Herriman Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Utah, United States
Is Airbnb profitable in Herriman in 2025? Explore comprehensive Airbnb analytics for Herriman, Utah, United States to uncover income potential. This 2025 STR market report for Herriman, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 61 active listings.
Whether you're considering an Airbnb investment in Herriman, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Herriman Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Herriman Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Herriman (2025)
Understanding the monthly revenue variations for Airbnb listings in Herriman is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Herriman is typically June, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Herriman across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,524+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,787 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,805 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,125, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Herriman
Herriman Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Herriman STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Herriman:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Herriman
Average Daily Rate (ADR) Airbnb Trends in Herriman (2025)
Effective short term rental pricing strategy in Herriman involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Herriman typically peaks in February and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $263+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $169 or more.
- Typical properties (Median) charge around $120 per night.
- Entry-level properties (Bottom 25%) earn around $82 per night.
Average Daily Rate (ADR) Trend by Month in Herriman
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Airbnb Seasonality Analysis & Trends in Herriman (2025)
Peak Season (June, July, May)
- Revenue averages $2,863 per month
- Occupancy rates average 54.0%
- Daily rates average $138
Shoulder Season
- Revenue averages $2,114 per month
- Occupancy maintains around 49.0%
- Daily rates hold near $140
Low Season (January, March, November)
- Revenue drops to average $1,733 per month
- Occupancy decreases to average 45.0%
- Daily rates adjust to average $143
Seasonality Insights for Herriman
- The Airbnb seasonality in Herriman shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Herriman's highest earning potential, with monthly revenues capable of climbing to $3,110, occupancy reaching a high of 62.5%, and ADRs peaking at $145.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,688, occupancy could drop to 40.4%, and ADRs may adjust down to $136.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Herriman.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Herriman seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Herriman (2025)
Exploring the top neighborhoods for short-term rentals in Herriman? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sundance | A popular location known for its beautiful mountain scenery and access to ski resorts in the winter. Ideal for travelers looking for a scenic retreat and outdoor activities. | Sundance Mountain Resort, Provo Canyon, Horseback Riding, Nature Trails, Art Classes |
| Butterfield Park | A family-friendly neighborhood with parks and good schools, appealing to families and those looking for long-term stays. | Butterfield Park, Herriman Towne Center, Salt Lake County Library, Herriman Historical Society |
| Mountain View Village | A vibrant community hub with shopping, dining, and entertainment options, perfect for visitors who enjoy modern amenities. | Mountain View Village Shopping Center, Restaurants, Movie Theaters, Community Events |
| Eagle Mountain | A growing area with stunning views and outdoor recreational opportunities, attracting nature lovers and adventure travelers. | Eagle Mountain State Park, Hiking Trails, Fishing Spots, Camping Areas |
| Herriman City Park | A spacious park area that hosts events and offers sports facilities, making it appealing for families and event-goers. | Herriman City Park, Outdoor Sports, Community Events, Walking Trails |
| Rose Canyon | A serene residential area with gorgeous views, great for those looking to escape the hustle and bustle. | Canyons, Hiking Trails, Wildlife Viewing, Peaceful Environment |
| Riverton | Close proximity to Herriman with easy access to city amenities, making it attractive for visitors looking for convenience. | Riverton Library, Parks, Shopping Centers, Dining Options |
| South Jordan | Just north of Herriman, this area offers a blend of suburban comfort and urban convenience, appealing to a wide range of visitors. | The District Shopping Center, South Jordan Library, Parks, Entertainment Venues |
Understanding Airbnb License Requirements & STR Laws in Herriman (2025)
While Herriman, Utah, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Herriman to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Herriman (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Herrimanbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Modern, beautiful home in Herriman
Entire Place • 3 bedrooms
Newly Built Home in Herriman
Entire Place • 4 bedrooms
Perfect pet and kid friendly home 15 min from Slc!
Entire Place • 4 bedrooms
Modern Farmhouse in Herriman w/ Mountain Views!
Entire Place • 6 bedrooms
Rooftop Patio | Kids Playroom | Air Hockey Table!
Entire Place • 4 bedrooms
Sleeps 10+ In the middle of SLC & Provo w/ Pool!
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Herriman (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Herriman based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Soleil | 10 | $163,393 | 385 | 4.83/5.0 |
| Jennifer | 2 | $59,538 | 29 | 4.96/5.0 |
| Ann | 1 | $55,724 | 9 | 5.00/5.0 |
| Brynn | 1 | $53,015 | 66 | 4.94/5.0 |
| Corbin | 2 | $50,737 | 22 | 2.50/5.0 |
| Liz | 1 | $47,079 | 38 | 4.82/5.0 |
| Evolve | 1 | $43,909 | 5 | 5.00/5.0 |
| Host #59747465 | 1 | $40,807 | 9 | 4.44/5.0 |
| Douglas | 1 | $40,556 | 38 | 4.89/5.0 |
| Allison | 1 | $39,255 | 24 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Herriman.
Dive Deeper: Advanced Herriman STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Herriman. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHerriman Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Herriman
- The Herriman Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.2% of the 61 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Herriman, House properties are the most common (54.1%), reflecting the local real estate landscape.
- Houses represent a significant 54.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.3%) offer potential for unique stay experiences.
Herriman Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Herriman
- The dominant room capacity in Herriman is 3 bedrooms listings, making up 26.2% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 49.2% of the active Airbnb listings in Herriman, indicating a high concentration in these sizes.
- A significant 49.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Herriman.
Herriman Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Herriman
- The most common guest capacity trend in Herriman vacation rentals is listings accommodating 8+ guests (31.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 5 guests dominate the Herriman STR market, accounting for 49.1% of listings.
- 47.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Herriman.
- On average, properties in Herriman are equipped to host 5.1 guests.
Herriman Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Herriman
- The most common availability pattern in Herriman falls within the 271-366 days range, representing 36.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 64.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Herriman (31.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 37.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Herriman Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
25% of total
2 Nights
7 listings
13.5% of total
3 Nights
17 listings
32.7% of total
4-6 Nights
3 listings
5.8% of total
7-29 Nights
5 listings
9.6% of total
30+ Nights
7 listings
13.5% of total
Key Insights
- The most prevalent minimum stay requirement in Herriman is 3 Nights, adopted by 32.7% of listings. This highlights the market's preference for longer commitments.
- A significant segment (13.5%) caters to monthly stays (30+ nights) in Herriman, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 32.7% of Herriman hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 13.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Herriman.
Herriman Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
10 listings
19.2% of total
Moderate
10 listings
19.2% of total
Firm
12 listings
23.1% of total
Strict
20 listings
38.5% of total
Cancellation Policy Insights for Herriman
- The prevailing Airbnb cancellation policy trend in Herriman is Strict, used by 38.5% of listings.
- A majority (61.6%) of hosts in Herriman utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 38.5% market standard in Herriman.
- With 38.5% using Strict terms, this is a viable option in Herriman, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Herriman.
Herriman STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Herriman
- The overall average booking lead time for vacation rentals in Herriman is 39 days.
- Guests book furthest in advance for stays during June (average 75 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (58 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Herriman.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 75 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 58 days) to capture early planners.
- Monitor your own booking lead times against these Herriman averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Herriman (2025)
Amenity Prevalence
Amenity Insights for Herriman
- Essential amenities in Herriman that guests expect include: Wifi, Smoke alarm, Heating, TV, Air conditioning, Kitchen, Hot water, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Herriman: Wifi, Smoke alarm, Heating, TV, Air conditioning, Kitchen, Hot water, Free parking on premises.
- Prioritize adding missing essentials: Kitchen, Hot water, Free parking on premises.
- Consider adding popular differentiators like Washer or Dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Herriman to stay competitive.
Herriman Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Herriman
- The typical guest profile for Airbnb in Herriman consists of primarily domestic travelers (95%), often arriving from nearby Salt Lake City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.7% of guests.
- Key international markets include United States (94.7%) and United Kingdom (1%).
- Top languages spoken are English (71.4%) followed by Spanish (15.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Salt Lake City and Las Vegas.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Herriman Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sundance | 70 | $6,118 | $792.91 | 34% |
| Alta | 38 | $5,973 | $961.56 | 35% |
| Daniel | 13 | $5,206 | $631.66 | 35% |
| Brighton | 142 | $4,041 | $474.91 | 37% |
| Park City | 3,652 | $4,023 | $590.67 | 34% |
| Coalville | 35 | $3,818 | $453.13 | 38% |
| Hideout | 74 | $3,758 | $387.99 | 39% |
| Huntsville | 78 | $3,509 | $387.46 | 36% |
| Francis | 12 | $3,439 | $399.04 | 37% |
| Heber City | 194 | $3,399 | $413.08 | 36% |