Airbnb Market Analytics, Statistics and Data in Saint George, Utah, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Saint George? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Saint George:
How much do Airbnb hosts make on average per month in Saint George?
The short-term rental market in Saint George shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,114 per month
- Strong performing properties (top 25%) make $3,224 or more
- Best-in-class properties (top 10%) achieve $5,407+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,301
Revenue Variations by Month
Occupancy Rates Throughout the Year in Saint George
The market in Saint George shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 39% occupancy rates
- Strong performing properties (top 25%) achieve 59% or higher
- Best-in-class properties (top 10%) reach 76%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Saint George
Daily rates in Saint George vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $177 per night
- Strong performing properties (top 25%) secure $264 or more
- Best-in-class properties (top 10%) pull in $428+ per night
- Entry-level properties (bottom 25%) earn around $115
Daily Rate Variations by Month
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Seasonality patterns in Saint George
Peak Season (October, March, June)
- Revenue peaks at $4001.21 per month
- Occupancy rates reach 51.69%
- Daily rates average $275.53
Shoulder Season
- Revenue averages $2948.60 per month
- Occupancy maintains 41.23%
- Daily rates hold at $238.80
Low Season (August, December, January)
- Revenue drops to $1830.01 per month
- Occupancy decreases to 29.88%
- Daily rates adjust to $225.99
Is it still profitable to do Airbnb in Saint George in 2025?
Yes! Saint George demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 41% and strong monthly revenue averaging $2949 and As a mature market with 1036 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Saint George
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown St. George | The heart of St. George, offering a mix of shops, restaurants, and entertainment options. Ideal for tourists exploring the local culture and activities. | St. George Art Museum, Historic St. George Tabernacle, The Pioneer Center for the Arts, City Square Park, Local restaurants and shops |
| Snow Canyon State Park | A stunning natural area featuring red rock formations and hiking trails, perfect for outdoor enthusiasts seeking scenic beauty and adventure. | Snow Canyon State Park, Hiking and biking trails, Sand Dunes, Wildlife viewing, Scenic drives |
| Washington Fields | A growing residential area that's becoming popular for its family-friendly environment and proximity to St. George's outdoor amenities. | Parks and playgrounds, Community events, Close proximity to golf courses, Quiet neighborhoods |
| Ivins | A nearby city with a charming atmosphere, known for its art scene and local wineries, in close proximity to nature preserve areas. | Tuacahn Amphitheatre, Kayenta Art Village, Red Mountain Trail, Local wineries, Natural beauty |
| Hurricane | A gateway to Zion National Park, attracting visitors looking for outdoor adventures while offering a quieter alternative to St. George. | Zion National Park, Sand Hollow State Park, Local hiking trails, Quaint downtown area, Water sports in Sand Hollow |
| St. George Golf Club | Popular among golf enthusiasts with beautiful golf courses and stunning views, attracting visitors who enjoy golfing during their stay. | St. George Golf Club, Nearby golf courses, Driving Range, Golf events, Culinary experiences |
| Little Valley | A peaceful residential area with easy access to recreation, appealing to families and travelers looking for a quiet retreat. | Parks and trails, Community atmosphere, Close to shopping and amenities |
| Green Springs | A beautiful community with golf courses and natural scenery, offering a mix of luxury homes and outdoor activities. | Green Springs Golf Course, Natural surroundings, Resort-like amenities, Nearby hiking and biking trails |
Do you need a license for Airbnb in Saint George?
We recommend checking directly with Saint George's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Saint George
Pura Vista: Private Pool, Desert Color Lagoon +
Entire Place • 8 bedrooms
Desert Rey at Desert Color (by Ember Stays)
Entire Place • 8 bedrooms
Laguna Matata at Desert Color (by Ember Stays
Entire Place • 7 bedrooms
The Beach Front 2.0: Desert Color Lagoon + Beaches
Entire Place • 7 bedrooms
Exclusive Pool Villa, Private Pool & Hot Tub!
Entire Place • 5 bedrooms
Pura Sol at Desert Color (by Ember Stays)
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Saint George
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Red Rock | 165 | $8,296,180 | 1282 | 4.15/5.0 |
| Ember Stays | 21 | $2,704,637 | 245 | 4.51/5.0 |
| St George Rentals | 105 | $2,499,711 | 3108 | 4.65/5.0 |
| Ledges | 125 | $2,429,881 | 980 | 4.12/5.0 |
| Kelly & Brandy | 27 | $722,757 | 604 | 4.90/5.0 |
| J.P. | 28 | $537,886 | 1885 | 4.80/5.0 |
| St George Rentals | 14 | $345,263 | 720 | 4.79/5.0 |
| Evolve | 14 | $335,192 | 440 | 4.71/5.0 |
| Red Sands | 17 | $330,004 | 375 | 4.16/5.0 |
| Don & May | 16 | $316,908 | 1189 | 4.85/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Saint George
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (96.9%), with apartment & condo and house properties comprising 95.0% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile, unique stays segments (5.0% combined)
Room Capacity Distribution
Analysis of 1,036 properties in Saint George shows that 3 bedrooms properties are most prevalent, making up 26% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 46.0% of all listings.
Key Insights
- Most common: 3 bedrooms (26%)
- Least common: 5+ bedrooms (14.5%)
- Market concentration: 46.0% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 1,036 properties in Saint George reveals that 8+ guests properties dominate the market, representing 60.2% of all listings. The average property accommodates 6.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 75.0% of the market.
Key Insights
- Most common capacity: 8+ guests (60.2% of market)
- Least common capacity: 1 guest (0.2% of market)
- Average guest capacity: 6.6 guests per property
- Market concentration: 75.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,036 properties in Saint George, the most common availability pattern is 271-366 days (35.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (36.5% of properties).
Key Insights
- Most common availability window: 271-366 days (35.3%)
- Most common booking duration: 91-180 days (36.5%)
- Properties with high availability (180+ days): 70.2%
- Properties with long-term bookings (180+ days): 31.3%
Minimum Stay Distributions
1 Night
225 listings
22.8% of total
2 Nights
425 listings
43.1% of total
3 Nights
124 listings
12.6% of total
4-6 Nights
7 listings
0.7% of total
7-29 Nights
17 listings
1.7% of total
30+ Nights
187 listings
19% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 65.9%
- Mid-length stays (4-6 nights) represent 0.7% of listings
- Monthly+ stays (19%) suggest a stable extended-stay market
- High market flexibility with 78.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
124 listings
13.1% of total
Super Strict 60 Days
7 listings
0.7% of total
Refundable
1 listings
0.1% of total
Flexible
111 listings
11.8% of total
Moderate
303 listings
32.1% of total
Firm
166 listings
17.6% of total
Strict
232 listings
24.6% of total
Key Insights
- Moderate is the preferred policy at 32.1% of listings
- The market shows a balanced distribution between guest-friendly (43.9%) and strict (42.2%) policies
- Strong market consensus around Moderate policies
- Refundable policies are least common at 0.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Oct, Apr, Feb, averaging 74 days
- Shortest booking windows are in Jul, Jan, Aug, averaging 41 days
- Spring shows the longest average booking window at 68 days, while Summer has the shortest at 50 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 68 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Aug when lead times are shortest
Popular Airbnb Amenities in Saint George
Below is the distribution of amenities across listings in Saint George:
Traveler Demographics
Key Insights
- Domestic travelers make up 96.3% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (1.8%) and Germany (0.3%)
- English is the top language at 76.8%, followed by Spanish (16.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.1%
Recommendations
- Target marketing campaigns for Salt Lake City and Las Vegas markets
- Develop localized content for Canada and Germany
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Saint George. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Springdale | 134 | $5,103 | $415.41 | 51% |
| Hurricane | 656 | $3,867 | $294.47 | 47% |
| Ivins | 97 | $3,467 | $325.05 | 45% |
| Santa Clara | 264 | $3,301 | $368.77 | 36% |
| Orderville | 245 | $3,271 | $293.14 | 41% |
| Duck Creek Village | 234 | $3,096 | $257.35 | 41% |
| Rockville | 22 | $3,031 | $318.27 | 42% |
| Mesquite | 115 | $3,020 | $205.95 | 48% |
| Alton | 55 | $2,891 | $246.41 | 45% |
| Washington | 710 | $2,860 | $242.43 | 40% |
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