Park City Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Utah, United States
Is Airbnb profitable in Park City in 2025? Explore comprehensive Airbnb analytics for Park City, Utah, United States to uncover income potential. This 2025 STR market report for Park City, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 3,652 active listings.
Whether you're considering an Airbnb investment in Park City, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Park City Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Park City Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Park City (2025)
Understanding the monthly revenue variations for Airbnb listings in Park City is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Park City is typically February, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Park City across different performance tiers:
- Best-in-class properties (Top 10%) achieve $13,981+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $7,823 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,079 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,991, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Park City
Park City Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Park City STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Park City:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Park City
Average Daily Rate (ADR) Airbnb Trends in Park City (2025)
Effective short term rental pricing strategy in Park City involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Park City typically peaks in February and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,380+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $784 or more.
- Typical properties (Median) charge around $449 per night.
- Entry-level properties (Bottom 25%) earn around $274 per night.
Average Daily Rate (ADR) Trend by Month in Park City
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Airbnb Seasonality Analysis & Trends in Park City (2025)
Peak Season (February, January, March)
- Revenue averages $12,270 per month
- Occupancy rates average 49.5%
- Daily rates average $897
Shoulder Season
- Revenue averages $4,956 per month
- Occupancy maintains around 31.1%
- Daily rates hold near $601
Low Season (September, October, November)
- Revenue drops to average $3,048 per month
- Occupancy decreases to average 26.2%
- Daily rates adjust to average $521
Seasonality Insights for Park City
- The Airbnb seasonality in Park City shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Park City's highest earning potential, with monthly revenues capable of climbing to $14,016, occupancy reaching a high of 58.3%, and ADRs peaking at $942.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,832, occupancy could drop to 25.8%, and ADRs may adjust down to $516.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Park City.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Park City seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Park City (2025)
Exploring the top neighborhoods for short-term rentals in Park City? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town | Historic area with charming architecture and a vibrant cultural scene. Ideal for guests wanting to experience Park City's rich mining history and close proximity to ski resorts. | Park City Mountain Resort, Main Street, Park City Museum, Historic Old Town, The Egyptian Theatre |
| Deer Valley | Exclusive neighborhood known for luxury ski-in/ski-out properties and upscale amenities. Perfect for high-end clientele seeking a premium vacation experience. | Deer Valley Resort, Silver Lake Lodge, Deer Valley Music Festival, Empire Canyon Lodge, Snow Park Lodge |
| Park City Mountain Resort | A top ski destination with easy access to slopes and outdoor activities. Draws skiing and snowboarding enthusiasts year-round for adventures. | Park City Mountain Resort, Canyons Village, Alpine Coaster, Zip Tour, Mountain biking trails |
| Empire Pass | Luxurious area known for its stunning accommodations and ski access. Popular among affluent travelers looking for a serene mountain get-away. | Empire Canyon, Silver Strike Lift, The Montage, Ski in/Ski out access, Scenic hiking trails |
| Kimball Junction | Convenient area with shopping and dining options, providing easy access to both Park City and the surrounding outdoors. Great for families and groups. | Redstone Center, Snyderville Basin Recreation, The Canyons, Outlet shopping, Park City Film Series |
| Jeremy Ranch | A quiet residential area near golf courses and trails, ideal for guests seeking a peaceful retreat with easy access to Park City. | Jeremy Ranch Golf & Country Club, Basin Recreation Fieldhouse, Hiking trails, Scenic views, Wildlife viewing |
| Silver Springs | Family-friendly neighborhood with parks and proximity to school districts, appealing to families visiting Park City for events or vacations. | Silver Springs Park, Trail system, Proximity to skiing, Local markets, Community events |
| Heber City | Nearby city offering a different experience with access to natural beauty and year-round recreation, ideal for those looking to explore beyond Park City. | Wasatch Mountain State Park, Deer Creek Reservoir, Heber Valley Railroad, Fishing and hiking, Scenic drives |
Understanding Airbnb License Requirements & STR Laws in Park City (2025)
While Park City, Utah, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Park City to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Park City (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Park Citybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Epic 10 Bedroom Luxury Mountain Home in Old Town
Entire Place • 10 bedrooms
Lux Large, walk2town, close 2 DV&PC-gameroom
Entire Place • 8 bedrooms
Access to Ski Tower! King's Crown 106 Ski-in/out!
Entire Place • 6 bedrooms
Telemark Haus-Luxury Home! Hot Tub! Pool Table!
Entire Place • 8 bedrooms
New! Park City Modern Luxury Ski In/Out Condo!
Entire Place • 3 bedrooms
Heaven at PCMR! Lux Mtn Home w/ Two Hot Tubs!
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Park City (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Park City based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| All Seasons Resort Lodging | 224 | $12,487,379 | 380 | 0.83/5.0 |
| Park City Rental Properties | 171 | $8,825,064 | 950 | 2.86/5.0 |
| Leron | 84 | $7,062,803 | 3905 | 4.87/5.0 |
| Abode | 99 | $5,181,040 | 855 | 4.17/5.0 |
| SkyRun | 67 | $5,166,758 | 522 | 3.75/5.0 |
| Local | 89 | $5,164,831 | 1894 | 4.35/5.0 |
| Brad | 89 | $4,882,223 | 1682 | 4.67/5.0 |
| Matthew | 90 | $4,620,748 | 1956 | 4.53/5.0 |
| AvantStay Park City | 48 | $4,619,658 | 1036 | 4.29/5.0 |
| Jaunt Vacation Rentals | 59 | $4,182,812 | 777 | 4.19/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Park City.
Dive Deeper: Advanced Park City STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Park City. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPark City Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Park City
- The Park City Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96% of the 3,652 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Park City, Apartment/Condo properties are the most common (62.9%), reflecting the local real estate landscape.
- Houses represent a significant 32.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, others, unique stays (combined 4.4%) offer potential for unique stay experiences.
Park City Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Park City
- The dominant room capacity in Park City is 2 bedrooms listings, making up 26.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 51.8% of the active Airbnb listings in Park City, indicating a high concentration in these sizes.
- A significant 42.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Park City.
Park City Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Park City
- The most common guest capacity trend in Park City vacation rentals is listings accommodating 8+ guests (45.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Park City STR market, accounting for 68.7% of listings.
- 66.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Park City.
- On average, properties in Park City are equipped to host 6.2 guests.
Park City Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Park City
- The most common availability pattern in Park City falls within the 271-366 days range, representing 63.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Park City (34.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Park City Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
512 listings
14.9% of total
2 Nights
573 listings
16.7% of total
3 Nights
620 listings
18% of total
4-6 Nights
394 listings
11.5% of total
7-29 Nights
45 listings
1.3% of total
30+ Nights
1292 listings
37.6% of total
Key Insights
- The most prevalent minimum stay requirement in Park City is 30+ Nights, adopted by 37.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (37.6%) caters to monthly stays (30+ nights) in Park City, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 37.6% of Park City hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 37.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Park City.
Park City Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
589 listings
20.1% of total
Super Strict 30 Days
216 listings
7.4% of total
Refundable
3 listings
0.1% of total
Flexible
100 listings
3.4% of total
Moderate
319 listings
10.9% of total
Firm
732 listings
25% of total
Strict
968 listings
33.1% of total
Cancellation Policy Insights for Park City
- The prevailing Airbnb cancellation policy trend in Park City is Strict, used by 33.1% of listings.
- A majority (58.1%) of hosts in Park City utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 33.1% market standard in Park City.
- With 33.1% using Strict terms, this is a viable option in Park City, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Park City.
Park City STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Park City
- The overall average booking lead time for vacation rentals in Park City is 73 days.
- Guests book furthest in advance for stays during February (average 96 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 52 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (85 days avg.) sees the longest lead times, while Fall (56 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (73 days) as a baseline for your pricing and availability strategy in Park City.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 96 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 85 days) to capture early planners.
- Monitor your own booking lead times against these Park City averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Park City (2025)
Amenity Prevalence
Amenity Insights for Park City
- Essential amenities in Park City that guests expect include: Wifi, TV, Smoke alarm, Heating, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Essentials, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Park City: Wifi, TV, Smoke alarm, Heating, Kitchen.
- Prioritize adding missing essentials: Wifi, TV, Smoke alarm, Heating, Kitchen.
- Consider adding popular differentiators like Carbon monoxide alarm or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Park City to stay competitive.
Park City Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Park City
- The typical guest profile for Airbnb in Park City consists of primarily domestic travelers (96%), often arriving from nearby Salt Lake City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.6% of guests.
- Key international markets include United States (95.6%) and DC (0.8%).
- Top languages spoken are English (71.2%) followed by Spanish (13.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Salt Lake City and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Park City Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sundance | 70 | $6,118 | $792.91 | 34% |
| Alta | 38 | $5,973 | $961.56 | 35% |
| Daniel | 13 | $5,206 | $631.66 | 35% |
| Brighton | 142 | $4,041 | $474.91 | 37% |
| Coalville | 35 | $3,818 | $453.13 | 38% |
| Hideout | 74 | $3,758 | $387.99 | 39% |
| Huntsville | 78 | $3,509 | $387.46 | 36% |
| Francis | 12 | $3,439 | $399.04 | 37% |
| Heber City | 194 | $3,399 | $413.08 | 36% |
| Bluffdale | 31 | $3,044 | $241.29 | 48% |