La Verkin Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Utah, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in La Verkin in 2025? Explore comprehensive Airbnb analytics for La Verkin, Utah, United States to uncover income potential. This 2025 STR market report for La Verkin, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 192 active listings.

Whether you're considering an Airbnb investment in La Verkin, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the La Verkin Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key La Verkin Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$180
The average rental revenue earned for an occupied room per day in La Verkin.
Occupancy Rate(?)
49.8%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$31,038
Typical annual income for an Airbnb listing in La Verkin. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
1.3%
Positive growth (1.3%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in La Verkin.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in La Verkin.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
192
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in La Verkin (2025)

Understanding the monthly revenue variations for Airbnb listings in La Verkin is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in La Verkin is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in La Verkin across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,719+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,812 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,341 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,323, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in La Verkin

La Verkin Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the La Verkin STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in La Verkin:

  • Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 53%.
  • Entry-level properties (Bottom 25%) average 32% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in La Verkin

Average Daily Rate (ADR) Airbnb Trends in La Verkin (2025)

Effective short term rental pricing strategy in La Verkin involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in La Verkin typically peaks in March and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $312+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $210 or more.
  • Typical properties (Median) charge around $152 per night.
  • Entry-level properties (Bottom 25%) earn around $96 per night.

Average Daily Rate (ADR) Trend by Month in La Verkin

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Airbnb Seasonality Analysis & Trends in La Verkin (2025)

Peak Season (May, October, June)
  • Revenue averages $3,896 per month
  • Occupancy rates average 63.5%
  • Daily rates average $183
Shoulder Season
  • Revenue averages $2,893 per month
  • Occupancy maintains around 52.8%
  • Daily rates hold near $177
Low Season (January, February, December)
  • Revenue drops to average $1,826 per month
  • Occupancy decreases to average 36.6%
  • Daily rates adjust to average $171

Seasonality Insights for La Verkin

  • The Airbnb seasonality in La Verkin shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases La Verkin's highest earning potential, with monthly revenues capable of climbing to $4,122, occupancy reaching a high of 67.1%, and ADRs peaking at $191.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,519, occupancy could drop to 32.5%, and ADRs may adjust down to $164.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in La Verkin.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these La Verkin seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in La Verkin (2025)

Exploring the top neighborhoods for short-term rentals in La Verkin? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Zion National Park
Stunning national park that attracts millions of visitors each year for its breathtaking landscapes, hiking trails, and outdoor activities. A great opportunity for nature lovers and adventure seekers.
Angels Landing, The Narrows, Zion Canyon Scenic Drive, Zion Nature Center, Observation Point
St. George
Nearby city known for its warm weather and vibrant arts community. Attracts families and retirees looking for a sunny retreat with golf courses and cultural events.
St. George Dinosaur Discovery Site, Tuacahn Amphitheatre, Red Cliffs Desert Reserve, St. George Art Museum, Pioneer Park
Hurricane
Quiet town that is growing in popularity due to its proximity to Zion and other outdoor recreational activities. It offers a peaceful environment for families and travelers looking for relaxation close to nature.
Sand Hollow State Park, Quail Creek State Park, Hurricane Valley Pioneer Museum, Sky Mountain Golf Course, Hurricane City Park
Lake Powell
Famous for its stunning blue waters and red rock landscapes, Lake Powell is a popular destination for boating, fishing, and outdoor activities, drawing in tourists year-round.
Antelope Canyon, Horsehoe Bend, Lake Powell National Recreation Area, Glen Canyon Dam, Rainbow Bridge
Springdale
Gateway town to Zion National Park, known for its charming atmosphere and local art. Perfect for tourists visiting the park who want convenient access to dining and entertainment.
Zion National Park Visitor Center, Zion Canyon Theatre, Local art galleries, The Spotted Dog Cafe
Kolob Canyons
Part of Zion National Park but less crowded, Kolob Canyons offers breathtaking views and hiking opportunities, making it perfect for travelers seeking a quieter experience in nature.
Timber Creek Overlook, Kolob Canyons Road, Taylor Creek Hiking Trail, North Fork of Taylor Creek Trail, Boundary Trail
Brian Head
Popular ski resort in the winter, and a beautiful mountain retreat in the summer. Attracts both winter sports and summer outdoor enthusiasts looking for adventure in the mountains.
Brian Head Ski Resort, Cedar Breaks National Monument, Mountain biking trails, Fishing and hiking spots
Cedar City
Known for its Shakespeare Festival and beautiful surroundings, Cedar City is a cultural hub and attractive for visitors interested in arts, history, and outdoor activities.
Utah Shakespeare Festival, Southern Utah Museum of Art, Red Cliffs Desert Reserve, Cedar Breaks National Monument, Brian Head Resort

Understanding Airbnb License Requirements & STR Laws in La Verkin (2025)

While La Verkin, Utah, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for La Verkin to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in La Verkin (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in La Verkinbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Private Pool/Spa & pickleball. Fun games Sleeps 30

Private Pool/Spa & pickleball. Fun games Sleeps 30

Entire Place • 8 bedrooms

$123,891
Revenue
56.3%
Occupancy
$603.59
Daily Rate
ZION Escape LaVerkin! PRIVATE HOME and POOL!

ZION Escape LaVerkin! PRIVATE HOME and POOL!

Entire Place • 5 bedrooms

$120,889
Revenue
58.6%
Occupancy
$605.36
Daily Rate
Poolside Paradise near Zion Sleeps 10

Poolside Paradise near Zion Sleeps 10

Entire Place • 4 bedrooms

$97,889
Revenue
63.5%
Occupancy
$377.29
Daily Rate
Spacious Home Near Zion - Pool & Pickleball Court!

Spacious Home Near Zion - Pool & Pickleball Court!

Entire Place • 5 bedrooms

$95,371
Revenue
52.6%
Occupancy
$483.09
Daily Rate
Zion Friends & Family Retreat - Hot Tub - Zion NP

Zion Friends & Family Retreat - Hot Tub - Zion NP

Entire Place • 4 bedrooms

$92,378
Revenue
54.7%
Occupancy
$417.90
Daily Rate
Zion Escape | Private SPA | Game room | Sleeps 20

Zion Escape | Private SPA | Game room | Sleeps 20

Entire Place • 7 bedrooms

$91,100
Revenue
65.5%
Occupancy
$321.11
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in La Verkin (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in La Verkin based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Zion'S Camp28$367,43429954.89/5.0
Tyler7$358,20613054.96/5.0
Meagan17$346,2708144.85/5.0
Red Sands5$289,2991874.79/5.0
Cohosting4$285,6093074.78/5.0
Evolve9$189,5975354.83/5.0
Evelyn3$149,3322204.99/5.0
Jamie4$147,9021644.96/5.0
Derrick1$123,8912074.91/5.0
Summer1$120,889695.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in La Verkin.

Dive Deeper: Advanced La Verkin STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for La Verkin. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

La Verkin Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for La Verkin

  • The La Verkin Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.3% of the 192 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in La Verkin, House properties are the most common (66.7%), reflecting the local real estate landscape.
  • Houses represent a significant 66.7% portion, catering likely to families or larger groups.
  • The presence of 6.3% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like apartment/condo (combined 4.7%) offer potential for unique stay experiences.

La Verkin Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for La Verkin

  • The dominant room capacity in La Verkin is 1 bedroom listings, making up 28.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 3 bedrooms properties represent 54.1% of the active Airbnb listings in La Verkin, indicating a high concentration in these sizes.
  • A significant 45.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in La Verkin.

La Verkin Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for La Verkin

  • The most common guest capacity trend in La Verkin vacation rentals is listings accommodating 8+ guests (35.9%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 4 guests dominate the La Verkin STR market, accounting for 59.9% of listings.
  • 53.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in La Verkin.
  • On average, properties in La Verkin are equipped to host 5.5 guests.

La Verkin Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for La Verkin

  • The most common availability pattern in La Verkin falls within the 91-180 days range, representing 35.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 51.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in La Verkin (37%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 51.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

La Verkin Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (55.9%)

1 Night

105 listings

55.9% of total

2 Nights (29.3%)

2 Nights

55 listings

29.3% of total

3 Nights (3.2%)

3 Nights

6 listings

3.2% of total

4-6 Nights (0.5%)

4-6 Nights

1 listings

0.5% of total

7-29 Nights (1.1%)

7-29 Nights

2 listings

1.1% of total

30+ Nights (10.1%)

30+ Nights

19 listings

10.1% of total

Key Insights

  • The most prevalent minimum stay requirement in La Verkin is 1 Night, adopted by 55.9% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (85.2%) of the La Verkin Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (10.1%) caters to monthly stays (30+ nights) in La Verkin, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 55.9% of La Verkin hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 10.1% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in La Verkin.

La Verkin Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

2 listings

1.1% of total

Flexible (11.6%)

Flexible

22 listings

11.6% of total

Moderate (35.8%)

Moderate

68 listings

35.8% of total

Firm (13.7%)

Firm

26 listings

13.7% of total

Strict (37.9%)

Strict

72 listings

37.9% of total

Cancellation Policy Insights for La Verkin

  • The prevailing Airbnb cancellation policy trend in La Verkin is Strict, used by 37.9% of listings.
  • A majority (51.6%) of hosts in La Verkin utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 37.9% market standard in La Verkin.
  • With 37.9% using Strict terms, this is a viable option in La Verkin, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in La Verkin.

La Verkin STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for La Verkin

  • The overall average booking lead time for vacation rentals in La Verkin is 52 days.
  • Guests book furthest in advance for stays during October (average 70 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 38 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (60 days avg.) sees the longest lead times, while Winter (43 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in La Verkin.
  • For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 70 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 60 days) to capture early planners.
  • Monitor your own booking lead times against these La Verkin averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in La Verkin (2025)

Amenity Prevalence

Amenity Insights for La Verkin

  • Essential amenities in La Verkin that guests expect include: Air conditioning, Wifi, Smoke alarm, Heating, Carbon monoxide alarm, TV, Fire extinguisher, Essentials, Free parking on premises. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hair dryer are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for La Verkin: Air conditioning, Wifi, Smoke alarm, Heating, Carbon monoxide alarm, TV, Fire extinguisher, Essentials, Free parking on premises.
  • Prioritize adding missing essentials: Heating, Carbon monoxide alarm, TV, Fire extinguisher, Essentials, Free parking on premises.
  • Consider adding popular differentiators like Hair dryer to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in La Verkin to stay competitive.

La Verkin Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for La Verkin

  • The typical guest profile for Airbnb in La Verkin consists of primarily domestic travelers (89%), often arriving from nearby Salt Lake City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 89.1% of guests.
  • Key international markets include United States (89.1%) and Canada (3.2%).
  • Top languages spoken are English (65.1%) followed by Spanish (12.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Salt Lake City and Los Angeles.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the La Verkin Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Springdale132$5,232$429.4349%
Hurricane646$3,943$303.1946%
Rockville22$3,622$410.8441%
Santa Clara258$3,274$369.6936%
Ivins99$3,256$332.6543%
Orderville242$3,192$293.0140%
Mesquite115$3,149$218.8949%
Duck Creek Village228$3,045$258.5741%
Washington698$2,900$252.1640%
Virgin101$2,771$267.8641%

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