Bluffdale Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Utah, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Bluffdale in 2025? Explore comprehensive Airbnb analytics for Bluffdale, Utah, United States to uncover income potential. This 2025 STR market report for Bluffdale, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 31 active listings.

Whether you're considering an Airbnb investment in Bluffdale, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bluffdale Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Bluffdale Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$241
The average rental revenue earned for an occupied room per day in Bluffdale.
Occupancy Rate(?)
48.1%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$36,531
Typical annual income for an Airbnb listing in Bluffdale. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
89.5%
Strong growth (89.5%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Bluffdale.
Lowest Revenue Month(?)
November
The month with the lowest average earnings, indicating the low season in Bluffdale.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
31
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Bluffdale (2025)

Understanding the monthly revenue variations for Airbnb listings in Bluffdale is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bluffdale is typically May, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bluffdale across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,439+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,704 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,402 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,291, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Bluffdale

Bluffdale Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Bluffdale STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bluffdale:

  • Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 48%.
  • Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Bluffdale

Average Daily Rate (ADR) Airbnb Trends in Bluffdale (2025)

Effective short term rental pricing strategy in Bluffdale involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bluffdale typically peaks in February and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $296+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $176 or more.
  • Typical properties (Median) charge around $133 per night.
  • Entry-level properties (Bottom 25%) earn around $95 per night.

Average Daily Rate (ADR) Trend by Month in Bluffdale

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Airbnb Seasonality Analysis & Trends in Bluffdale (2025)

Peak Season (May, April, June)
  • Revenue averages $6,244 per month
  • Occupancy rates average 48.0%
  • Daily rates average $183
Shoulder Season
  • Revenue averages $4,052 per month
  • Occupancy maintains around 52.9%
  • Daily rates hold near $218
Low Season (January, September, November)
  • Revenue drops to average $2,820 per month
  • Occupancy decreases to average 47.3%
  • Daily rates adjust to average $219

Seasonality Insights for Bluffdale

  • The Airbnb seasonality in Bluffdale shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Bluffdale's highest earning potential, with monthly revenues capable of climbing to $6,608, occupancy reaching a high of 59.8%, and ADRs peaking at $257.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,607, occupancy could drop to 40.0%, and ADRs may adjust down to $179.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bluffdale.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Bluffdale seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Bluffdale (2025)

Exploring the top neighborhoods for short-term rentals in Bluffdale? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
South Bluffdale
A growing residential area with a family-friendly atmosphere and easy access to nearby amenities. Ideal for families and travelers looking for a quieter stay while being close to major attractions.
Bluffdale Park, Jordan River Trail, South Mountain Park, local dining options, community events
Bluffdale City Center
The heart of Bluffdale with shops, restaurants, and community services. An attractive location for business travelers and families alike, providing a taste of local life.
Bluffdale City Hall, local shops, Aerial Arts, Bluffdale Recreation Center, community parks
Frontier Park
An emerging neighborhood with recreational facilities and parks. Perfect for guests looking for outdoor activities and family-friendly attractions nearby.
Frontier Park, Bluffdale Skate Park, walking trails, picnic areas, children's playgrounds
Heritage Park
A peaceful area known for its open spaces and community feel, great for travelers wanting a relaxing stay close to nature without being far from the city.
Heritage Park, Bluffdale Historical Museum, nature trails, local farmers market
East Bluffdale
Offers scenic views and proximity to nature preserves. Attractive to those looking for tranquility and outdoor adventure, appealing to nature enthusiasts.
Joaquin Park, viewing areas, hiking trails, wildlife watching, community gardens
South Willow Park
A popular area for outdoor activities with parks and event spaces. Ideal for families interested in leisure and recreation during their stay.
South Willow Park, basketball courts, soccer fields, picnic areas, local events
Bluffdale Estates
A residential neighborhood with upscale homes and a tranquil environment. Suitable for those looking for upscale accommodations in a peaceful setting.
golf courses nearby, walking paths, local shops, access to scenic drives
Bluffdale Industrial Area
Attracts business travelers and those interested in local enterprise. A practical choice for short-term stays focused on work and convenience.
local businesses, business parks, transport links, nearby commercial amenities

Understanding Airbnb License Requirements & STR Laws in Bluffdale (2025)

While Bluffdale, Utah, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bluffdale to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Bluffdale (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Bluffdalebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Luxurious Orchard Villa | Double Pickleball | Spa

Luxurious Orchard Villa | Double Pickleball | Spa

Entire Place • 9 bedrooms

$346,366
Revenue
36.1%
Occupancy
$1806.39
Daily Rate
Sleeps 30; Bring the whole family!

Sleeps 30; Bring the whole family!

Entire Place • 11 bedrooms

$167,067
Revenue
56.5%
Occupancy
$999.38
Daily Rate
Winter Retreat-HotTub | ShuffleBoard | Pool Table

Winter Retreat-HotTub | ShuffleBoard | Pool Table

Entire Place • 5 bedrooms

$62,365
Revenue
59.7%
Occupancy
$274.47
Daily Rate
COZY4BR-2-KingBeds in the heart of Silicon Slope's

COZY4BR-2-KingBeds in the heart of Silicon Slope's

Entire Place • 4 bedrooms

$54,730
Revenue
49.0%
Occupancy
$302.57
Daily Rate
Townhome in Bluffdale w/ Tesla Charger

Townhome in Bluffdale w/ Tesla Charger

Entire Place • 3 bedrooms

$43,768
Revenue
57.9%
Occupancy
$175.39
Daily Rate
Charming townhome for the whole family!

Charming townhome for the whole family!

Entire Place • 4 bedrooms

$43,523
Revenue
79.5%
Occupancy
$149.40
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Bluffdale (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Bluffdale based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Angie2$357,689182.47/5.0
Host #1648532691$167,067115.00/5.0
Johnny1$62,365774.86/5.0
Jordan3$58,1491294.92/5.0
Reynaldo1$54,730575.00/5.0
Linda And Vi1$43,768285.00/5.0
Emily1$43,523394.97/5.0
Bradley1$37,359814.84/5.0
Brenda1$34,375944.96/5.0
Mark1$31,0871464.98/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bluffdale.

Dive Deeper: Advanced Bluffdale STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bluffdale. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Bluffdale Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Bluffdale

  • The Bluffdale Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.8% of the 31 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Bluffdale, House properties are the most common (74.2%), reflecting the local real estate landscape.
  • Houses represent a significant 74.2% portion, catering likely to families or larger groups.
  • Smaller segments like outdoor/unique, hotel/boutique (combined 6.4%) offer potential for unique stay experiences.

Bluffdale Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Bluffdale

  • The dominant room capacity in Bluffdale is 3 bedrooms listings, making up 41.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 2 bedrooms properties represent 58.0% of the active Airbnb listings in Bluffdale, indicating a high concentration in these sizes.
  • A significant 67.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Bluffdale.

Bluffdale Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Bluffdale

  • The most common guest capacity trend in Bluffdale vacation rentals is listings accommodating 8+ guests (45.2%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Bluffdale STR market, accounting for 67.8% of listings.
  • 74.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bluffdale.
  • On average, properties in Bluffdale are equipped to host 6.2 guests.

Bluffdale Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Bluffdale

  • The most common availability pattern in Bluffdale falls within the 91-180 days range, representing 35.5% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 61.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in Bluffdale (35.5%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 38.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Bluffdale Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (17.2%)

1 Night

5 listings

17.2% of total

2 Nights (27.6%)

2 Nights

8 listings

27.6% of total

3 Nights (24.1%)

3 Nights

7 listings

24.1% of total

4-6 Nights (10.3%)

4-6 Nights

3 listings

10.3% of total

7-29 Nights (6.9%)

7-29 Nights

2 listings

6.9% of total

30+ Nights (13.8%)

30+ Nights

4 listings

13.8% of total

Key Insights

  • The most prevalent minimum stay requirement in Bluffdale is 2 Nights, adopted by 27.6% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (13.8%) caters to monthly stays (30+ nights) in Bluffdale, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 27.6% of Bluffdale hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.2% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 13.8% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bluffdale.

Bluffdale Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (19.2%)

Flexible

5 listings

19.2% of total

Moderate (15.4%)

Moderate

4 listings

15.4% of total

Firm (19.2%)

Firm

5 listings

19.2% of total

Strict (46.2%)

Strict

12 listings

46.2% of total

Cancellation Policy Insights for Bluffdale

  • The prevailing Airbnb cancellation policy trend in Bluffdale is Strict, used by 46.2% of listings.
  • A majority (65.4%) of hosts in Bluffdale utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 46.2% market standard in Bluffdale.
  • With 46.2% using Strict terms, this is a viable option in Bluffdale, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Bluffdale.

Bluffdale STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Bluffdale

  • The overall average booking lead time for vacation rentals in Bluffdale is 29 days.
  • Guests book furthest in advance for stays during June (average 47 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 19 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (41 days avg.) sees the longest lead times, while Spring (26 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Bluffdale.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 47 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 41 days) to capture early planners.
  • Monitor your own booking lead times against these Bluffdale averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Bluffdale (2025)

Amenity Prevalence

Amenity Insights for Bluffdale

  • Essential amenities in Bluffdale that guests expect include: Free parking on premises, Air conditioning, Kitchen, Smoke alarm, Dishes and silverware, Washer, Carbon monoxide alarm, Wifi. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Cooking basics, Dryer are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Bluffdale: Free parking on premises, Air conditioning, Kitchen, Smoke alarm, Dishes and silverware, Washer, Carbon monoxide alarm, Wifi.
  • Prioritize adding missing essentials: Dishes and silverware, Washer, Carbon monoxide alarm, Wifi.
  • Consider adding popular differentiators like Cooking basics or Dryer to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Bluffdale to stay competitive.

Bluffdale Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Bluffdale

  • The typical guest profile for Airbnb in Bluffdale consists of primarily domestic travelers (96%), often arriving from nearby Salt Lake City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 95.8% of guests.
  • Key international markets include United States (95.8%) and United Kingdom (1.1%).
  • Top languages spoken are English (72.5%) followed by Spanish (15.2%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Salt Lake City and Los Angeles.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Bluffdale Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Sundance70$6,118$792.9134%
Alta38$5,973$961.5635%
Daniel13$5,206$631.6635%
Brighton142$4,041$474.9137%
Park City3,652$4,023$590.6734%
Coalville35$3,818$453.1338%
Hideout74$3,758$387.9939%
Huntsville78$3,509$387.4636%
Francis12$3,439$399.0437%
Heber City194$3,399$413.0836%

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