Airbnb Market Analytics, Statistics and Data in Heber City, Utah, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Heber City? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Heber City:
How much do Airbnb hosts make on average per month in Heber City?
The short-term rental market in Heber City shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,716 per month
- Strong performing properties (top 25%) make $6,527 or more
- Best-in-class properties (top 10%) achieve $10,579+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,857
Revenue Variations by Month
Occupancy Rates Throughout the Year in Heber City
The market in Heber City shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 33% occupancy rates
- Strong performing properties (top 25%) achieve 57% or higher
- Best-in-class properties (top 10%) reach 75%+occupancy
- Entry-level properties (bottom 25%) average around 18%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Heber City
Daily rates in Heber City vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $326 per night
- Strong performing properties (top 25%) secure $486 or more
- Best-in-class properties (top 10%) pull in $781+ per night
- Entry-level properties (bottom 25%) earn around $218
Daily Rate Variations by Month
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Seasonality patterns in Heber City
Peak Season (March, January, February)
- Revenue peaks at $7472.19 per month
- Occupancy rates reach 50.83%
- Daily rates average $633.52
Shoulder Season
- Revenue averages $5498.73 per month
- Occupancy maintains 38.24%
- Daily rates hold at $447.26
Low Season (August, November, September)
- Revenue drops to $3216.83 per month
- Occupancy decreases to 31.07%
- Daily rates adjust to $384.02
Is it still profitable to do Airbnb in Heber City in 2025?
Yes! Heber City demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 38% and strong monthly revenue averaging $5499 and The market's 191 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Heber City
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Heber Valley | A picturesque area surrounded by mountains and lakes, offering year-round outdoor activities, making it attractive to tourists looking for nature escapes. | Wasatch Mountain State Park, Provo River, Deer Creek Reservoir, Heber Valley Historic Railroad, Fishing at Strawberry Reservoir |
| Midway | Known for its Swiss heritage and hot springs, Midway is a charming town that draws visitors seeking relaxation and wellness, alongside outdoor adventures. | Homestead Crater, Midway Art Festival, Heidi's Swiss Bakery, Wasatch Mountain State Park, Fishing and boating at Deer Creek Reservoir |
| Park City | Just a short drive away, Park City is famous for its ski resorts and the Sundance Film Festival, making it a prime destination for both winter sports enthusiasts and cultural events. | Park City Mountain Resort, Deer Valley Resort, Historic Main Street, Sundance Film Festival, Park City Arts Festival |
| Jordanelle State Park | Offering stunning views and water activities, this area attracts tourists looking for fun on the water as well as hiking and biking trails. | Jordanelle Reservoir, Hiking and biking trails, Picnic areas, Fishing, Water sports like kayaking and paddleboarding |
| Heber City Historic District | Rich in history and local culture, this area showcases the charm of small-town life in Utah, appealing to those interested in the local heritage and community events. | Heber City Depot, Wasatch County Library, Heber City Main Street, Local shops and restaurants, Heber Valley Artisan Cheese |
| Strawberry Reservoir | A beautiful fishing and recreation area, attracting visitors looking for outdoor adventures and the chance to connect with nature. | Fishing and boating, Camping areas, Four-wheeling trails, Picnic areas, Wildlife watching |
| Deer Creek State Park | Known for its scenic beauty and recreational opportunities, Deer Creek State Park is ideal for those seeking a mix of water activities and mountain views. | Deer Creek Reservoir, Camping, Nature trails, Water sports, Wildlife trails |
| Lake Creek | A serene area featuring beautiful landscapes and hiking opportunities, ideal for travelers seeking peace and tranquility amid nature. | Hiking trails, Photography spots, Wildflower views, Wildlife viewing, Access to nearby lakes |
Do you need a license for Airbnb in Heber City?
We recommend checking directly with Heber City's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Heber City
Deer Valley Luxury Home Ski Out/Hot Tub Views!
Entire Place • 6 bedrooms
Deer Valley Ski | Yoga Room | Theater Room | Hot T
Entire Place • 5 bedrooms
Timber Moose Lodge - America’s Biggest Log Cabin
Entire Place • 13 bedrooms
Luxury Heber Home- Minutes from Park City
Entire Place • 6 bedrooms
Silver Springs Lodge in the Heber Valley
Entire Place • 10 bedrooms
New Heber Retreat 7 bed Sleeps 18, Pickleball, Spa
Entire Place • 7 bedrooms
Top Performing Professional Hosts in Heber City
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jaunt Vacation Rentals | 3 | $532,324 | 45 | 4.75/5.0 |
| Mark | 4 | $449,801 | 287 | 4.99/5.0 |
| Casago | 3 | $394,234 | 32 | 4.91/5.0 |
| Evolve | 9 | $392,747 | 156 | 4.81/5.0 |
| Park City Rental Properties | 9 | $336,303 | 36 | 2.17/5.0 |
| Jorge | 6 | $253,813 | 36 | 4.95/5.0 |
| 9801962 | 1 | $247,422 | 1 | 0.00/5.0 |
| Michele | 1 | $236,150 | 24 | 4.92/5.0 |
| Moose Management | 13 | $217,435 | 68 | 2.16/5.0 |
| Dori | 7 | $203,056 | 50 | 2.06/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Heber City
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (98.4%), with house and apartment & condo properties comprising 93.2% of inventory
- Untapped potential in outdoor & mobile, others, boutique & hotels segments (6.8% combined)
Room Capacity Distribution
Analysis of 191 properties in Heber City shows that 4 bedrooms properties are most prevalent, making up 32.5% of the market. The market tends to favor larger properties, with 4 bedrooms and 3 bedrooms together representing 58.1% of all listings.
Key Insights
- Most common: 4 bedrooms (32.5%)
- Least common: 1 bedroom (7.3%)
- Market concentration: 58.1% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 191 properties in Heber City reveals that 8+ guests properties dominate the market, representing 65.4% of all listings. The average property accommodates 7.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 82.2% of the market.
Key Insights
- Most common capacity: 8+ guests (65.4% of market)
- Least common capacity: 3 guests (1% of market)
- Average guest capacity: 7.0 guests per property
- Market concentration: 82.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 191 properties in Heber City, the most common availability pattern is 271-366 days (55% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (38.2% of properties).
Key Insights
- Most common availability window: 271-366 days (55%)
- Most common booking duration: 31-90 days (38.2%)
- Properties with high availability (180+ days): 81.2%
- Properties with long-term bookings (180+ days): 19.9%
Minimum Stay Distributions
1 Night
17 listings
9.5% of total
2 Nights
59 listings
33% of total
3 Nights
52 listings
29.1% of total
4-6 Nights
21 listings
11.7% of total
7-29 Nights
3 listings
1.7% of total
30+ Nights
27 listings
15.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 42.5%
- Mid-length stays (4-6 nights) represent 11.7% of listings
- Monthly+ stays (15.1%) suggest a stable extended-stay market
- High market flexibility with 71.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
13 listings
8.9% of total
Super Strict 60 Days
9 listings
6.2% of total
Flexible
16 listings
11% of total
Moderate
17 listings
11.6% of total
Firm
34 listings
23.3% of total
Strict
57 listings
39% of total
Key Insights
- Strict is the preferred policy at 39.0% of listings
- Stricter policies (Firm & Strict) dominate at 62.3% of the market
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 6.2% of listings
Recommendations
- The market supports stricter policies, with 62.3% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Mar, Dec, Jan, averaging 75 days
- Shortest booking windows are in May, Aug, Sep, averaging 43 days
- Winter shows the longest average booking window at 72 days, while Fall has the shortest at 47 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 72 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during May-Sep when lead times are shortest
Popular Airbnb Amenities in Heber City
Every property in Heber City comes standard with Wifi, and TV. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 96.9% of total guests, indicating a dominant local market share.
- Primary international markets: Mexico (0.7%) and Canada (0.7%)
- English is the top language at 77.2%, followed by Spanish (15.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.1%
Recommendations
- Target marketing campaigns for Salt Lake City and New York markets
- Develop localized content for Mexico and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Heber City. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Sundance | 68 | $5,977 | $768.70 | 35% |
| Daniel | 13 | $5,861 | $706.38 | 33% |
| Alta | 39 | $5,699 | $946.13 | 36% |
| Alpine | 10 | $5,248 | $315.52 | 53% |
| Francis | 11 | $4,122 | $418.14 | 41% |
| Brighton | 147 | $3,987 | $458.64 | 37% |
| Coalville | 35 | $3,776 | $436.64 | 38% |
| Park City | 3,833 | $3,710 | $573.70 | 35% |
| Bluffdale | 28 | $3,650 | $253.89 | 48% |
| Hideout | 70 | $3,520 | $390.99 | 36% |
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