Richfield Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Utah, United States
Is Airbnb profitable in Richfield in 2025? Explore comprehensive Airbnb analytics for Richfield, Utah, United States to uncover income potential. This 2025 STR market report for Richfield, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 41 active listings.
Whether you're considering an Airbnb investment in Richfield, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Richfield Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Richfield Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Richfield (2025)
Understanding the monthly revenue variations for Airbnb listings in Richfield is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Richfield is typically June, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Richfield across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,222+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,569 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,603 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $923, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Richfield
Richfield Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Richfield STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Richfield:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Richfield
Average Daily Rate (ADR) Airbnb Trends in Richfield (2025)
Effective short term rental pricing strategy in Richfield involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Richfield typically peaks in February and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $164+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $147 or more.
- Typical properties (Median) charge around $93 per night.
- Entry-level properties (Bottom 25%) earn around $70 per night.
Average Daily Rate (ADR) Trend by Month in Richfield
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Airbnb Seasonality Analysis & Trends in Richfield (2025)
Peak Season (June, May, April)
- Revenue averages $3,013 per month
- Occupancy rates average 61.0%
- Daily rates average $105
Shoulder Season
- Revenue averages $1,589 per month
- Occupancy maintains around 45.0%
- Daily rates hold near $105
Low Season (January, March, November)
- Revenue drops to average $1,168 per month
- Occupancy decreases to average 33.0%
- Daily rates adjust to average $106
Seasonality Insights for Richfield
- The Airbnb seasonality in Richfield shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Richfield's highest earning potential, with monthly revenues capable of climbing to $3,080, occupancy reaching a high of 61.9%, and ADRs peaking at $107.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,149, occupancy could drop to 31.0%, and ADRs may adjust down to $104.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Richfield.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Richfield seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Richfield (2025)
Exploring the top neighborhoods for short-term rentals in Richfield? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Richfield Downtown | The heart of Richfield, featuring local shops, restaurants, and a quaint community vibe. It's close to various attractions and provides a genuine Utah experience for visitors. | Sevier County Courthouse, Richfield Historic Downtown, Pioneer Park, local dining options, art galleries |
| Fish Lake National Forest | A beautiful natural area popular for outdoor activities like fishing, hiking, and camping. Ideal for travelers seeking nature and adventure, creating a great draw for Airbnb hosts. | Fish Lake, Beaver Mountain, hiking trails, campgrounds, scenic drives |
| Sanpete Valley | Known for its stunning landscapes and rich history, this area attracts visitors interested in history and photography, providing a serene escape into nature. | Manti Temple, historic towns, nature trails, agriculture tours |
| Sevier Valley | A picturesque valley with opportunities for outdoor sports and exploring local heritage, drawing in those looking for an active lifestyle. | Rattlesnake Pass, local festivals, outdoor recreation, agriculture tours |
| Antimony Creek | A serene natural creek area attracting visitors who love fishing and scenic views. An ideal location for quiet retreats and family vacations. | Antimony Creek, fishing spots, hiking routes, picnic areas, wildlife watching |
| The Fish Springs | Known for its unique hot springs, this area offers a distinctive wellness and relaxation experience, making it appealing for Airbnb listings focusing on relaxation. | Fish Springs Hot Springs, natural pools, spa services, relaxation spots, camping facilities |
| Capitol Reef National Park | A renowned national park featuring breathtaking rock formations and hiking trails. It's a huge draw for tourists and adventure seekers. | Capitol Reef scenic drive, hiking trails, national park visitor center, campgrounds, wildlife watching |
| Bicknell | A quaint small town that serves as a gateway to the surrounding natural attractions, offering a charming stay for those exploring the nearby landscapes. | Bicknell Bottoms, local dining, nature walks, small-town charm, arts and crafts shops |
Understanding Airbnb License Requirements & STR Laws in Richfield (2025)
While Richfield, Utah, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Richfield to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Richfield (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Richfieldbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Huge immaculate home! Memories await!
Entire Place • 5 bedrooms
Richfield's Local Luxury
Entire Place • 3 bedrooms
Heart of Richfield - MTN Biking - SVC - Paiute ATV
Entire Place • 4 bedrooms
Cozy retreat
Entire Place • 5 bedrooms
Curated abode w/ close proximity to National Parks
Entire Place • 2 bedrooms
Donna’s Place
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Richfield (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Richfield based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Melanie | 7 | $155,427 | 99 | 4.93/5.0 |
| James | 2 | $50,700 | 909 | 4.95/5.0 |
| Tyson | 1 | $50,212 | 36 | 5.00/5.0 |
| Sawyer | 1 | $48,557 | 72 | 4.97/5.0 |
| David | 2 | $36,335 | 153 | 4.71/5.0 |
| Drake | 1 | $33,628 | 25 | 5.00/5.0 |
| Tyson | 1 | $33,504 | 84 | 4.89/5.0 |
| Eric | 1 | $29,597 | 40 | 4.98/5.0 |
| Caden | 3 | $28,803 | 47 | 4.94/5.0 |
| Jim | 1 | $27,978 | 29 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Richfield.
Dive Deeper: Advanced Richfield STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Richfield. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRichfield Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Richfield
- The Richfield Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.5% of the 41 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Richfield, House properties are the most common (51.2%), reflecting the local real estate landscape.
- Houses represent a significant 51.2% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, outdoor/unique (combined 12.2%) offer potential for unique stay experiences.
Richfield Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Richfield
- The dominant room capacity in Richfield is 3 bedrooms listings, making up 29.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 56.1% of the active Airbnb listings in Richfield, indicating a high concentration in these sizes.
- A significant 39.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Richfield.
Richfield Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Richfield
- The most common guest capacity trend in Richfield vacation rentals is listings accommodating 8+ guests (29.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Richfield STR market, accounting for 51.3% of listings.
- 53.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Richfield.
- On average, properties in Richfield are equipped to host 4.9 guests.
Richfield Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Richfield
- The most common availability pattern in Richfield falls within the 181-270 days range, representing 41.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Richfield (48.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Richfield Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
32 listings
82.1% of total
2 Nights
5 listings
12.8% of total
3 Nights
1 listings
2.6% of total
30+ Nights
1 listings
2.6% of total
Key Insights
- The most prevalent minimum stay requirement in Richfield is 1 Night, adopted by 82.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (94.9%) of the Richfield Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (2.6%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 82.1% of Richfield hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Richfield.
Richfield Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
21 listings
58.3% of total
Moderate
8 listings
22.2% of total
Firm
6 listings
16.7% of total
Strict
1 listings
2.8% of total
Cancellation Policy Insights for Richfield
- The prevailing Airbnb cancellation policy trend in Richfield is Flexible, used by 58.3% of listings.
- The market strongly favors guest-friendly terms, with 80.5% of listings offering Flexible or Moderate policies. This suggests guests in Richfield may expect booking flexibility.
- Strict cancellation policies are quite rare (2.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 58.3% market standard in Richfield.
- Given the high prevalence of Flexible policies (58.3%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 2.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Richfield.
Richfield STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Richfield
- The overall average booking lead time for vacation rentals in Richfield is 33 days.
- Guests book furthest in advance for stays during July (average 71 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (60 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Richfield.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 71 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 60 days) to capture early planners.
- Monitor your own booking lead times against these Richfield averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Richfield (2025)
Amenity Prevalence
Amenity Insights for Richfield
- Essential amenities in Richfield that guests expect include: Wifi, Smoke alarm, Free parking on premises, Kitchen, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Heating, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Richfield: Wifi, Smoke alarm, Free parking on premises, Kitchen, Air conditioning.
- Prioritize adding missing essentials: Smoke alarm, Free parking on premises, Kitchen, Air conditioning.
- Consider adding popular differentiators like TV or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Richfield to stay competitive.
Richfield Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Richfield
- The typical guest profile for Airbnb in Richfield consists of primarily domestic travelers (96%), often arriving from nearby Salt Lake City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.7% of guests.
- Key international markets include United States (95.7%) and Germany (0.6%).
- Top languages spoken are English (68.7%) followed by Spanish (13.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Salt Lake City and St. George.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Richfield Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Springdale | 132 | $5,232 | $429.43 | 49% |
| Hurricane | 646 | $3,943 | $303.19 | 46% |
| Rockville | 22 | $3,622 | $410.84 | 41% |
| Santa Clara | 258 | $3,274 | $369.69 | 36% |
| Ivins | 99 | $3,256 | $332.65 | 43% |
| Orderville | 242 | $3,192 | $293.01 | 40% |
| Torrey | 86 | $3,063 | $219.24 | 53% |
| Duck Creek Village | 228 | $3,045 | $258.57 | 41% |
| Teasdale | 30 | $3,012 | $228.77 | 50% |
| Washington | 698 | $2,900 | $252.16 | 40% |