Airbnb Market Analytics, Statistics and Data in Brighton, Utah, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Brighton? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Brighton:
How much do Airbnb hosts make on average per month in Brighton?
The short-term rental market in Brighton shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,933 per month
- Strong performing properties (top 25%) make $6,764 or more
- Best-in-class properties (top 10%) achieve $10,134+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,062
Revenue Variations by Month
Occupancy Rates Throughout the Year in Brighton
The market in Brighton shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 32% occupancy rates
- Strong performing properties (top 25%) achieve 47% or higher
- Best-in-class properties (top 10%) reach 66%+occupancy
- Entry-level properties (bottom 25%) average around 14%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Brighton
Daily rates in Brighton vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $416 per night
- Strong performing properties (top 25%) secure $567 or more
- Best-in-class properties (top 10%) pull in $796+ per night
- Entry-level properties (bottom 25%) earn around $281
Daily Rate Variations by Month
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Seasonality patterns in Brighton
Peak Season (February, March, January)
- Revenue peaks at $11329.59 per month
- Occupancy rates reach 62.04%
- Daily rates average $632.01
Shoulder Season
- Revenue averages $5201.45 per month
- Occupancy maintains 34.19%
- Daily rates hold at $471.61
Low Season (October, September, August)
- Revenue drops to $2793.18 per month
- Occupancy decreases to 20.81%
- Daily rates adjust to $390.65
Is it still profitable to do Airbnb in Brighton in 2025?
Yes! Brighton demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 34% and strong monthly revenue averaging $5201 and The market's 147 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Brighton
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Brighton Resort | A premier ski resort located in the Wasatch Range, ideal for hosting winter sports enthusiasts and summer hikers. Known for breathtaking scenery and easy access to ski slopes. | Skiing and Snowboarding, Brighton Lakes, Brighton Ski Resort, Mountain Biking Trails, Hiking Trails, Scenic Chairlift Rides |
| Silver Lake | Beautiful natural area known for its stunning alpine lake and hiking trails. Perfect for nature lovers and those seeking a peaceful mountain retreat. | Silver Lake, Hiking Trails, Wildlife Viewing, Fishing, Scenic Picnic Areas, Photography |
| Brighton Estates | A residential area popular for its tranquility and proximity to ski resorts. A great choice for families looking for longer stays and a home-like experience. | Nature Trails, Community Parks, Close proximity to Ski Resorts, Access to Hiking Trails, Peaceful Environment, Local Diner |
| Solitude Mountain Resort | Adjacent to Brighton, Solitude offers a unique experience with less crowded ski slopes and a charming village atmosphere. Attractive for vacationers looking for a serene getaway. | Skiing and Snowboarding, Solitude Village, Hiking and Biking Trails, Dining Options, Scenic Views, Snowshoeing |
| Big Cottonwood Canyon | A scenic canyon known for its outdoor activities year-round. A favorite for outdoor recreation enthusiasts including rock climbers and hikers. | Hiking Trails, Rock Climbing Areas, Picnic Spots, Fishing, Wildlife Viewing, Scenic Drives |
| Salt Lake City | A short drive from Brighton, the capital city offers diverse attractions, dining, and cultural experiences. Ideal for those who want city amenities close by. | Temple Square, Utah Museum of Fine Arts, Salt Lake City Public Library, Pioneer Park, Dining and Shopping, Professional Sports Events |
| Park City | A popular ski town east of Brighton, offering a vibrant culture with festivals and arts. Great for travelers seeking a unique mountain town experience while being close to skiing. | Park City Mountain Resort, Main Street Shopping, Film Festivals, Dining Options, Art Galleries, Outdoor Festivals |
| Alta Ski Area | Nearby ski area known for its powder snow and backcountry skiing. Attracts serious skiers and snowboarders looking for challenging terrain. | Skiing and Snowboarding, Snowbird Ski Resort, Alpine Scenery, Winter Hiking, Nature Photography, Cross-country Skiing |
Do you need a license for Airbnb in Brighton?
We recommend checking directly with Brighton's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Brighton
Nordic Haus | A-Frame w/ Spa & Sauna, Sleeps 24
Entire Place • 5 bedrooms
Twin Peaks Lodge Brighton, UT
Entire Place • 5 bedrooms
Solitude Ski In Ski Out Chalet with Hot Tub
Entire Place • 5 bedrooms
Luxury ski-in town home in Solitude Resort
Entire Place • 6 bedrooms
Castle Butenham - Private Hot Tub, Ski In Access a
Entire Place • 4 bedrooms
Comfortable Swiss chalet w/resort convenience SISO
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Brighton
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottonwood Lodging | 29 | $1,961,214 | 606 | 4.90/5.0 |
| Evolve | 8 | $493,729 | 291 | 4.91/5.0 |
| Gary | 6 | $312,466 | 124 | 4.43/5.0 |
| Beth | 1 | $282,074 | 97 | 4.91/5.0 |
| Austin | 6 | $233,492 | 163 | 4.88/5.0 |
| Ben | 3 | $212,304 | 219 | 4.95/5.0 |
| Vacasa Utah | 13 | $146,915 | 303 | 4.73/5.0 |
| Thomas | 2 | $144,526 | 199 | 4.94/5.0 |
| Emily | 2 | $122,189 | 63 | 4.98/5.0 |
| Yiva | 1 | $121,756 | 6 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Brighton
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (99.3%), with apartment & condo and house properties comprising 77.5% of inventory
- Strong specialty sector (21.8%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in boutique & hotels, others segments (1.4% combined)
Room Capacity Distribution
Analysis of 147 properties in Brighton shows that 2 bedrooms properties are most prevalent, making up 31.3% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 53.7% of all listings.
Key Insights
- Most common: 2 bedrooms (31.3%)
- Least common: 5+ bedrooms (8.8%)
- Market concentration: 53.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 147 properties in Brighton reveals that 8+ guests properties dominate the market, representing 44.2% of all listings. The average property accommodates 6.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 71.4% of the market.
Key Insights
- Most common capacity: 8+ guests (44.2% of market)
- Least common capacity: 3 guests (1.4% of market)
- Average guest capacity: 6.5 guests per property
- Market concentration: 71.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 147 properties in Brighton, the most common availability pattern is 271-366 days (45.6% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (42.2% of properties).
Key Insights
- Most common availability window: 271-366 days (45.6%)
- Most common booking duration: 91-180 days (42.2%)
- Properties with high availability (180+ days): 87.1%
- Properties with long-term bookings (180+ days): 14.3%
Minimum Stay Distributions
1 Night
33 listings
24.8% of total
2 Nights
45 listings
33.8% of total
3 Nights
26 listings
19.5% of total
4-6 Nights
19 listings
14.3% of total
30+ Nights
10 listings
7.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 58.6%
- Mid-length stays (4-6 nights) represent 14.3% of listings
- Monthly+ stays (7.5%) suggest a stable extended-stay market
- High market flexibility with 78.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
3 listings
2.2% of total
Super Strict 60 Days
8 listings
5.9% of total
Flexible
2 listings
1.5% of total
Moderate
26 listings
19.1% of total
Firm
23 listings
16.9% of total
Strict
74 listings
54.4% of total
Key Insights
- Strict is the preferred policy at 54.4% of listings
- Stricter policies (Firm & Strict) dominate at 71.3% of the market
- Strong market consensus around Strict policies
- Flexible policies are least common at 1.5% of listings
Recommendations
- The market supports stricter policies, with 71.3% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Mar, Jun, Dec, averaging 94 days
- Shortest booking windows are in Nov, May, Oct, averaging 50 days
- Winter shows the longest average booking window at 89 days, while Fall has the shortest at 55 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 89 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Oct when lead times are shortest
Popular Airbnb Amenities in Brighton
Below is the distribution of amenities across listings in Brighton:
Traveler Demographics
Key Insights
- Domestic travelers make up 98.5% of total guests, indicating a dominant local market share.
- Primary international markets: DC (0.6%) and Mexico (0.1%)
- English is the top language at 79.1%, followed by Spanish (14.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.3%
Recommendations
- Target marketing campaigns for Salt Lake City and New York markets
- Develop localized content for DC and Mexico
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Brighton. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Sundance | 68 | $5,977 | $768.70 | 35% |
| Daniel | 13 | $5,861 | $706.38 | 33% |
| Alta | 39 | $5,699 | $946.13 | 36% |
| Alpine | 10 | $5,248 | $315.52 | 53% |
| Francis | 11 | $4,122 | $418.14 | 41% |
| Coalville | 35 | $3,776 | $436.64 | 38% |
| Park City | 3,833 | $3,710 | $573.70 | 35% |
| Bluffdale | 28 | $3,650 | $253.89 | 48% |
| Hideout | 70 | $3,520 | $390.99 | 36% |
| Heber City | 191 | $3,471 | $420.51 | 37% |
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