Orem Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Utah, United States
Is Airbnb profitable in Orem in 2025? Explore comprehensive Airbnb analytics for Orem, Utah, United States to uncover income potential. This 2025 STR market report for Orem, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 251 active listings.
Whether you're considering an Airbnb investment in Orem, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Orem Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Orem Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Orem (2025)
Understanding the monthly revenue variations for Airbnb listings in Orem is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Orem is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Orem across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,741+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,296 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,955 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,030, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Orem
Orem Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Orem STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Orem:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 57%.
- Entry-level properties (Bottom 25%) average 34% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Orem
Average Daily Rate (ADR) Airbnb Trends in Orem (2025)
Effective short term rental pricing strategy in Orem involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Orem typically peaks in December and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $296+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $172 or more.
- Typical properties (Median) charge around $106 per night.
- Entry-level properties (Bottom 25%) earn around $72 per night.
Average Daily Rate (ADR) Trend by Month in Orem
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Airbnb Seasonality Analysis & Trends in Orem (2025)
Peak Season (June, July, May)
- Revenue averages $3,420 per month
- Occupancy rates average 59.1%
- Daily rates average $145
Shoulder Season
- Revenue averages $2,753 per month
- Occupancy maintains around 54.0%
- Daily rates hold near $152
Low Season (February, March, October)
- Revenue drops to average $2,275 per month
- Occupancy decreases to average 48.8%
- Daily rates adjust to average $151
Seasonality Insights for Orem
- The Airbnb seasonality in Orem shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Orem's highest earning potential, with monthly revenues capable of climbing to $3,551, occupancy reaching a high of 65.9%, and ADRs peaking at $168.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,127, occupancy could drop to 48.1%, and ADRs may adjust down to $139.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Orem.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Orem seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Orem (2025)
Exploring the top neighborhoods for short-term rentals in Orem? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| University Parkway | Close to Utah Valley University, this area attracts students, families, and professionals. The neighborhood is vibrant with a mix of academic and leisure activities. | Utah Valley University, The Covey Center for the Arts, Orem City Parks, Provo River Trail |
| Orem Happy Valley | A family-friendly area with plenty of parks and schools, ideal for families visiting the area or looking for long-term stays. | Mount Timpanogos Park, Orem Owlz Baseball, Maverik Center, Shopping at University Place |
| Orem Historic District | Rich in history and charm, this area offers visitors a glimpse into Orem's past while being close to modern amenities and attractions. | Historic SLOC Heritage Museum, Orem's Historic Main Street, Orem Public Library |
| Timpview Area | This residential neighborhood is known for its beautiful views of the mountain and easy access to outdoor activities, appealing to nature lovers. | Mount Timpanogos, Outdoor hiking trails, Timpview High School |
| Lindon | A neighboring city with great access to Orem and scenic views, popular among families and outdoor enthusiasts. | Lindon Aquatics Center, Utah Lake State Park, Lindon Nature Center, Close proximity to hiking trails |
| Cedar Hills | Located just north of Orem, Cedar Hills is a beautiful, quiet area that attracts families seeking a suburban lifestyle while being close to amenities. | Orem Golf Club, Cedar Hills Park, Hiking Trails |
| Summerfield | A growing neighborhood with modern amenities and family-friendly spots, appealing to both short-term and long-term renters. | Summerfield Park, Shopping centers, Dining options, Family-oriented community events |
| Orem South | Known for its quiet, residential feel, offering easy access to shopping centers and parks, making it a great area for tourists and short-term renters. | The Shops at Riverwoods, Provo Canyon, Parks and recreation areas |
Understanding Airbnb License Requirements & STR Laws in Orem (2025)
While Orem, Utah, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Orem to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Orem (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Orembased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lux 20000sq POOL Jacuzi Sauna, Mtn view 1.7 ac EV
Entire Place • 11 bedrooms
Luxury -7000 SQFT-Sleeps 20- Bball VBall 1 Acre
Entire Place • 6 bedrooms
Nordic Dream Escape
Entire Place • 6 bedrooms
Pool Jacuzzi Sauna Sprt Courts 9500Sq 3levels+more
Entire Place • 6 bedrooms
Victorian River Charm-This is the place
Entire Place • 8 bedrooms
The Gathering Place
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Orem (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Orem based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Carole | 9 | $520,896 | 689 | 4.37/5.0 |
| Adam,Lisa | 2 | $410,659 | 50 | 4.97/5.0 |
| Brendon | 2 | $305,120 | 256 | 4.87/5.0 |
| Mandi | 9 | $293,186 | 325 | 4.93/5.0 |
| Megan | 2 | $197,098 | 105 | 4.99/5.0 |
| Kyle And Amanda | 1 | $189,640 | 13 | 4.92/5.0 |
| Lisa | 2 | $165,062 | 138 | 5.00/5.0 |
| Mackenzie | 4 | $153,873 | 740 | 4.90/5.0 |
| Angela | 1 | $145,863 | 47 | 4.91/5.0 |
| Deborah | 1 | $135,461 | 49 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Orem.
Dive Deeper: Advanced Orem STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Orem. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOrem Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Orem
- The Orem Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.1% of the 251 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Orem, House properties are the most common (61%), reflecting the local real estate landscape.
- Houses represent a significant 61% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique (combined 3.2%) offer potential for unique stay experiences.
Orem Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Orem
- The dominant room capacity in Orem is 2 bedrooms listings, making up 29.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 46.6% of the active Airbnb listings in Orem, indicating a high concentration in these sizes.
- A significant 39.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Orem.
Orem Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Orem
- The most common guest capacity trend in Orem vacation rentals is listings accommodating 8+ guests (34.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Orem STR market, accounting for 51.0% of listings.
- 54.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Orem.
- On average, properties in Orem are equipped to host 5.1 guests.
Orem Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Orem
- The most common availability pattern in Orem falls within the 91-180 days range, representing 40.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 47.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Orem (40.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 53.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Orem Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
107 listings
46.5% of total
2 Nights
61 listings
26.5% of total
3 Nights
17 listings
7.4% of total
4-6 Nights
16 listings
7% of total
7-29 Nights
7 listings
3% of total
30+ Nights
22 listings
9.6% of total
Key Insights
- The most prevalent minimum stay requirement in Orem is 1 Night, adopted by 46.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.0%) of the Orem Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 46.5% of Orem hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Orem.
Orem Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
0.9% of total
Flexible
54 listings
23.8% of total
Moderate
76 listings
33.5% of total
Firm
38 listings
16.7% of total
Strict
57 listings
25.1% of total
Cancellation Policy Insights for Orem
- The prevailing Airbnb cancellation policy trend in Orem is Moderate, used by 33.5% of listings.
- There's a relatively balanced mix between guest-friendly (57.3%) and stricter (41.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 33.5% market standard in Orem.
- Regularly review your cancellation policy against competitors and market demand shifts in Orem.
Orem STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Orem
- The overall average booking lead time for vacation rentals in Orem is 36 days.
- Guests book furthest in advance for stays during July (average 58 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (51 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Orem.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 58 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 51 days) to capture early planners.
- Monitor your own booking lead times against these Orem averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Orem (2025)
Amenity Prevalence
Amenity Insights for Orem
- Essential amenities in Orem that guests expect include: Wifi, Smoke alarm, Heating, Air conditioning, Kitchen, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hot water, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Orem: Wifi, Smoke alarm, Heating, Air conditioning, Kitchen, Free parking on premises.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Heating, Air conditioning, Kitchen, Free parking on premises.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Orem to stay competitive.
Orem Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Orem
- The typical guest profile for Airbnb in Orem consists of primarily domestic travelers (95%), often arriving from nearby Salt Lake City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.6% of guests.
- Key international markets include United States (94.6%) and Canada (1%).
- Top languages spoken are English (67.9%) followed by Spanish (16.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Salt Lake City and St. George.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Orem Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sundance | 70 | $6,118 | $792.91 | 34% |
| Alta | 38 | $5,973 | $961.56 | 35% |
| Daniel | 13 | $5,206 | $631.66 | 35% |
| Brighton | 142 | $4,041 | $474.91 | 37% |
| Park City | 3,652 | $4,023 | $590.67 | 34% |
| Coalville | 35 | $3,818 | $453.13 | 38% |
| Hideout | 74 | $3,758 | $387.99 | 39% |
| Huntsville | 78 | $3,509 | $387.46 | 36% |
| Francis | 12 | $3,439 | $399.04 | 37% |
| Heber City | 194 | $3,399 | $413.08 | 36% |