March, February, June)
- Revenue peaks at $2977.94 per month
- Occupancy rates reach 68.28%
- Daily rates average $131.10
Shoulder Season
- Revenue averages $2451.65 per month
- Occupancy maintains 58.66%
- Daily rates hold at $117.50
Low Season (December, August, November)
- Revenue drops to $2024.99 per month
- Occupancy decreases to 50.74%
- Daily rates adjust to $108.08
Is it still profitable to do Airbnb in South Salt Lake in 2025?
Yes! South Salt Lake demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 59% and solid monthly revenue averaging $2452 and The market's 138 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in South Salt Lake
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| South Salt Lake City Center | Central hub with easy access to public transportation and major highways. Attracts both business travelers and vacationers looking to explore the Salt Lake Valley. | South Salt Lake City Hall, The Maverik Center, Parks and Recreation facilities, Local coffee shops and eateries, Salt Lake City Public Library |
| Highland Park | Residential area with a family-friendly atmosphere and proximity to schools. Ideal for longer stays and family visits to Salt Lake City. | Highland Park, South Salt Lake Community Center, Local markets, Nearby parks and playgrounds |
| Midvale | Located just to the south, Midvale offers shopping and access to the ski resorts in the nearby mountains, appealing to both winter sports enthusiasts and summer hikers. | Midvale Main Street, Fashion Place Mall, Nearby ski resorts (Solitude, Brighton), Jordan River Parkway, Utah Olympic Park |
| Millcreek | Known for its natural beauty and access to outdoor activities, Millcreek is a great location for nature lovers and those seeking recreation close to urban amenities. | Millcreek Canyon, Hiking trails, Local dining options, Parks and picnic areas |
| Cottonwood Heights | Close to ski resorts and hiking areas, this suburban area attracts outdoor enthusiasts and visitors looking for a retreat close to nature. | Sugar House Park, Hiking in the Wasatch Mountains, Skiing at Brighton and Solitude, Local shops and dining |
| Taylorsville | Suburban city close to shopping and entertainment, appealing to families visiting the area and travelers seeking greater affordability in their stay. | Taylorsville-Bennion Heritage Center, Shopping centers, Parks and recreation areas, Local restaurants |
| West Valley City | Diverse community with a mix of cultures, known for its entertainment options including the Maverik Center and nearby shopping. | Maverik Center, The Valley Fair Mall, Parks and recreational facilities, Cultural events and festivals |
| South Jordan | A rapidly growing suburb that offers a range of amenities, appealing to travelers wanting a quieter stay just outside of Salt Lake City. | The District shopping area, Oquirrh Lake, Jordan River Trail, Local parks |
Do you need a license for Airbnb in South Salt Lake?
We recommend checking directly with South Salt Lake's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in South Salt Lake
Stunning SLC House w/ Hot Tub and Fire Pit!
Entire Place • 3 bedrooms
Full House + Private Hot Tub
Entire Place • 4 bedrooms
Amazing Location, Near Ski Resorts, SLC Gem,Pet OK
Entire Place • 4 bedrooms
Minutes from SLC & ski resorts
Entire Place • 4 bedrooms
Zen House Hot Tub After You Explore SLC
Entire Place • 3 bedrooms
Great For People Of All Sizes! King! Sauna! 2 Tvs!
Entire Place • 4 bedrooms
Top Performing Professional Hosts in South Salt Lake
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Airdream | 15 | $489,025 | 1729 | 4.90/5.0 |
| Jeremy | 4 | $142,656 | 284 | 4.97/5.0 |
| Liz | 3 | $110,815 | 479 | 4.90/5.0 |
| Michael | 2 | $98,823 | 110 | 4.82/5.0 |
| Lisa | 3 | $78,052 | 326 | 4.80/5.0 |
| Danny | 1 | $73,370 | 69 | 4.99/5.0 |
| T | 5 | $64,288 | 71 | 3.96/5.0 |
| Kyler | 2 | $62,855 | 214 | 4.80/5.0 |
| Airdream | 2 | $62,441 | 167 | 4.87/5.0 |
| Gustaf | 1 | $54,462 | 83 | 4.81/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in South Salt Lake
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (88.4%), with house and apartment & condo properties comprising 90.5% of inventory
- Untapped potential in boutique & hotels segments (1.4% combined)
Room Capacity Distribution
Analysis of 138 properties in South Salt Lake shows that 2 bedrooms properties are most prevalent, making up 32.6% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 55.8% of all listings.
Key Insights
- Most common: 2 bedrooms (32.6%)
- Least common: 5+ bedrooms (2.9%)
- Market concentration: 55.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 138 properties in South Salt Lake reveals that 8+ guests properties dominate the market, representing 25.4% of all listings. The average property accommodates 5.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 46.4% of the market.
Key Insights
- Most common capacity: 8+ guests (25.4% of market)
- Least common capacity: 3 guests (2.9% of market)
- Average guest capacity: 5.0 guests per property
- Market concentration: 46.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 138 properties in South Salt Lake, the most common availability pattern is 91-180 days (29.7% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (31.2% of properties).
Key Insights
- Most common availability window: 91-180 days (29.7%)
- Most common booking duration: 181-270 days (31.2%)
- Properties with high availability (180+ days): 44.9%
- Properties with long-term bookings (180+ days): 58.0%
Minimum Stay Distributions
1 Night
40 listings
32% of total
2 Nights
48 listings
38.4% of total
3 Nights
12 listings
9.6% of total
4-6 Nights
4 listings
3.2% of total
7-29 Nights
7 listings
5.6% of total
30+ Nights
14 listings
11.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 70.4%
- Mid-length stays (4-6 nights) represent 3.2% of listings
- Monthly+ stays (11.2%) suggest a stable extended-stay market
- High market flexibility with 80.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.8% of total
Flexible
22 listings
18.2% of total
Moderate
37 listings
30.6% of total
Firm
19 listings
15.7% of total
Strict
42 listings
34.7% of total
Key Insights
- Strict is the preferred policy at 34.7% of listings
- The market shows a balanced distribution between guest-friendly (48.8%) and strict (50.4%) policies
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 0.8% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Feb, May, Jul, averaging 57 days
- Shortest booking windows are in Aug, Sep, Oct, averaging 33 days
- Winter shows the longest average booking window at 50 days, while Fall has the shortest at 33 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 50 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Oct when lead times are shortest
Popular Airbnb Amenities in South Salt Lake
Below is the distribution of amenities across listings in South Salt Lake:
Traveler Demographics
Key Insights
- Domestic travelers make up 93.8% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (1.6%) and DC (0.5%)
- English is the top language at 73.7%, followed by Spanish (15.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.2%
Recommendations
- Target marketing campaigns for Salt Lake City and Boise markets
- Develop localized content for Canada and DC
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding South Salt Lake. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Sundance | 68 | $5,977 | $768.70 | 35% |
| Daniel | 13 | $5,861 | $706.38 | 33% |
| Alta | 39 | $5,699 | $946.13 | 36% |
| Alpine | 10 | $5,248 | $315.52 | 53% |
| Francis | 11 | $4,122 | $418.14 | 41% |
| Brighton | 147 | $3,987 | $458.64 | 37% |
| Coalville | 35 | $3,776 | $436.64 | 38% |
| Park City | 3,833 | $3,710 | $573.70 | 35% |
| Bluffdale | 28 | $3,650 | $253.89 | 48% |
| Hideout | 70 | $3,520 | $390.99 | 36% |
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