Morgan Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Utah, United States
Is Airbnb profitable in Morgan in 2025? Explore comprehensive Airbnb analytics for Morgan, Utah, United States to uncover income potential. This 2025 STR market report for Morgan, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 29 active listings.
Whether you're considering an Airbnb investment in Morgan, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Morgan Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Morgan Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Morgan (2025)
Understanding the monthly revenue variations for Airbnb listings in Morgan is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Morgan is typically December, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Morgan across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,478+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,331 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,640 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,253, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Morgan
Morgan Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Morgan STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Morgan:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Morgan
Average Daily Rate (ADR) Airbnb Trends in Morgan (2025)
Effective short term rental pricing strategy in Morgan involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Morgan typically peaks in February and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $715+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $319 or more.
- Typical properties (Median) charge around $176 per night.
- Entry-level properties (Bottom 25%) earn around $105 per night.
Average Daily Rate (ADR) Trend by Month in Morgan
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Airbnb Seasonality Analysis & Trends in Morgan (2025)
Peak Season (December, June, July)
- Revenue averages $5,334 per month
- Occupancy rates average 45.2%
- Daily rates average $292
Shoulder Season
- Revenue averages $4,151 per month
- Occupancy maintains around 41.7%
- Daily rates hold near $307
Low Season (September, October, November)
- Revenue drops to average $2,811 per month
- Occupancy decreases to average 35.9%
- Daily rates adjust to average $262
Seasonality Insights for Morgan
- The Airbnb seasonality in Morgan shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Morgan's highest earning potential, with monthly revenues capable of climbing to $5,597, occupancy reaching a high of 55.4%, and ADRs peaking at $371.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,648, occupancy could drop to 27.0%, and ADRs may adjust down to $247.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Morgan.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Morgan seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Morgan (2025)
Exploring the top neighborhoods for short-term rentals in Morgan? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Morgan | The heart of Morgan with easy access to shops, dining, and events. Perfect for guests wanting to explore the local culture and community life. | Morgan City Park, Historic Morgan Theatre, Morgan Historical Society Museum, Bear Lake, Wildlife Reserve Trails |
| East Canyon | A natural retreat just minutes from Morgan, popular for outdoor activities like hiking and fishing, appealing to nature lovers and outdoor enthusiasts. | East Canyon State Park, Hiking Trails, Fishing Spots, Scenic Views, Wildlife Viewing |
| Birdsong Ranch | A beautiful rural area offering scenic views and a peaceful environment, ideal for visitors looking to escape the city and enjoy tranquility. | Ranch Tours, Canyons and trails, Local wildlife, Picnic Areas |
| Lake Powell | Though a bit further out, this area attracts many visitors for its stunning lake and recreational opportunities, making it a lucrative choice for vacation rentals. | Lake Powell, Boating, Kayaking, Fishing, Sightseeing Tours |
| Huntsville | Charming small town known for its outdoor recreation and proximity to Snowbasin Resort, drawing visitors year-round. | Snowbasin Ski Resort, Pineview Reservoir, Huntsville Park, Local Cafes, Outdoor Activities |
| Morgan Valley | Scenic farming valley with picturesque landscapes, ideal for guests seeking rural experiences and outdoor fun. | Local Farms, Scenic Drives, Mountain Trails, Wildflower Viewing |
| Willard Bay | A popular spot for water recreation, it's a great location for summer rentals to enjoy fishing, boating, and camping. | Willard Bay State Park, Camping, Boating, Fishing |
| Ogden Valley | A stunning valley offering skiing in winter and hiking in summer, appealing to adventure seekers and families alike. | Snowbasin Ski Resort, Powder Mountain, Hiking Trails, Biking Paths, Wildlife Viewing |
Understanding Airbnb License Requirements & STR Laws in Morgan (2025)
While Morgan, Utah, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Morgan to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Morgan (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Morganbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful 8-Bedroom Mountain Home - Weber Canyon
Entire Place • 8 bedrooms
Private Weber Tributary Access Family Retreat
Entire Place • 6 bedrooms
Morgan View Manor w/9 Bedrooms
Entire Place • 9 bedrooms
Mountain Lodge on 6,500 Acre Ranch
Entire Place • 6 bedrooms
Snowbasin Summit Townhome (R0 5062) Weekly Discoun
Entire Place • 3 bedrooms
Luxury Ski Mansion | 18 Guest
Entire Place • 7 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Morgan (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Morgan based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kristen | 2 | $237,200 | 67 | 4.88/5.0 |
| Nestique | 1 | $108,703 | 6 | 4.33/5.0 |
| Utah Homes And Vacation Rental | 3 | $104,592 | 16 | 3.33/5.0 |
| Erica | 1 | $74,758 | 5 | 5.00/5.0 |
| Paden | 1 | $46,714 | 63 | 4.86/5.0 |
| Host #15713392 | 1 | $46,531 | 0 | 0.00/5.0 |
| Johnny | 1 | $45,059 | 95 | 4.83/5.0 |
| Diana | 1 | $37,733 | 44 | 5.00/5.0 |
| Jami | 1 | $37,682 | 90 | 4.77/5.0 |
| Evolve | 1 | $23,060 | 5 | 4.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Morgan.
Dive Deeper: Advanced Morgan STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Morgan. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMorgan Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Morgan
- The Morgan Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 29 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Morgan, House properties are the most common (55.2%), reflecting the local real estate landscape.
- Houses represent a significant 55.2% portion, catering likely to families or larger groups.
- The presence of 6.9% Hotel/Boutique listings indicates integration with traditional hospitality.
Morgan Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Morgan
- The dominant room capacity in Morgan is 3 bedrooms listings, making up 31% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 5+ bedrooms properties represent 55.1% of the active Airbnb listings in Morgan, indicating a high concentration in these sizes.
- A significant 65.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Morgan.
Morgan Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Morgan
- The most common guest capacity trend in Morgan vacation rentals is listings accommodating 8+ guests (41.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Morgan STR market, accounting for 69.0% of listings.
- 75.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Morgan.
- On average, properties in Morgan are equipped to host 6.2 guests.
Morgan Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Morgan
- The most common availability pattern in Morgan falls within the 271-366 days range, representing 44.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 79.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Morgan (37.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Morgan Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
28.6% of total
2 Nights
13 listings
46.4% of total
3 Nights
2 listings
7.1% of total
30+ Nights
5 listings
17.9% of total
Key Insights
- The most prevalent minimum stay requirement in Morgan is 2 Nights, adopted by 46.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (75.0%) of the Morgan Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17.9%) caters to monthly stays (30+ nights) in Morgan, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 46.4% of Morgan hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 17.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Morgan.
Morgan Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
4.3% of total
Flexible
3 listings
13% of total
Moderate
7 listings
30.4% of total
Firm
7 listings
30.4% of total
Strict
5 listings
21.7% of total
Cancellation Policy Insights for Morgan
- The prevailing Airbnb cancellation policy trend in Morgan is Moderate, used by 30.4% of listings.
- A majority (52.1%) of hosts in Morgan utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 30.4% market standard in Morgan.
- Regularly review your cancellation policy against competitors and market demand shifts in Morgan.
Morgan STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Morgan
- The overall average booking lead time for vacation rentals in Morgan is 49 days.
- Guests book furthest in advance for stays during January (average 70 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (63 days avg.) sees the longest lead times, while Spring (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Morgan.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 70 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 63 days) to capture early planners.
- Monitor your own booking lead times against these Morgan averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Morgan (2025)
Amenity Prevalence
Amenity Insights for Morgan
- Essential amenities in Morgan that guests expect include: Air conditioning, Free parking on premises, Wifi, Smoke alarm, Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Dishes and silverware, Microwave are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Morgan: Air conditioning, Free parking on premises, Wifi, Smoke alarm, Kitchen, TV.
- Prioritize adding missing essentials: Smoke alarm, Kitchen, TV.
- Consider adding popular differentiators like Heating or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Morgan to stay competitive.
Morgan Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Morgan
- The typical guest profile for Airbnb in Morgan consists of primarily domestic travelers (98%), often arriving from nearby Salt Lake City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.2% of guests.
- Key international markets include United States (98.2%) and Mexico (0.5%).
- Top languages spoken are English (77.6%) followed by Spanish (16.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Salt Lake City and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Morgan Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Fish Haven | 51 | $6,223 | $765.39 | 35% |
| Sundance | 70 | $6,118 | $792.91 | 34% |
| Alta | 38 | $5,973 | $961.56 | 35% |
| Daniel | 13 | $5,206 | $631.66 | 35% |
| Brighton | 142 | $4,041 | $474.91 | 37% |
| Park City | 3,652 | $4,023 | $590.67 | 34% |
| Coalville | 35 | $3,818 | $453.13 | 38% |
| Hideout | 74 | $3,758 | $387.99 | 39% |
| Huntsville | 78 | $3,509 | $387.46 | 36% |
| Francis | 12 | $3,439 | $399.04 | 37% |