Ephraim Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Utah, United States
Is Airbnb profitable in Ephraim in 2025? Explore comprehensive Airbnb analytics for Ephraim, Utah, United States to uncover income potential. This 2025 STR market report for Ephraim, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 27 active listings.
Whether you're considering an Airbnb investment in Ephraim, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ephraim Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ephraim Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ephraim (2025)
Understanding the monthly revenue variations for Airbnb listings in Ephraim is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ephraim is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ephraim across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,501+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,437 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,739 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $944, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ephraim
Ephraim Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ephraim STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ephraim:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ephraim
Average Daily Rate (ADR) Airbnb Trends in Ephraim (2025)
Effective short term rental pricing strategy in Ephraim involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ephraim typically peaks in May and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $179+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $131 or more.
- Typical properties (Median) charge around $101 per night.
- Entry-level properties (Bottom 25%) earn around $78 per night.
Average Daily Rate (ADR) Trend by Month in Ephraim
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Airbnb Seasonality Analysis & Trends in Ephraim (2025)
Peak Season (May, June, April)
- Revenue averages $2,652 per month
- Occupancy rates average 47.7%
- Daily rates average $173
Shoulder Season
- Revenue averages $1,819 per month
- Occupancy maintains around 48.9%
- Daily rates hold near $152
Low Season (January, February, March)
- Revenue drops to average $1,116 per month
- Occupancy decreases to average 32.4%
- Daily rates adjust to average $117
Seasonality Insights for Ephraim
- The Airbnb seasonality in Ephraim shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ephraim's highest earning potential, with monthly revenues capable of climbing to $2,814, occupancy reaching a high of 60.0%, and ADRs peaking at $174.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,014, occupancy could drop to 30.2%, and ADRs may adjust down to $116.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ephraim.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ephraim seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ephraim (2025)
Exploring the top neighborhoods for short-term rentals in Ephraim? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Fish Springs Flat | A remote and scenic area that's great for outdoor enthusiasts looking for solitude. Ideal for hosting guests who enjoy starry nights and nature trips. | Great Salt Lake, Fish Springs National Wildlife Refuge, Hiking and camping spots, Wildlife watching |
| Ephraim Canyon | A beautiful canyon offering stunning views, perfect for those looking to escape city life. Great for families and nature lovers. | Ephraim Canyon Campground, Scenic drives, Hiking trails, Wildflowers in spring |
| Manti-La Sal National Forest | This national forest provides amazing opportunities for hiking, mountain biking, and winter sports, attracting adventurous visitors year-round. | Mount Peale, Hiking and camping, Fishing and hunting, Wildlife viewing |
| Sanpete Valley | Rich in history and culture, the valley offers a unique rural experience for guests interested in the local heritage and community. | Historic sites, Local farms, Scenic drives, Cultural festivals |
| Historic Ephraim | With its charming downtown area and historical significance, it's perfect for guests who appreciate local culture and history. | Ephraim Co-op, Manti Temple, Local museums, Cultural events |
| Snow College | Known for its vibrant student life, the area is great for hosting short-term rentals for visitors and families of students. | College events, Local dining and shopping, Community activities |
| Palmyra | A small, scenic town perfect for hosting travelers attending nearby events or visiting the beautiful landscapes of Utah. | Palmyra Historical Sites, Scenic views, Local parks, Cultural events |
| Gunnison Valley | This gorgeous valley offers a variety of recreational activities and is appealing to those looking for a peaceful retreat. | Fishing and boating, Canoeing on the Gunnison Reservoir, Scenic trails, Wildlife experiences |
Understanding Airbnb License Requirements & STR Laws in Ephraim (2025)
While Ephraim, Utah, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ephraim to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ephraim (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ephraimbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Historic Old West City Hall & Jail by Snow College
Entire Place • 3 bedrooms
NEW-Entire Guest House, Gym, Game Room
Entire Place • 2 bedrooms
The True Badger Honey House+Snow+Laundry+24/7Gym+
Entire Place • 2 bedrooms
Sanpete County near SCC & the Arapeen Trail!
Entire Place • 3 bedrooms
Spacious rental with numerous amenities!
Entire Place • 3 bedrooms
3 Bed Condo Perfect for a group!
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ephraim (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ephraim based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Brigham | 2 | $60,283 | 81 | 4.95/5.0 |
| Joseph | 4 | $58,393 | 57 | 4.87/5.0 |
| Mark Larson | 3 | $39,997 | 224 | 3.28/5.0 |
| Rachel | 1 | $38,961 | 120 | 4.99/5.0 |
| Brandon | 1 | $36,981 | 48 | 5.00/5.0 |
| Lisa | 1 | $32,256 | 104 | 4.97/5.0 |
| Amy | 1 | $30,832 | 27 | 4.85/5.0 |
| Brady | 1 | $25,977 | 58 | 4.91/5.0 |
| Melinda | 1 | $25,621 | 89 | 4.98/5.0 |
| Amy | 1 | $22,345 | 595 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ephraim.
Dive Deeper: Advanced Ephraim STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ephraim. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEphraim Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ephraim
- The Ephraim Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.9% of the 27 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ephraim, Apartment/Condo properties are the most common (48.1%), reflecting the local real estate landscape.
- Houses represent a significant 25.9% portion, catering likely to families or larger groups.
- The presence of 7.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 3.7%) offer potential for unique stay experiences.
Ephraim Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ephraim
- The dominant room capacity in Ephraim is 2 bedrooms listings, making up 37% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 62.9% of the active Airbnb listings in Ephraim, indicating a high concentration in these sizes.
- A significant 25.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ephraim.
Ephraim Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ephraim
- The most common guest capacity trend in Ephraim vacation rentals is listings accommodating 6 guests (29.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Ephraim STR market, accounting for 51.8% of listings.
- 55.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ephraim.
- On average, properties in Ephraim are equipped to host 5.0 guests.
Ephraim Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ephraim
- The most common availability pattern in Ephraim falls within the 91-180 days range, representing 33.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 59.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Ephraim (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 40.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ephraim Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
55.6% of total
2 Nights
10 listings
37% of total
30+ Nights
2 listings
7.4% of total
Key Insights
- The most prevalent minimum stay requirement in Ephraim is 1 Night, adopted by 55.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (92.6%) of the Ephraim Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 55.6% of Ephraim hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ephraim.
Ephraim Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
17 listings
68% of total
Moderate
2 listings
8% of total
Firm
5 listings
20% of total
Strict
1 listings
4% of total
Cancellation Policy Insights for Ephraim
- The prevailing Airbnb cancellation policy trend in Ephraim is Flexible, used by 68% of listings.
- The market strongly favors guest-friendly terms, with 76.0% of listings offering Flexible or Moderate policies. This suggests guests in Ephraim may expect booking flexibility.
- Strict cancellation policies are quite rare (4%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 68% market standard in Ephraim.
- Given the high prevalence of Flexible policies (68%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Ephraim.
Ephraim STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ephraim
- The overall average booking lead time for vacation rentals in Ephraim is 30 days.
- Guests book furthest in advance for stays during June (average 75 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (60 days avg.) sees the longest lead times, while Fall (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in Ephraim.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 75 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 60 days) to capture early planners.
- Monitor your own booking lead times against these Ephraim averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ephraim (2025)
Amenity Prevalence
Amenity Insights for Ephraim
- Essential amenities in Ephraim that guests expect include: Wifi, Air conditioning, TV, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Heating, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ephraim: Wifi, Air conditioning, TV, Free parking on premises.
- Prioritize adding missing essentials: Air conditioning, TV, Free parking on premises.
- Consider adding popular differentiators like Smoke alarm or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ephraim to stay competitive.
Ephraim Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ephraim
- The typical guest profile for Airbnb in Ephraim consists of primarily domestic travelers (96%), often arriving from nearby Salt Lake City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.5% of guests.
- Key international markets include United States (95.5%) and Ecuador (0.6%).
- Top languages spoken are English (66%) followed by Spanish (16%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Salt Lake City and Cottonwood Heights.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ephraim Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sundance | 70 | $6,118 | $792.91 | 34% |
| Alta | 38 | $5,973 | $961.56 | 35% |
| Daniel | 13 | $5,206 | $631.66 | 35% |
| Brighton | 142 | $4,041 | $474.91 | 37% |
| Park City | 3,652 | $4,023 | $590.67 | 34% |
| Coalville | 35 | $3,818 | $453.13 | 38% |
| Hideout | 74 | $3,758 | $387.99 | 39% |
| Francis | 12 | $3,439 | $399.04 | 37% |
| Heber City | 194 | $3,399 | $413.08 | 36% |
| Torrey | 86 | $3,063 | $219.24 | 53% |