Airbnb Market Analytics, Statistics and Data in Provo, Utah, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Provo? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Provo:
How much do Airbnb hosts make on average per month in Provo?
The short-term rental market in Provo shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,942 per month
- Strong performing properties (top 25%) make $2,953 or more
- Best-in-class properties (top 10%) achieve $4,620+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,124
Revenue Variations by Month
Occupancy Rates Throughout the Year in Provo
The market in Provo shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 48% occupancy rates
- Strong performing properties (top 25%) achieve 68% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 28%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Provo
Daily rates in Provo vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $115 per night
- Strong performing properties (top 25%) secure $177 or more
- Best-in-class properties (top 10%) pull in $271+ per night
- Entry-level properties (bottom 25%) earn around $82
Daily Rate Variations by Month
Get Live Provo Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Provo
Peak Season (July, June, August)
- Revenue peaks at $2974.93 per month
- Occupancy rates reach 60.26%
- Daily rates average $182.27
Shoulder Season
- Revenue averages $2358.49 per month
- Occupancy maintains 48.26%
- Daily rates hold at $171.29
Low Season (September, November, January)
- Revenue drops to $1710.77 per month
- Occupancy decreases to 36.18%
- Daily rates adjust to $159.81
Is it still profitable to do Airbnb in Provo in 2025?
Yes! Provo demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 48% and solid monthly revenue averaging $2358 and With 251 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Provo
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Provo | The heart of Provo, with bustling restaurants, shops, and cultural amenities. Ideal for guests who want to be close to everything and enjoy the local scene. | Provo City Center Temple, Brigham Young University, Provo River Trail, The Covey Center for the Arts, Provo Town Square |
| BYU Campus Area | Close to Brigham Young University, this area attracts students, families visiting, and people attending university events, making it a prime location for short-term rentals. | Brigham Young University, Hinkley Alumni Center, BYU Museum of Art, Provo City Library at Academy Square, BYU Cougars sports events |
| Provo Canyon | Known for its stunning natural beauty, hiking, and outdoor activities. Perfect for nature lovers looking for adventure while visiting Provo. | Mount Timpanogos, Provo Canyon Scenic Byway, Cascade Springs, Bridal Veil Falls, Utah Lake State Park |
| Old Town Provo | A historic area filled with charming architecture and unique local shops. Visitors enjoy the quaint atmosphere and close proximity to local events. | Historic Provo Tabernacle, Provo City Center, local farmer's market, art galleries, craft shops |
| Orem | Just south of Provo, it offers additional amenities and attractions, and is popular with families and individuals visiting the area for work or leisure. | University Place Shopping Center, Civic Center Park, Uinta Trail, Timpanogos Hiking Trails, Orem's Historic Station |
| The Cities of Spanish Fork and Salem | Nearby towns that offer access to a quieter, more rural experience, and are close to outdoor activities like hiking and fishing, appealing to families and adventure seekers. | Spanish Fork Canyon, Salem Pond, The Forks of the American Fork River, Outdoor recreational parks, local festivals and events |
| Lakeview | Located by Utah Lake, this area has beautiful water views and opportunities for boating and summer activities, which attract visitors all year round. | Utah Lake State Park, American Fork Marina, Fishing and boating activities, Nature trails, Picnic areas |
| Provo's East Bench | An upscale neighborhood with beautiful views of the valley and mountains, popular among travelers looking for a more peaceful and scenic environment. | Hiking trails, Scenic viewpoints, Nearby golf courses, Quality homes, Access to Provo's outdoor amenities |
Do you need a license for Airbnb in Provo?
We recommend checking directly with Provo's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Provo
Sundance Chalet Mountain Cottage
Entire Place • 4 bedrooms
Minutes from Sundance and Deer Creek Reservoir!
Entire Place • 6 bedrooms
Webster Riverwoods Home
Entire Place • 3 bedrooms
Provo Cabin w/ Mountain Views, Babbling Creek
Entire Place • 2 bedrooms
Stunning Downtown Provo Townhome w/Private HotTub
Entire Place • 3 bedrooms
Carpe Montem - Modern, Views, Large Deck, Hot Tub, Private, Wooded
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Provo
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evolve | 7 | $308,340 | 246 | 4.93/5.0 |
| Aspenwood | 18 | $246,015 | 732 | 4.85/5.0 |
| Todd | 11 | $202,175 | 1034 | 4.89/5.0 |
| 59747465 | 6 | $127,150 | 14 | 1.43/5.0 |
| Mandi | 6 | $111,174 | 102 | 4.13/5.0 |
| Barbara And David | 3 | $107,209 | 204 | 4.97/5.0 |
| Kami Su | 3 | $97,986 | 165 | 4.95/5.0 |
| Stewart Mountain Lodging | 2 | $91,663 | 32 | 2.45/5.0 |
| Jeanne | 1 | $88,341 | 43 | 4.93/5.0 |
| Mark | 2 | $87,751 | 147 | 4.89/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Provo
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (90%), with house and apartment & condo properties comprising 86.9% of inventory
- Untapped potential in outdoor & mobile, boutique & hotels, unique stays segments (7.2% combined)
Room Capacity Distribution
Analysis of 251 properties in Provo shows that 2 bedrooms properties are most prevalent, making up 32.3% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 58.6% of all listings.
Key Insights
- Most common: 2 bedrooms (32.3%)
- Least common: 4 bedrooms (6.4%)
- Market concentration: 58.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 251 properties in Provo reveals that 8+ guests properties dominate the market, representing 23.1% of all listings. The average property accommodates 5.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 44.2% of the market.
Key Insights
- Most common capacity: 8+ guests (23.1% of market)
- Least common capacity: 1 guest (1.6% of market)
- Average guest capacity: 5.0 guests per property
- Market concentration: 44.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 251 properties in Provo, the most common availability pattern is 181-270 days (37.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (39.8% of properties).
Key Insights
- Most common availability window: 181-270 days (37.5%)
- Most common booking duration: 91-180 days (39.8%)
- Properties with high availability (180+ days): 63.7%
- Properties with long-term bookings (180+ days): 37.1%
Minimum Stay Distributions
1 Night
73 listings
34.1% of total
2 Nights
59 listings
27.6% of total
3 Nights
36 listings
16.8% of total
4-6 Nights
12 listings
5.6% of total
7-29 Nights
13 listings
6.1% of total
30+ Nights
21 listings
9.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 61.7%
- Mid-length stays (4-6 nights) represent 5.6% of listings
- Monthly+ stays (9.8%) suggest a stable extended-stay market
- High market flexibility with 78.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
2 listings
0.9% of total
Super Strict 60 Days
1 listings
0.5% of total
Flexible
47 listings
21.5% of total
Moderate
83 listings
37.9% of total
Firm
28 listings
12.8% of total
Strict
58 listings
26.5% of total
Key Insights
- Moderate is the preferred policy at 37.9% of listings
- The market shows a balanced distribution between guest-friendly (59.4%) and strict (39.3%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, May, Jun, averaging 56 days
- Shortest booking windows are in Jan, Sep, Feb, averaging 32 days
- Spring shows the longest average booking window at 54 days, while Winter has the shortest at 37 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 54 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Feb when lead times are shortest
Popular Airbnb Amenities in Provo
Every property in Provo comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 95.6% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (1.2%) and Mexico (0.5%)
- English is the top language at 73.2%, followed by Spanish (18.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.7%
Recommendations
- Target marketing campaigns for Las Vegas and Los Angeles markets
- Develop localized content for Canada and Mexico
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Provo. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Sundance | 68 | $5,977 | $768.70 | 35% |
| Daniel | 13 | $5,861 | $706.38 | 33% |
| Alta | 39 | $5,699 | $946.13 | 36% |
| Alpine | 10 | $5,248 | $315.52 | 53% |
| Francis | 11 | $4,122 | $418.14 | 41% |
| Brighton | 147 | $3,987 | $458.64 | 37% |
| Coalville | 35 | $3,776 | $436.64 | 38% |
| Park City | 3,833 | $3,710 | $573.70 | 35% |
| Bluffdale | 28 | $3,650 | $253.89 | 48% |
| Hideout | 70 | $3,520 | $390.99 | 36% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights