Parowan Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Utah, United States
Is Airbnb profitable in Parowan in 2025? Explore comprehensive Airbnb analytics for Parowan, Utah, United States to uncover income potential. This 2025 STR market report for Parowan, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 33 active listings.
Whether you're considering an Airbnb investment in Parowan, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Parowan Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Parowan Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Parowan (2025)
Understanding the monthly revenue variations for Airbnb listings in Parowan is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Parowan is typically June, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Parowan across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,309+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,690 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,838 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $888, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Parowan
Parowan Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Parowan STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Parowan:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Parowan
Average Daily Rate (ADR) Airbnb Trends in Parowan (2025)
Effective short term rental pricing strategy in Parowan involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Parowan typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $337+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $262 or more.
- Typical properties (Median) charge around $160 per night.
- Entry-level properties (Bottom 25%) earn around $91 per night.
Average Daily Rate (ADR) Trend by Month in Parowan
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Airbnb Seasonality Analysis & Trends in Parowan (2025)
Peak Season (June, January, December)
- Revenue averages $3,954 per month
- Occupancy rates average 49.6%
- Daily rates average $211
Shoulder Season
- Revenue averages $2,842 per month
- Occupancy maintains around 43.5%
- Daily rates hold near $195
Low Season (August, September, November)
- Revenue drops to average $1,809 per month
- Occupancy decreases to average 36.4%
- Daily rates adjust to average $185
Seasonality Insights for Parowan
- The Airbnb seasonality in Parowan shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Parowan's highest earning potential, with monthly revenues capable of climbing to $3,979, occupancy reaching a high of 57.8%, and ADRs peaking at $223.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,704, occupancy could drop to 32.8%, and ADRs may adjust down to $183.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Parowan.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Parowan seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Parowan (2025)
Exploring the top neighborhoods for short-term rentals in Parowan? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Parowan Main Street | The heart of Parowan with historic charm and easy access to local shops and restaurants. Ideal for visitors looking for a quaint town feel. | Parowan Gap Dinosaur Tracks, Parowan Historic Museum, Old Rock Church, Parowan City Park, Parowan Town Square |
| Brian Head | Nearby Brian Head ski resort offers year-round outdoor activities, attracting both winter sports enthusiasts and summer hikers. A great location for vacation rentals. | Brian Head Ski Resort, Cedar Breaks National Monument, Dixie National Forest, Biking Trails, Hiking Trails |
| Red Canyon | Stunning scenic views and a gateway to outdoor adventures, Red Canyon is perfect for nature lovers and those looking to explore national parks. | Red Canyon, Bryce Canyon National Park, Mountain Biking Trails, Scenic Drive, Wildlife Viewing |
| Cedar City | Just a short drive from Parowan, Cedar City hosts a number of festivals, theaters, and events. Great for tourists attending events like the Shakespeare Festival. | Utah Shakespeare Festival, Southern Utah Museum of Art, Brian Head Peak, Cedar City Heritage Center, Cedar Breaks National Monument |
| Ghost Town Trail | An intriguing historic site for visitors interested in the Old West and unique hiking experiences. Great for adventurous tourists. | Ghost Towns, Historical Sites, Hiking Trails, Photography Opportunities |
| Fish Lake National Forest | A beautiful forest area ideal for outdoor activities including fishing, hiking, and camping. Attracts nature lovers. | Fishing, Camping, Hiking, Wildlife Viewing, Picnic Areas |
| Lake Powell | A little further out but a major attraction for boating and water sports. Ideal for vacation rentals targeting families and water enthusiasts. | Lake Powell, Boating, Water Sports, Utah's Grand Circle Tour, Scenic Views |
| Zion National Park (nearby) | One of the most famous national parks in the United States, attracting millions of visitors each year. A prime spot for tourists looking for adventure and beautiful landscapes. | Zion Canyon, Angels Landing, The Narrows, Zion National Park Visitor Center, Hiking Trails |
Understanding Airbnb License Requirements & STR Laws in Parowan (2025)
While Parowan, Utah, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Parowan to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Parowan (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Parowanbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Grand Circle Homestead & Retreat
Entire Place • 8 bedrooms
Huge Log Cabin near Brian Head 5BD 5BTH
Entire Place • 5 bedrooms
Heritage Hills Home, this brand-new 4-bedroom,
Entire Place • 4 bedrooms
Beehive Basecamp: Explore | Ski | Play | Memories
Entire Place • 6 bedrooms
Sleeps 18+Walkable to restaurants, parks, fishing
Entire Place • 4 bedrooms
Sleeps 12 near National parks & Brian Head Skiing
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Parowan (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Parowan based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| David | 2 | $157,750 | 16 | 2.50/5.0 |
| Stacey | 1 | $72,862 | 63 | 4.92/5.0 |
| Family Time | 1 | $69,516 | 10 | 5.00/5.0 |
| Scott | 1 | $68,661 | 10 | 5.00/5.0 |
| Jessica | 1 | $60,198 | 32 | 5.00/5.0 |
| Valerie | 1 | $48,398 | 228 | 4.90/5.0 |
| Evolve | 1 | $42,027 | 19 | 4.95/5.0 |
| Jason | 1 | $32,679 | 124 | 4.89/5.0 |
| Amy | 1 | $31,121 | 66 | 5.00/5.0 |
| Evolve | 3 | $28,035 | 47 | 4.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Parowan.
Dive Deeper: Advanced Parowan STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Parowan. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsParowan Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Parowan
- The Parowan Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.9% of the 33 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Parowan, House properties are the most common (66.7%), reflecting the local real estate landscape.
- Houses represent a significant 66.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.0%) offer potential for unique stay experiences.
Parowan Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Parowan
- The dominant room capacity in Parowan is 3 bedrooms listings, making up 27.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 48.5% of the active Airbnb listings in Parowan, indicating a high concentration in these sizes.
- A significant 57.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Parowan.
Parowan Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Parowan
- The most common guest capacity trend in Parowan vacation rentals is listings accommodating 8+ guests (48.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Parowan STR market, accounting for 66.7% of listings.
- 66.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Parowan.
- On average, properties in Parowan are equipped to host 5.7 guests.
Parowan Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Parowan
- The most common availability pattern in Parowan falls within the 271-366 days range, representing 39.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Parowan (30.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Parowan Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
20% of total
2 Nights
15 listings
50% of total
3 Nights
2 listings
6.7% of total
4-6 Nights
1 listings
3.3% of total
30+ Nights
6 listings
20% of total
Key Insights
- The most prevalent minimum stay requirement in Parowan is 2 Nights, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (70.0%) of the Parowan Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (20%) caters to monthly stays (30+ nights) in Parowan, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 50% of Parowan hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 20% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Parowan.
Parowan Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
20.7% of total
Moderate
8 listings
27.6% of total
Firm
5 listings
17.2% of total
Strict
10 listings
34.5% of total
Cancellation Policy Insights for Parowan
- The prevailing Airbnb cancellation policy trend in Parowan is Strict, used by 34.5% of listings.
- A majority (51.7%) of hosts in Parowan utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 34.5% market standard in Parowan.
- With 34.5% using Strict terms, this is a viable option in Parowan, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Parowan.
Parowan STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Parowan
- The overall average booking lead time for vacation rentals in Parowan is 44 days.
- Guests book furthest in advance for stays during October (average 68 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (56 days avg.) sees the longest lead times, while Winter (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Parowan.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 68 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 56 days) to capture early planners.
- Monitor your own booking lead times against these Parowan averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Parowan (2025)
Amenity Prevalence
Amenity Insights for Parowan
- Essential amenities in Parowan that guests expect include: TV, Air conditioning, Smoke alarm, Free parking on premises, Hot water, Essentials, Fire extinguisher, Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Parowan: TV, Air conditioning, Smoke alarm, Free parking on premises, Hot water, Essentials, Fire extinguisher, Wifi, Heating.
- Prioritize adding missing essentials: Hot water, Essentials, Fire extinguisher, Wifi, Heating.
- Consider adding popular differentiators like Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Parowan to stay competitive.
Parowan Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Parowan
- The typical guest profile for Airbnb in Parowan consists of primarily domestic travelers (94%), often arriving from nearby Las Vegas, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.0% of guests.
- Key international markets include United States (94%) and Canada (1.7%).
- Top languages spoken are English (63.3%) followed by Spanish (15.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Las Vegas and Salt Lake City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Parowan Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Springdale | 132 | $5,232 | $429.43 | 49% |
| Hurricane | 646 | $3,943 | $303.19 | 46% |
| Rockville | 22 | $3,622 | $410.84 | 41% |
| Greenehaven | 49 | $3,621 | $288.43 | 45% |
| Santa Clara | 258 | $3,274 | $369.69 | 36% |
| Ivins | 99 | $3,256 | $332.65 | 43% |
| Orderville | 242 | $3,192 | $293.01 | 40% |
| Torrey | 86 | $3,063 | $219.24 | 53% |
| Duck Creek Village | 228 | $3,045 | $258.57 | 41% |
| Teasdale | 30 | $3,012 | $228.77 | 50% |