Airbnb Market Analytics, Statistics and Data in Midway, Utah, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Midway? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Midway:
How much do Airbnb hosts make on average per month in Midway?
The short-term rental market in Midway shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,901 per month
- Strong performing properties (top 25%) make $3,511 or more
- Best-in-class properties (top 10%) achieve $5,763+ monthly
- Entry-level properties (bottom 25%) typically earn around $911
Revenue Variations by Month
Occupancy Rates Throughout the Year in Midway
The market in Midway shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 26% occupancy rates
- Strong performing properties (top 25%) achieve 44% or higher
- Best-in-class properties (top 10%) reach 68%+occupancy
- Entry-level properties (bottom 25%) average around 13%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Midway
Daily rates in Midway vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $205 per night
- Strong performing properties (top 25%) secure $263 or more
- Best-in-class properties (top 10%) pull in $390+ per night
- Entry-level properties (bottom 25%) earn around $151
Daily Rate Variations by Month
Get Live Midway Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Midway
Peak Season (June, February, March)
- Revenue peaks at $3440.60 per month
- Occupancy rates reach 41.41%
- Daily rates average $279.69
Shoulder Season
- Revenue averages $2740.61 per month
- Occupancy maintains 31.42%
- Daily rates hold at $243.48
Low Season (November, January, September)
- Revenue drops to $1943.17 per month
- Occupancy decreases to 27.21%
- Daily rates adjust to $224.07
Is it still profitable to do Airbnb in Midway in 2025?
Yes! Midway demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 31% and strong monthly revenue averaging $2741 and With 202 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Midway
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Park City Mountain | Adjacent to one of the largest ski resorts in the U.S., Park City Mountain attracts winter sports enthusiasts and outdoor adventurers year-round. Ideal for Airbnb hosts looking to cater to ski lovers and summer hikers alike. | Park City Mountain Resort, Alpenglow Park, Historic Main Street, Deer Valley Resort, Jordanelle State Park |
| Deer Valley | Renowned for its upscale ski slopes and luxury accommodations, Deer Valley is perfect for high-end guests seeking a premium vacation experience. Summer activities also draw visitors for hiking and outdoor festivals. | Deer Valley Resort, Park City Film Series, Gorgoza Park, St. Regis Deer Valley, Wasatch Mountains |
| Heber Valley | A picturesque valley offering a variety of outdoor activities including fishing, hiking, and horseback riding. Heber Valley provides a more rural experience while still being close to Park City. | Heber Valley Railroad, Wasatch Mountain State Park, Provo River, Deer Creek Reservoir, Brush Creek Falls |
| Midway | Known for its charming Swiss-themed architecture and outdoor activities, Midway is perfect for families and travelers looking for a peaceful getaway with a touch of culture and beauty. | Homestead Crater, Midway Adventure Company, Waldorf Astoria Spa, Ninja Warrior Obstacle Course, Heber Valley Artisan Cheese |
| Sundance | Famous for the Sundance Film Festival and beautiful mountain scenery, Sundance attracts artsy visitors and those looking for a quiet retreat in nature, offering unique cabin experiences. | Sundance Mountain Resort, Sundance Film Festival, Stein Eriksen Lodge, Mount Timpanogos, The TreeRoom Restaurant |
| Provo | A larger nearby city with a vibrant community, Provo offers cultural events, a university atmosphere, and various outdoor activities, making it suitable for diverse guests. | BYU Museum of Art, Provo Canyon, Bridal Veil Falls, Provo River, LDS Conference Center |
| Salt Lake City | The capital city of Utah, only a short drive away from Midway, Salt Lake City offers urban attractions, restaurants, and entertainment, making it a secondary option for visitors to the region. | Temple Square, Utah Museum of Fine Arts, Red Butte Garden, Hogle Zoo, City Creek Center |
| Bear Lake | Situated further away but known for its stunning turquoise waters and summer recreational activities. It attracts families for summer trips and is a picturesque destination. | Bear Lake State Park, Minnetonka Cave, Garden City, Bear Lake Marina, Bear Lake Beaches |
Do you need a license for Airbnb in Midway?
We recommend checking directly with Midway's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Midway
Cozy Cabin for the Whole Family!
Entire Place • 5 bedrooms
Luxury Lodge Ski and Swim Midway Utah
Entire Place • 7 bedrooms
Raven's Point Cabin | Midway, UT
Entire Place • 3 bedrooms
Midway Mountain Cabin-Near Park City 14 bed-6 bdrm
Entire Place • 6 bedrooms
Hideaway Mountain Haven
Entire Place • 6 bedrooms
NEW HOME Spacious 4BR 4.5 BA Near Resort in Midway
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Midway
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Amy | 44 | $953,361 | 417 | 3.44/5.0 |
| Midway Vacation | 73 | $858,120 | 588 | 3.86/5.0 |
| Sara | 1 | $116,424 | 11 | 5.00/5.0 |
| Jean | 1 | $110,523 | 22 | 4.73/5.0 |
| Josie | 2 | $106,013 | 73 | 4.95/5.0 |
| Corey | 1 | $102,594 | 48 | 4.94/5.0 |
| Colton | 4 | $101,942 | 167 | 4.82/5.0 |
| Ann | 1 | $100,032 | 71 | 4.99/5.0 |
| Malinda | 2 | $98,143 | 44 | 4.95/5.0 |
| Jeremy | 1 | $93,903 | 21 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Midway
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (89.1%), with house and apartment & condo properties comprising 78.3% of inventory
- Strong specialty sector (19.8%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, unique stays segments (2.5% combined)
Room Capacity Distribution
Analysis of 202 properties in Midway shows that 1 bedroom properties are most prevalent, making up 44.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 72.3% of all listings.
Key Insights
- Most common: 1 bedroom (44.1%)
- Least common: 5+ bedrooms (5.4%)
- Market concentration: 72.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 202 properties in Midway reveals that 4 guests properties dominate the market, representing 38.6% of all listings. The average property accommodates 5.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 8+ guests make up 76.7% of the market.
Key Insights
- Most common capacity: 4 guests (38.6% of market)
- Least common capacity: 3 guests (1% of market)
- Average guest capacity: 5.6 guests per property
- Market concentration: 76.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 202 properties in Midway, the most common availability pattern is 271-366 days (57.9% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (35.1% of properties).
Key Insights
- Most common availability window: 271-366 days (57.9%)
- Most common booking duration: 31-90 days (35.1%)
- Properties with high availability (180+ days): 82.2%
- Properties with long-term bookings (180+ days): 18.8%
Minimum Stay Distributions
1 Night
50 listings
27.8% of total
2 Nights
107 listings
59.4% of total
3 Nights
9 listings
5% of total
4-6 Nights
3 listings
1.7% of total
7-29 Nights
1 listings
0.6% of total
30+ Nights
10 listings
5.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 87.2%
- Mid-length stays (4-6 nights) represent 1.7% of listings
- Monthly+ stays (5.6%) suggest a stable extended-stay market
- High market flexibility with 92.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.6% of total
Flexible
10 listings
5.8% of total
Moderate
75 listings
43.9% of total
Firm
24 listings
14% of total
Strict
61 listings
35.7% of total
Key Insights
- Moderate is the preferred policy at 43.9% of listings
- The market shows a balanced distribution between guest-friendly (49.7%) and strict (49.7%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.6% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Mar, Jun, Dec, averaging 78 days
- Shortest booking windows are in Apr, Oct, Sep, averaging 41 days
- Summer shows the longest average booking window at 66 days, while Fall has the shortest at 45 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 66 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Apr-Sep when lead times are shortest
Popular Airbnb Amenities in Midway
Every property in Midway comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.6% of total guests, indicating a dominant local market share.
- Primary international markets: Mexico (0.4%) and United Kingdom (0.3%)
- English is the top language at 78.3%, followed by Spanish (15.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.0%
Recommendations
- Target marketing campaigns for Salt Lake City and Provo markets
- Develop localized content for Mexico and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Midway. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Sundance | 68 | $5,977 | $768.70 | 35% |
| Daniel | 13 | $5,861 | $706.38 | 33% |
| Alta | 39 | $5,699 | $946.13 | 36% |
| Alpine | 10 | $5,248 | $315.52 | 53% |
| Francis | 11 | $4,122 | $418.14 | 41% |
| Brighton | 147 | $3,987 | $458.64 | 37% |
| Coalville | 35 | $3,776 | $436.64 | 38% |
| Park City | 3,833 | $3,710 | $573.70 | 35% |
| Bluffdale | 28 | $3,650 | $253.89 | 48% |
| Hideout | 70 | $3,520 | $390.99 | 36% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights