Airbnb Market Analytics, Statistics and Data in Murray, Utah, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Murray? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Murray:
How much do Airbnb hosts make on average per month in Murray?
The short-term rental market in Murray shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,730 per month
- Strong performing properties (top 25%) make $2,972 or more
- Best-in-class properties (top 10%) achieve $4,746+ monthly
- Entry-level properties (bottom 25%) typically earn around $754
Revenue Variations by Month
Occupancy Rates Throughout the Year in Murray
The market in Murray shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 53% occupancy rates
- Strong performing properties (top 25%) achieve 76% or higher
- Best-in-class properties (top 10%) reach 89%+occupancy
- Entry-level properties (bottom 25%) average around 26%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Murray
Daily rates in Murray vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $91 per night
- Strong performing properties (top 25%) secure $144 or more
- Best-in-class properties (top 10%) pull in $243+ per night
- Entry-level properties (bottom 25%) earn around $57
Daily Rate Variations by Month
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Seasonality patterns in Murray
Peak Season (March, February, July)
- Revenue peaks at $2849.24 per month
- Occupancy rates reach 64.23%
- Daily rates average $127.47
Shoulder Season
- Revenue averages $2260.75 per month
- Occupancy maintains 51.29%
- Daily rates hold at $119.54
Low Season (September, August, November)
- Revenue drops to $1810.69 per month
- Occupancy decreases to 43.63%
- Daily rates adjust to $114.60
Is it still profitable to do Airbnb in Murray in 2025?
Yes! Murray demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 51% and solid monthly revenue averaging $2261 and The market's 116 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Murray
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Cottonwood Heights | A beautiful and family-friendly suburb known for its proximity to ski resorts and hiking trails. Attracts outdoor enthusiasts and families. | Big Cottonwood Canyon, Little Cottonwood Canyon, Cottonwood Heights Recreation Center, Ski resorts (Brighton, Solitude), Hiking trails |
| Sandy | A growing suburban area with ample shopping and dining options, popular with families and business travelers for its affordability and convenience to downtown Salt Lake City. | South Towne Center, Loveland Living Planet Aquarium, Sandy Amphitheater, Sandy Museum, Dimple Dell Regional Park |
| West Jordan | An affordable and expanding city that caters to families and visitors seeking suburban comfort, with parks and recreational spaces. | The Shops at South Town, Jordan River Parkway, Wyatt's Torch Museum, Veterans Memorial Park |
| South Jordan | Known for its family-friendly environment and excellent schools, this area also features beautiful parks and access to outdoor activities. | Riverwalk, The District Shopping Mall, Oquirrh Lake, South Jordan Parks |
| Midvale | An emerging area with a mix of urban and suburban living, popular for its accessibility to major highways and public transit. | Midvale City Park, Bingham Junction, Granger Historical Park, Midvale Main Street |
| Murray City | A city with a rich history and a vibrant community that offers easy access to public transport and various amenities. | Murray Park, Deseret Industries, Murray City Center, Parks and recreation facilities |
| Park City | A world-renowned ski resort town that attracts tourists year-round for skiing in the winter and outdoor activities in the summer. | Park City Mountain Resort, Main Street, Deer Valley Resort, Utah Olympic Park, Sundance Film Festival |
| Salt Lake City | The capital city offers a mix of culture, history, and outdoor adventure, making it a key location for tourists and business travelers alike. | Temple Square, Utah State Capitol, Natural History Museum of Utah, Red Butte Garden, Salt Lake City Public Market |
Do you need a license for Airbnb in Murray?
We recommend checking directly with Murray's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Murray
Chateau Woodlands * Hot Tub * Private Guesthouse *
Entire Place • 5 bedrooms
Utah Retreat: Dive into fun! Arcade Gameroom Pool
Entire Place • 5 bedrooms
Wasatch Front home with pool close to everything!
Entire Place • 5 bedrooms
Mountain & City Getaway: 6BR, 2 Kitchens, 3 Bathrm
Entire Place • 6 bedrooms
Fun For The Entire Family! House with pool/hot tub
Entire Place • 6 bedrooms
The Salty Suite Retreat!
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Murray
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Brandy | 3 | $145,017 | 299 | 4.86/5.0 |
| Utahs Best | 1 | $140,341 | 37 | 4.81/5.0 |
| Adam | 2 | $117,988 | 319 | 4.97/5.0 |
| Spencer | 1 | $101,281 | 20 | 4.80/5.0 |
| Jason | 1 | $79,266 | 101 | 4.99/5.0 |
| Marcel | 8 | $69,075 | 1601 | 4.80/5.0 |
| Sam | 1 | $67,247 | 109 | 4.73/5.0 |
| Jared | 1 | $65,494 | 42 | 4.98/5.0 |
| Kimberly | 1 | $63,044 | 16 | 4.94/5.0 |
| Lindsay And Ivan | 3 | $61,747 | 476 | 4.84/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Murray
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (78.4%), with house and apartment & condo properties comprising 86.2% of inventory
- Untapped potential in boutique & hotels segments (3.4% combined)
Room Capacity Distribution
Analysis of 116 properties in Murray shows that 1 bedroom properties are most prevalent, making up 33.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 53.4% of all listings.
Key Insights
- Most common: 1 bedroom (33.6%)
- Least common: 4 bedrooms (7.8%)
- Market concentration: 53.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 116 properties in Murray reveals that 8+ guests properties dominate the market, representing 24.1% of all listings. The average property accommodates 4.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 45.7% of the market.
Key Insights
- Most common capacity: 8+ guests (24.1% of market)
- Least common capacity: 7 guests (1.7% of market)
- Average guest capacity: 4.4 guests per property
- Market concentration: 45.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 116 properties in Murray, the most common availability pattern is 271-366 days (31% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (31% of properties).
Key Insights
- Most common availability window: 271-366 days (31%)
- Most common booking duration: 91-180 days (31%)
- Properties with high availability (180+ days): 60.3%
- Properties with long-term bookings (180+ days): 40.5%
Minimum Stay Distributions
1 Night
38 listings
38% of total
2 Nights
20 listings
20% of total
3 Nights
16 listings
16% of total
4-6 Nights
5 listings
5% of total
7-29 Nights
11 listings
11% of total
30+ Nights
10 listings
10% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 58.0%
- Mid-length stays (4-6 nights) represent 5% of listings
- Monthly+ stays (10%) suggest a stable extended-stay market
- High market flexibility with 74.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
2 listings
2% of total
Flexible
19 listings
19% of total
Moderate
32 listings
32% of total
Firm
21 listings
21% of total
Strict
26 listings
26% of total
Key Insights
- Moderate is the preferred policy at 32.0% of listings
- The market shows a balanced distribution between guest-friendly (51.0%) and strict (47.0%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 2.0% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Feb, Dec, Mar, averaging 58 days
- Shortest booking windows are in Sep, Nov, Oct, averaging 35 days
- Winter shows the longest average booking window at 56 days, while Fall has the shortest at 35 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 56 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Oct when lead times are shortest
Popular Airbnb Amenities in Murray
Every property in Murray comes standard with Wifi, and Smoke alarm. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 93.4% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (1.9%) and United Kingdom (0.8%)
- English is the top language at 73%, followed by Spanish (17.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.9%
Recommendations
- Target marketing campaigns for Salt Lake City and San Diego markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Murray. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Sundance | 68 | $5,977 | $768.70 | 35% |
| Daniel | 13 | $5,861 | $706.38 | 33% |
| Alta | 39 | $5,699 | $946.13 | 36% |
| Alpine | 10 | $5,248 | $315.52 | 53% |
| Francis | 11 | $4,122 | $418.14 | 41% |
| Brighton | 147 | $3,987 | $458.64 | 37% |
| Coalville | 35 | $3,776 | $436.64 | 38% |
| Park City | 3,833 | $3,710 | $573.70 | 35% |
| Bluffdale | 28 | $3,650 | $253.89 | 48% |
| Hideout | 70 | $3,520 | $390.99 | 36% |
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