Brian Head Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Utah, United States
Is Airbnb profitable in Brian Head in 2025? Explore comprehensive Airbnb analytics for Brian Head, Utah, United States to uncover income potential. This 2025 STR market report for Brian Head, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 508 active listings.
Whether you're considering an Airbnb investment in Brian Head, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Brian Head Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Brian Head Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Brian Head (2025)
Understanding the monthly revenue variations for Airbnb listings in Brian Head is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Brian Head is typically February, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Brian Head across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,317+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,124 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,724 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $904, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Brian Head
Brian Head Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Brian Head STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Brian Head:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Brian Head
Average Daily Rate (ADR) Airbnb Trends in Brian Head (2025)
Effective short term rental pricing strategy in Brian Head involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Brian Head typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $436+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $253 or more.
- Typical properties (Median) charge around $166 per night.
- Entry-level properties (Bottom 25%) earn around $115 per night.
Average Daily Rate (ADR) Trend by Month in Brian Head
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Airbnb Seasonality Analysis & Trends in Brian Head (2025)
Peak Season (February, January, December)
- Revenue averages $4,037 per month
- Occupancy rates average 44.5%
- Daily rates average $274
Shoulder Season
- Revenue averages $2,327 per month
- Occupancy maintains around 30.5%
- Daily rates hold near $215
Low Season (August, September, October)
- Revenue drops to average $1,301 per month
- Occupancy decreases to average 26.7%
- Daily rates adjust to average $197
Seasonality Insights for Brian Head
- The Airbnb seasonality in Brian Head shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Brian Head's highest earning potential, with monthly revenues capable of climbing to $4,136, occupancy reaching a high of 50.9%, and ADRs peaking at $287.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,247, occupancy could drop to 23.2%, and ADRs may adjust down to $195.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Brian Head.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Brian Head seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Brian Head (2025)
Exploring the top neighborhoods for short-term rentals in Brian Head? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Brian Head Resort | The premier ski resort in Southern Utah, attracting visitors year-round for skiing, snowboarding, and mountain biking. Offers a vibrant community atmosphere with numerous amenities for travelers. | Brian Head Ski Resort, Navajo Lake, Cedar Breaks National Monument, Dixie National Forest, Mountain biking trails, Hiking trails |
| Main Street Brian Head | The central hub of Brian Head, featuring local shops, restaurants, and entertainment options. Ideal for visitors looking to explore the local culture and enjoy easy access to outdoor activities. | Brian Head Brewery, Local shops and boutiques, Dining options, Live music and events, Easy access to ski lifts |
| Hiking Trails | Rich in natural beauty, Brian Head provides numerous hiking trails for all skill levels. An attractive option for tourists during the summer and fall, offering scenic views and wildlife observation opportunities. | Thunder Mountain Trail, Bridal Veil Falls, Boulder Mountain, Scenic lookouts, Wildflower viewing |
| Fishing and Lakes | Great fishing spots and scenic lakes near Brian Head. Attracts fishing enthusiasts and families looking for relaxing outdoor activities by the water. | Navajo Lake, Fish Lake, Lake at Brian Head, Fishing tours, Picnic areas |
| Cedar Breaks National Monument | A breathtaking natural amphitheater and unique geological features that draws visitors year-round. Perfect for nature lovers and photographers, as well as offering hiking trails and viewpoints. | Cedar Breaks Scenic Drive, Visitor Center, Hiking trails, Wildflower blooms, Stargazing areas |
| Winter Sports | Brian Head is famous for its winter sports, making it a hotspot in winter months, especially for skiing and snowboarding enthusiasts looking for an enjoyable mountain experience. | Skiing, Snowboarding, Snow tubing, Ski lessons, Winter festivals |
| Off-Roading Trails | Brian Head boasts a variety of off-roading trails nearby, making it an attractive destination for ATV and off-road vehicle enthusiasts during warmer months. | Off-road vehicle rentals, ATV trails, Scenic drives, Guided tours, Camping grounds |
| Family-friendly Activities | Offering various activities suitable for families, Brian Head is perfect for family vacations, with opportunities to enjoy the outdoors and engage in various recreational sports together. | Bike rentals, Mini-golf, Family-focused events, Wildlife tours, Playgrounds |
Understanding Airbnb License Requirements & STR Laws in Brian Head (2025)
While Brian Head, Utah, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Brian Head to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Brian Head (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Brian Headbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Knight House
Entire Place • 6 bedrooms
Sleeps 28- Mountain Getaway with swim spa
Entire Place • 6 bedrooms
Galindo Getaway 3.0 - Modern Mountain Estate
Entire Place • 6 bedrooms
Spacious Utah Escape w/ Balcony & Mountain Views!
Entire Place • 5 bedrooms
Ridge View Adventure Cabin
Entire Place • 5 bedrooms
Cozy 4-bedroom Cabin in Brian Head, UT
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Brian Head (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Brian Head based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evolve | 56 | $1,298,556 | 1684 | 4.31/5.0 |
| Family Time | 51 | $963,150 | 1113 | 4.05/5.0 |
| Dawn | 32 | $668,785 | 626 | 3.80/5.0 |
| Vistay | 7 | $318,783 | 95 | 4.78/5.0 |
| Mccall | 1 | $232,170 | 33 | 5.00/5.0 |
| Debbie | 20 | $227,913 | 24 | 0.50/5.0 |
| Scott | 10 | $217,703 | 1944 | 4.72/5.0 |
| Shannon | 25 | $201,726 | 45 | 1.39/5.0 |
| Trekadoo Family | 4 | $192,806 | 59 | 4.88/5.0 |
| Joshua | 3 | $173,803 | 208 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Brian Head.
Dive Deeper: Advanced Brian Head STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Brian Head. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBrian Head Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Brian Head
- The Brian Head Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 99% of the 508 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Brian Head, Apartment/Condo properties are the most common (73.8%), reflecting the local real estate landscape.
- Smaller segments like others, hotel/boutique (combined 1.6%) offer potential for unique stay experiences.
Brian Head Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Brian Head
- The dominant room capacity in Brian Head is 2 bedrooms listings, making up 36% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 63.0% of the active Airbnb listings in Brian Head, indicating a high concentration in these sizes.
- A significant 28.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Brian Head.
Brian Head Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Brian Head
- The most common guest capacity trend in Brian Head vacation rentals is listings accommodating 8+ guests (37.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Brian Head STR market, accounting for 61.6% of listings.
- 65.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Brian Head.
- On average, properties in Brian Head are equipped to host 6.1 guests.
Brian Head Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Brian Head
- The most common availability pattern in Brian Head falls within the 271-366 days range, representing 59.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Brian Head (42.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Brian Head Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
60 listings
13.1% of total
2 Nights
242 listings
53% of total
3 Nights
34 listings
7.4% of total
7-29 Nights
2 listings
0.4% of total
30+ Nights
119 listings
26% of total
Key Insights
- The most prevalent minimum stay requirement in Brian Head is 2 Nights, adopted by 53% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.1%) of the Brian Head Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (26%) caters to monthly stays (30+ nights) in Brian Head, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 53% of Brian Head hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.1% currently do.
- A 2-night minimum appears standard (53%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 26% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Brian Head.
Brian Head Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
5 listings
1.2% of total
Super Strict 30 Days
10 listings
2.5% of total
Flexible
25 listings
6.2% of total
Moderate
93 listings
23.2% of total
Firm
133 listings
33.2% of total
Strict
135 listings
33.7% of total
Cancellation Policy Insights for Brian Head
- The prevailing Airbnb cancellation policy trend in Brian Head is Strict, used by 33.7% of listings.
- A majority (66.9%) of hosts in Brian Head utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 33.7% market standard in Brian Head.
- With 33.7% using Strict terms, this is a viable option in Brian Head, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Brian Head.
Brian Head STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Brian Head
- The overall average booking lead time for vacation rentals in Brian Head is 49 days.
- Guests book furthest in advance for stays during December (average 69 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (64 days avg.) sees the longest lead times, while Fall (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Brian Head.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 64 days) to capture early planners.
- Monitor your own booking lead times against these Brian Head averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Brian Head (2025)
Amenity Prevalence
Amenity Insights for Brian Head
- Essential amenities in Brian Head that guests expect include: Smoke alarm, TV, Wifi, Kitchen, Hot water, Heating, Fire extinguisher, Essentials, Coffee maker. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Brian Head: Smoke alarm, TV, Wifi, Kitchen, Hot water, Heating, Fire extinguisher, Essentials, Coffee maker.
- Prioritize adding missing essentials: Smoke alarm, TV, Wifi, Kitchen, Hot water, Heating, Fire extinguisher, Essentials, Coffee maker.
- Consider adding popular differentiators like Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Brian Head to stay competitive.
Brian Head Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Brian Head
- The typical guest profile for Airbnb in Brian Head consists of primarily domestic travelers (97%), often arriving from nearby Las Vegas, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.0% of guests.
- Key international markets include United States (97%) and Mexico (0.5%).
- Top languages spoken are English (69.4%) followed by Spanish (15.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Las Vegas and San Diego.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Brian Head Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Springdale | 132 | $5,232 | $429.43 | 49% |
| Hurricane | 646 | $3,943 | $303.19 | 46% |
| Rockville | 22 | $3,622 | $410.84 | 41% |
| Greenehaven | 49 | $3,621 | $288.43 | 45% |
| Santa Clara | 258 | $3,274 | $369.69 | 36% |
| Ivins | 99 | $3,256 | $332.65 | 43% |
| Orderville | 242 | $3,192 | $293.01 | 40% |
| Torrey | 86 | $3,063 | $219.24 | 53% |
| Duck Creek Village | 228 | $3,045 | $258.57 | 41% |
| Teasdale | 30 | $3,012 | $228.77 | 50% |