Marysvale Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Utah, United States
Is Airbnb profitable in Marysvale in 2025? Explore comprehensive Airbnb analytics for Marysvale, Utah, United States to uncover income potential. This 2025 STR market report for Marysvale, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 26 active listings.
Whether you're considering an Airbnb investment in Marysvale, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Marysvale Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Marysvale Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Marysvale (2025)
Understanding the monthly revenue variations for Airbnb listings in Marysvale is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marysvale is typically February, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marysvale across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,472+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,211 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $928 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $465, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marysvale
Marysvale Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Marysvale STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marysvale:
- Best-in-class properties (Top 10%) achieve 50%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 36% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 21%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marysvale
Average Daily Rate (ADR) Airbnb Trends in Marysvale (2025)
Effective short term rental pricing strategy in Marysvale involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marysvale typically peaks in February and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $325+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $178 or more.
- Typical properties (Median) charge around $149 per night.
- Entry-level properties (Bottom 25%) earn around $92 per night.
Average Daily Rate (ADR) Trend by Month in Marysvale
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Airbnb Seasonality Analysis & Trends in Marysvale (2025)
Peak Season (February, May, August)
- Revenue averages $2,333 per month
- Occupancy rates average 28.3%
- Daily rates average $166
Shoulder Season
- Revenue averages $1,805 per month
- Occupancy maintains around 26.8%
- Daily rates hold near $166
Low Season (March, October, November)
- Revenue drops to average $1,040 per month
- Occupancy decreases to average 22.5%
- Daily rates adjust to average $165
Seasonality Insights for Marysvale
- The Airbnb seasonality in Marysvale shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Marysvale's highest earning potential, with monthly revenues capable of climbing to $2,987, occupancy reaching a high of 37.0%, and ADRs peaking at $188.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $575, occupancy could drop to 15.7%, and ADRs may adjust down to $150.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Marysvale.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Marysvale seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Marysvale (2025)
Exploring the top neighborhoods for short-term rentals in Marysvale? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Marysvale Main Street | The heart of Marysvale with charming local shops, restaurants, and access to fishing and outdoor activities. Ideal for tourists looking for a quaint small-town experience. | Marysvale Canyon, Good Times Canyoneering, Fishing on the Piute State Park, Local dining options, Scenic views and riverside strolls |
| Piute Reservoir | A popular destination for fishing, boating, and camping. Great for families and outdoor enthusiasts looking for lakeside fun and relaxation. | Piute Reservoir, Fishing facilities, Camping areas, Bird watching, Picnic spots |
| Uinta-Wasatch-Cache National Forest | Surrounded by stunning natural beauty and opportunities for hiking, ATV riding, and winter sports. Perfect for nature lovers and adventure seekers. | Numerous hiking trails, Scenic driving routes, Wildlife viewing, Winter sports opportunities, Camping sites |
| Fish Lake National Forest | Famous for its picturesque lake and recreational activities, attracting those who enjoy fishing, hiking, and beautiful scenery. | Fish Lake, Hiking trails, Boating, Fishing, Campgrounds |
| Huntington State Park | A beautiful state park offering water sports, fishing, and hiking opportunities. Attractive for families and outdoor adventurers. | Huntington Reservoir, Water sports, Camping facilities, Hiking trails, Fishing spots |
| Mammoth Creek | A serene area ideal for relaxation and fishing, attracting those looking to escape the hustle and bustle. | Mammoth Creek, Fishing, Hiking trails, Picnic areas, Campsites |
| Duchesne River | An excellent spot for fishing and outdoor recreation, appealing to tourists wanting river access and peaceful surroundings. | Duchesne River, Fishing spots, Relaxation areas, Camping options, Wildlife watching |
| Sitting Bull Falls | A stunning waterfall that attracts visitors for its scenic beauty and hiking opportunities, perfect for day trips. | Sitting Bull Falls, Hiking trails, Photography opportunities, Picnic areas, Relaxation spots |
Understanding Airbnb License Requirements & STR Laws in Marysvale (2025)
While Marysvale, Utah, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Marysvale to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Marysvale (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marysvalebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Charming cabin near Sevier River
Entire Place • 4 bedrooms
Paiute Trail King
Entire Place • 4 bedrooms
Bullion Canyon Lodge Top Floor - Paiute Trail Head
Entire Place • 3 bedrooms
Ride the Paiute Trail - Cabin 2
Entire Place • 1 bedroom
Marysvale/Highway89/Bryce/Piute Trail Whole Home
Entire Place • 3 bedrooms
Cabin with private pond on Paiute ATV trail
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Marysvale (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Marysvale based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Crescent | 1 | $53,986 | 7 | 5.00/5.0 |
| Carrie & Mike | 2 | $31,086 | 26 | 4.80/5.0 |
| Peggy | 2 | $26,935 | 86 | 4.88/5.0 |
| South Forty RV Park | 2 | $26,457 | 5 | 2.50/5.0 |
| Host #304355081 | 1 | $24,250 | 7 | 5.00/5.0 |
| Wade | 3 | $21,971 | 27 | 3.12/5.0 |
| Host #151092020 | 6 | $17,920 | 0 | 0.00/5.0 |
| Gary | 1 | $16,610 | 37 | 4.78/5.0 |
| Kristi | 1 | $15,220 | 65 | 4.97/5.0 |
| Sam | 2 | $9,764 | 12 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marysvale.
Dive Deeper: Advanced Marysvale STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marysvale. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarysvale Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marysvale
- The Marysvale Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.8% of the 26 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marysvale, Outdoor/Unique properties are the most common (46.2%), reflecting the local real estate landscape.
- Houses represent a significant 23.1% portion, catering likely to families or larger groups.
- The presence of 23.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo, others (combined 7.6%) offer potential for unique stay experiences.
Marysvale Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marysvale
- The dominant room capacity in Marysvale is 1 bedroom listings, making up 65.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 80.8% of the active Airbnb listings in Marysvale, indicating a high concentration in these sizes.
- With over half the market (65.4%) consisting of studios or 1-bedroom units, Marysvale is particularly well-suited for individuals or couples.
- A significant 30.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Marysvale.
Marysvale Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marysvale
- The most common guest capacity trend in Marysvale vacation rentals is listings accommodating 4 guests (38.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Marysvale STR market, accounting for 65.4% of listings.
- 30.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marysvale.
- On average, properties in Marysvale are equipped to host 4.7 guests.
Marysvale Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marysvale
- The most common availability pattern in Marysvale falls within the 271-366 days range, representing 80.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Marysvale (42.3%), reflecting common guest stay durations or potential owner blocking patterns.
Marysvale Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
44% of total
2 Nights
13 listings
52% of total
3 Nights
1 listings
4% of total
Key Insights
- The most prevalent minimum stay requirement in Marysvale is 2 Nights, adopted by 52% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (96.0%) of the Marysvale Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 52% of Marysvale hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marysvale.
Marysvale Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
22.2% of total
Moderate
2 listings
11.1% of total
Firm
8 listings
44.4% of total
Strict
4 listings
22.2% of total
Cancellation Policy Insights for Marysvale
- The prevailing Airbnb cancellation policy trend in Marysvale is Firm, used by 44.4% of listings.
- A majority (66.6%) of hosts in Marysvale utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 44.4% market standard in Marysvale.
- Regularly review your cancellation policy against competitors and market demand shifts in Marysvale.
Marysvale STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Marysvale
- The overall average booking lead time for vacation rentals in Marysvale is 60 days.
- Guests book furthest in advance for stays during July (average 95 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (84 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Marysvale.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 95 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 84 days) to capture early planners.
- Monitor your own booking lead times against these Marysvale averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Marysvale (2025)
Amenity Prevalence
Amenity Insights for Marysvale
- Essential amenities in Marysvale that guests expect include: Smoke alarm, Air conditioning, Free parking on premises, Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Marysvale: Smoke alarm, Air conditioning, Free parking on premises, Wifi, Heating.
- Prioritize adding missing essentials: Smoke alarm, Air conditioning, Free parking on premises, Wifi, Heating.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marysvale to stay competitive.
Marysvale Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Marysvale
- The typical guest profile for Airbnb in Marysvale consists of primarily domestic travelers (100%), often arriving from nearby Kaysville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 100.0% of guests.
- Top languages spoken are English (71.8%) followed by Spanish (12.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Kaysville and Morgan.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Marysvale Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Springdale | 132 | $5,232 | $429.43 | 49% |
| Hurricane | 646 | $3,943 | $303.19 | 46% |
| Rockville | 22 | $3,622 | $410.84 | 41% |
| Santa Clara | 258 | $3,274 | $369.69 | 36% |
| Ivins | 99 | $3,256 | $332.65 | 43% |
| Orderville | 242 | $3,192 | $293.01 | 40% |
| Torrey | 86 | $3,063 | $219.24 | 53% |
| Duck Creek Village | 228 | $3,045 | $258.57 | 41% |
| Teasdale | 30 | $3,012 | $228.77 | 50% |
| Washington | 698 | $2,900 | $252.16 | 40% |