Airbnb Market Analytics, Statistics and Data in Brian Head, Utah, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Brian Head? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Brian Head:
How much do Airbnb hosts make on average per month in Brian Head?
The short-term rental market in Brian Head shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,690 per month
- Strong performing properties (top 25%) make $3,113 or more
- Best-in-class properties (top 10%) achieve $5,219+ monthly
- Entry-level properties (bottom 25%) typically earn around $889
Revenue Variations by Month
Occupancy Rates Throughout the Year in Brian Head
The market in Brian Head shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 28% occupancy rates
- Strong performing properties (top 25%) achieve 45% or higher
- Best-in-class properties (top 10%) reach 64%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Brian Head
Daily rates in Brian Head vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $160 per night
- Strong performing properties (top 25%) secure $247 or more
- Best-in-class properties (top 10%) pull in $415+ per night
- Entry-level properties (bottom 25%) earn around $109
Daily Rate Variations by Month
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Seasonality patterns in Brian Head
Peak Season (March, January, December)
- Revenue peaks at $3847.44 per month
- Occupancy rates reach 48.67%
- Daily rates average $270.07
Shoulder Season
- Revenue averages $2471.52 per month
- Occupancy maintains 32.52%
- Daily rates hold at $215.72
Low Season (October, August, September)
- Revenue drops to $1437.34 per month
- Occupancy decreases to 24.09%
- Daily rates adjust to $194.25
Is it still profitable to do Airbnb in Brian Head in 2025?
Yes! Brian Head demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 33% and solid monthly revenue averaging $2472 and As a mature market with 518 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Brian Head
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Navajo Lodge | A prime location close to ski slopes and hiking trails, perfect for winter sports enthusiasts and summer adventurers alike. This lodge offers beautiful views and easy access to outdoor activities. | Brian Head Ski Resort, Navajo Lake, Cedar Breaks National Monument, Hiking Trails, Mountain Biking Trails |
| Brian Head Resort Area | The heart of Brian Head's skiing and snowboarding activity, attracting winter visitors from around the country. Ideal for those looking to enjoy a cozy mountain getaway. | Ski and Snowboard Rentals, Snowmobiling, Year-round Lodging, Affordable Ski Packages, Scenic Chairlift Rides |
| Main Street Area | Offers a mix of local shops, restaurants, and easy access to skiing and hiking. It's a charming area that attracts families and visiting groups. | Local Dining Options, Shopping, Outdoor Adventure Stores, Proximity to Ski Lifts, Scenic Viewpoints |
| Alpen Glow | A serene neighborhood known for its quiet surroundings and excellent views, suitable for renters seeking peace after a day of adventure. | Peaceful Atmosphere, Nature Trails, Proximity to Parks, Scenic Overlooks, Wildlife Watching |
| Cedar Breaks National Monument | While not in Brian Head itself, it's close enough to attract nature lovers and outdoor enthusiasts looking to explore beautiful landscapes and trails. | Stunning Views, Hiking Trails, Stargazing, Wildflower Viewing, Visitor Center |
| Brian Head Town Center | The downtown area that offers entertainment and dining options, making it a hotspot for travelers looking for convenience and enjoyment. | Restaurants and Bars, Local Events, Shopping, Nearby Ski Access, Community Parks |
| Boulder Ridge | A residential area offering vacation rentals with family-friendly accommodations. It is ideal for larger group stays, especially during the ski season. | Family-friendly Amenities, Mountain Activities, Nearby Restaurants, Peaceful Environment, Scenic Views |
| Red Hills | A beautiful area with red rock landscapes and proximity to hiking. Great for guests looking for unique scenic beauty and outdoor activities. | Scenic Hiking Trails, Photography Spots, Wildlife Viewing, Close to Cedar Breaks, Sunset Views |
Do you need a license for Airbnb in Brian Head?
We recommend checking directly with Brian Head's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Brian Head
The Knight House
Entire Place • 6 bedrooms
Sleeps 28- Mountain Getaway with swim spa
Entire Place • 6 bedrooms
Galindo Getaway 3.0 - Modern Mountain Estate
Entire Place • 6 bedrooms
Beautiful custom crafted cabin in Brian Head
Entire Place • 6 bedrooms
Ridge View Adventure Cabin
Entire Place • 5 bedrooms
Pinehurst Cabin – Epic Views of Giant Steps and
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Brian Head
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evolve | 56 | $1,126,727 | 1707 | 4.38/5.0 |
| Family Time | 52 | $1,047,568 | 1171 | 4.06/5.0 |
| Dawn | 31 | $590,645 | 602 | 3.77/5.0 |
| Vistay | 7 | $304,072 | 95 | 4.78/5.0 |
| Debbie | 20 | $280,729 | 24 | 0.50/5.0 |
| Vacasa Utah | 24 | $246,002 | 241 | 4.09/5.0 |
| Shannon | 15 | $210,342 | 36 | 1.98/5.0 |
| Scott | 10 | $201,505 | 1944 | 4.72/5.0 |
| Mccall | 1 | $183,049 | 33 | 5.00/5.0 |
| Joshua | 3 | $181,807 | 208 | 4.88/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Brian Head
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (98.6%), with apartment & condo and outdoor & mobile properties comprising 89.0% of inventory
- Strong specialty sector (17.6%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in boutique & hotels, others segments (2.0% combined)
Room Capacity Distribution
Analysis of 518 properties in Brian Head shows that 2 bedrooms properties are most prevalent, making up 36.7% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 61.8% of all listings.
Key Insights
- Most common: 2 bedrooms (36.7%)
- Least common: 5+ bedrooms (6.2%)
- Market concentration: 61.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 518 properties in Brian Head reveals that 8+ guests properties dominate the market, representing 39% of all listings. The average property accommodates 6.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 64.1% of the market.
Key Insights
- Most common capacity: 8+ guests (39% of market)
- Least common capacity: 3 guests (1.7% of market)
- Average guest capacity: 6.1 guests per property
- Market concentration: 64.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 518 properties in Brian Head, the most common availability pattern is 271-366 days (55.2% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (38% of properties).
Key Insights
- Most common availability window: 271-366 days (55.2%)
- Most common booking duration: 31-90 days (38%)
- Properties with high availability (180+ days): 87.3%
- Properties with long-term bookings (180+ days): 13.7%
Minimum Stay Distributions
1 Night
68 listings
15.3% of total
2 Nights
251 listings
56.4% of total
3 Nights
42 listings
9.4% of total
4-6 Nights
1 listings
0.2% of total
7-29 Nights
2 listings
0.4% of total
30+ Nights
81 listings
18.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 71.7%
- Mid-length stays (4-6 nights) represent 0.2% of listings
- Monthly+ stays (18.2%) suggest a stable extended-stay market
- High market flexibility with 81.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
13 listings
3.1% of total
Super Strict 60 Days
5 listings
1.2% of total
Flexible
25 listings
6% of total
Moderate
98 listings
23.6% of total
Firm
134 listings
32.3% of total
Strict
140 listings
33.7% of total
Key Insights
- Strict is the preferred policy at 33.7% of listings
- Stricter policies (Firm & Strict) dominate at 66.0% of the market
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 1.2% of listings
Recommendations
- The market supports stricter policies, with 66.0% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Jan, Feb, averaging 62 days
- Shortest booking windows are in May, Oct, Sep, averaging 37 days
- Winter shows the longest average booking window at 62 days, while Fall has the shortest at 38 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 62 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during May-Sep when lead times are shortest
Popular Airbnb Amenities in Brian Head
Below is the distribution of amenities across listings in Brian Head:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.3% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.4%) and Mexico (0.4%)
- English is the top language at 76%, followed by Spanish (17.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.2%
Recommendations
- Target marketing campaigns for Las Vegas and San Diego markets
- Develop localized content for Canada and Mexico
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Brian Head. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Springdale | 134 | $5,103 | $415.41 | 51% |
| Greenehaven | 49 | $3,899 | $294.89 | 47% |
| Hurricane | 656 | $3,867 | $294.47 | 47% |
| Ivins | 97 | $3,467 | $325.05 | 45% |
| Santa Clara | 264 | $3,301 | $368.77 | 36% |
| Orderville | 245 | $3,271 | $293.14 | 41% |
| Torrey | 86 | $3,098 | $212.76 | 55% |
| Duck Creek Village | 234 | $3,096 | $257.35 | 41% |
| Rockville | 22 | $3,031 | $318.27 | 42% |
| Page | 345 | $3,016 | $194.09 | 54% |
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