Highland Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Utah, United States
Is Airbnb profitable in Highland in 2025? Explore comprehensive Airbnb analytics for Highland, Utah, United States to uncover income potential. This 2025 STR market report for Highland, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 29 active listings.
Whether you're considering an Airbnb investment in Highland, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Highland Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Highland Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Highland (2025)
Understanding the monthly revenue variations for Airbnb listings in Highland is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Highland is typically July, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Highland across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,477+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,469 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,070 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,170, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Highland
Highland Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Highland STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Highland:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 75% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 58%.
- Entry-level properties (Bottom 25%) average 36% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Highland
Average Daily Rate (ADR) Airbnb Trends in Highland (2025)
Effective short term rental pricing strategy in Highland involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Highland typically peaks in July and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $357+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $195 or more.
- Typical properties (Median) charge around $102 per night.
- Entry-level properties (Bottom 25%) earn around $73 per night.
Average Daily Rate (ADR) Trend by Month in Highland
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Airbnb Seasonality Analysis & Trends in Highland (2025)
Peak Season (July, December, January)
- Revenue averages $3,419 per month
- Occupancy rates average 60.6%
- Daily rates average $179
Shoulder Season
- Revenue averages $2,984 per month
- Occupancy maintains around 56.4%
- Daily rates hold near $184
Low Season (March, April, September)
- Revenue drops to average $2,538 per month
- Occupancy decreases to average 50.7%
- Daily rates adjust to average $183
Seasonality Insights for Highland
- The Airbnb seasonality in Highland shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Highland's highest earning potential, with monthly revenues capable of climbing to $3,610, occupancy reaching a high of 67.2%, and ADRs peaking at $196.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,177, occupancy could drop to 47.0%, and ADRs may adjust down to $165.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Highland.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Highland seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Highland (2025)
Exploring the top neighborhoods for short-term rentals in Highland? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Highland Glen Park | Beautiful park area with stunning views and plenty of outdoor activities. Perfect for families and travelers looking for nature and relaxation. | Highland Glen Park, Walking trails, Picnic areas, Fishing pond |
| Cascade Park | A scenic location with waterfalls and great hiking trails. Ideal for those who enjoy the outdoors and photography. | Cascade Falls, Hiking trails, Photography spots, Nature walks |
| Lone Peak | This area offers breathtaking views and access to the Lone Peak wilderness. Attracts outdoor enthusiasts and those wanting a serene mountain escape. | Lone Peak, Hiking, Wildlife viewing, Skiing in winter |
| Thanksgiving Point | A family-friendly destination featuring gardens, museums, and educational experiences. Great for families wanting to explore nature and culture. | Thanksgiving Point Gardens, Museum of Ancient Life, Dinosaur Museum, Farm Country |
| American Fork Canyon | A stunning canyon with beautiful scenery and recreational opportunities like hiking, camping, and fishing. Perfect for nature lovers. | American Fork Canyon, Hiking trails, Timpanogos Cave, Campgrounds |
| Highland City Center | The bustling center of Highland with shops, restaurants, and community events. Great for travelers looking for local experiences. | Highland City Park, Local shops, Restaurants, Community events |
| Alpine Loop Scenic Byway | A picturesque drive that showcases the natural beauty of the Wasatch Mountains. Ideal for tourists looking for scenic views and outdoor activities. | Alpine Loop, Scenic views, Wildflowers, Fall foliage |
| Battle Creek Falls | A popular hiking destination featuring a beautiful waterfall. A hit with hikers and families looking for an easy outdoor adventure. | Battle Creek Falls, Hiking trails, Picnic spots, Waterfall viewing |
Understanding Airbnb License Requirements & STR Laws in Highland (2025)
While Highland, Utah, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Highland to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Highland (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Highlandbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Moose & Bear Cabin at Timpanogos
Entire Place • 5 bedrooms
Highland Home Getaway
Entire Place • 5 bedrooms
Charming Winter Escape|Ski Close,Theater,Fireplace
Entire Place • 3 bedrooms
Luxury Home with Theater & Private Heated Pool
Entire Place • 6 bedrooms
Highland Hideaway, 2 King Beds, Space For Everyone
Entire Place • 5 bedrooms
Spacious 5 bedroom home in quiet neighborhood
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Highland (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Highland based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ethan | 1 | $157,982 | 45 | 4.93/5.0 |
| Ria | 1 | $84,403 | 38 | 5.00/5.0 |
| Amber | 1 | $52,210 | 17 | 4.94/5.0 |
| Cindy | 1 | $50,609 | 11 | 5.00/5.0 |
| Weston | 1 | $47,561 | 85 | 4.94/5.0 |
| Erich | 1 | $40,152 | 31 | 4.97/5.0 |
| Lisa | 1 | $40,085 | 141 | 4.97/5.0 |
| Cindi | 1 | $38,892 | 32 | 5.00/5.0 |
| Audrey | 1 | $32,342 | 364 | 4.91/5.0 |
| Mike | 1 | $28,843 | 20 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Highland.
Dive Deeper: Advanced Highland STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Highland. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHighland Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Highland
- The Highland Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.1% of the 29 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Highland, House properties are the most common (44.8%), reflecting the local real estate landscape.
- Houses represent a significant 44.8% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique (combined 3.4%) offer potential for unique stay experiences.
Highland Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Highland
- The dominant room capacity in Highland is 3 bedrooms listings, making up 27.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 48.3% of the active Airbnb listings in Highland, indicating a high concentration in these sizes.
- A significant 51.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Highland.
Highland Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Highland
- The most common guest capacity trend in Highland vacation rentals is listings accommodating 8+ guests (44.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Highland STR market, accounting for 62.0% of listings.
- 65.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Highland.
- On average, properties in Highland are equipped to host 5.7 guests.
Highland Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Highland
- The most common availability pattern in Highland falls within the 91-180 days range, representing 48.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 44.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Highland (44.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 55.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Highland Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
31% of total
2 Nights
7 listings
24.1% of total
3 Nights
2 listings
6.9% of total
4-6 Nights
7 listings
24.1% of total
7-29 Nights
2 listings
6.9% of total
30+ Nights
2 listings
6.9% of total
Key Insights
- The most prevalent minimum stay requirement in Highland is 1 Night, adopted by 31% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 31% of Highland hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Highland.
Highland Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
25.9% of total
Moderate
9 listings
33.3% of total
Firm
7 listings
25.9% of total
Strict
4 listings
14.8% of total
Cancellation Policy Insights for Highland
- The prevailing Airbnb cancellation policy trend in Highland is Moderate, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (59.2%) and stricter (40.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 33.3% market standard in Highland.
- Using a Strict policy might deter some guests, as only 14.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Highland.
Highland STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Highland
- The overall average booking lead time for vacation rentals in Highland is 39 days.
- Guests book furthest in advance for stays during December (average 59 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (50 days avg.) sees the longest lead times, while Fall (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Highland.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 59 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 50 days) to capture early planners.
- Monitor your own booking lead times against these Highland averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Highland (2025)
Amenity Prevalence
Amenity Insights for Highland
- Essential amenities in Highland that guests expect include: Wifi, Smoke alarm, Fire extinguisher, Hot water, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Carbon monoxide alarm, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Highland: Wifi, Smoke alarm, Fire extinguisher, Hot water, TV.
- Prioritize adding missing essentials: Fire extinguisher, Hot water, TV.
- Consider adding popular differentiators like Essentials or Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Highland to stay competitive.
Highland Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Highland
- The typical guest profile for Airbnb in Highland consists of primarily domestic travelers (96%), often arriving from nearby St. George, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.2% of guests.
- Key international markets include United States (96.2%) and Canada (1.2%).
- Top languages spoken are English (69.5%) followed by Spanish (17.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from St. George and Meridian.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Highland Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sundance | 70 | $6,118 | $792.91 | 34% |
| Alta | 38 | $5,973 | $961.56 | 35% |
| Daniel | 13 | $5,206 | $631.66 | 35% |
| Brighton | 142 | $4,041 | $474.91 | 37% |
| Park City | 3,652 | $4,023 | $590.67 | 34% |
| Coalville | 35 | $3,818 | $453.13 | 38% |
| Hideout | 74 | $3,758 | $387.99 | 39% |
| Huntsville | 78 | $3,509 | $387.46 | 36% |
| Francis | 12 | $3,439 | $399.04 | 37% |
| Heber City | 194 | $3,399 | $413.08 | 36% |