Airbnb Market Analytics, Statistics and Data in Midvale, Utah, United States

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Midvale? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Midvale:

Average Daily Rate

$135

Occupancy Rate

50.66%

Annual Revenue

$21,289

Revenue Growth YoY

8.62%

Best Month

March

Worst Month

November

Regulation

Low

Active Listings

How much do Airbnb hosts make on average per month in Midvale?

The short-term rental market in Midvale shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $2,020 per month
Strong performing properties (top 25%) make $3,037 or more
Best-in-class properties (top 10%) achieve $4,701+ monthly
Entry-level properties (bottom 25%) typically earn around $1,115

Revenue Variations by Month

Occupancy Rates Throughout the Year in Midvale

The market in Midvale shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 57% occupancy rates
Strong performing properties (top 25%) achieve 73% or higher
Best-in-class properties (top 10%) reach 87%+occupancy
Entry-level properties (bottom 25%) average around 32%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Midvale

Daily rates in Midvale vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $102 per night
Strong performing properties (top 25%) secure $159 or more
Best-in-class properties (top 10%) pull in $249+ per night
Entry-level properties (bottom 25%) earn around $69

Daily Rate Variations by Month

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Seasonality patterns in Midvale

Peak Season (March, February, July)

Revenue peaks at $3363.55 per month
Occupancy rates reach 70.10%
Daily rates average $155.09

Shoulder Season

Revenue averages $2396.30 per month
Occupancy maintains 53.15%
Daily rates hold at $142.57

Low Season (September, October, November)

Revenue drops to $1781.61 per month
Occupancy decreases to 40.39%
Daily rates adjust to $122.16

Is it still profitable to do Airbnb in Midvale in 2025?

Yes! Midvale demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 53% and solid monthly revenue averaging $2396 and With 97 active listings, this emerging market offers significant first-mover advantages. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (leaf-peepers, wine tourists, cultural festival attendees, solo travelers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Midvale

Area	Why Choose This Area	Key Attractions
Old Town Midvale	Charming downtown area with a mix of historic buildings and modern amenities. Close to shopping, dining, and community events, making it attractive for visitors looking for a local experience.	Midvale City Hall, Historical society museum, Old Town Park, Various local shops, Community events
Midvale City Center	The heart of Midvale with easy access to public transportation, shopping centers, and major roads. Ideal for travelers looking to explore the wider Salt Lake Valley.	Fashion Place Mall, Midvale Middle School, Nearby parks, Bus stops and TRAX stations
Bingham Junction	A rapidly developing area with many new businesses and residential complexes. Appeals to young professionals and those visiting for work or business.	Bingham Junction shopping centers, Close proximity to I-15, Local restaurants, Modern apartments
Midvale Park	Family-friendly neighborhood with parks and recreational facilities. Great for families visiting the area or those wanting a relaxing stay near nature.	Midvale Park, Local schools, Playgrounds, Walking trails, Community activities
Cottonwood Heights	A nearby upscale area with beautiful views of the mountains and access to outdoor activities. Attracts visitors looking for a nature-centric experience while being near urban amenities.	Big Cottonwood Canyon, Hiking trails, Shopping centers, Restaurants, Ski resorts nearby
Brighton	Known for its proximity to ski resorts and hiking trails. Best suited for outdoor enthusiasts and winter sports lovers.	Brighton Ski Resort, Silver Lake, Hiking trails, Biking routes, Scenic views
South Jordan	A growing suburban area with many amenities and family-friendly activities. Appeals to those looking for comfortable accommodations near attractions.	The Shops at South Town, South Jordan City Park, Local events, Movie theaters, Restaurants
Sandy	Situated close to ski resorts and beautiful canyons, this area draws visitors interested in outdoor activities year-round, from skiing to hiking.	Sandy Amphitheater, Snowbird Ski Resort nearby, Parks, Local dining options, Canyons

Do you need a license for Airbnb in Midvale?

$333.18

Daily Rate

Top Performing Professional Hosts in Midvale

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Utahs Best	12	$362,393	326	4.52/5.0
Airdream	4	$103,108	126	4.80/5.0
Allan	3	$90,292	41	4.98/5.0
Brandy	1	$88,694	124	4.94/5.0
Erick	1	$74,453	18	5.00/5.0
Jordan	1	$74,358	29	4.97/5.0
Marci	1	$73,862	100	5.00/5.0
Paul	3	$67,271	127	4.79/5.0
Jd	2	$62,725	318	4.83/5.0
Garrett	1	$60,688	89	4.89/5.0

Additional analytics on vacation rental, real estate, short term rental data in Midvale

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (84.5%), with house and apartment & condo properties comprising 90.7% of inventory

Room Capacity Distribution

Analysis of 97 properties in Midvale shows that 2 bedrooms properties are most prevalent, making up 37.1% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 59.8% of all listings.

Key Insights

Most common: 2 bedrooms (37.1%)
Least common: 4 bedrooms (6.2%)
Market concentration: 59.8% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 97 properties in Midvale reveals that 8+ guests properties dominate the market, representing 28.9% of all listings. The average property accommodates 4.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 50.5% of the market.

Key Insights

Most common capacity: 8+ guests (28.9% of market)
Least common capacity: 7 guests (3.1% of market)
Average guest capacity: 4.9 guests per property
Market concentration: 50.5% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 97 properties in Midvale, the most common availability pattern is 91-180 days (32% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (32% of properties).

Key Insights

Most common availability window: 91-180 days (32%)
Most common booking duration: 181-270 days (32%)
Properties with high availability (180+ days): 55.7%
Properties with long-term bookings (180+ days): 45.4%

Minimum Stay Distributions

1 Night (38.6%)

1 Night

32 listings

38.6% of total

2 Nights (26.5%)

2 Nights

22 listings

26.5% of total

3 Nights (10.8%)

3 Nights

9 listings

10.8% of total

4-6 Nights (2.4%)

4-6 Nights

2 listings

2.4% of total

7-29 Nights (7.2%)

7-29 Nights

6 listings

7.2% of total

30+ Nights (14.5%)

30+ Nights

12 listings

14.5% of total

Key Insights

Short stays (1-2 nights) dominate the market at 65.1%
Mid-length stays (4-6 nights) represent 2.4% of listings
Monthly+ stays (14.5%) suggest a stable extended-stay market
High market flexibility with 75.9% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Consider monthly stay discounts to capture the growing extended-stay market
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Flexible (22.9%)

Flexible

19 listings

22.9% of total

Moderate (25.3%)

Moderate

21 listings

25.3% of total

Firm (31.3%)

Firm

26 listings

31.3% of total

Strict (20.5%)

Strict

17 listings

20.5% of total

Key Insights

Firm is the preferred policy at 31.3% of listings
The market shows a balanced distribution between guest-friendly (48.2%) and strict (51.8%) policies
Strict policies are least common at 20.5% of listings

Recommendations

Market supports various policies - choose based on your property type and target guests
Diverse policy distribution indicates an opportunity to differentiate through policy choice

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Feb, Mar, Jan, averaging 73 days
Shortest booking windows are in Jun, Nov, Aug, averaging 37 days
Winter shows the longest average booking window at 68 days, while Summer has the shortest at 37 days

Recommendations

Implement dynamic pricing strategies for Winter bookings at least 68 days in advance
Consider early bird discounts during Summer to encourage longer lead times
Focus on last-minute booking promotions during Jun-Aug when lead times are shortest

Popular Airbnb Amenities in Midvale

Below is the distribution of amenities across listings in Midvale:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 93.7% of total guests, indicating a dominant local market share.
Primary international markets: Canada (1.9%) and Mexico (0.8%)
English is the top language at 77.9%, followed by Spanish (12.6%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.8%

Recommendations

Target marketing campaigns for Salt Lake City and New York markets
Develop localized content for Canada and Mexico
Prioritize English and Spanish language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Midvale. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Sundance	68	$5,977	$768.70	35%
Daniel	13	$5,861	$706.38	33%
Alta	39	$5,699	$946.13	36%
Alpine	10	$5,248	$315.52	53%
Francis	11	$4,122	$418.14	41%
Brighton	147	$3,987	$458.64	37%
Coalville	35	$3,776	$436.64	38%
Park City	3,833	$3,710	$573.70	35%
Bluffdale	28	$3,650	$253.89	48%
Hideout	70	$3,520	$390.99	36%

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