Heber City Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Utah, United States
Is Airbnb profitable in Heber City in 2025? Explore comprehensive Airbnb analytics for Heber City, Utah, United States to uncover income potential. This 2025 STR market report for Heber City, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 194 active listings.
Whether you're considering an Airbnb investment in Heber City, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Heber City Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Heber City Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Heber City (2025)
Understanding the monthly revenue variations for Airbnb listings in Heber City is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Heber City is typically January, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Heber City across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,201+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,415 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,743 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,851, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Heber City
Heber City Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Heber City STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Heber City:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Heber City
Average Daily Rate (ADR) Airbnb Trends in Heber City (2025)
Effective short term rental pricing strategy in Heber City involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Heber City typically peaks in January and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $776+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $511 or more.
- Typical properties (Median) charge around $344 per night.
- Entry-level properties (Bottom 25%) earn around $228 per night.
Average Daily Rate (ADR) Trend by Month in Heber City
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Airbnb Seasonality Analysis & Trends in Heber City (2025)
Peak Season (January, February, December)
- Revenue averages $7,734 per month
- Occupancy rates average 43.7%
- Daily rates average $596
Shoulder Season
- Revenue averages $5,191 per month
- Occupancy maintains around 38.3%
- Daily rates hold near $423
Low Season (September, October, November)
- Revenue drops to average $2,965 per month
- Occupancy decreases to average 30.9%
- Daily rates adjust to average $375
Seasonality Insights for Heber City
- The Airbnb seasonality in Heber City shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Heber City's highest earning potential, with monthly revenues capable of climbing to $7,878, occupancy reaching a high of 49.5%, and ADRs peaking at $614.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,773, occupancy could drop to 29.2%, and ADRs may adjust down to $373.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Heber City.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Heber City seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Heber City (2025)
Exploring the top neighborhoods for short-term rentals in Heber City? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Heber Valley | Scenic valley known for its outdoor recreational activities including skiing, hiking, and mountain biking. Ideal for tourists looking for adventure and natural beauty. | Deer Valley Resort, Heber Valley Railroad, Wasatch Mountain State Park, Jordanelle Reservoir, Midway Swiss Days |
| Midway | Charming small town with beautiful landscapes, hot springs, and a rich Swiss heritage. Popular among families and couples seeking a relaxing getaway. | Homestead Crater, Zermatt Resort, Midway Art Festival, The Swiss-Style Village, Heber Valley Artisan Cheese |
| Park City | Famous ski resort town known for its winter sports and Sundance Film Festival. A top choice for affluent travelers and ski enthusiasts. | Park City Mountain Resort, Main Street, Sundance Film Festival, Deer Valley Resort, Utah Olympic Park |
| Deer Creek Reservoir | A popular spot for water sports, fishing, and picnicking. Attracts outdoor lovers and families looking to enjoy lake activities. | Deer Creek State Park, Boat rentals, Fishing spots, Picnic areas, Campgrounds |
| Timpanogos Cave National Monument | Known for its stunning cave formations and hiking trails. Great for tourists interested in geology and nature exploration. | Timpanogos Cave, Hiking trails, Guided cave tours, Scenic views, Wildlife viewing |
| Heber City Park | A lovely local park that hosts community events and offers recreational facilities. Attracts families and those looking for a bit of nature in the city. | Playgrounds, Sports fields, Walking trails, Picnic areas, Community events |
| Cascade Springs | A beautiful natural spring area that features walking paths and stunning views of the springs. Ideal for nature enthusiasts and photographers. | Nature trails, Spring views, Photography opportunities, Wildlife, Scenic spots |
| Wasatch Back | The surrounding mountainous region offers year-round outdoor activities from skiing in the winter to hiking and biking in the summer. Great for adventure seekers. | Snowbird, Alta Ski Area, Mountain biking trails, Hiking trails, Scenic byways |
Understanding Airbnb License Requirements & STR Laws in Heber City (2025)
While Heber City, Utah, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Heber City to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Heber City (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Heber Citybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Deer Valley Luxury Home Ski Out/Hot Tub Views!
Entire Place • 6 bedrooms
Deer Valley Ski | Yoga Room | Theater Room | Hot T
Entire Place • 5 bedrooms
Luxury Heber Home- Minutes from Park City
Entire Place • 6 bedrooms
New Heber Retreat 7 bed Sleeps 18, Pickleball, Spa
Entire Place • 7 bedrooms
Silver Springs Lodge in the Heber Valley
Entire Place • 10 bedrooms
*NEW* Luxury 5 Bd Jordanelle & Deer Valley Views.
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Heber City (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Heber City based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mark | 4 | $456,707 | 287 | 4.99/5.0 |
| Park City Rental Properties | 11 | $443,728 | 29 | 1.32/5.0 |
| Jaunt Vacation Rentals | 3 | $375,016 | 45 | 4.75/5.0 |
| Casago | 3 | $370,343 | 32 | 4.91/5.0 |
| Evolve | 8 | $343,342 | 150 | 4.83/5.0 |
| Moose Management | 13 | $218,476 | 68 | 2.16/5.0 |
| Mountain West Vacation Rentals | 7 | $217,842 | 27 | 1.99/5.0 |
| Dori | 7 | $212,809 | 50 | 2.06/5.0 |
| Michele | 1 | $210,830 | 24 | 4.92/5.0 |
| Shad | 1 | $200,697 | 33 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Heber City.
Dive Deeper: Advanced Heber City STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Heber City. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHeber City Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Heber City
- The Heber City Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.5% of the 194 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Heber City, House properties are the most common (59.8%), reflecting the local real estate landscape.
- Houses represent a significant 59.8% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, others, hotel/boutique (combined 6.2%) offer potential for unique stay experiences.
Heber City Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Heber City
- The dominant room capacity in Heber City is 4 bedrooms listings, making up 34% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 3 bedrooms properties represent 59.8% of the active Airbnb listings in Heber City, indicating a high concentration in these sizes.
- A significant 72.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Heber City.
Heber City Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Heber City
- The most common guest capacity trend in Heber City vacation rentals is listings accommodating 8+ guests (66.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Heber City STR market, accounting for 82.5% of listings.
- 84.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Heber City.
- On average, properties in Heber City are equipped to host 7.0 guests.
Heber City Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Heber City
- The most common availability pattern in Heber City falls within the 271-366 days range, representing 57.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Heber City (39.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Heber City Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
7.7% of total
2 Nights
51 listings
27.9% of total
3 Nights
42 listings
23% of total
4-6 Nights
14 listings
7.7% of total
30+ Nights
62 listings
33.9% of total
Key Insights
- The most prevalent minimum stay requirement in Heber City is 30+ Nights, adopted by 33.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (33.9%) caters to monthly stays (30+ nights) in Heber City, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 33.9% of Heber City hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 7.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 33.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Heber City.
Heber City Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
13 listings
9.1% of total
Super Strict 60 Days
8 listings
5.6% of total
Flexible
15 listings
10.5% of total
Moderate
18 listings
12.6% of total
Firm
36 listings
25.2% of total
Strict
53 listings
37.1% of total
Cancellation Policy Insights for Heber City
- The prevailing Airbnb cancellation policy trend in Heber City is Strict, used by 37.1% of listings.
- A majority (62.3%) of hosts in Heber City utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 37.1% market standard in Heber City.
- With 37.1% using Strict terms, this is a viable option in Heber City, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Heber City.
Heber City STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Heber City
- The overall average booking lead time for vacation rentals in Heber City is 62 days.
- Guests book furthest in advance for stays during March (average 75 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 41 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (72 days avg.) sees the longest lead times, while Fall (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Heber City.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 75 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 72 days) to capture early planners.
- Monitor your own booking lead times against these Heber City averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Heber City (2025)
Amenity Prevalence
Amenity Insights for Heber City
- Essential amenities in Heber City that guests expect include: TV, Wifi, Air conditioning, Kitchen, Heating, Smoke alarm, Free parking on premises, Carbon monoxide alarm, Hot water, Washer. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Heber City: TV, Wifi, Air conditioning, Kitchen, Heating, Smoke alarm, Free parking on premises, Carbon monoxide alarm, Hot water, Washer.
- Prioritize adding missing essentials: Air conditioning, Kitchen, Heating, Smoke alarm, Free parking on premises, Carbon monoxide alarm, Hot water, Washer.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Heber City to stay competitive.
Heber City Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Heber City
- The typical guest profile for Airbnb in Heber City consists of primarily domestic travelers (96%), often arriving from nearby Salt Lake City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.2% of guests.
- Key international markets include United States (96.2%) and Canada (1%).
- Top languages spoken are English (69.7%) followed by Spanish (14.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Salt Lake City and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Heber City Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sundance | 70 | $6,118 | $792.91 | 34% |
| Alta | 38 | $5,973 | $961.56 | 35% |
| Daniel | 13 | $5,206 | $631.66 | 35% |
| Brighton | 142 | $4,041 | $474.91 | 37% |
| Park City | 3,652 | $4,023 | $590.67 | 34% |
| Coalville | 35 | $3,818 | $453.13 | 38% |
| Hideout | 74 | $3,758 | $387.99 | 39% |
| Huntsville | 78 | $3,509 | $387.46 | 36% |
| Francis | 12 | $3,439 | $399.04 | 37% |
| Bluffdale | 31 | $3,044 | $241.29 | 48% |