Farmington Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Utah, United States
Is Airbnb profitable in Farmington in 2025? Explore comprehensive Airbnb analytics for Farmington, Utah, United States to uncover income potential. This 2025 STR market report for Farmington, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 34 active listings.
Whether you're considering an Airbnb investment in Farmington, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Farmington Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Farmington Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Farmington (2025)
Understanding the monthly revenue variations for Airbnb listings in Farmington is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Farmington is typically July, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Farmington across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,093+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,016 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,789 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,015, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Farmington
Farmington Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Farmington STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Farmington:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Farmington
Average Daily Rate (ADR) Airbnb Trends in Farmington (2025)
Effective short term rental pricing strategy in Farmington involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Farmington typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $258+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $156 or more.
- Typical properties (Median) charge around $121 per night.
- Entry-level properties (Bottom 25%) earn around $86 per night.
Average Daily Rate (ADR) Trend by Month in Farmington
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Airbnb Seasonality Analysis & Trends in Farmington (2025)
Peak Season (July, June, August)
- Revenue averages $3,094 per month
- Occupancy rates average 58.8%
- Daily rates average $164
Shoulder Season
- Revenue averages $2,341 per month
- Occupancy maintains around 44.2%
- Daily rates hold near $139
Low Season (January, March, April)
- Revenue drops to average $1,741 per month
- Occupancy decreases to average 38.5%
- Daily rates adjust to average $150
Seasonality Insights for Farmington
- The Airbnb seasonality in Farmington shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Farmington's highest earning potential, with monthly revenues capable of climbing to $3,413, occupancy reaching a high of 63.1%, and ADRs peaking at $177.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,674, occupancy could drop to 36.0%, and ADRs may adjust down to $131.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Farmington.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Farmington seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Farmington (2025)
Exploring the top neighborhoods for short-term rentals in Farmington? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Farmington | A burgeoning area with a mix of residential and commercial development. Ideal for guests looking to experience local dining and entertainment attractions. | Farmington Station Park, Lagoon Amusement Park, Station Park Shopping Center, Idle Isle Park, Farmington Historic District |
| Kaysville | Just south of Farmington, Kaysville offers a quiet suburban feel while being close to major attractions like Lagoon and great for families visiting the area. | Kaysville's Main Street, Barnes Park, Queens Park, The Kaysville Theatre |
| Fruit Heights | A peaceful residential area with breathtaking mountain views, perfect for visitors wishing to enjoy outdoor activities while remaining close to Farmington. | Wasatch-Cache National Forest, Cherry Hill Waterpark, Fruit Heights Park |
| Layton | Nearby city with abundant shopping and dining options. Layton is a great base for groups exploring the Great Salt Lake and surrounding attractions. | Layton Hills Mall, Hill Air Force Base, Great Salt Lake Audubon Society, Dairy Keen |
| North Salt Lake | This area offers quick access to Salt Lake City while providing a more residential atmosphere. It's great for business travelers or those attending events in the city. | Eaglewood Golf Course, Bountiful Ridge Golf Course, Foxborough Park |
| Bountiful | A charming city just to the south of Farmington, known for its beautiful residential neighborhoods and proximity to hiking trails and parks. | Bountiful Ridge Golf Course, Mtn. View Park, Bountiful Davis Art Center |
| West Bountiful | West Bountiful is a small community with local charm, offering a family-friendly environment and easy access to Farmington's attractions. | West Bountiful Park, Centennial Park, Playground at the West Bountiful Community Center |
| Antelope Island | Located in the Great Salt Lake, famous for its natural beauty, wildlife, and hiking trails. Ideal for nature lovers and outdoor enthusiasts. | Antelope Island State Park, Buffalo Point, Fielding Garr Ranch, Birdwatching Trails |
Understanding Airbnb License Requirements & STR Laws in Farmington (2025)
While Farmington, Utah, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Farmington to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Farmington (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Farmingtonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Suburban Retreat: Lodging for 22+ People
Entire Place • 10 bedrooms
Farmington Gem 6BR Hot/Cold Tub Sleeps 15
Entire Place • 6 bedrooms
Near Lagoon, SLC, & Shopping! Fenced Yard & BBQ!
Entire Place • 3 bedrooms
Peaceful Country Club Setting.
Entire Place • 2 bedrooms
Lux Retreat-20 min SLC-5 min Lagoon hi-speed Wi-Fi
Entire Place • 3 bedrooms
Private 2 BD Guest Suite in Excellent Location
Private Room • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Farmington (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Farmington based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Weston | 6 | $101,976 | 255 | 4.74/5.0 |
| Iliana | 2 | $89,317 | 67 | 4.93/5.0 |
| Holden | 1 | $68,800 | 57 | 4.98/5.0 |
| Brooke | 1 | $41,116 | 35 | 5.00/5.0 |
| Kathleen | 1 | $28,244 | 39 | 4.85/5.0 |
| Josh | 1 | $26,539 | 18 | 4.94/5.0 |
| Brent | 1 | $22,117 | 10 | 5.00/5.0 |
| James | 1 | $20,843 | 133 | 4.92/5.0 |
| Sharon | 1 | $20,396 | 263 | 4.90/5.0 |
| Annie | 1 | $19,927 | 234 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Farmington.
Dive Deeper: Advanced Farmington STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Farmington. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFarmington Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Farmington
- The Farmington Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 79.4% of the 34 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Farmington, House properties are the most common (64.7%), reflecting the local real estate landscape.
- Houses represent a significant 64.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 2.9%) offer potential for unique stay experiences.
Farmington Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Farmington
- The dominant room capacity in Farmington is 2 bedrooms listings, making up 41.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 61.8% of the active Airbnb listings in Farmington, indicating a high concentration in these sizes.
- A significant 35.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Farmington.
Farmington Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Farmington
- The most common guest capacity trend in Farmington vacation rentals is listings accommodating 8+ guests (29.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Farmington STR market, accounting for 50.0% of listings.
- 55.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Farmington.
- On average, properties in Farmington are equipped to host 4.9 guests.
Farmington Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Farmington
- The most common availability pattern in Farmington falls within the 271-366 days range, representing 47.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Farmington (32.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Farmington Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
42.4% of total
2 Nights
8 listings
24.2% of total
7-29 Nights
3 listings
9.1% of total
30+ Nights
8 listings
24.2% of total
Key Insights
- The most prevalent minimum stay requirement in Farmington is 1 Night, adopted by 42.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.6%) of the Farmington Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (24.2%) caters to monthly stays (30+ nights) in Farmington, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 42.4% of Farmington hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 24.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Farmington.
Farmington Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
25% of total
Moderate
15 listings
46.9% of total
Strict
9 listings
28.1% of total
Cancellation Policy Insights for Farmington
- The prevailing Airbnb cancellation policy trend in Farmington is Moderate, used by 46.9% of listings.
- The market strongly favors guest-friendly terms, with 71.9% of listings offering Flexible or Moderate policies. This suggests guests in Farmington may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 46.9% market standard in Farmington.
- Regularly review your cancellation policy against competitors and market demand shifts in Farmington.
Farmington STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Farmington
- The overall average booking lead time for vacation rentals in Farmington is 38 days.
- Guests book furthest in advance for stays during May (average 63 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (53 days avg.) sees the longest lead times, while Summer (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Farmington.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 63 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 53 days) to capture early planners.
- Monitor your own booking lead times against these Farmington averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Farmington (2025)
Amenity Prevalence
Amenity Insights for Farmington
- Essential amenities in Farmington that guests expect include: Wifi, Free parking on premises, Smoke alarm, Heating, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Dishes and silverware, Air conditioning are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Farmington: Wifi, Free parking on premises, Smoke alarm, Heating, TV.
- Prioritize adding missing essentials: Heating, TV.
- Consider adding popular differentiators like Kitchen or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Farmington to stay competitive.
Farmington Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Farmington
- The typical guest profile for Airbnb in Farmington consists of primarily domestic travelers (97%), often arriving from nearby Salt Lake City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.4% of guests.
- Key international markets include United States (97.4%) and Canada (0.9%).
- Top languages spoken are English (73.9%) followed by Spanish (9.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Salt Lake City and Boise.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Farmington Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Alta | 40 | $7,214 | $1000.04 | 40% |
| Sundance | 70 | $6,330 | $812.52 | 33% |
| Alpine | 10 | $5,681 | $360.58 | 48% |
| Daniel | 19 | $5,245 | $654.66 | 39% |
| Brighton | 151 | $4,730 | $535.72 | 39% |
| Park City | 3,955 | $4,393 | $609.53 | 36% |
| Snowbird | 10 | $3,925 | $627.99 | 57% |
| Francis | 13 | $3,477 | $391.69 | 40% |
| Heber City | 212 | $3,377 | $476.79 | 35% |
| Hideout | 108 | $3,338 | $431.45 | 36% |