Murray Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Utah, United States
Is Airbnb profitable in Murray in 2025? Explore comprehensive Airbnb analytics for Murray, Utah, United States to uncover income potential. This 2025 STR market report for Murray, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 108 active listings.
Whether you're considering an Airbnb investment in Murray, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Murray Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Murray Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Murray (2025)
Understanding the monthly revenue variations for Airbnb listings in Murray is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Murray is typically February, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Murray across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,950+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,080 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,779 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $800, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Murray
Murray Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Murray STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Murray:
- Best-in-class properties (Top 10%) achieve 89%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 76% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 54%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Murray
Average Daily Rate (ADR) Airbnb Trends in Murray (2025)
Effective short term rental pricing strategy in Murray involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Murray typically peaks in February and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $273+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $146 or more.
- Typical properties (Median) charge around $96 per night.
- Entry-level properties (Bottom 25%) earn around $60 per night.
Average Daily Rate (ADR) Trend by Month in Murray
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Airbnb Seasonality Analysis & Trends in Murray (2025)
Peak Season (February, March, January)
- Revenue averages $2,873 per month
- Occupancy rates average 62.6%
- Daily rates average $134
Shoulder Season
- Revenue averages $2,296 per month
- Occupancy maintains around 50.1%
- Daily rates hold near $122
Low Season (September, October, November)
- Revenue drops to average $1,766 per month
- Occupancy decreases to average 46.8%
- Daily rates adjust to average $121
Seasonality Insights for Murray
- The Airbnb seasonality in Murray shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Murray's highest earning potential, with monthly revenues capable of climbing to $3,261, occupancy reaching a high of 68.5%, and ADRs peaking at $138.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,569, occupancy could drop to 39.9%, and ADRs may adjust down to $117.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Murray.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Murray seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Murray (2025)
Exploring the top neighborhoods for short-term rentals in Murray? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Murray City Center | The heart of Murray, this area offers a blend of residential and commercial attractions. It's convenient for travelers visiting nearby ski resorts and business centers. | Murray Park, Murray City Center, Murray Theater, South Towne Center, The Shops at South Town |
| Old Town Murray | Known for its historic charm, Old Town Murray has quaint shops and restaurants. It's appealing to tourists who appreciate history and local culture. | Historic Murray City Hall, Murray Main Street, Murray Library, Local cafes and eateries |
| Cottonwood Heights | Located near ski resorts and hiking trails, this area draws outdoor enthusiasts year-round, making it a great location for vacation rentals. | Big Cottonwood Canyon, Little Cottonwood Canyon, Snowbird Ski Resort, Fashion Place Mall |
| Midvale | Midvale is a growing area between Salt Lake City and Provo, making it a strategic location for travelers. Affordable housing makes it attractive for investors. | Midvale City Park, The Jordan River, Local dining options and shopping |
| Salt Lake City Suburbs | The suburbs around Salt Lake City attract visitors looking for a quieter stay while still having easy access to the city and its attractions. | Hogle Zoo, Red Butte Garden, Promontory Point |
| Sandy | Close to several ski resorts and the beautiful Wasatch Mountains, Sandy is popular with winter sports enthusiasts and hikers during summer. | Sandy City Parks, Utah Olympic Park, South Towne Mall |
| West Jordan | This suburban area is an up-and-coming location for travelers who want to explore the greater Salt Lake area without staying in the city itself. | Jordan Landing Shopping Center, The District, West Jordan City Park |
| Taylorsville | Taylorsville offers affordable lodging options and is conveniently located near public transportation, making it a good choice for budget-conscious travelers. | Taylorsville Parks, Popular local taverns and cafes, Convenient access to Salt Lake City |
Understanding Airbnb License Requirements & STR Laws in Murray (2025)
While Murray, Utah, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Murray to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Murray (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Murraybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Chateau Woodlands * Hot Tub * Private Guesthouse *
Entire Place • 5 bedrooms
Utah Retreat: Dive into fun! Arcade Gameroom Pool
Entire Place • 5 bedrooms
Wasatch Front home with pool close to everything!
Entire Place • 5 bedrooms
Mountain & City Getaway: 6BR, 2 Kitchens, 3 Bathrm
Entire Place • 6 bedrooms
The Salty Suite Retreat!
Entire Place • 6 bedrooms
Remodeled home near ski resorts
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Murray (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Murray based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Brandy | 3 | $141,091 | 299 | 4.86/5.0 |
| Utahs Best | 1 | $130,115 | 37 | 4.81/5.0 |
| Adam | 2 | $124,004 | 319 | 4.97/5.0 |
| Spencer | 1 | $90,504 | 20 | 4.80/5.0 |
| Jason | 1 | $77,616 | 101 | 4.99/5.0 |
| Jared | 1 | $71,018 | 42 | 4.98/5.0 |
| Kimberly | 1 | $70,187 | 16 | 4.94/5.0 |
| Marcel | 8 | $69,839 | 1601 | 4.80/5.0 |
| Sam | 1 | $64,790 | 109 | 4.73/5.0 |
| Cameron | 2 | $58,642 | 61 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Murray.
Dive Deeper: Advanced Murray STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Murray. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMurray Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Murray
- The Murray Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.5% of the 108 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Murray, House properties are the most common (64.8%), reflecting the local real estate landscape.
- Houses represent a significant 64.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 2.8%) offer potential for unique stay experiences.
Murray Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Murray
- The dominant room capacity in Murray is 1 bedroom listings, making up 31.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 51.9% of the active Airbnb listings in Murray, indicating a high concentration in these sizes.
- A significant 37.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Murray.
Murray Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Murray
- The most common guest capacity trend in Murray vacation rentals is listings accommodating 8+ guests (25.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Murray STR market, accounting for 49.0% of listings.
- 40.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Murray.
- On average, properties in Murray are equipped to host 4.5 guests.
Murray Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Murray
- The most common availability pattern in Murray falls within the 271-366 days range, representing 31.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 59.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Murray (25.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 44.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Murray Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
39 listings
39.4% of total
2 Nights
19 listings
19.2% of total
3 Nights
10 listings
10.1% of total
4-6 Nights
5 listings
5.1% of total
7-29 Nights
12 listings
12.1% of total
30+ Nights
14 listings
14.1% of total
Key Insights
- The most prevalent minimum stay requirement in Murray is 1 Night, adopted by 39.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (14.1%) caters to monthly stays (30+ nights) in Murray, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 39.4% of Murray hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 14.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Murray.
Murray Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
2.2% of total
Flexible
19 listings
20.4% of total
Moderate
30 listings
32.3% of total
Firm
21 listings
22.6% of total
Strict
21 listings
22.6% of total
Cancellation Policy Insights for Murray
- The prevailing Airbnb cancellation policy trend in Murray is Moderate, used by 32.3% of listings.
- There's a relatively balanced mix between guest-friendly (52.7%) and stricter (45.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 32.3% market standard in Murray.
- Regularly review your cancellation policy against competitors and market demand shifts in Murray.
Murray STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Murray
- The overall average booking lead time for vacation rentals in Murray is 43 days.
- Guests book furthest in advance for stays during February (average 72 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (62 days avg.) sees the longest lead times, while Fall (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Murray.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 72 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 62 days) to capture early planners.
- Monitor your own booking lead times against these Murray averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Murray (2025)
Amenity Prevalence
Amenity Insights for Murray
- Essential amenities in Murray that guests expect include: Wifi, Smoke alarm, Air conditioning, Free parking on premises, Heating, Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Carbon monoxide alarm, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Murray: Wifi, Smoke alarm, Air conditioning, Free parking on premises, Heating, Kitchen, TV.
- Prioritize adding missing essentials: Air conditioning, Free parking on premises, Heating, Kitchen, TV.
- Consider adding popular differentiators like Hot water or Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Murray to stay competitive.
Murray Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Murray
- The typical guest profile for Airbnb in Murray consists of primarily domestic travelers (93%), often arriving from nearby Salt Lake City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 93.4% of guests.
- Key international markets include United States (93.4%) and Canada (1.9%).
- Top languages spoken are English (65.6%) followed by Spanish (15.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Salt Lake City and San Diego.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Murray Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sundance | 70 | $6,118 | $792.91 | 34% |
| Alta | 38 | $5,973 | $961.56 | 35% |
| Daniel | 13 | $5,206 | $631.66 | 35% |
| Brighton | 142 | $4,041 | $474.91 | 37% |
| Park City | 3,652 | $4,023 | $590.67 | 34% |
| Coalville | 35 | $3,818 | $453.13 | 38% |
| Hideout | 74 | $3,758 | $387.99 | 39% |
| Huntsville | 78 | $3,509 | $387.46 | 36% |
| Francis | 12 | $3,439 | $399.04 | 37% |
| Heber City | 194 | $3,399 | $413.08 | 36% |