Pleasant Grove Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Utah, United States
Is Airbnb profitable in Pleasant Grove in 2025? Explore comprehensive Airbnb analytics for Pleasant Grove, Utah, United States to uncover income potential. This 2025 STR market report for Pleasant Grove, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 35 active listings.
Whether you're considering an Airbnb investment in Pleasant Grove, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pleasant Grove Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Pleasant Grove Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Pleasant Grove (2025)
Understanding the monthly revenue variations for Airbnb listings in Pleasant Grove is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pleasant Grove is typically April, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pleasant Grove across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,187+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,218 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,650 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $926, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pleasant Grove
Pleasant Grove Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Pleasant Grove STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pleasant Grove:
- Best-in-class properties (Top 10%) achieve 89%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 75% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 53%.
- Entry-level properties (Bottom 25%) average 33% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pleasant Grove
Average Daily Rate (ADR) Airbnb Trends in Pleasant Grove (2025)
Effective short term rental pricing strategy in Pleasant Grove involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pleasant Grove typically peaks in December and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $176+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $123 or more.
- Typical properties (Median) charge around $90 per night.
- Entry-level properties (Bottom 25%) earn around $70 per night.
Average Daily Rate (ADR) Trend by Month in Pleasant Grove
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Airbnb Seasonality Analysis & Trends in Pleasant Grove (2025)
Peak Season (April, July, June)
- Revenue averages $2,379 per month
- Occupancy rates average 60.3%
- Daily rates average $112
Shoulder Season
- Revenue averages $1,839 per month
- Occupancy maintains around 55.1%
- Daily rates hold near $112
Low Season (February, March, November)
- Revenue drops to average $1,390 per month
- Occupancy decreases to average 47.2%
- Daily rates adjust to average $106
Seasonality Insights for Pleasant Grove
- The Airbnb seasonality in Pleasant Grove shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Pleasant Grove's highest earning potential, with monthly revenues capable of climbing to $2,467, occupancy reaching a high of 67.5%, and ADRs peaking at $121.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,275, occupancy could drop to 43.3%, and ADRs may adjust down to $100.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pleasant Grove.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Pleasant Grove seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Pleasant Grove (2025)
Exploring the top neighborhoods for short-term rentals in Pleasant Grove? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Pleasant Grove City Center | The heart of Pleasant Grove, this area offers a variety of shops, restaurants, and parks. It's an ideal spot for guests who want to experience local culture and amenities within walking distance. | Pioneer Park, Pleasant Grove Historical Museum, Shoppes at the Grove, Molly Carr Park, Pleasant Grove Library |
| Battle Creek | A picturesque area known for outdoor activities, including hiking and mountain biking. Ideal for guests who enjoy nature and want to explore the nearby trails and natural beauty. | Battle Creek Falls, Battle Creek Trailhead, The Grove, Outdoor recreation spots, Pleasant Grove Golf Course |
| Timpview | A tranquil suburban neighborhood with spacious homes and family-friendly parks. Great for families looking for comfort and convenience, close to schools and recreational facilities. | Timpview Park, Historical sites, Community playgrounds, Nearby shopping areas, Civic Center |
| Highland | Close to Pleasant Grove, Highland offers a serene environment with large homes and nearby outdoor spaces. Perfect for travelers looking for a quiet getaway while still being near city amenities. | Highland Glen Park, Hidden Valley Park, Hiking trails in the mountains, Local restaurants, Highland Shopping District |
| Lone Peak | Known for its breathtaking mountain views and outdoor adventures. This area attracts outdoor enthusiasts and those looking for scenic experiences. | Lone Peak Trailhead, Canyon hikes, Mountain biking trails, Scenic drives, Picnic areas |
| North Pleasant Grove | A growing area with new developments and family-friendly neighborhoods. Ideal for guests who want accessibility to both Pleasant Grove and nearby cities. | North County Park, Mountain View Corridor, Local shops, Schools and community centers, Family parks |
| South Pleasant Grove | Features a mix of residential homes and local businesses, providing a convenient base for guests exploring the southern parts of Pleasant Grove. | South County Park, Local markets, Nearby dining options, Community events, Recreation facilities |
| Grove Creek | A serene neighborhood offering access to nature and scenic views. Perfect for guests who want a peaceful stay with easy access to outdoor activities. | Grove Creek Trail, Hiking opportunities, Natural scenery, Community parks, Local eateries |
Understanding Airbnb License Requirements & STR Laws in Pleasant Grove (2025)
While Pleasant Grove, Utah, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pleasant Grove to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Pleasant Grove (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pleasant Grovebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
New Mountain Modern Guesthouse.
Entire Place • 2 bedrooms
Stylish Afro-chic getaway.Your home away from home
Entire Place • 3 bedrooms
Extremely Clean, Beautiful, Perfect Long and Short Term Rental
Entire Place • 2 bedrooms
Renovated private town house
Entire Place • 3 bedrooms
Duke's Hawaiian Surfer Haven| Private entrance
Entire Place • 4 bedrooms
Sophisticated & Charming Guest Apartment
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Pleasant Grove (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Pleasant Grove based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Conmigo Vacation Rentals | 2 | $51,502 | 71 | 4.91/5.0 |
| Georgia | 1 | $49,362 | 99 | 5.00/5.0 |
| Host #302810316 | 1 | $45,294 | 7 | 5.00/5.0 |
| Darryll And Juanis | 1 | $34,733 | 235 | 4.98/5.0 |
| Andrew | 1 | $32,182 | 16 | 4.94/5.0 |
| Shoney | 1 | $27,854 | 200 | 4.88/5.0 |
| Wayne | 1 | $25,234 | 3 | 4.67/5.0 |
| McKay & Brielle | 1 | $23,913 | 218 | 4.96/5.0 |
| Cameron | 1 | $23,724 | 96 | 4.63/5.0 |
| Cris | 1 | $23,451 | 245 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pleasant Grove.
Dive Deeper: Advanced Pleasant Grove STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pleasant Grove. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPleasant Grove Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pleasant Grove
- The Pleasant Grove Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.6% of the 35 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Pleasant Grove, House properties are the most common (37.1%), reflecting the local real estate landscape.
- Houses represent a significant 37.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 2.9%) offer potential for unique stay experiences.
Pleasant Grove Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pleasant Grove
- The dominant room capacity in Pleasant Grove is 1 bedroom listings, making up 37.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 71.4% of the active Airbnb listings in Pleasant Grove, indicating a high concentration in these sizes.
- A significant 25.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Pleasant Grove.
Pleasant Grove Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pleasant Grove
- The most common guest capacity trend in Pleasant Grove vacation rentals is listings accommodating 4 guests (34.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Pleasant Grove STR market, accounting for 51.4% of listings.
- 37.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pleasant Grove.
- On average, properties in Pleasant Grove are equipped to host 4.7 guests.
Pleasant Grove Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pleasant Grove
- The most common availability pattern in Pleasant Grove falls within the 91-180 days range, representing 37.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 51.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Pleasant Grove (34.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 48.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Pleasant Grove Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
26.7% of total
2 Nights
14 listings
46.7% of total
3 Nights
2 listings
6.7% of total
4-6 Nights
2 listings
6.7% of total
30+ Nights
4 listings
13.3% of total
Key Insights
- The most prevalent minimum stay requirement in Pleasant Grove is 2 Nights, adopted by 46.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.4%) of the Pleasant Grove Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.3%) caters to monthly stays (30+ nights) in Pleasant Grove, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 46.7% of Pleasant Grove hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 13.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pleasant Grove.
Pleasant Grove Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
6.7% of total
Flexible
9 listings
30% of total
Moderate
12 listings
40% of total
Firm
3 listings
10% of total
Strict
4 listings
13.3% of total
Cancellation Policy Insights for Pleasant Grove
- The prevailing Airbnb cancellation policy trend in Pleasant Grove is Moderate, used by 40% of listings.
- There's a relatively balanced mix between guest-friendly (70.0%) and stricter (23.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 40% market standard in Pleasant Grove.
- Using a Strict policy might deter some guests, as only 13.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Pleasant Grove.
Pleasant Grove STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Pleasant Grove
- The overall average booking lead time for vacation rentals in Pleasant Grove is 34 days.
- Guests book furthest in advance for stays during June (average 47 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (40 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Pleasant Grove.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 47 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 40 days) to capture early planners.
- Monitor your own booking lead times against these Pleasant Grove averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Pleasant Grove (2025)
Amenity Prevalence
Amenity Insights for Pleasant Grove
- Essential amenities in Pleasant Grove that guests expect include: Wifi, Heating, Air conditioning, TV, Free parking on premises, Smoke alarm, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dryer, Hangers, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Pleasant Grove: Wifi, Heating, Air conditioning, TV, Free parking on premises, Smoke alarm, Essentials.
- Prioritize adding missing essentials: Free parking on premises, Smoke alarm, Essentials.
- Consider adding popular differentiators like Dryer or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pleasant Grove to stay competitive.
Pleasant Grove Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Pleasant Grove
- The typical guest profile for Airbnb in Pleasant Grove consists of primarily domestic travelers (94%), often arriving from nearby Las Vegas, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.2% of guests.
- Key international markets include United States (94.2%) and Canada (2.3%).
- Top languages spoken are English (73.6%) followed by Spanish (12.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Las Vegas and Mesa.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Pleasant Grove Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sundance | 70 | $6,118 | $792.91 | 34% |
| Alta | 38 | $5,973 | $961.56 | 35% |
| Daniel | 13 | $5,206 | $631.66 | 35% |
| Brighton | 142 | $4,041 | $474.91 | 37% |
| Park City | 3,652 | $4,023 | $590.67 | 34% |
| Coalville | 35 | $3,818 | $453.13 | 38% |
| Hideout | 74 | $3,758 | $387.99 | 39% |
| Huntsville | 78 | $3,509 | $387.46 | 36% |
| Francis | 12 | $3,439 | $399.04 | 37% |
| Heber City | 194 | $3,399 | $413.08 | 36% |