Rockville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Utah, United States
Is Airbnb profitable in Rockville in 2025? Explore comprehensive Airbnb analytics for Rockville, Utah, United States to uncover income potential. This 2025 STR market report for Rockville, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 22 active listings.
Whether you're considering an Airbnb investment in Rockville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rockville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rockville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rockville (2025)
Understanding the monthly revenue variations for Airbnb listings in Rockville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rockville is typically September, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rockville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $11,975+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,149 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,590 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,225, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rockville
Rockville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rockville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rockville:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rockville
Average Daily Rate (ADR) Airbnb Trends in Rockville (2025)
Effective short term rental pricing strategy in Rockville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rockville typically peaks in April and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,242+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $320 or more.
- Typical properties (Median) charge around $199 per night.
- Entry-level properties (Bottom 25%) earn around $160 per night.
Average Daily Rate (ADR) Trend by Month in Rockville
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Airbnb Seasonality Analysis & Trends in Rockville (2025)
Peak Season (September, October, May)
- Revenue averages $5,941 per month
- Occupancy rates average 58.7%
- Daily rates average $474
Shoulder Season
- Revenue averages $4,722 per month
- Occupancy maintains around 40.8%
- Daily rates hold near $448
Low Season (January, February, November)
- Revenue drops to average $2,371 per month
- Occupancy decreases to average 22.6%
- Daily rates adjust to average $379
Seasonality Insights for Rockville
- The Airbnb seasonality in Rockville shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rockville's highest earning potential, with monthly revenues capable of climbing to $6,690, occupancy reaching a high of 63.4%, and ADRs peaking at $487.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,801, occupancy could drop to 16.1%, and ADRs may adjust down to $369.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rockville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rockville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rockville (2025)
Exploring the top neighborhoods for short-term rentals in Rockville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Zion National Park | A stunning national park known for its breathtaking sandstone cliffs and diverse ecosystems. Popular among hikers and nature lovers, making it ideal for travelers seeking adventure and the great outdoors. | Zion Canyon, Angels Landing, The Narrows, Observation Point, Zion Nature Center, Zion Human History Museum |
| Sand Hollow State Park | A beautiful state park featuring a large reservoir, red rock formations, and sandy beaches. Great for water sports, boating, and family outings, attracting visitors looking for lakeside relaxation and recreation. | Sand Hollow Reservoir, ATV riding trails, Hiking trails, Scenic overlooks, Water activities, Beach areas |
| Bryce Canyon National Park | Renowned for its unique hoodoo rock formations and stunning vistas. A favorite destination for photographers and those who enjoy hiking and stargazing, drawing visitors from all over. | Bryce Amphitheater, Navajo Loop Trail, Queen's Garden Trail, Sunrise Point, Stargazing events, Visitor Center |
| St. George | A vibrant city known for its warm climate and proximity to several national parks. It offers a mix of outdoor and urban experiences, attracting tourists and snowbirds year-round. | St. George Dinosaur Discovery Site, Red Cliffs Desert Reserve, Historic Downtown, Snow Canyon State Park, Tuacahn Amphitheatre, St. George Art Museum |
| Hurricane | A charming small town that serves as a gateway to multiple recreational sites. Popular for its local charm and access to outdoor activities, ideal for budget travelers and families. | Sand Hollow Golf Course, Hurricane Canal Trail, Grandpa's Pond, Pioneer Park, Local shops and eateries, Annual local festivals |
| Springdale | Adjacent to Zion National Park, Springdale is the perfect base for visitors wanting to explore the park. It boasts a scenic setting with local eateries, shops, and art galleries, appealing to tourists seeking a cozy atmosphere. | Zion Shuttle Service, Gallery Mojave, Springdale Convention Center, Zion National Park Visitor Center, Local dining options, Scenic viewpoints |
| Kolob Canyons | A lesser-known section of Zion National Park that features stunning canyons and fewer crowds. Ideal for visitors seeking tranquility and natural beauty, attracting nature enthusiasts and photographers. | Taylor Creek Trail, Timber Creek Overlook, Kolob Canyons Viewpoint, Hiking trails, Wildlife viewing, Photography spots |
| Cedar City | Known for its rich history and outdoor activities, Cedar City hosts cultural events like the Shakespeare Festival. Great for travelers interested in arts and nature, offering a unique blend of experiences. | Utah Shakespeare Festival, Southern Utah Museum of Art, Scenic Byway 14, Cedar Breaks National Monument, Local dining and shopping, Hiking and biking trails |
Understanding Airbnb License Requirements & STR Laws in Rockville (2025)
While Rockville, Utah, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rockville to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Rockville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rockvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
ZION Villa wedding, reunion, retreat, ect slps 58
Entire Place • 11 bedrooms
Zion Chalet - 6BD, Reunion,Wedding slps 22 spa
Entire Place • 6 bedrooms
ZION'S HELLER HOUSE on Main - Entire House
Entire Place • 5 bedrooms
Enjoy Zion Canyon's 2 Cranes Inn all to yourselves
Entire Place • 4 bedrooms
Zion Oasis-Retreat,Reunion,Weddings, pool sips 56
Entire Place • 8 bedrooms
Zion Canyon's contemplative whimsical inn (DT)
Private Room • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rockville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rockville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lezlie | 5 | $252,727 | 733 | 4.98/5.0 |
| Andrea | 2 | $210,665 | 45 | 2.46/5.0 |
| Host #209499469 | 1 | $172,429 | 0 | 0.00/5.0 |
| Lisa And Lizette | 5 | $155,314 | 543 | 4.94/5.0 |
| Neil | 4 | $79,596 | 166 | 4.86/5.0 |
| Garth | 3 | $55,830 | 32 | 4.96/5.0 |
| M. | 2 | $29,603 | 148 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rockville.
Dive Deeper: Advanced Rockville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rockville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRockville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rockville
- The Rockville Airbnb market composition is heavily skewed towards Private Room listings, which make up 59.1% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rockville, Hotel/Boutique properties are the most common (72.7%), reflecting the local real estate landscape.
- Houses represent a significant 22.7% portion, catering likely to families or larger groups.
- The presence of 72.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 4.5%) offer potential for unique stay experiences.
Rockville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rockville
- The dominant room capacity in Rockville is 1 bedroom listings, making up 22.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 5+ bedrooms properties represent 40.9% of the active Airbnb listings in Rockville, indicating a high concentration in these sizes.
- A significant 22.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rockville.
Rockville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rockville
- The most common guest capacity trend in Rockville vacation rentals is listings accommodating 8+ guests (22.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 3 guests dominate the Rockville STR market, accounting for 31.8% of listings.
- 22.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rockville.
- On average, properties in Rockville are equipped to host 2.5 guests.
Rockville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rockville
- The most common availability pattern in Rockville falls within the 181-270 days range, representing 63.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Rockville (59.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rockville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
25% of total
2 Nights
11 listings
55% of total
3 Nights
4 listings
20% of total
Key Insights
- The most prevalent minimum stay requirement in Rockville is 2 Nights, adopted by 55% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (80.0%) of the Rockville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 55% of Rockville hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rockville.
Rockville Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
4.8% of total
Flexible
2 listings
9.5% of total
Moderate
4 listings
19% of total
Firm
3 listings
14.3% of total
Strict
11 listings
52.4% of total
Cancellation Policy Insights for Rockville
- The prevailing Airbnb cancellation policy trend in Rockville is Strict, used by 52.4% of listings.
- A majority (66.7%) of hosts in Rockville utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 52.4% market standard in Rockville.
- With 52.4% using Strict terms, this is a viable option in Rockville, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Rockville.
Rockville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rockville
- The overall average booking lead time for vacation rentals in Rockville is 96 days.
- Guests book furthest in advance for stays during October (average 144 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 55 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (119 days avg.) sees the longest lead times, while Summer (81 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (96 days) as a baseline for your pricing and availability strategy in Rockville.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 144 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 119 days) to capture early planners.
- Monitor your own booking lead times against these Rockville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rockville (2025)
Amenity Prevalence
Amenity Insights for Rockville
- Essential amenities in Rockville that guests expect include: Wifi, Free parking on premises, Air conditioning, Essentials, Heating, TV, Shampoo, Carbon monoxide alarm, Fire extinguisher, Smoke alarm. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rockville: Wifi, Free parking on premises, Air conditioning, Essentials, Heating, TV, Shampoo, Carbon monoxide alarm, Fire extinguisher, Smoke alarm.
- Prioritize adding missing essentials: Heating, TV, Shampoo, Carbon monoxide alarm, Fire extinguisher, Smoke alarm.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rockville to stay competitive.
Rockville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rockville
- The typical guest profile for Airbnb in Rockville consists of primarily domestic travelers (87%), often arriving from nearby San Diego, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 86.9% of guests.
- Key international markets include United States (86.9%) and Canada (3.6%).
- Top languages spoken are English (66%) followed by Spanish (15.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Diego and Denver.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rockville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Springdale | 132 | $5,232 | $429.43 | 49% |
| Hurricane | 646 | $3,943 | $303.19 | 46% |
| Santa Clara | 258 | $3,274 | $369.69 | 36% |
| Ivins | 99 | $3,256 | $332.65 | 43% |
| Orderville | 242 | $3,192 | $293.01 | 40% |
| Mesquite | 115 | $3,149 | $218.89 | 49% |
| Duck Creek Village | 228 | $3,045 | $258.57 | 41% |
| Washington | 698 | $2,900 | $252.16 | 40% |
| Virgin | 101 | $2,771 | $267.86 | 41% |
| Alton | 53 | $2,757 | $253.41 | 44% |