New Harmony Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Utah, United States
Is Airbnb profitable in New Harmony in 2025? Explore comprehensive Airbnb analytics for New Harmony, Utah, United States to uncover income potential. This 2025 STR market report for New Harmony, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 17 active listings.
Whether you're considering an Airbnb investment in New Harmony, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the New Harmony Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key New Harmony Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in New Harmony (2025)
Understanding the monthly revenue variations for Airbnb listings in New Harmony is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in New Harmony is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in New Harmony across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,266+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,951 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,914 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,010, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in New Harmony
New Harmony Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the New Harmony STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in New Harmony:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in New Harmony
Average Daily Rate (ADR) Airbnb Trends in New Harmony (2025)
Effective short term rental pricing strategy in New Harmony involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in New Harmony typically peaks in February and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $467+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $195 or more.
- Typical properties (Median) charge around $124 per night.
- Entry-level properties (Bottom 25%) earn around $93 per night.
Average Daily Rate (ADR) Trend by Month in New Harmony
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Airbnb Seasonality Analysis & Trends in New Harmony (2025)
Peak Season (June, April, May)
- Revenue averages $2,928 per month
- Occupancy rates average 44.8%
- Daily rates average $171
Shoulder Season
- Revenue averages $2,260 per month
- Occupancy maintains around 44.1%
- Daily rates hold near $186
Low Season (January, February, August)
- Revenue drops to average $1,457 per month
- Occupancy decreases to average 28.7%
- Daily rates adjust to average $197
Seasonality Insights for New Harmony
- The Airbnb seasonality in New Harmony shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases New Harmony's highest earning potential, with monthly revenues capable of climbing to $3,175, occupancy reaching a high of 51.4%, and ADRs peaking at $211.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,208, occupancy could drop to 19.8%, and ADRs may adjust down to $166.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in New Harmony.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these New Harmony seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in New Harmony (2025)
Exploring the top neighborhoods for short-term rentals in New Harmony? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| New Harmony Historic District | A quaint and historic area that showcases New Harmony's rich heritage. Visitors are drawn to its beautiful architecture and peaceful surroundings, making it perfect for those seeking a unique getaway. | Harmonist Labyrinth, New Harmony State Park, New Harmony Roofless Church, Atheneum, Historic Main Street |
| Red Cliffs Desert Reserve | A natural reserve that offers stunning desert landscapes and outdoor activities. Attracts nature lovers and adventure seekers interested in hiking, biking, and enjoying the beautiful Utah desert. | Hiking trails, Scenic views, Wildlife watching, Photography spots, Access to nearby slot canyons |
| Harmonie State Park | A great location for outdoor enthusiasts and families, this park offers camping, hiking, and recreation activities. It's an ideal spot for visitors looking to experience nature and local wildlife. | Campgrounds, Fishing spots, Hiking trails, Picnic areas, Wildlife watching activities |
| Henderson Island | An often overlooked area that provides a serene escape with its beautiful island views and proximity to nature. Perfect for travelers looking for a peaceful retreat. | Secluded beaches, Fishing opportunities, Kayaking, Nature trails, Wildlife observation |
| Near Temple Mountain | A great location for rock climbing and exploring unique geological formations. Attracts adventurers and climbers seeking excitement and challenges in a breathtaking environment. | Rock climbing routes, Scenic vistas, Photography spots, Nearby campgrounds, Adventure trailheads |
| The Art Village | This area is a hub for artists and creative minds. People come here to find inspiration amidst the galleries and studios. Perfect for those looking to immerse themselves in art and culture. | Art galleries, Workshops, Artisan markets, Cultural events, Community art projects |
| Nearby Canyonlands | A stunning natural park known for its beautiful canyons and scenic drives. Ideal for tourists who want to experience the rugged beauty of Utah's landscape and engage in outdoor activities. | Scenic overlooks, Hiking trails, Photography spots, Camping areas, Adventure sports |
| Historic New Harmony | A charming community that embodies a unique blend of history and culture. Visitors are drawn to its historical significance and community events, making it an attractive option for short-term rentals. | Community events, Local festivals, Historic buildings, Walking tours, Local restaurants |
Understanding Airbnb License Requirements & STR Laws in New Harmony (2025)
While New Harmony, Utah, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for New Harmony to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in New Harmony (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in New Harmonybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Private 50 Acre Ranch Near 2 of Utah's Mighty 5
Entire Place • 4 bedrooms
Gorgeous home near Zion
Entire Place • 5 bedrooms
Zion + Kolob Comfort at Cottonwood Cove.
Entire Place • 2 bedrooms
Escape to Astoa Etxea: Work, Play, Relax
Entire Place • 3 bedrooms
Private Estate near Zion NP
Entire Place • 3 bedrooms
R-bar-T Ranch
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in New Harmony (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in New Harmony based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jan | 1 | $45,215 | 28 | 5.00/5.0 |
| Delila | 1 | $44,325 | 11 | 5.00/5.0 |
| Teresa | 1 | $34,555 | 106 | 4.96/5.0 |
| Peaceful Vacation | 1 | $34,480 | 162 | 4.96/5.0 |
| Darren | 1 | $31,674 | 48 | 4.96/5.0 |
| Rhonda | 1 | $31,041 | 367 | 4.93/5.0 |
| Dallen | 1 | $27,679 | 46 | 4.98/5.0 |
| DeAnn | 1 | $27,075 | 22 | 5.00/5.0 |
| Paul And Leslie | 1 | $24,571 | 144 | 4.85/5.0 |
| Paula | 2 | $23,679 | 102 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in New Harmony.
Dive Deeper: Advanced New Harmony STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for New Harmony. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNew Harmony Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for New Harmony
- The New Harmony Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.2% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in New Harmony, House properties are the most common (41.2%), reflecting the local real estate landscape.
- Houses represent a significant 41.2% portion, catering likely to families or larger groups.
- The presence of 11.8% Hotel/Boutique listings indicates integration with traditional hospitality.
New Harmony Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for New Harmony
- The dominant room capacity in New Harmony is 3 bedrooms listings, making up 29.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 52.9% of the active Airbnb listings in New Harmony, indicating a high concentration in these sizes.
- A significant 52.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in New Harmony.
New Harmony Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for New Harmony
- The most common guest capacity trend in New Harmony vacation rentals is listings accommodating 8+ guests (41.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the New Harmony STR market, accounting for 64.7% of listings.
- 64.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in New Harmony.
- On average, properties in New Harmony are equipped to host 5.8 guests.
New Harmony Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for New Harmony
- The most common availability pattern in New Harmony falls within the 181-270 days range, representing 41.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in New Harmony (35.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 35.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
New Harmony Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
47.1% of total
2 Nights
8 listings
47.1% of total
7-29 Nights
1 listings
5.9% of total
Key Insights
- The most prevalent minimum stay requirement in New Harmony is 1 Night, adopted by 47.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (94.2%) of the New Harmony Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 47.1% of New Harmony hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in New Harmony.
New Harmony Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
5.9% of total
Flexible
6 listings
35.3% of total
Moderate
3 listings
17.6% of total
Firm
6 listings
35.3% of total
Strict
1 listings
5.9% of total
Cancellation Policy Insights for New Harmony
- The prevailing Airbnb cancellation policy trend in New Harmony is Flexible, used by 35.3% of listings.
- There's a relatively balanced mix between guest-friendly (52.9%) and stricter (41.2%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (5.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 35.3% market standard in New Harmony.
- Using a Strict policy might deter some guests, as only 5.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in New Harmony.
New Harmony STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for New Harmony
- The overall average booking lead time for vacation rentals in New Harmony is 54 days.
- Guests book furthest in advance for stays during June (average 119 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (104 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in New Harmony.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 119 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 104 days) to capture early planners.
- Monitor your own booking lead times against these New Harmony averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in New Harmony (2025)
Amenity Prevalence
Amenity Insights for New Harmony
- Essential amenities in New Harmony that guests expect include: Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Heating, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for New Harmony: Air conditioning, Wifi.
- Consider adding popular differentiators like Coffee maker or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in New Harmony to stay competitive.
New Harmony Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for New Harmony
- The typical guest profile for Airbnb in New Harmony consists of primarily domestic travelers (95%), often arriving from nearby Las Vegas, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.2% of guests.
- Key international markets include United States (95.2%) and United Kingdom (1%).
- Top languages spoken are English (72.4%) followed by Spanish (12.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Las Vegas and Salt Lake City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the New Harmony Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Springdale | 132 | $5,232 | $429.43 | 49% |
| Hurricane | 646 | $3,943 | $303.19 | 46% |
| Rockville | 22 | $3,622 | $410.84 | 41% |
| Santa Clara | 258 | $3,274 | $369.69 | 36% |
| Ivins | 99 | $3,256 | $332.65 | 43% |
| Orderville | 242 | $3,192 | $293.01 | 40% |
| Mesquite | 115 | $3,149 | $218.89 | 49% |
| Duck Creek Village | 228 | $3,045 | $258.57 | 41% |
| Washington | 698 | $2,900 | $252.16 | 40% |
| Virgin | 101 | $2,771 | $267.86 | 41% |