Midway Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Utah, United States
Is Airbnb profitable in Midway in 2025? Explore comprehensive Airbnb analytics for Midway, Utah, United States to uncover income potential. This 2025 STR market report for Midway, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 189 active listings.
Whether you're considering an Airbnb investment in Midway, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Midway Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Midway Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Midway (2025)
Understanding the monthly revenue variations for Airbnb listings in Midway is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Midway is typically June, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Midway across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,717+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,375 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,904 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $878, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Midway
Midway Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Midway STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Midway:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Midway
Average Daily Rate (ADR) Airbnb Trends in Midway (2025)
Effective short term rental pricing strategy in Midway involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Midway typically peaks in December and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $410+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $276 or more.
- Typical properties (Median) charge around $216 per night.
- Entry-level properties (Bottom 25%) earn around $158 per night.
Average Daily Rate (ADR) Trend by Month in Midway
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Airbnb Seasonality Analysis & Trends in Midway (2025)
Peak Season (June, May, July)
- Revenue averages $3,368 per month
- Occupancy rates average 34.1%
- Daily rates average $240
Shoulder Season
- Revenue averages $2,681 per month
- Occupancy maintains around 32.0%
- Daily rates hold near $266
Low Season (September, October, November)
- Revenue drops to average $1,870 per month
- Occupancy decreases to average 27.3%
- Daily rates adjust to average $240
Seasonality Insights for Midway
- The Airbnb seasonality in Midway shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Midway's highest earning potential, with monthly revenues capable of climbing to $3,503, occupancy reaching a high of 41.4%, and ADRs peaking at $286.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,804, occupancy could drop to 27.0%, and ADRs may adjust down to $235.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Midway.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Midway seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Midway (2025)
Exploring the top neighborhoods for short-term rentals in Midway? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Heber City | A charming mountain town close to Midway, known for its scenic views and outdoor activities. Great for guests looking for a quaint getaway with access to hiking, skiing, and beautiful lakes. | Homestead Crater, Heber Valley Railroad, Wasatch Mountain State Park, Deer Valley Ski Resort, Jordanelle Reservoir |
| Midway Main Street | The heart of Midway, featuring local shops, restaurants, and a small-town atmosphere. Popular for families and travelers desiring a community vibe with local culture. | Midway Historic District, Heber Valley Artisan Cheese, Midway Artisans, Zermatt Resort Spa, Midway City Park |
| Soldier Hollow | Famous for winter sports and summer recreation, Soldier Hollow is ideal for outdoor enthusiasts year-round. Attracts visitors for skiing in the winter and mountain biking in the summer. | Soldier Hollow Nordic Center, Olympic Park, Yurt Rentals, Golf courses, Mountain biking trails |
| Deer Valley | A premier ski destination in the Park City area, known for its luxury accommodations and exceptional service. Ideal for high-end tourists during winter and summer peaks. | Deer Valley Ski Resort, Park City Mountain Resort, Deer Valley Music Festival, Scenic gondola rides, Hiking trails |
| Park City Main Street | A historic district with vibrant nightlife, dining, and shopping. Attracts a diverse crowd all year, making it a lucrative location for Airbnb hosting. | Park City Mountain Resort, Sundance Film Festival, Historic Park City, Shopping boutiques, Dining experiences |
| Cascade Springs | A natural wonder with beautiful springs and trails. Attracts nature lovers and families seeking scenic beauty and tranquility. | Cascade Springs Trail, Nature walking paths, Wildlife viewing, Picnic areas, Photography spots |
| Utah Olympic Park | Home to Olympic venues and activities, popular for sports events and tourism. Great for guests interested in sports and adventure. | Olympic ski jumping, Zip lining, Bobsled rides, Visitor Center, Winter sports exhibitions |
| Wasatch Mountain State Park | A vast area of stunning natural beauty, perfect for hiking, camping, and outdoor activities. Popular among adventurers and families. | Scenic drives, Campgrounds, Hiking trails, Wildlife sightings, Historic sites |
Understanding Airbnb License Requirements & STR Laws in Midway (2025)
While Midway, Utah, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Midway to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Midway (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Midwaybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Midway Mountain Cabin-Near Park City 14 bed-6 bdrm
Entire Place • 6 bedrooms
Raven's Point Cabin | Midway, UT
Entire Place • 3 bedrooms
Cozy Cabin for the Whole Family!
Entire Place • 5 bedrooms
Hideaway Mountain Haven
Entire Place • 6 bedrooms
The Rising Ranch "Brick House"
Entire Place • 4 bedrooms
Luxury Lodge Ski and Swim Midway Utah
Entire Place • 7 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Midway (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Midway based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Amy | 44 | $964,526 | 417 | 3.44/5.0 |
| Midway Vacation | 65 | $712,264 | 558 | 4.15/5.0 |
| Ann | 1 | $121,403 | 71 | 4.99/5.0 |
| Malinda | 2 | $105,601 | 44 | 4.95/5.0 |
| Josie | 2 | $105,518 | 73 | 4.95/5.0 |
| Colton | 4 | $104,531 | 167 | 4.82/5.0 |
| Corey | 1 | $103,198 | 48 | 4.94/5.0 |
| Sara | 1 | $101,712 | 11 | 5.00/5.0 |
| Jeremy | 1 | $97,835 | 21 | 5.00/5.0 |
| Sam | 1 | $96,741 | 12 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Midway.
Dive Deeper: Advanced Midway STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Midway. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMidway Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Midway
- The Midway Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.4% of the 189 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Midway, House properties are the most common (45.5%), reflecting the local real estate landscape.
- Houses represent a significant 45.5% portion, catering likely to families or larger groups.
- The presence of 12.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 2.6%) offer potential for unique stay experiences.
Midway Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Midway
- The dominant room capacity in Midway is 1 bedroom listings, making up 43.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.9% of the active Airbnb listings in Midway, indicating a high concentration in these sizes.
- A significant 25.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Midway.
Midway Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Midway
- The most common guest capacity trend in Midway vacation rentals is listings accommodating 8+ guests (39.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Midway STR market, accounting for 77.8% of listings.
- 51.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Midway.
- On average, properties in Midway are equipped to host 5.7 guests.
Midway Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Midway
- The most common availability pattern in Midway falls within the 271-366 days range, representing 57.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Midway (34.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Midway Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
46 listings
25.7% of total
2 Nights
100 listings
55.9% of total
3 Nights
7 listings
3.9% of total
4-6 Nights
3 listings
1.7% of total
30+ Nights
23 listings
12.8% of total
Key Insights
- The most prevalent minimum stay requirement in Midway is 2 Nights, adopted by 55.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (81.6%) of the Midway Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.8%) caters to monthly stays (30+ nights) in Midway, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 55.9% of Midway hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 12.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Midway.
Midway Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.6% of total
Flexible
10 listings
6.1% of total
Moderate
72 listings
43.6% of total
Firm
24 listings
14.5% of total
Strict
58 listings
35.2% of total
Cancellation Policy Insights for Midway
- The prevailing Airbnb cancellation policy trend in Midway is Moderate, used by 43.6% of listings.
- There's a relatively balanced mix between guest-friendly (49.7%) and stricter (49.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 43.6% market standard in Midway.
- With 35.2% using Strict terms, this is a viable option in Midway, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Midway.
Midway STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Midway
- The overall average booking lead time for vacation rentals in Midway is 51 days.
- Guests book furthest in advance for stays during June (average 79 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 41 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (66 days avg.) sees the longest lead times, while Fall (48 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Midway.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 79 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 66 days) to capture early planners.
- Monitor your own booking lead times against these Midway averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Midway (2025)
Amenity Prevalence
Amenity Insights for Midway
- Essential amenities in Midway that guests expect include: Wifi, Smoke alarm, Free parking on premises, Heating, TV, Carbon monoxide alarm, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hangers, Coffee maker, Shampoo are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Midway: Wifi, Smoke alarm, Free parking on premises, Heating, TV, Carbon monoxide alarm, Air conditioning.
- Prioritize adding missing essentials: Smoke alarm, Free parking on premises, Heating, TV, Carbon monoxide alarm, Air conditioning.
- Consider adding popular differentiators like Hangers or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Midway to stay competitive.
Midway Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Midway
- The typical guest profile for Airbnb in Midway consists of primarily domestic travelers (98%), often arriving from nearby Salt Lake City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.9% of guests.
- Key international markets include United States (97.9%) and United Kingdom (0.4%).
- Top languages spoken are English (73.2%) followed by Spanish (15.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Salt Lake City and Lehi.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Midway Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sundance | 70 | $6,118 | $792.91 | 34% |
| Alta | 38 | $5,973 | $961.56 | 35% |
| Daniel | 13 | $5,206 | $631.66 | 35% |
| Brighton | 142 | $4,041 | $474.91 | 37% |
| Park City | 3,652 | $4,023 | $590.67 | 34% |
| Coalville | 35 | $3,818 | $453.13 | 38% |
| Hideout | 74 | $3,758 | $387.99 | 39% |
| Huntsville | 78 | $3,509 | $387.46 | 36% |
| Francis | 12 | $3,439 | $399.04 | 37% |
| Heber City | 194 | $3,399 | $413.08 | 36% |