Airbnb Market Analytics, Statistics and Data in Salt Lake City, Utah, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Salt Lake City? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Salt Lake City:
How much do Airbnb hosts make on average per month in Salt Lake City?
The short-term rental market in Salt Lake City shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,295 per month
- Strong performing properties (top 25%) make $3,444 or more
- Best-in-class properties (top 10%) achieve $4,998+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,358
Revenue Variations by Month
Occupancy Rates Throughout the Year in Salt Lake City
The market in Salt Lake City shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 61% occupancy rates
- Strong performing properties (top 25%) achieve 78% or higher
- Best-in-class properties (top 10%) reach 89%+occupancy
- Entry-level properties (bottom 25%) average around 36%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Salt Lake City
Daily rates in Salt Lake City vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $109 per night
- Strong performing properties (top 25%) secure $160 or more
- Best-in-class properties (top 10%) pull in $241+ per night
- Entry-level properties (bottom 25%) earn around $82
Daily Rate Variations by Month
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Seasonality patterns in Salt Lake City
Peak Season (March, June, February)
- Revenue peaks at $3051.09 per month
- Occupancy rates reach 63.16%
- Daily rates average $152.33
Shoulder Season
- Revenue averages $2681.11 per month
- Occupancy maintains 56.15%
- Daily rates hold at $139.78
Low Season (August, September, November)
- Revenue drops to $2364.16 per month
- Occupancy decreases to 50.56%
- Daily rates adjust to $131.62
Is it still profitable to do Airbnb in Salt Lake City in 2025?
Yes! Salt Lake City demonstrates strong year-round potential with stable demand, featuring a healthy occupancy rate of 56% and strong monthly revenue averaging $2681 and As a mature market with 1601 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Salt Lake City
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Salt Lake City | Vibrant urban center with a mix of business and entertainment. Ideal for travelers looking to explore local attractions, dining, and nightlife. | Temple Square, City Creek Center, Salt Lake City Public Library, Vivint Smart Home Arena, The Leonardo Museum, Gallivan Center |
| Sugar House | Charming neighborhood known for its boutique shops, parks, and trendy restaurants. A favorite among locals and visitors alike for its unique character. | Sugar House Park, Tower Theater, Cranes at Sugar House, The Shops at Sugar House, Red Butte Garden |
| University of Utah | Home to the university and surrounded by cultural institutions. Perfect for students, families, and visitors attending events or exploring the campus. | Natural History Museum of Utah, Hogle Zoo, Red Butte Garden, University Hospital, Rice-Eccles Stadium |
| Liberty Park | Large urban park with beautiful green spaces and a pond. Attracts families and outdoors enthusiasts, making it a desirable stay location. | Liberty Park, Tracy Aviary, Flying Fish Brewpub, The Museum of Utah Art, Liberty Park Tennis Courts |
| Old Town | Historic district with charming architecture and a community feel. Great for those wanting a taste of local history and culture. | Historic buildings, Local shops, Cafés, Art galleries, Community events |
| The Avenues | Historic residential neighborhood with beautiful views and unique architecture. Ideal for travelers wanting a quaint, quieter experience near downtown. | The Avenues Historic District, Echo Park, Ensign Peak Trail, Hiking Trails, Local cafés and shops |
| West Valley City | Family-friendly area with affordable amenities and easy access to Salt Lake City attractions. Good for budget-conscious travelers. | Maverik Center, Utah Cultural Celebration Center, Gardner Village, West Valley City Park, Shopping centers |
| Millcreek | Growing suburb known for its outdoor spaces and access to canyons. Perfect for nature lovers and those wanting a mix of suburban and urban life. | Millcreek Canyon, Mill Creek Park, Local trails, Shopping centers, Restaurants |
Do you need a license for Airbnb in Salt Lake City?
We recommend checking directly with Salt Lake City's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Salt Lake City
Beautiful Tudor on Yalecrest, Hot Tub, University
Entire Place • 5 bedrooms
Two Spacious Row Homes Near Downtown SLC!
Entire Place • 7 bedrooms
Estate Downtown SLC, Hot Tub, Sleeps 18, King Bed
Entire Place • 7 bedrooms
Modern House with Pool Overlooking City
Entire Place • 3 bedrooms
Historic Lodge located on Big Cottonwood River.
Entire Place • 4 bedrooms
SLC Penthouse near Convention Center & downtown
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Salt Lake City
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| GrandRoad | 35 | $1,542,905 | 3099 | 4.79/5.0 |
| Roberto | 17 | $776,784 | 1560 | 4.92/5.0 |
| Mariah & Hailie | 17 | $744,828 | 1048 | 4.87/5.0 |
| NYC Stays | 9 | $553,925 | 940 | 4.93/5.0 |
| Dami | 34 | $531,944 | 501 | 4.03/5.0 |
| Courtney | 8 | $475,287 | 1453 | 4.80/5.0 |
| Airdream | 20 | $390,711 | 1228 | 4.81/5.0 |
| Lake City | 9 | $385,511 | 1272 | 4.91/5.0 |
| Alex | 1 | $383,998 | 146 | 4.77/5.0 |
| Mariah & Hailie | 8 | $381,062 | 572 | 4.87/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Salt Lake City
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (89.2%), with apartment & condo and house properties comprising 87.9% of inventory
- Untapped potential in outdoor & mobile segments (0.8% combined)
Room Capacity Distribution
Analysis of 1,601 properties in Salt Lake City shows that 1 bedroom properties are most prevalent, making up 42.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 68.1% of all listings.
Key Insights
- Most common: 1 bedroom (42.3%)
- Least common: 5+ bedrooms (3%)
- Market concentration: 68.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,601 properties in Salt Lake City reveals that 4 guests properties dominate the market, representing 26.2% of all listings. The average property accommodates 4.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 45.7% of the market.
Key Insights
- Most common capacity: 4 guests (26.2% of market)
- Least common capacity: 1 guest (1.6% of market)
- Average guest capacity: 4.1 guests per property
- Market concentration: 45.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,601 properties in Salt Lake City, the most common availability pattern is 91-180 days (32.2% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (32.6% of properties).
Key Insights
- Most common availability window: 91-180 days (32.2%)
- Most common booking duration: 181-270 days (32.6%)
- Properties with high availability (180+ days): 48.7%
- Properties with long-term bookings (180+ days): 53.3%
Minimum Stay Distributions
1 Night
531 listings
36.9% of total
2 Nights
326 listings
22.7% of total
3 Nights
167 listings
11.6% of total
4-6 Nights
71 listings
4.9% of total
7-29 Nights
122 listings
8.5% of total
30+ Nights
222 listings
15.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 59.6%
- Mid-length stays (4-6 nights) represent 4.9% of listings
- Monthly+ stays (15.4%) suggest a stable extended-stay market
- High market flexibility with 71.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
54 listings
3.8% of total
Flexible
288 listings
20.1% of total
Moderate
350 listings
24.4% of total
Firm
362 listings
25.3% of total
Strict
378 listings
26.4% of total
Key Insights
- Strict is the preferred policy at 26.4% of listings
- The market shows a balanced distribution between guest-friendly (44.5%) and strict (51.7%) policies
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 3.8% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jul, Feb, averaging 55 days
- Shortest booking windows are in Aug, Oct, Nov, averaging 38 days
- Spring shows the longest average booking window at 51 days, while Fall has the shortest at 39 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 51 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Nov when lead times are shortest
Popular Airbnb Amenities in Salt Lake City
Below is the distribution of amenities across listings in Salt Lake City:
Traveler Demographics
Key Insights
- Domestic travelers make up 91.5% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (1.9%) and United Kingdom (0.8%)
- English is the top language at 74.1%, followed by Spanish (15.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.9%
Recommendations
- Target marketing campaigns for Salt Lake City and New York markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Salt Lake City. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Sundance | 68 | $5,977 | $768.70 | 35% |
| Daniel | 13 | $5,861 | $706.38 | 33% |
| Alta | 39 | $5,699 | $946.13 | 36% |
| Alpine | 10 | $5,248 | $315.52 | 53% |
| Francis | 11 | $4,122 | $418.14 | 41% |
| Brighton | 147 | $3,987 | $458.64 | 37% |
| Coalville | 35 | $3,776 | $436.64 | 38% |
| Park City | 3,833 | $3,710 | $573.70 | 35% |
| Bluffdale | 28 | $3,650 | $253.89 | 48% |
| Hideout | 70 | $3,520 | $390.99 | 36% |
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