Provo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Utah, United States
Is Airbnb profitable in Provo in 2025? Explore comprehensive Airbnb analytics for Provo, Utah, United States to uncover income potential. This 2025 STR market report for Provo, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 247 active listings.
Whether you're considering an Airbnb investment in Provo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Provo Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Provo Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Provo (2025)
Understanding the monthly revenue variations for Airbnb listings in Provo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Provo is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Provo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,445+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,967 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,955 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,101, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Provo
Provo Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Provo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Provo:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Provo
Average Daily Rate (ADR) Airbnb Trends in Provo (2025)
Effective short term rental pricing strategy in Provo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Provo typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $278+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $179 or more.
- Typical properties (Median) charge around $118 per night.
- Entry-level properties (Bottom 25%) earn around $87 per night.
Average Daily Rate (ADR) Trend by Month in Provo
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Airbnb Seasonality Analysis & Trends in Provo (2025)
Peak Season (July, June, August)
- Revenue averages $2,879 per month
- Occupancy rates average 55.4%
- Daily rates average $182
Shoulder Season
- Revenue averages $2,291 per month
- Occupancy maintains around 47.2%
- Daily rates hold near $175
Low Season (January, February, November)
- Revenue drops to average $1,855 per month
- Occupancy decreases to average 42.9%
- Daily rates adjust to average $167
Seasonality Insights for Provo
- The Airbnb seasonality in Provo shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Provo's highest earning potential, with monthly revenues capable of climbing to $3,077, occupancy reaching a high of 59.9%, and ADRs peaking at $183.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,818, occupancy could drop to 40.5%, and ADRs may adjust down to $164.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Provo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Provo seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Provo (2025)
Exploring the top neighborhoods for short-term rentals in Provo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Provo | The heart of Provo, offering easy access to dining, entertainment, and cultural attractions. Ideal for guests looking to experience the city life with convenience. | Brigham Young University, Provo City Center Temple, The Covey Center for the Arts, Provo Town Square, Restaurants and cafes |
| Provo Canyon | A beautiful natural area that attracts outdoor enthusiasts. Perfect for guests looking to enjoy hiking, biking, and breathtaking views of the Wasatch Mountains. | Provo Canyon, Hiking trails, Bridal Veil Falls, Utah Lake State Park, Mountain biking trails |
| BYU Campus | Home to Brigham Young University, this area has a steady influx of students and visitors. Great for short-term rentals targeting university visitors. | Brigham Young University, The Museum of Peoples and Cultures, The BYU Creamery, The Eyring Science Center |
| Springville | Just south of Provo, Springville offers charming suburban living with access to outdoor activities and cultural events, making it appealing to visitors. | Springville Museum of Art, The Art City Park, Access to hiking trails, Historical downtown area |
| Orem | Adjacent to Provo, Orem is a growing city with shopping, parks, and family-friendly attractions, making it attractive for all types of travelers. | University Place Shopping Center, Orem Public Library, Mount Timpanogos, Cherry Hill Water Park |
| Provo River | A picturesque area perfect for nature lovers, with opportunities for fishing, kayaking, and scenic views, suitable for those seeking outdoor experiences. | Provo River, Fishing spots, Kayaking, Nature trails, Picnic areas |
| North Provo | A quieter residential area that is close to nature and family-friendly, appealing to visitors seeking a peaceful retreat while still being close to Provo's attractions. | Access to trails and parks, Beauty of the Wasatch Range, Local restaurants and shops |
| Avalon | A developing community within Provo known for affordable rentals and proximity to local amenities, drawing budget-conscious travelers and families. | Community parks, Local shops and restaurants, Family-friendly activities |
Understanding Airbnb License Requirements & STR Laws in Provo (2025)
While Provo, Utah, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Provo to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Provo (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Provobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sundance Chalet Mountain Cottage
Entire Place • 4 bedrooms
Carpe Montem - Modern, Views, Large Deck, Hot Tub, Private, Wooded
Entire Place • 6 bedrooms
Provo Cabin w/ Mountain Views, Babbling Creek
Entire Place • 2 bedrooms
Minutes from Sundance and Deer Creek Reservoir!
Entire Place • 6 bedrooms
Family Retreat w/ Provo River & Mountain Views!
Entire Place • 2 bedrooms
Stunning Downtown Provo Townhome w/Private HotTub
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Provo (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Provo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evolve | 7 | $302,220 | 246 | 4.93/5.0 |
| Aspenwood | 18 | $245,784 | 732 | 4.85/5.0 |
| Todd | 10 | $209,681 | 1003 | 4.87/5.0 |
| Stewart Mountain Lodging | 3 | $127,518 | 33 | 1.63/5.0 |
| Host #59747465 | 6 | $109,718 | 14 | 1.43/5.0 |
| Mandi | 5 | $106,637 | 77 | 3.97/5.0 |
| Kami Su | 3 | $105,060 | 165 | 4.95/5.0 |
| Barbara And David | 3 | $103,840 | 204 | 4.97/5.0 |
| Jeanne | 1 | $102,286 | 43 | 4.93/5.0 |
| Tyler | 4 | $87,220 | 534 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Provo.
Dive Deeper: Advanced Provo STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Provo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsProvo Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Provo
- The Provo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.9% of the 247 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Provo, House properties are the most common (55.9%), reflecting the local real estate landscape.
- Houses represent a significant 55.9% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, hotel/boutique, unique stays (combined 8.1%) offer potential for unique stay experiences.
Provo Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Provo
- The dominant room capacity in Provo is 2 bedrooms listings, making up 31.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 55.5% of the active Airbnb listings in Provo, indicating a high concentration in these sizes.
- A significant 36.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Provo.
Provo Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Provo
- The most common guest capacity trend in Provo vacation rentals is listings accommodating 8+ guests (23.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Provo STR market, accounting for 43.7% of listings.
- 49.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Provo.
- On average, properties in Provo are equipped to host 5.0 guests.
Provo Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Provo
- The most common availability pattern in Provo falls within the 181-270 days range, representing 36.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Provo (36.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Provo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
72 listings
32.7% of total
2 Nights
58 listings
26.4% of total
3 Nights
36 listings
16.4% of total
4-6 Nights
12 listings
5.5% of total
7-29 Nights
14 listings
6.4% of total
30+ Nights
28 listings
12.7% of total
Key Insights
- The most prevalent minimum stay requirement in Provo is 1 Night, adopted by 32.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (12.7%) caters to monthly stays (30+ nights) in Provo, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 32.7% of Provo hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Provo.
Provo Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
0.9% of total
Super Strict 60 Days
1 listings
0.5% of total
Flexible
45 listings
20.6% of total
Moderate
77 listings
35.3% of total
Firm
33 listings
15.1% of total
Strict
60 listings
27.5% of total
Cancellation Policy Insights for Provo
- The prevailing Airbnb cancellation policy trend in Provo is Moderate, used by 35.3% of listings.
- There's a relatively balanced mix between guest-friendly (55.9%) and stricter (42.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 35.3% market standard in Provo.
- Regularly review your cancellation policy against competitors and market demand shifts in Provo.
Provo STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Provo
- The overall average booking lead time for vacation rentals in Provo is 39 days.
- Guests book furthest in advance for stays during April (average 63 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (52 days avg.) sees the longest lead times, while Fall (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Provo.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 63 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 52 days) to capture early planners.
- Monitor your own booking lead times against these Provo averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Provo (2025)
Amenity Prevalence
Amenity Insights for Provo
- Essential amenities in Provo that guests expect include: Wifi, Smoke alarm, TV, Hot water, Kitchen, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Carbon monoxide alarm, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Provo: Wifi, Smoke alarm, TV, Hot water, Kitchen, Heating.
- Prioritize adding missing essentials: Smoke alarm, TV, Hot water, Kitchen, Heating.
- Consider adding popular differentiators like Essentials or Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Provo to stay competitive.
Provo Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Provo
- The typical guest profile for Airbnb in Provo consists of primarily domestic travelers (95%), often arriving from nearby Las Vegas, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.3% of guests.
- Key international markets include United States (95.3%) and Canada (1.1%).
- Top languages spoken are English (67.9%) followed by Spanish (17.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Las Vegas and Los Angeles.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Provo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sundance | 70 | $6,118 | $792.91 | 34% |
| Alta | 38 | $5,973 | $961.56 | 35% |
| Daniel | 13 | $5,206 | $631.66 | 35% |
| Brighton | 142 | $4,041 | $474.91 | 37% |
| Park City | 3,652 | $4,023 | $590.67 | 34% |
| Coalville | 35 | $3,818 | $453.13 | 38% |
| Hideout | 74 | $3,758 | $387.99 | 39% |
| Huntsville | 78 | $3,509 | $387.46 | 36% |
| Francis | 12 | $3,439 | $399.04 | 37% |
| Heber City | 194 | $3,399 | $413.08 | 36% |