Cruz Bay Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in United States Virgin Islands, United States
Is Airbnb profitable in Cruz Bay in 2025? Explore comprehensive Airbnb analytics for Cruz Bay, United States Virgin Islands, United States to uncover income potential. This 2025 STR market report for Cruz Bay, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 404 active listings.
Whether you're considering an Airbnb investment in Cruz Bay, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Cruz Bay Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Cruz Bay Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Cruz Bay (2025)
Understanding the monthly revenue variations for Airbnb listings in Cruz Bay is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Cruz Bay is typically February, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Cruz Bay across different performance tiers:
- Best-in-class properties (Top 10%) achieve $15,587+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $9,459 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $5,376 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,904, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Cruz Bay
Cruz Bay Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Cruz Bay STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Cruz Bay:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Cruz Bay
Average Daily Rate (ADR) Airbnb Trends in Cruz Bay (2025)
Effective short term rental pricing strategy in Cruz Bay involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Cruz Bay typically peaks in February and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,286+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $828 or more.
- Typical properties (Median) charge around $474 per night.
- Entry-level properties (Bottom 25%) earn around $284 per night.
Average Daily Rate (ADR) Trend by Month in Cruz Bay
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Airbnb Seasonality Analysis & Trends in Cruz Bay (2025)
Peak Season (February, January, March)
- Revenue averages $10,394 per month
- Occupancy rates average 62.7%
- Daily rates average $655
Shoulder Season
- Revenue averages $7,399 per month
- Occupancy maintains around 45.2%
- Daily rates hold near $634
Low Season (August, September, October)
- Revenue drops to average $4,320 per month
- Occupancy decreases to average 31.5%
- Daily rates adjust to average $624
Seasonality Insights for Cruz Bay
- The Airbnb seasonality in Cruz Bay shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Cruz Bay's highest earning potential, with monthly revenues capable of climbing to $11,175, occupancy reaching a high of 72.5%, and ADRs peaking at $659.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $4,184, occupancy could drop to 30.1%, and ADRs may adjust down to $585.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Cruz Bay.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Cruz Bay seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Cruz Bay (2025)
Exploring the top neighborhoods for short-term rentals in Cruz Bay? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Cruz Bay Town | The main town in St. John, Cruz Bay serves as the gateway to the island with restaurants, shops, and easy access to pristine beaches. It's a hotspot for tourists traveling to St. John. | Trunk Bay, Cinnamon Bay, National Park Visitor Center, Mongoose Junction shopping, Cruz Bay Beach, local restaurants |
| Coral Bay | A quieter, more laid-back alternative to Cruz Bay. It offers stunning views and access to beautiful beaches, making it attractive for those seeking a tranquil island experience. | Salt Pond Bay, Miss Vie's Island Charm, Coral Bay Harbor, East End beaches, local bars and restaurants |
| Maho Bay | Famous for its beautiful beach and snorkeling opportunities, Maho Bay attracts nature lovers and beachgoers looking for a serene retreat. | Maho Bay Beach, snorkeling spots, hiking trails nearby, natural beauty, peaceful atmosphere |
| Haulover Bay | Known for its scenic views and relaxing beaches, Haulover Bay is perfect for visitors wanting to escape the crowds and enjoy nature. | Haulover Bay Beach, lovely picnic areas, snorkeling and swimming, calm waters, beautiful sunset views |
| Gifft Hill | This elevated area offers fantastic views of Cruz Bay and the surrounding waters, making it ideal for luxury accommodations and vacation rentals. | spectacular island vistas, luxury villas, proximity to Cruz Bay, quiet environment, beautiful landscapes |
| Chocolate Hole | A picturesque bay area that is less touristy, offering scenic views and a more residential feel. Ideal for those wanting to relax near the water. | Chocolate Hole Beach, beachfront properties, snorkeling, water sports, tranquil surroundings |
| Lind Point | This area provides access to hiking trails and stunning views of the Caribbean, appealing to outdoor enthusiasts and travelers seeking adventure. | Lind Point Trail, National Park trails, beautiful scenery, wildlife viewing, easy access to Cruz Bay |
| Peter Bay | An upscale residential area known for its luxurious villas and proximity to the beach. Attracts travelers looking for high-end vacation experiences. | Peter Bay Beach, luxury accommodations, privacy and seclusion, beautiful Caribbean views, high-end dining options |
Understanding Airbnb License Requirements & STR Laws in Cruz Bay (2025)
While Cruz Bay, United States Virgin Islands, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Cruz Bay to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Cruz Bay (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Cruz Baybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The St. John Great House
Entire Place • 3 bedrooms
Ultra Modern 5 bedroom, appeared on House Hunters
Entire Place • 5 bedrooms
Villa SeaGate · Waterfront 5/5.5 bath Tesla backup
Entire Place • 5 bedrooms
Breathtaking Waterfront Villa! Walk To The Beach!
Entire Place • 4 bedrooms
BIG WATERFRONT VILLA WALK SHOPPING & RESTAURANTS
Entire Place • 5 bedrooms
Oceanfront Villa W/ Pool & Stunning Bay Views!
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Cruz Bay (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Cruz Bay based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Vacation | 32 | $1,392,954 | 426 | 4.65/5.0 |
| Bookvi | 11 | $1,102,672 | 99 | 4.08/5.0 |
| Julie | 13 | $916,380 | 69 | 3.80/5.0 |
| Amanda | 12 | $719,851 | 288 | 2.42/5.0 |
| DGMI Holdings LLC | 8 | $472,300 | 151 | 4.81/5.0 |
| Jon | 2 | $443,904 | 179 | 4.98/5.0 |
| Pamela Hurley | 1 | $403,465 | 53 | 5.00/5.0 |
| Kim | 5 | $379,745 | 202 | 4.96/5.0 |
| Mayling | 6 | $367,090 | 124 | 4.88/5.0 |
| Alex | 2 | $339,483 | 70 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Cruz Bay.
Dive Deeper: Advanced Cruz Bay STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Cruz Bay. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCruz Bay Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Cruz Bay
- The Cruz Bay Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.9% of the 404 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Cruz Bay, House properties are the most common (44.6%), reflecting the local real estate landscape.
- Houses represent a significant 44.6% portion, catering likely to families or larger groups.
- The presence of 10.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 2.5%) offer potential for unique stay experiences.
Cruz Bay Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Cruz Bay
- The dominant room capacity in Cruz Bay is 1 bedroom listings, making up 40.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 64.4% of the active Airbnb listings in Cruz Bay, indicating a high concentration in these sizes.
- A significant 28.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Cruz Bay.
Cruz Bay Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Cruz Bay
- The most common guest capacity trend in Cruz Bay vacation rentals is listings accommodating 4 guests (27.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Cruz Bay STR market, accounting for 50.7% of listings.
- 39.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Cruz Bay.
- On average, properties in Cruz Bay are equipped to host 4.7 guests.
Cruz Bay Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Cruz Bay
- The most common availability pattern in Cruz Bay falls within the 271-366 days range, representing 43.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 71.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Cruz Bay (27.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Cruz Bay Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
36 listings
9.3% of total
2 Nights
43 listings
11.1% of total
3 Nights
72 listings
18.6% of total
4-6 Nights
141 listings
36.3% of total
7-29 Nights
24 listings
6.2% of total
30+ Nights
72 listings
18.6% of total
Key Insights
- The most prevalent minimum stay requirement in Cruz Bay is 4-6 Nights, adopted by 36.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (18.6%) caters to monthly stays (30+ nights) in Cruz Bay, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 36.3% of Cruz Bay hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 18.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Cruz Bay.
Cruz Bay Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
30 listings
9% of total
Super Strict 60 Days
66 listings
19.8% of total
Flexible
9 listings
2.7% of total
Moderate
16 listings
4.8% of total
Firm
91 listings
27.3% of total
Strict
121 listings
36.3% of total
Cancellation Policy Insights for Cruz Bay
- The prevailing Airbnb cancellation policy trend in Cruz Bay is Strict, used by 36.3% of listings.
- A majority (63.6%) of hosts in Cruz Bay utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 36.3% market standard in Cruz Bay.
- With 36.3% using Strict terms, this is a viable option in Cruz Bay, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Cruz Bay.
Cruz Bay STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Cruz Bay
- The overall average booking lead time for vacation rentals in Cruz Bay is 94 days.
- Guests book furthest in advance for stays during February (average 122 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 69 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (111 days avg.) sees the longest lead times, while Summer (88 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (94 days) as a baseline for your pricing and availability strategy in Cruz Bay.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 122 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 111 days) to capture early planners.
- Monitor your own booking lead times against these Cruz Bay averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Cruz Bay (2025)
Amenity Prevalence
Amenity Insights for Cruz Bay
- Essential amenities in Cruz Bay that guests expect include: Wifi, Air conditioning, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Kitchen, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Cruz Bay: Wifi, Air conditioning, TV.
- Prioritize adding missing essentials: Wifi, Air conditioning, TV.
- Consider adding popular differentiators like Smoke alarm or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Cruz Bay to stay competitive.
Cruz Bay Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Cruz Bay
- The typical guest profile for Airbnb in Cruz Bay consists of primarily domestic travelers (95%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.1% of guests.
- Key international markets include United States (95.1%) and U.S. Virgin Islands (1.6%).
- Top languages spoken are English (74.6%) followed by Spanish (11.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Cruz Bay Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Buck Island | 14 | $9,544 | $2582.84 | 22% |
| Cruz Bay | 14 | $7,013 | $619.90 | 52% |
| Central | 17 | $6,787 | $1102.16 | 46% |
| Fortuna | 12 | $5,931 | $291.01 | 54% |
| Simpson Bay | 48 | $5,549 | $506.49 | 43% |
| Coral Harbour | 162 | $5,244 | $446.89 | 51% |
| Long Bay Village | 25 | $4,235 | $666.52 | 33% |
| Road Town | 212 | $4,219 | $476.08 | 40% |
| West End Village | 18 | $4,213 | $584.42 | 41% |
| Island Harbour | 34 | $4,034 | $459.65 | 42% |