Airbnb Market Analytics, Statistics and Data in South Jordan, Utah, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in South Jordan? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in South Jordan:
How much do Airbnb hosts make on average per month in South Jordan?
The short-term rental market in South Jordan shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,113 per month
- Strong performing properties (top 25%) make $3,185 or more
- Best-in-class properties (top 10%) achieve $5,476+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,108
Revenue Variations by Month
Occupancy Rates Throughout the Year in South Jordan
The market in South Jordan shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 56% occupancy rates
- Strong performing properties (top 25%) achieve 75% or higher
- Best-in-class properties (top 10%) reach 87%+occupancy
- Entry-level properties (bottom 25%) average around 34%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in South Jordan
Daily rates in South Jordan vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $114 per night
- Strong performing properties (top 25%) secure $173 or more
- Best-in-class properties (top 10%) pull in $298+ per night
- Entry-level properties (bottom 25%) earn around $84
Daily Rate Variations by Month
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Seasonality patterns in South Jordan
Peak Season (December, June, January)
- Revenue peaks at $3404.44 per month
- Occupancy rates reach 66.71%
- Daily rates average $172.39
Shoulder Season
- Revenue averages $2789.74 per month
- Occupancy maintains 53.65%
- Daily rates hold at $154.44
Low Season (August, April, September)
- Revenue drops to $2146.80 per month
- Occupancy decreases to 41.50%
- Daily rates adjust to $142.84
Is it still profitable to do Airbnb in South Jordan in 2025?
Yes! South Jordan demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 54% and strong monthly revenue averaging $2790 and The market's 140 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (spring breakers, nature enthusiasts, conference attendees, couples)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in South Jordan
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| South Jordan City Center | The heart of South Jordan, featuring shopping, dining, and family-friendly entertainment. Ideal for guests looking to explore local attractions and enjoy a suburban vibe. | The District, Jordan Commons, South Jordan City Park, Lone Peak Park |
| Daybreak | Planned community with beautiful lakes, walking trails, and parks. Perfect for families and outdoor enthusiasts, with a strong sense of community. | Daybreak Lake, Oquirrh Lake, Daybreak Community Center, Trail Systems, Biking paths |
| South Jordan Parkway | Offers easy access to major highways and public transport. A great location for business travelers and those needing quick access to downtown Salt Lake City. | South Jordan FrontRunner Station, Shopping centers, Restaurants along the Parkway |
| Butterfield Park | Residential neighborhood with parks and recreational areas. Attractive to families and those looking for a quiet retreat close to amenities. | Butterfield Park, South Jordan City Hall, Nearby schools |
| Riverfront | Scenic area along the Jordan River with hiking and biking trails. Attracts nature lovers and those looking for a peaceful getaway. | Jordan River Parkway, Biking Trails, Fishing spots, Nature Parks |
| Silverleaf | A suburban enclave known for its close-knit community and family-friendly atmosphere. Great for those wanting a homey feel during their stay. | Silverleaf Park, Local shops and eateries, Community events |
| Brookside | Charming neighborhood with a mix of homes and parks. Suitable for families and individuals looking for a relaxing place to stay. | Brookside Park, Walking trails, Close to educational institutions |
| Maple Hills | A quiet residential area surrounded by nature yet close to urban amenities. It’s suitable for guests seeking tranquility while being near attractions. | Maple Hills Golf Course, Hiking trails, Local markets |
Do you need a license for Airbnb in South Jordan?
We recommend checking directly with South Jordan's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in South Jordan
6000 sqft w/Private pool & 2 Lrg Kitchen
Entire Place • 6 bedrooms
Large & Spacious Home, Sleeps 23+ near SLC
Entire Place • 8 bedrooms
Fun & Spacious Family Oasis + Hot Tub + Ping-Pong
Entire Place • 8 bedrooms
Family-friendly 8 bedroom home with hot tub
Entire Place • 8 bedrooms
Luxury home w/heated pool & spa, 15 min from mtns!
Entire Place • 5 bedrooms
Roomy & Stylish Haven w/ Private Hot Tub in SoJo
Entire Place • 5 bedrooms
Top Performing Professional Hosts in South Jordan
Additional analytics on vacation rental, real estate, short term rental data in South Jordan
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (85%), with house and apartment & condo properties comprising 82.2% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile, unique stays segments (3.5% combined)
Room Capacity Distribution
Analysis of 140 properties in South Jordan shows that 2 bedrooms properties are most prevalent, making up 25.7% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 45.7% of all listings.
Key Insights
- Most common: 2 bedrooms (25.7%)
- Least common: 4 bedrooms (11.4%)
- Market concentration: 45.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 140 properties in South Jordan reveals that 8+ guests properties dominate the market, representing 30% of all listings. The average property accommodates 5.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 47.9% of the market.
Key Insights
- Most common capacity: 8+ guests (30% of market)
- Least common capacity: 1 guest (0.7% of market)
- Average guest capacity: 5.1 guests per property
- Market concentration: 47.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 140 properties in South Jordan, the most common availability pattern is 91-180 days (34.3% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (35.7% of properties).
Key Insights
- Most common availability window: 91-180 days (34.3%)
- Most common booking duration: 181-270 days (35.7%)
- Properties with high availability (180+ days): 52.1%
- Properties with long-term bookings (180+ days): 50.0%
Minimum Stay Distributions
1 Night
42 listings
34.4% of total
2 Nights
30 listings
24.6% of total
3 Nights
24 listings
19.7% of total
4-6 Nights
6 listings
4.9% of total
7-29 Nights
3 listings
2.5% of total
30+ Nights
17 listings
13.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 59.0%
- Mid-length stays (4-6 nights) represent 4.9% of listings
- Monthly+ stays (13.9%) suggest a stable extended-stay market
- High market flexibility with 78.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.8% of total
Flexible
21 listings
16.8% of total
Moderate
42 listings
33.6% of total
Firm
31 listings
24.8% of total
Strict
30 listings
24% of total
Key Insights
- Moderate is the preferred policy at 33.6% of listings
- The market shows a balanced distribution between guest-friendly (50.4%) and strict (48.8%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.8% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jan, Feb, averaging 54 days
- Shortest booking windows are in Aug, Oct, Sep, averaging 38 days
- Winter shows the longest average booking window at 52 days, while Fall has the shortest at 38 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 52 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Sep when lead times are shortest
Popular Airbnb Amenities in South Jordan
Every property in South Jordan comes standard with Wifi, and Smoke alarm. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 93.9% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (2%) and United Kingdom (0.5%)
- English is the top language at 75.2%, followed by Spanish (16.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.4%
Recommendations
- Target marketing campaigns for Salt Lake City and Las Vegas markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding South Jordan. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Sundance | 68 | $5,977 | $768.70 | 35% |
| Daniel | 13 | $5,861 | $706.38 | 33% |
| Alta | 39 | $5,699 | $946.13 | 36% |
| Alpine | 10 | $5,248 | $315.53 | 53% |
| Francis | 11 | $4,122 | $418.14 | 41% |
| Brighton | 147 | $3,987 | $458.64 | 37% |
| Coalville | 35 | $3,776 | $436.64 | 38% |
| Park City | 3,833 | $3,710 | $573.70 | 35% |
| Bluffdale | 28 | $3,650 | $253.89 | 48% |
| Hideout | 70 | $3,520 | $390.99 | 36% |
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