Heber Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Utah, United States
Is Airbnb profitable in Heber in 2025? Explore comprehensive Airbnb analytics for Heber, Utah, United States to uncover income potential. This 2025 STR market report for Heber, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 105 active listings.
Whether you're considering an Airbnb investment in Heber, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Heber Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Heber Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Heber (2025)
Understanding the monthly revenue variations for Airbnb listings in Heber is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Heber is typically February, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Heber across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,776+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,950 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,682 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,518, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Heber
Heber Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Heber STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Heber:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Heber
Average Daily Rate (ADR) Airbnb Trends in Heber (2025)
Effective short term rental pricing strategy in Heber involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Heber typically peaks in January and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $546+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $362 or more.
- Typical properties (Median) charge around $219 per night.
- Entry-level properties (Bottom 25%) earn around $137 per night.
Average Daily Rate (ADR) Trend by Month in Heber
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Airbnb Seasonality Analysis & Trends in Heber (2025)
Peak Season (February, January, July)
- Revenue averages $4,993 per month
- Occupancy rates average 51.5%
- Daily rates average $322
Shoulder Season
- Revenue averages $4,016 per month
- Occupancy maintains around 39.4%
- Daily rates hold near $284
Low Season (September, October, November)
- Revenue drops to average $2,404 per month
- Occupancy decreases to average 33.9%
- Daily rates adjust to average $257
Seasonality Insights for Heber
- The Airbnb seasonality in Heber shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Heber's highest earning potential, with monthly revenues capable of climbing to $5,115, occupancy reaching a high of 56.5%, and ADRs peaking at $352.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,245, occupancy could drop to 27.5%, and ADRs may adjust down to $248.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Heber.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Heber seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Heber (2025)
Exploring the top neighborhoods for short-term rentals in Heber? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Heber Valley | A picturesque valley surrounded by mountains, known for outdoor activities such as hiking, skiing, and fishing. Ideal for nature lovers and families looking for a relaxing getaway. | Deer Creek Reservoir, Wasatch Mountain State Park, Heber Valley Railroad, Midway Hot Springs, Islander Park |
| Midway | A charming small town known for its Swiss-inspired architecture and scenic views. Popular for its hot springs and outdoor recreational opportunities, appealing to both tourists and locals. | Homestead Crater, Midway Art Association, Sundance Resort, Wasatch State Park, Hiking and Biking Trails |
| Park City | World-renowned ski destination with a vibrant historic downtown. Attracts visitors year-round for skiing in winter and festivals in summer, making it a prime location for short-term rentals. | Park City Mountain Resort, Main Street, Sundance Film Festival, Deer Valley Resort, Utah Olympic Park |
| Soldier Hollow | Renowned for its winter sports and summer activities, Soldier Hollow is a favorite among outdoor enthusiasts. Offers year-round attractions and is often less crowded than nearby Park City. | Soldier Hollow Nordic Center, Tubing Hill, Golf Course, Hiking Trails, Fishing Spots |
| Timpanogos Valley | Known for its stunning views of Mount Timpanogos and proximity to outdoor adventures, ideal for those who love hiking, biking, and exploring nature. | Timpanogos Cave National Monument, Hiking Trails, Camping, Fishing, Scenic Drives |
| Provo River | A scenic river area ideal for fishing, kayaking, and tubing. Popular for summer vacations and offers a tranquil setting away from the city noise. | Provo River Trail, Fishing Spots, Kayaking, Tubing, Park Areas |
| Deer Creek Reservoir | A beautiful reservoir perfect for fishing, boating, and picnicking. Attracts visitors looking for water recreation and stunning views. | Boating, Fishing, Picnic Areas, Hiking Trails, Scenic Views |
| Heber City | The city itself offers a charming small-town feel with access to all the attractions of Heber Valley. A great base for visitors exploring the surrounding areas. | Heber City Town Square, Local Dinner Theaters, Antique Shops, Art Galleries, Seasonal Festivals |
Understanding Airbnb License Requirements & STR Laws in Heber (2025)
While Heber, Utah, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Heber to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Heber (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Heberbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Large Luxury Home with incredible views!
Entire Place • 8 bedrooms
Heber Heights 8BD/ Sauna/ Firepit/ 6.5B/ Hot tub
Entire Place • 8 bedrooms
Mountains and Horses and Deer, Oh My!
Entire Place • 5 bedrooms
Mountain View, Pickleball Court- Sleeps 28-Hot Tub
Entire Place • 6 bedrooms
Family Retreat, Hot Tub, Kids Play Area, Pets
Entire Place • 6 bedrooms
Hot Tub | Alpine Adventure Getaway | Pet-Friendly
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Heber (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Heber based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jeff | 8 | $435,717 | 225 | 3.73/5.0 |
| Becky | 1 | $151,243 | 11 | 5.00/5.0 |
| Airdream | 1 | $149,621 | 83 | 5.00/5.0 |
| Edwin | 1 | $137,435 | 11 | 4.91/5.0 |
| Michele | 1 | $126,867 | 114 | 4.76/5.0 |
| Belinda | 4 | $117,854 | 132 | 4.93/5.0 |
| Pmi | 1 | $109,188 | 12 | 5.00/5.0 |
| Rudolph | 1 | $103,026 | 52 | 4.90/5.0 |
| Matthew | 2 | $101,042 | 13 | 5.00/5.0 |
| Steve And Paige | 9 | $100,684 | 210 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Heber.
Dive Deeper: Advanced Heber STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Heber. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHeber Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Heber
- The Heber Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.6% of the 105 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Heber, House properties are the most common (71.4%), reflecting the local real estate landscape.
- Houses represent a significant 71.4% portion, catering likely to families or larger groups.
- The presence of 5.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, outdoor/unique (combined 2.0%) offer potential for unique stay experiences.
Heber Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Heber
- The dominant room capacity in Heber is 5+ bedrooms listings, making up 26.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 5+ bedrooms and 3 bedrooms properties represent 50.5% of the active Airbnb listings in Heber, indicating a high concentration in these sizes.
- A significant 61.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Heber.
Heber Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Heber
- The most common guest capacity trend in Heber vacation rentals is listings accommodating 8+ guests (54.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Heber STR market, accounting for 68.6% of listings.
- 65.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Heber.
- On average, properties in Heber are equipped to host 5.9 guests.
Heber Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Heber
- The most common availability pattern in Heber falls within the 271-366 days range, representing 37.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Heber (32.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Heber Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
22 listings
22.2% of total
2 Nights
40 listings
40.4% of total
3 Nights
17 listings
17.2% of total
4-6 Nights
1 listings
1% of total
7-29 Nights
2 listings
2% of total
30+ Nights
17 listings
17.2% of total
Key Insights
- The most prevalent minimum stay requirement in Heber is 2 Nights, adopted by 40.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.6%) of the Heber Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17.2%) caters to monthly stays (30+ nights) in Heber, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 40.4% of Heber hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 17.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Heber.
Heber Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
1.1% of total
Flexible
17 listings
18.3% of total
Moderate
29 listings
31.2% of total
Firm
25 listings
26.9% of total
Strict
21 listings
22.6% of total
Cancellation Policy Insights for Heber
- The prevailing Airbnb cancellation policy trend in Heber is Moderate, used by 31.2% of listings.
- There's a relatively balanced mix between guest-friendly (49.5%) and stricter (49.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 31.2% market standard in Heber.
- Regularly review your cancellation policy against competitors and market demand shifts in Heber.
Heber STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Heber
- The overall average booking lead time for vacation rentals in Heber is 58 days.
- Guests book furthest in advance for stays during June (average 99 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 39 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (80 days avg.) sees the longest lead times, while Fall (50 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Heber.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 99 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 80 days) to capture early planners.
- Monitor your own booking lead times against these Heber averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Heber (2025)
Amenity Prevalence
Amenity Insights for Heber
- Essential amenities in Heber that guests expect include: Wifi, Free parking on premises, Smoke alarm, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Air conditioning, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Heber: Wifi, Free parking on premises, Smoke alarm, TV.
- Prioritize adding missing essentials: Free parking on premises, Smoke alarm, TV.
- Consider adding popular differentiators like Heating or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Heber to stay competitive.
Heber Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Heber
- The typical guest profile for Airbnb in Heber consists of primarily domestic travelers (97%), often arriving from nearby Salt Lake City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.4% of guests.
- Key international markets include United States (97.4%) and Australia (0.4%).
- Top languages spoken are English (71.2%) followed by Spanish (14.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Salt Lake City and Las Vegas.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Heber Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sundance | 70 | $6,118 | $792.91 | 34% |
| Alta | 38 | $5,973 | $961.56 | 35% |
| Daniel | 13 | $5,206 | $631.66 | 35% |
| Brighton | 142 | $4,041 | $474.91 | 37% |
| Park City | 3,652 | $4,023 | $590.67 | 34% |
| Coalville | 35 | $3,818 | $453.13 | 38% |
| Hideout | 74 | $3,758 | $387.99 | 39% |
| Huntsville | 78 | $3,509 | $387.46 | 36% |
| Francis | 12 | $3,439 | $399.04 | 37% |
| Heber City | 194 | $3,399 | $413.08 | 36% |