Airbnb Market Analytics, Statistics and Data in Heber, Utah, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Heber? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Heber:
How much do Airbnb hosts make on average per month in Heber?
The short-term rental market in Heber shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,648 per month
- Strong performing properties (top 25%) make $4,741 or more
- Best-in-class properties (top 10%) achieve $8,272+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,526
Revenue Variations by Month
Occupancy Rates Throughout the Year in Heber
The market in Heber shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 37% occupancy rates
- Strong performing properties (top 25%) achieve 53% or higher
- Best-in-class properties (top 10%) reach 74%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Heber
Daily rates in Heber vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $212 per night
- Strong performing properties (top 25%) secure $338 or more
- Best-in-class properties (top 10%) pull in $519+ per night
- Entry-level properties (bottom 25%) earn around $128
Daily Rate Variations by Month
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Seasonality patterns in Heber
Peak Season (July, June, February)
- Revenue peaks at $4728.27 per month
- Occupancy rates reach 56.36%
- Daily rates average $332.00
Shoulder Season
- Revenue averages $3759.19 per month
- Occupancy maintains 39.64%
- Daily rates hold at $271.06
Low Season (October, November, September)
- Revenue drops to $2697.51 per month
- Occupancy decreases to 29.30%
- Daily rates adjust to $243.85
Is it still profitable to do Airbnb in Heber in 2025?
Yes! Heber demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 40% and strong monthly revenue averaging $3759 and The market's 106 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (leaf-peepers, wine tourists, cultural festival attendees, solo travelers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Heber
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Heber Valley | Scenic valley known for its stunning mountain views and outdoor recreational activities. Popular with families and tourists looking for a peaceful retreat close to nature and adventure. | Deer Creek Reservoir, Wasatch Mountain State Park, Heber Valley Railroad, Homestead Crater, Heber City Park |
| Park City | World-renowned ski resort town that attracts visitors year-round for skiing, mountain biking, and cultural events. Ideal for investors looking for high seasonal rental demand. | Park City Mountain Resort, Historic Main Street, Deer Valley Resort, Sundance Film Festival, Utah Olympic Park |
| Midway | Quaint town known for its Swiss heritage and outdoor activities. It's popular for winter sports and summer hiking, making it a year-round destination. | Homestead Crater, Midway Adventure Company, Zermatt Resort, Wasatch Mountain State Park, Midway Rainbow Reservoir |
| Provo | Growing college town with a vibrant culture and business opportunities. Provo attracts both students and young professionals looking for short-term rentals. | Brigham Young University, Provo River, Rock Canyon, Provo City Center Temple, The Covey Center for the Arts |
| Orem | Adjacent to Provo, Orem offers family-friendly neighborhoods and is popular among those looking for budget-friendly alternatives to nearby Park City. | Orem's City Park, Utah Valley University, Provo City Library, SCERA Center for the Arts, Mount Timpanogos Park |
| Sundance | Famous for its film festival, Sundance is a hidden gem in the mountains that draws visitors interested in arts and nature, providing great rental opportunities nearby. | Sundance Mountain Resort, Robert Redford’s Sundance Film Festival, Hiking and biking trails, Art galleries, Outdoor concerts |
| Salt Lake City | The capital city of Utah, it serves as a major hub for business and tourism, making it an attractive location for engaging short-term rentals year-round. | Temple Square, Natural History Museum of Utah, Hogle Zoo, Red Butte Garden, Salt Lake City Public Market |
| Timpanogos Cave National Monument | A unique natural attraction that brings outdoor enthusiasts and tourists looking for stunning landscapes and cave exploration experiences. | Timpanogos Cave, Long trails with spectacular views, Wildlife viewing, Picnic areas, Educational tours |
Do you need a license for Airbnb in Heber?
We recommend checking directly with Heber's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Heber
Mountain View, Pickleball Court- Sleeps 28-Hot Tub
Entire Place • 6 bedrooms
Large Luxury Home with incredible views!
Entire Place • 8 bedrooms
Family Retreat, Hot Tub, Kids Play Area, Pets
Entire Place • 6 bedrooms
Heber Heights 8BD/ Sauna/ Firepit/ 6.5B/ Hot tub
Entire Place • 8 bedrooms
Ski Park City- Sleeps 18, Theater Room, Hot Tub
Entire Place • 5 bedrooms
Mountains and Horses and Deer, Oh My!
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Heber
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jeff | 7 | $442,653 | 225 | 4.26/5.0 |
| Michele | 1 | $121,669 | 114 | 4.76/5.0 |
| Becky | 1 | $119,151 | 11 | 5.00/5.0 |
| Airdream | 1 | $116,958 | 83 | 5.00/5.0 |
| Rudolph | 1 | $112,070 | 52 | 4.90/5.0 |
| Belinda | 4 | $111,177 | 132 | 4.93/5.0 |
| Steve And Paige | 9 | $110,510 | 210 | 4.97/5.0 |
| Edwin | 1 | $109,654 | 11 | 4.91/5.0 |
| Pmi | 1 | $102,884 | 12 | 5.00/5.0 |
| Matthew | 2 | $102,253 | 13 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Heber
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (88.7%), with house and apartment & condo properties comprising 85.9% of inventory
- Untapped potential in outdoor & mobile, unique stays segments (1.8% combined)
Room Capacity Distribution
Analysis of 106 properties in Heber shows that 5+ bedrooms properties are most prevalent, making up 27.4% of the market. The market tends to favor larger properties, with 5+ bedrooms and 2 bedrooms together representing 50.0% of all listings.
Key Insights
- Most common: 5+ bedrooms (27.4%)
- Least common: 1 bedroom (8.5%)
- Market concentration: 50.0% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 106 properties in Heber reveals that 8+ guests properties dominate the market, representing 53.8% of all listings. The average property accommodates 6.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 69.8% of the market.
Key Insights
- Most common capacity: 8+ guests (53.8% of market)
- Least common capacity: 1 guest (0.9% of market)
- Average guest capacity: 6.0 guests per property
- Market concentration: 69.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 106 properties in Heber, the most common availability pattern is 271-366 days (35.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (32.1% of properties).
Key Insights
- Most common availability window: 271-366 days (35.8%)
- Most common booking duration: 91-180 days (32.1%)
- Properties with high availability (180+ days): 68.9%
- Properties with long-term bookings (180+ days): 32.1%
Minimum Stay Distributions
1 Night
25 listings
26.3% of total
2 Nights
47 listings
49.5% of total
3 Nights
15 listings
15.8% of total
4-6 Nights
1 listings
1.1% of total
7-29 Nights
1 listings
1.1% of total
30+ Nights
6 listings
6.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 75.8%
- Mid-length stays (4-6 nights) represent 1.1% of listings
- Monthly+ stays (6.3%) suggest a stable extended-stay market
- High market flexibility with 91.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
1.1% of total
Flexible
17 listings
18.5% of total
Moderate
29 listings
31.5% of total
Firm
24 listings
26.1% of total
Strict
21 listings
22.8% of total
Key Insights
- Moderate is the preferred policy at 31.5% of listings
- The market shows a balanced distribution between guest-friendly (50.0%) and strict (48.9%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 1.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, Mar, averaging 89 days
- Shortest booking windows are in Oct, Apr, Sep, averaging 41 days
- Summer shows the longest average booking window at 80 days, while Fall has the shortest at 50 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 80 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Sep when lead times are shortest
Popular Airbnb Amenities in Heber
Every property in Heber comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.1% of total guests, indicating a dominant local market share.
- Primary international markets: DC (0.9%) and Canada (0.4%)
- English is the top language at 78.4%, followed by Spanish (15.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.3%
Recommendations
- Target marketing campaigns for Salt Lake City and Las Vegas markets
- Develop localized content for DC and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Heber. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Sundance | 68 | $5,977 | $768.70 | 35% |
| Daniel | 13 | $5,861 | $706.38 | 33% |
| Alta | 39 | $5,699 | $946.13 | 36% |
| Alpine | 10 | $5,248 | $315.52 | 53% |
| Francis | 11 | $4,122 | $418.14 | 41% |
| Brighton | 147 | $3,987 | $458.64 | 37% |
| Coalville | 35 | $3,776 | $436.64 | 38% |
| Park City | 3,833 | $3,710 | $573.70 | 35% |
| Bluffdale | 28 | $3,650 | $253.89 | 48% |
| Hideout | 70 | $3,520 | $390.99 | 36% |
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