Airbnb Market Analytics, Statistics and Data in Park City, Utah, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Park City? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Park City:
How much do Airbnb hosts make on average per month in Park City?
The short-term rental market in Park City shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,914 per month
- Strong performing properties (top 25%) make $7,414 or more
- Best-in-class properties (top 10%) achieve $13,213+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,913
Revenue Variations by Month
Occupancy Rates Throughout the Year in Park City
The market in Park City shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 29% occupancy rates
- Strong performing properties (top 25%) achieve 48% or higher
- Best-in-class properties (top 10%) reach 70%+occupancy
- Entry-level properties (bottom 25%) average around 14%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Park City
Daily rates in Park City vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $415 per night
- Strong performing properties (top 25%) secure $738 or more
- Best-in-class properties (top 10%) pull in $1,334+ per night
- Entry-level properties (bottom 25%) earn around $250
Daily Rate Variations by Month
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Seasonality patterns in Park City
Peak Season (February, March, January)
- Revenue peaks at $12141.61 per month
- Occupancy rates reach 55.89%
- Daily rates average $888.74
Shoulder Season
- Revenue averages $6008.76 per month
- Occupancy maintains 33.84%
- Daily rates hold at $625.13
Low Season (May, October, September)
- Revenue drops to $2975.99 per month
- Occupancy decreases to 26.35%
- Daily rates adjust to $478.10
Is it still profitable to do Airbnb in Park City in 2025?
Yes! Park City demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 34% and strong monthly revenue averaging $6009 and As a mature market with 3833 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (spring breakers, nature enthusiasts, conference attendees, couples)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Park City
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Old Town | Historic heart of Park City known for its charming atmosphere, shops, and dining. Ideal for tourists who want to experience the local culture and proximity to ski lifts. | Main Street, Park City Mountain Resort, Egyptian Theatre, Shopping and dining, Art galleries |
| Deer Valley | Famous for its luxury accommodations and pristine skiing. Popular among upscale travelers looking for a serene environment and world-class amenities. | Deer Valley Resort, Jordanelle Reservoir, High West Distillery & Saloon, St. Regis Deer Valley, Scenic hiking trails |
| Canyons Village | A rapidly growing area known for its expansive skiing terrain and vibrant base area. Attractive to both winter sports enthusiasts and summer hikers. | Canyons Resort, Golf courses, Mountain biking trails, Dining options, Hiking paths |
| Kimball Junction | Conveniently located shopping and dining area with easy access to both Park City and Canyons Resort. Good for families and groups seeking convenience. | Redstone Shopping Center, Swaner Preserve, The paint mixer, Dining options, Resort access via shuttle |
| Park Meadows | A luxurious neighborhood known for its spacious homes and proximity to the ski resorts. Attracts affluent travelers looking for privacy and comfort. | Park Meadows Country Club, Skiing access, Hiking trails, Privacy and luxury homes, Nearby parks |
| Prospector Square | A hub for festivals and art events, offering a unique cultural experience and close proximity to the Park City Film Series and other cultural sites. | Park City Performing Arts Center, Film festivals, Art galleries, Dining options, Access to the bike path |
| Jeremy Ranch | Residential area that offers a blend of tranquility and proximity to ski areas, perfect for families wanting a homey feel while still being close to attractions. | Jeremy Ranch Golf Course, Ski access, Nature trails, Family-friendly environment, Scenic views |
| Summit Park | A quiet hillside community providing a peaceful retreat, yet within reach of Park City's main attractions. Perfect for those seeking tranquility in nature. | Hiking trails, Ski access nearby, Secluded nature, Community parks, Scenic views |
Do you need a license for Airbnb in Park City?
We recommend checking directly with Park City's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Park City
Epic 10 Bedroom Luxury Mountain Home in Old Town
Entire Place • 10 bedrooms
Luxury Deer Valley Mansion w/ Indoor Bball Court
Entire Place • 12 bedrooms
Access to Ski Tower! King's Crown 106 Ski-in/out!
Entire Place • 6 bedrooms
Lux Large, walk2town, close 2 DV&PC-gameroom
Entire Place • 8 bedrooms
High Meadow by AvantStay|Indoor Pool, Alpine Views
Entire Place • 6 bedrooms
Large Slope Side Home in Historic Old Town Park Ci
Entire Place • 13 bedrooms
Top Performing Professional Hosts in Park City
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Park City Rental Properties | 185 | $10,289,685 | 998 | 2.72/5.0 |
| Leron | 86 | $7,630,801 | 3957 | 4.87/5.0 |
| All Seasons Resort Lodging | 222 | $7,050,499 | 377 | 0.84/5.0 |
| Abode | 103 | $6,013,200 | 871 | 4.10/5.0 |
| Brad | 92 | $5,139,209 | 1742 | 4.68/5.0 |
| Park City Lodging | 158 | $5,093,491 | 1342 | 3.04/5.0 |
| Matthew | 92 | $4,406,492 | 1988 | 4.53/5.0 |
| AvantStay Park City | 47 | $4,342,287 | 1066 | 4.59/5.0 |
| Local | 86 | $4,255,198 | 1900 | 4.42/5.0 |
| SkyRun | 66 | $3,653,387 | 519 | 3.74/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Park City
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (96.3%), with apartment & condo and house properties comprising 96.0% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile, others, unique stays segments (3.9% combined)
Room Capacity Distribution
Analysis of 3,833 properties in Park City shows that 2 bedrooms properties are most prevalent, making up 26.9% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 52.2% of all listings.
Key Insights
- Most common: 2 bedrooms (26.9%)
- Least common: 5+ bedrooms (7.1%)
- Market concentration: 52.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 3,833 properties in Park City reveals that 8+ guests properties dominate the market, representing 45.4% of all listings. The average property accommodates 6.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 68.6% of the market.
Key Insights
- Most common capacity: 8+ guests (45.4% of market)
- Least common capacity: 1 guest (0.4% of market)
- Average guest capacity: 6.2 guests per property
- Market concentration: 68.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 3,833 properties in Park City, the most common availability pattern is 271-366 days (66.2% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (39.9% of properties).
Key Insights
- Most common availability window: 271-366 days (66.2%)
- Most common booking duration: 31-90 days (39.9%)
- Properties with high availability (180+ days): 90.8%
- Properties with long-term bookings (180+ days): 10.0%
Minimum Stay Distributions
1 Night
558 listings
16.4% of total
2 Nights
730 listings
21.5% of total
3 Nights
884 listings
26% of total
4-6 Nights
708 listings
20.8% of total
7-29 Nights
63 listings
1.9% of total
30+ Nights
454 listings
13.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 37.9%
- Mid-length stays (4-6 nights) represent 20.8% of listings
- Monthly+ stays (13.4%) suggest a stable extended-stay market
- High market flexibility with 63.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
657 listings
21.5% of total
Super Strict 95 Days
1 listings
0% of total
Super Strict 30 Days
218 listings
7.1% of total
Refundable
3 listings
0.1% of total
Flexible
101 listings
3.3% of total
Moderate
329 listings
10.7% of total
Firm
738 listings
24.1% of total
Strict
1015 listings
33.1% of total
Key Insights
- Strict is the preferred policy at 33.1% of listings
- The market shows a balanced distribution between guest-friendly (14.0%) and strict (57.2%) policies
- Strong market consensus around Strict policies
- Super Strict 95 Days policies are least common at 0.0% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Mar, Jan, Feb, averaging 88 days
- Shortest booking windows are in Aug, Oct, Sep, averaging 49 days
- Winter shows the longest average booking window at 83 days, while Fall has the shortest at 49 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 83 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Sep when lead times are shortest
Popular Airbnb Amenities in Park City
Below is the distribution of amenities across listings in Park City:
Traveler Demographics
Key Insights
- Domestic travelers make up 95.8% of total guests, indicating a dominant local market share.
- Primary international markets: DC (0.8%) and Canada (0.7%)
- English is the top language at 77.5%, followed by Spanish (14.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.2%
Recommendations
- Target marketing campaigns for New York and Salt Lake City markets
- Develop localized content for DC and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Park City. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Sundance | 68 | $5,977 | $768.70 | 35% |
| Daniel | 13 | $5,861 | $706.38 | 33% |
| Alta | 39 | $5,699 | $946.13 | 36% |
| Alpine | 10 | $5,248 | $315.52 | 53% |
| Francis | 11 | $4,122 | $418.14 | 41% |
| Brighton | 147 | $3,987 | $458.64 | 37% |
| Coalville | 35 | $3,776 | $436.64 | 38% |
| Bluffdale | 28 | $3,650 | $253.89 | 48% |
| Hideout | 70 | $3,520 | $390.99 | 36% |
| Heber City | 191 | $3,471 | $420.51 | 37% |
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