Airbnb Market Analytics, Statistics and Data in Millcreek, Utah, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Millcreek? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Millcreek:
How much do Airbnb hosts make on average per month in Millcreek?
The short-term rental market in Millcreek shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,277 per month
- Strong performing properties (top 25%) make $3,698 or more
- Best-in-class properties (top 10%) achieve $5,835+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,307
Revenue Variations by Month
Occupancy Rates Throughout the Year in Millcreek
The market in Millcreek shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 57% occupancy rates
- Strong performing properties (top 25%) achieve 76% or higher
- Best-in-class properties (top 10%) reach 87%+occupancy
- Entry-level properties (bottom 25%) average around 34%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Millcreek
Daily rates in Millcreek vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $125 per night
- Strong performing properties (top 25%) secure $194 or more
- Best-in-class properties (top 10%) pull in $305+ per night
- Entry-level properties (bottom 25%) earn around $85
Daily Rate Variations by Month
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Seasonality patterns in Millcreek
Peak Season (March, February, January)
- Revenue peaks at $3742.69 per month
- Occupancy rates reach 65.96%
- Daily rates average $189.39
Shoulder Season
- Revenue averages $2972.13 per month
- Occupancy maintains 54.53%
- Daily rates hold at $168.36
Low Season (August, April, November)
- Revenue drops to $2397.72 per month
- Occupancy decreases to 45.18%
- Daily rates adjust to $158.23
Is it still profitable to do Airbnb in Millcreek in 2025?
Yes! Millcreek demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 55% and strong monthly revenue averaging $2972 and With 278 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (spring breakers, nature enthusiasts, conference attendees, couples)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Millcreek
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Millcreek Canyon | A beautiful wilderness area offering stunning views, hiking trails, and outdoor activities. Ideal for nature lovers and those looking to escape the city while still being close to urban amenities. | Millcreek Canyon Trailhead, Desolation Trail, La Caille Restaurant, Pine Tree Trail, Mountain biking trails |
| Sugar House | A vibrant neighborhood with a mix of historic charm and modern development. Known for its shops, restaurants, and nightlife, making it attractive to both locals and visitors. | Sugar House Park, Historic Sugar House Shopping District, The Leonardo Museum, Parks and recreation areas, Restaurants and cafes |
| Cottonwood Heights | Just east of Millcreek, this area offers proximity to ski resorts and outdoor recreation. A great spot for winter sports enthusiasts and those who appreciate mountain scenery. | Brighton Ski Resort, Solitude Mountain Resort, Cottonwood Heights Recreation Center, Walking and biking trails, Mini-golf courses |
| Emigration Canyon | A picturesque canyon area that serves as a gateway to outdoor mountain activities. Popular for hiking and scenic drives, attracting nature lovers. | Ensign Peak Trail, Emigration Canyon Road, Picnic spots, Hiking trails, Historic sites |
| Holladay | A quaint suburb with a charming downtown area, parks, and a tight-knit community feel. Perfect for families and those looking for a peaceful retreat close to Salt Lake City. | Holladay Town Center, Holladay Lions Park, Holladay History Museum, Local eateries and shops, Parks and outdoor activities |
| Millcreek Township | An integral part of the Millcreek area, offering a blend of residential charm and access to outdoor recreation. Attractive for those looking to experience suburban life with access to the city. | Local parks, Millcreek Library, Shopping and dining options, Community events, Outdoor recreation opportunities |
| Big Cottonwood Canyon | Loved for its stunning natural landscapes and outdoor activities such as hiking, skiing, and rock climbing. A true gem for adventure seekers and nature enthusiasts. | Big Cottonwood Canyon Scenic Byway, Silver Lake, Solitude Mountain Resort, Paddleboarding and fishing opportunities, Hiking paths |
| Downtown Salt Lake City | A vibrant urban center offering cultural attractions, shopping, and dining. Great for tourists who want to explore the city while being a short drive from Millcreek. | Temple Square, Salt Lake City Public Library, City Creek Center, The Gateway, Vivint Arena |
Do you need a license for Airbnb in Millcreek?
We recommend checking directly with Millcreek's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Millcreek
Top Olympus Luxury Estate+heated Pool+pickleball
Entire Place • 5 bedrooms
A+Location *Hot Tub* Theater, Amazing Mtn views *
Entire Place • 6 bedrooms
Mountainside Home - Killer Views
Entire Place • 5 bedrooms
Luxury Home- Sleeps 16, Hot Tub, Gameroom
Entire Place • 6 bedrooms
Ski Lover's Paradise: 7br Villa Near Top Resorts
Entire Place • 7 bedrooms
Creekside Home with Hot Tub Near Ski Resorts
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Millcreek
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| RedAwning Vacation Rentals | 2 | $302,310 | 44 | 4.87/5.0 |
| Kay | 5 | $244,736 | 533 | 4.93/5.0 |
| Daniel | 3 | $199,619 | 58 | 4.86/5.0 |
| Michelle & Paul | 6 | $179,969 | 907 | 4.89/5.0 |
| Utahs Best | 2 | $161,998 | 64 | 2.37/5.0 |
| Mark | 1 | $146,964 | 5 | 5.00/5.0 |
| Tamar | 1 | $141,034 | 36 | 4.86/5.0 |
| Matt | 5 | $124,551 | 144 | 4.79/5.0 |
| Amanda | 2 | $117,032 | 295 | 5.00/5.0 |
| Margaret | 3 | $116,454 | 594 | 4.86/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Millcreek
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (86.7%), with house and apartment & condo properties comprising 84.9% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile segments (4.3% combined)
Room Capacity Distribution
Analysis of 278 properties in Millcreek shows that 2 bedrooms properties are most prevalent, making up 27.3% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 49.3% of all listings.
Key Insights
- Most common: 2 bedrooms (27.3%)
- Least common: 5+ bedrooms (9.4%)
- Market concentration: 49.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 278 properties in Millcreek reveals that 8+ guests properties dominate the market, representing 25.2% of all listings. The average property accommodates 4.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 46.0% of the market.
Key Insights
- Most common capacity: 8+ guests (25.2% of market)
- Least common capacity: 1 guest (0.4% of market)
- Average guest capacity: 4.9 guests per property
- Market concentration: 46.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 278 properties in Millcreek, the most common availability pattern is 91-180 days (32.7% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (32% of properties).
Key Insights
- Most common availability window: 91-180 days (32.7%)
- Most common booking duration: 181-270 days (32%)
- Properties with high availability (180+ days): 51.1%
- Properties with long-term bookings (180+ days): 50.7%
Minimum Stay Distributions
1 Night
74 listings
29.4% of total
2 Nights
84 listings
33.3% of total
3 Nights
37 listings
14.7% of total
4-6 Nights
17 listings
6.7% of total
7-29 Nights
20 listings
7.9% of total
30+ Nights
20 listings
7.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 62.7%
- Mid-length stays (4-6 nights) represent 6.7% of listings
- Monthly+ stays (7.9%) suggest a stable extended-stay market
- High market flexibility with 77.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
4 listings
1.6% of total
Super Strict 60 Days
2 listings
0.8% of total
Flexible
44 listings
17.3% of total
Moderate
77 listings
30.2% of total
Firm
61 listings
23.9% of total
Strict
67 listings
26.3% of total
Key Insights
- Moderate is the preferred policy at 30.2% of listings
- The market shows a balanced distribution between guest-friendly (47.5%) and strict (50.2%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.8% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Feb, Jan, Mar, averaging 56 days
- Shortest booking windows are in Aug, Oct, Nov, averaging 34 days
- Winter shows the longest average booking window at 55 days, while Fall has the shortest at 35 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 55 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Nov when lead times are shortest
Popular Airbnb Amenities in Millcreek
Every property in Millcreek comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 94.6% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (1.1%) and DC (0.5%)
- English is the top language at 76.5%, followed by Spanish (14.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.3%
Recommendations
- Target marketing campaigns for Salt Lake City and New York markets
- Develop localized content for Canada and DC
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Millcreek. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Sundance | 68 | $5,977 | $768.70 | 35% |
| Daniel | 13 | $5,861 | $706.38 | 33% |
| Alta | 39 | $5,699 | $946.13 | 36% |
| Alpine | 10 | $5,248 | $315.52 | 53% |
| Francis | 11 | $4,122 | $418.14 | 41% |
| Brighton | 147 | $3,987 | $458.64 | 37% |
| Coalville | 35 | $3,776 | $436.64 | 38% |
| Park City | 3,833 | $3,710 | $573.70 | 35% |
| Bluffdale | 28 | $3,650 | $253.89 | 48% |
| Hideout | 70 | $3,520 | $390.99 | 36% |
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