Airbnb Market Analytics, Statistics and Data in Cruz Bay, United States Virgin Islands, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Cruz Bay? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Cruz Bay:
How much do Airbnb hosts make on average per month in Cruz Bay?
The short-term rental market in Cruz Bay shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $5,090 per month
- Strong performing properties (top 25%) make $8,903 or more
- Best-in-class properties (top 10%) achieve $14,832+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,734
Revenue Variations by Month
Occupancy Rates Throughout the Year in Cruz Bay
The market in Cruz Bay shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 43% occupancy rates
- Strong performing properties (top 25%) achieve 67% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Cruz Bay
Daily rates in Cruz Bay vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $441 per night
- Strong performing properties (top 25%) secure $791 or more
- Best-in-class properties (top 10%) pull in $1,224+ per night
- Entry-level properties (bottom 25%) earn around $265
Daily Rate Variations by Month
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Seasonality patterns in Cruz Bay
Peak Season (March, February, January)
- Revenue peaks at $10179.56 per month
- Occupancy rates reach 65.02%
- Daily rates average $638.52
Shoulder Season
- Revenue averages $6988.81 per month
- Occupancy maintains 44.96%
- Daily rates hold at $607.37
Low Season (October, August, September)
- Revenue drops to $4292.58 per month
- Occupancy decreases to 30.27%
- Daily rates adjust to $542.21
Is it still profitable to do Airbnb in Cruz Bay in 2025?
Yes! Cruz Bay demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 45% and strong monthly revenue averaging $6989 and With 413 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Cruz Bay
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Cruz Bay Town | Cruz Bay is the vibrant heart of St. John and the main arrival point for visitors. It's known for its restaurants, shops, and beautiful waterfront views, making it a prime location for tourists. | Virgin Islands National Park, Cruz Bay Beach, Battery, Mongoose Junction, Cruz Bay Harbour, Frank Bay Beach |
| Coral Bay | A tranquil coastal area known for its laid-back vibe and beautiful beaches. Popular among those looking for a quieter stay with access to snorkeling and natural beauty. | Salt Pond Bay, Drunk Bay, Coral Bay Marine Reserve, Lime Out, Skinny Legs, Jack's Bay |
| Virgin Islands National Park | Offering stunning natural beauty and outdoor activities, the national park attracts nature lovers and adventure seekers. Hosting here connects guests directly with recreational opportunities. | Hiking Trails, Trunk Bay, Cinnamon Bay Beach, Reef Bay, Hawksnest Beach, Annaberg Plantation |
| Estate Enighed | This area is known for its proximity to the ferries and the convenience it provides to both local amenities and tourist attractions, making it perfect for visitors who want easy access to both. | Enighed Pond, St. John ferry terminal, local dining options, shopping, beach access |
| Peter Bay | An upscale area known for its luxury villas and stunning views. Ideal for affluent travelers looking for high-end accommodations and privacy. | Peter Bay Beach, Beautiful villas, Private beach access, Scenic views, Access to the North Shore |
| Hawknest Beach | Hawknest Beach is known for its stunning views and excellent swimming conditions. It is perfect for tourists who want to relax and enjoy the sun. | Hawknest Beach, Snorkeling spots, Relaxing atmosphere, Scenic beauty, Close to amenities |
| Trunk Bay | Trunk Bay is famous for its beautiful beach and excellent snorkeling opportunities. It's a must-visit for tourists who seek pristine environments. | Trunk Bay Beach, Snorkeling trails, Coconut trees, National Park facilities, Underwater snorkeling trail |
| Cinnamon Bay | Cinnamon Bay is popular for its gorgeous beach and the camping area that attracts families and adventure seekers alike. It's great for natural experiences. | Cinnamon Bay Beach, Water sports, Camping facilities, Historical ruins, Nature trails |
Do you need a license for Airbnb in Cruz Bay?
We recommend checking directly with Cruz Bay's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Cruz Bay
The St. John Great House
Entire Place • 3 bedrooms
VIP Villa - Celebrity Hideaway
Entire Place • 5 bedrooms
Breathtaking Waterfront Villa! Walk To The Beach!
Entire Place • 4 bedrooms
Ultra Modern 5 bedroom, appeared on House Hunters
Entire Place • 5 bedrooms
STUNNING VIEWS NEW LUXURY PRIVACY SUITES CONCIERGE
Entire Place • 6 bedrooms
BIG WATERFRONT VILLA WALK SHOPPING & RESTAURANTS
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Cruz Bay
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Vacation | 32 | $1,252,654 | 426 | 4.65/5.0 |
| Bookvi | 12 | $1,231,671 | 99 | 3.74/5.0 |
| Julie | 13 | $807,895 | 69 | 3.80/5.0 |
| Jon | 2 | $556,999 | 179 | 4.98/5.0 |
| Amanda | 12 | $552,539 | 288 | 2.42/5.0 |
| DGMI Holdings LLC | 8 | $395,083 | 151 | 4.81/5.0 |
| Dorothy | 2 | $389,800 | 33 | 4.99/5.0 |
| Pamela Hurley | 1 | $374,893 | 53 | 5.00/5.0 |
| Kim | 5 | $360,762 | 202 | 4.96/5.0 |
| Matt | 8 | $327,234 | 179 | 4.35/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Cruz Bay
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (87.4%), with apartment & condo and house properties comprising 86.9% of inventory
- Untapped potential in outdoor & mobile, others segments (2.5% combined)
Room Capacity Distribution
Analysis of 413 properties in Cruz Bay shows that 1 bedroom properties are most prevalent, making up 40.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 64.4% of all listings.
Key Insights
- Most common: 1 bedroom (40.2%)
- Least common: 5+ bedrooms (6.1%)
- Market concentration: 64.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 413 properties in Cruz Bay reveals that 4 guests properties dominate the market, representing 28.3% of all listings. The average property accommodates 4.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 8+ guests make up 51.3% of the market.
Key Insights
- Most common capacity: 4 guests (28.3% of market)
- Least common capacity: 1 guest (0.2% of market)
- Average guest capacity: 4.7 guests per property
- Market concentration: 51.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 413 properties in Cruz Bay, the most common availability pattern is 271-366 days (43.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (27.8% of properties).
Key Insights
- Most common availability window: 271-366 days (43.3%)
- Most common booking duration: 91-180 days (27.8%)
- Properties with high availability (180+ days): 70.5%
- Properties with long-term bookings (180+ days): 29.8%
Minimum Stay Distributions
1 Night
38 listings
9.9% of total
2 Nights
51 listings
13.2% of total
3 Nights
92 listings
23.9% of total
4-6 Nights
152 listings
39.5% of total
7-29 Nights
26 listings
6.8% of total
30+ Nights
26 listings
6.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 23.1%
- Mid-length stays (4-6 nights) represent 39.5% of listings
- Monthly+ stays (6.8%) suggest a stable extended-stay market
- High market flexibility with 47.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
68 listings
20.2% of total
Super Strict 30 Days
30 listings
8.9% of total
Flexible
9 listings
2.7% of total
Moderate
17 listings
5% of total
Firm
92 listings
27.3% of total
Strict
121 listings
35.9% of total
Key Insights
- Strict is the preferred policy at 35.9% of listings
- Stricter policies (Firm & Strict) dominate at 63.2% of the market
- Strong market consensus around Strict policies
- Flexible policies are least common at 2.7% of listings
Recommendations
- The market supports stricter policies, with 63.2% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Apr, May, averaging 114 days
- Shortest booking windows are in Jul, Oct, Aug, averaging 80 days
- Spring shows the longest average booking window at 110 days, while Summer has the shortest at 88 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 110 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Aug when lead times are shortest
Popular Airbnb Amenities in Cruz Bay
Below is the distribution of amenities across listings in Cruz Bay:
Traveler Demographics
Key Insights
- Domestic travelers make up 95.2% of total guests, indicating a dominant local market share.
- Primary international markets: U.S. Virgin Islands (1.5%) and Puerto Rico (1.1%)
- English is the top language at 81%, followed by Spanish (12%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.0%
Recommendations
- Target marketing campaigns for New York and Boston markets
- Develop localized content for U.S. Virgin Islands and Puerto Rico
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Cruz Bay. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Buck Island | 14 | $7,987 | $2340.82 | 22% |
| Little Mountain | 10 | $7,748 | $1248.18 | 32% |
| Central | 14 | $6,164 | $999.11 | 40% |
| Cruz Bay | 14 | $5,997 | $588.31 | 49% |
| Fortuna | 12 | $5,665 | $285.89 | 51% |
| Coral Harbour | 162 | $5,000 | $423.36 | 51% |
| Simpson Bay | 49 | $4,996 | $475.10 | 41% |
| Long Bay Village | 25 | $4,560 | $664.52 | 33% |
| West End Village | 18 | $4,123 | $574.93 | 40% |
| Road Town | 211 | $3,957 | $454.24 | 38% |
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