Airbnb Market Analytics, Statistics and Data in Orem, Utah, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Orem? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Orem:
How much do Airbnb hosts make on average per month in Orem?
The short-term rental market in Orem shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,988 per month
- Strong performing properties (top 25%) make $3,343 or more
- Best-in-class properties (top 10%) achieve $5,828+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,050
Revenue Variations by Month
Occupancy Rates Throughout the Year in Orem
The market in Orem shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 58% occupancy rates
- Strong performing properties (top 25%) achieve 75% or higher
- Best-in-class properties (top 10%) reach 87%+occupancy
- Entry-level properties (bottom 25%) average around 35%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Orem
Daily rates in Orem vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $102 per night
- Strong performing properties (top 25%) secure $168 or more
- Best-in-class properties (top 10%) pull in $295+ per night
- Entry-level properties (bottom 25%) earn around $69
Daily Rate Variations by Month
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Seasonality patterns in Orem
Peak Season (June, July, August)
- Revenue peaks at $3609.64 per month
- Occupancy rates reach 66.25%
- Daily rates average $163.37
Shoulder Season
- Revenue averages $2880.55 per month
- Occupancy maintains 54.22%
- Daily rates hold at $147.22
Low Season (September, February, January)
- Revenue drops to $2164.30 per month
- Occupancy decreases to 43.45%
- Daily rates adjust to $132.90
Is it still profitable to do Airbnb in Orem in 2025?
Yes! Orem demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 54% and strong monthly revenue averaging $2881 and With 256 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Orem
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Orem | The heart of the city, featuring a mix of shopping, dining, and entertainment options. Ideal for guests wanting easy access to local amenities and services. | Orem City Center Park, University Mall, SCERA Center for the Arts, Brigham Young University, Orem Public Library |
| University Village | A vibrant area close to Brigham Young University, attracting students and visitors. Great for short-term rentals catering to university-related events and activities. | Brigham Young University, BYU Museum of Art, Hiking and biking trails, Provo River Parkway, Campus recreational facilities |
| Orem North | A quieter, residential area with family-friendly parks and good schools. Appeals to families and longer-term guests looking for a peaceful stay. | Mount Timpanogos, Mills Park, Murray Park, Provo Canyon, Orem Recreation Center |
| Lakeview | Scenic area near the Orem Lake that offers beautiful views and outdoor activities. Attractive to nature lovers and those seeking a relaxing retreat. | Orem Public Golf Course, Utah Lake State Park, Fishing and boating opportunities, Walking trails, Wildlife watching |
| Orem East | Known for its charming neighborhoods and close-knit community feel. Ideal for guests wanting to experience local life away from the hustle and bustle. | Orem Heritage Park, Orem Community Hospital, Community events and festivals, Local farms, Parks and playgrounds |
| West Orem | An upcoming area with new developments and proximity to shopping centers. Great for travelers who want access to modern amenities and dining options. | Shopping at Timpanogos Highway, Provo Town Center, Local restaurants, Nearby entertainment venues, Transportation access |
| Summerfield | Family-oriented area with spacious homes and parks. Perfect for families traveling together, offering a more suburban environment. | Summerfield Park, Orem Family Fitness Center, Neighborhood events, Nearby schools, Proximity to local shops |
| Orem South | A developing part of the city that offers competitive rental rates. Attractive to guests looking for budget-friendly options without sacrificing location. | Dinosaur Park, Proximity to scenic routes, Local dining options, Community parks, Easy access to Provo |
Do you need a license for Airbnb in Orem?
We recommend checking directly with Orem's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Orem
Nordic Dream Escape
Entire Place • 6 bedrooms
Luxury -7000 SQFT-Sleeps 20- Bball VBall 1 Acre
Entire Place • 6 bedrooms
Lux 20000sq POOL Jacuzi Sauna, Mtn view 1.7 ac EV
Entire Place • 11 bedrooms
Victorian River Charm-This is the place
Entire Place • 8 bedrooms
Private Pool and Hot Tub, 7-bedroom Stay
Entire Place • 7 bedrooms
The Gathering Place
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Orem
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Carole | 8 | $512,282 | 687 | 4.91/5.0 |
| Adam,Lisa | 2 | $344,039 | 50 | 4.97/5.0 |
| Brendon | 2 | $330,798 | 256 | 4.87/5.0 |
| Mandi | 9 | $328,215 | 325 | 4.93/5.0 |
| Kyle And Amanda | 1 | $246,048 | 13 | 4.92/5.0 |
| Megan | 2 | $216,209 | 105 | 4.99/5.0 |
| Angela | 1 | $179,649 | 47 | 4.91/5.0 |
| Lisa | 2 | $175,703 | 138 | 5.00/5.0 |
| Mackenzie | 4 | $154,820 | 740 | 4.90/5.0 |
| Deborah | 1 | $142,571 | 49 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Orem
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (84.8%), with house and apartment & condo properties comprising 84.7% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile segments (3.5% combined)
Room Capacity Distribution
Analysis of 256 properties in Orem shows that 2 bedrooms properties are most prevalent, making up 29.3% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 46.1% of all listings.
Key Insights
- Most common: 2 bedrooms (29.3%)
- Least common: 4 bedrooms (10.9%)
- Market concentration: 46.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 256 properties in Orem reveals that 8+ guests properties dominate the market, representing 34.8% of all listings. The average property accommodates 5.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 52.0% of the market.
Key Insights
- Most common capacity: 8+ guests (34.8% of market)
- Least common capacity: 7 guests (3.5% of market)
- Average guest capacity: 5.2 guests per property
- Market concentration: 52.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 256 properties in Orem, the most common availability pattern is 91-180 days (38.3% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (37.1% of properties).
Key Insights
- Most common availability window: 91-180 days (38.3%)
- Most common booking duration: 181-270 days (37.1%)
- Properties with high availability (180+ days): 43.4%
- Properties with long-term bookings (180+ days): 57.4%
Minimum Stay Distributions
1 Night
109 listings
47.6% of total
2 Nights
63 listings
27.5% of total
3 Nights
19 listings
8.3% of total
4-6 Nights
20 listings
8.7% of total
7-29 Nights
7 listings
3.1% of total
30+ Nights
11 listings
4.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 75.1%
- Mid-length stays (4-6 nights) represent 8.7% of listings
- Monthly+ stays (4.8%) suggest a stable extended-stay market
- High market flexibility with 83.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
2 listings
0.9% of total
Flexible
57 listings
24.5% of total
Moderate
77 listings
33% of total
Firm
39 listings
16.7% of total
Strict
58 listings
24.9% of total
Key Insights
- Moderate is the preferred policy at 33.0% of listings
- The market shows a balanced distribution between guest-friendly (57.5%) and strict (41.6%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.9% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Apr, averaging 56 days
- Shortest booking windows are in Jan, Mar, Feb, averaging 31 days
- Summer shows the longest average booking window at 51 days, while Winter has the shortest at 36 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 51 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Feb when lead times are shortest
Popular Airbnb Amenities in Orem
Below is the distribution of amenities across listings in Orem:
Traveler Demographics
Key Insights
- Domestic travelers make up 94.6% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (1.1%) and United Kingdom (0.6%)
- English is the top language at 74.9%, followed by Spanish (17.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.7%
Recommendations
- Target marketing campaigns for Salt Lake City and Las Vegas markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Orem. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Sundance | 68 | $5,977 | $768.70 | 35% |
| Daniel | 13 | $5,861 | $706.38 | 33% |
| Alta | 39 | $5,699 | $946.13 | 36% |
| Alpine | 10 | $5,248 | $315.53 | 53% |
| Francis | 11 | $4,122 | $418.14 | 41% |
| Brighton | 147 | $3,987 | $458.64 | 37% |
| Coalville | 35 | $3,776 | $436.64 | 38% |
| Park City | 3,833 | $3,710 | $573.70 | 35% |
| Bluffdale | 28 | $3,650 | $253.89 | 48% |
| Hideout | 70 | $3,520 | $390.99 | 36% |
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